{"id":7393,"date":"2020-06-11T10:30:14","date_gmt":"2020-06-11T08:30:14","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=7393"},"modified":"2025-03-21T16:31:14","modified_gmt":"2025-03-21T15:31:14","slug":"15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/","title":{"rendered":"15 Things You Need to Know About Domains Before Running a Cold Email Campaign"},"content":{"rendered":"<p>You may already know why you should warm up a domain before hitting the \u2018send\u2019 button and <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/domain-reputation\/\">how to do it<\/a>, and <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/reputation-domain-ip\/\">what to do when your domain reputation has gone downhill<\/a>.<\/p>\n<p>But to clear any doubts that may still arise in the curious minds of cold email senders, I thought it\u2019d be a good idea to collect the most common domain questions that our users ask us.<\/p>\n<p>So, without further ado, here they are \u2013 check out the answers to some of the most common domain questions.<\/p>\n<h2 id=\"1\">1. I just bought a new domain. How do I configure it to be sure that it\u2019s ready for sending cold emails? Where do I even begin?<\/h2>\n<p>You need to properly <span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/instantly.ai\/blog\/how-to-set-up-an-email-domain\/\" target=\"_blank\" rel=\"noopener\">set up your email domain<\/a> before starting a campaign<\/span>\u00a0&#8211; there\u2019s no other way if you care about your <span id=\"urn:enhancement-18bea3c7\" class=\"textannotation disambiguated wl-thing\">email<\/span> deliverability.<\/p>\n<p>There are four steps of the technical nitty-gritty you have to take to be ready for starting cold <span id=\"urn:enhancement-f55064a\" class=\"textannotation disambiguated wl-thing\">email<\/span> outreach the right way (AKA, so that your deliverability and domain reputation don\u2019t suffer):<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/spf-dkim\/\">SPF &amp; DKIM configuration<\/a><\/li>\n<li>Creating an <span id=\"urn:enhancement-95062074\" class=\"textannotation disambiguated wl-thing\">email<\/span> address on your outreach domain<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/domain-reputation\/\">Domain<\/a> and <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/warm-up-mailbox\/\">email address<\/a> warm-up<\/li>\n<li>Adjusting your sending settings to your <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/email-sending-limits\/\">email provider limits<\/a><\/li>\n<\/ul>\n<h2 id=\"2\">2. Can\u2019t I just use my old domain for outreach?<\/h2>\n<p>An old domain most probably already has a good reputation (unless you\u2019ve been using it for some shady spamming activities in the past), but the important part here is that you need a separate domain (other than your company domain) for outreach. Why is that?<\/p>\n<p>If you send cold <span id=\"urn:enhancement-9cd20d74\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaigns from your company domain, you risk harming its reputation, which will affect not only the <span id=\"urn:enhancement-eb8253f2\" class=\"textannotation disambiguated wl-thing\">email<\/span> address that has done the damage but all the <span id=\"urn:enhancement-7f3b1353\" class=\"textannotation disambiguated wl-thing\">email<\/span> addresses on the domain. You might end up not being able to send any <span id=\"urn:enhancement-dbc77c6a\" class=\"textannotation disambiguated wl-thing\">emails<\/span> because you might be blocked by your <span id=\"urn:enhancement-5c3690c3\" class=\"textannotation disambiguated wl-thing\">email<\/span> provider for a certain period of time, or you might even get blacklisted.<\/p>\n<p>Also, it\u2019s simply more convenient to have all the outreach communication &#8211; both the outcoming and incoming messages &#8211; in one place. It makes it easier to handle it and not get lost under a digital pile of all kinds of <span id=\"urn:enhancement-af0e240f\" class=\"textannotation disambiguated wl-thing\">emails<\/span>.<\/p>\n<p>Tip: when looking to <a href=\"https:\/\/www.one.com\/en\/domain\">register domain name<\/a> choices, make sure it corresponds to your company domain. For example, if your main domain is woodpecker.co, you could choose getwoodpecker.co or woodpeckerapp.co.<\/p>\n<h2 id=\"3\">3. How to check my domain settings?<\/h2>\n<p>You can do it with <a href=\"https:\/\/www.mail-tester.com\">Mail-Tester<\/a>. Run a quick test and you\u2019ll know if your <span id=\"urn:enhancement-bfc976f3\" class=\"textannotation disambiguated wl-thing\">SPF<\/span> &amp; <span id=\"urn:enhancement-ec977c73\" class=\"textannotation disambiguated wl-thing\">DKIM<\/span> are set up properly.<\/p>\n<p>Bonus: if you use your actual <span id=\"urn:enhancement-5170aa1a\" class=\"textannotation disambiguated wl-thing\">email<\/span> copy, the tool will also show you if the content of your message is SPAM-filter-friendly.<\/p>\n<h2 id=\"4\">4. Can I have only one email address on one domain?<\/h2>\n<p>You may have more than one <span id=\"urn:enhancement-51df7662\" class=\"textannotation disambiguated wl-thing\">email<\/span> account on one domain, but remember to start slow: when you register a new domain and are only just warming it up, set up one <span id=\"urn:enhancement-e21409c0\" class=\"textannotation disambiguated wl-thing\">email<\/span> address for starters. As the time goes by and your domain reputation improves from neutral to good, you might add another one, and then another.<\/p>\n<p>How many <span id=\"urn:enhancement-12dd5779\" class=\"textannotation disambiguated wl-thing\">email<\/span> addresses can you create on a domain? This depends on your domain host, so it\u2019s best to check it directly on their help page.<\/p>\n<p>Remember, though, to <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/warm-up-mailbox\/#more-3396\">warm up all of the email accounts<\/a> you\u2019re going to be using. Each of these <span id=\"urn:enhancement-c4f2edf2\" class=\"textannotation disambiguated wl-thing\">email addresses<\/span> contributes to the overall domain reputation.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-264586848\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-264586848\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2 id=\"5\">5. What\u2019s the optimal domain age for sending cold outreach emails?<\/h2>\n<p>I\u2019d say 3 months is the minimum. If the domain is younger than 3 months, it needs to be warmed up before you start sending <span id=\"urn:enhancement-daf98580\" class=\"textannotation disambiguated wl-thing\">emails<\/span> in bulk.<\/p>\n<h2 id=\"6\">6. Can a domain be too old?<\/h2>\n<p>No. There\u2019s no such thing as a domain that\u2019s too old.<\/p>\n<h2 id=\"7\">7. How do I find out my domain age?<\/h2>\n<p>You can check it using <a href=\"https:\/\/who.is\">Who.is<\/a> or <a href=\"https:\/\/www.whois.com\">Whois.com<\/a>. Just type in the domain name and you\u2019ll see when it was registered.<\/p>\n<h2 id=\"8\">8. How do I find out what my domain reputation is?<\/h2>\n<p>You could use <a href=\"https:\/\/talosintelligence.com\">Talos<\/a>\u00a0to check your domain reputation. Just type your domain in the search window &#8211; you\u2019ll see whether its reputation is good\/neutral\/poor and if it appears on any blacklists.<\/p>\n<h2 id=\"9\">9. Yikes! My domain reputation is really bad. What can I do to improve it?<\/h2>\n<p>Follow <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/reputation-domain-ip\/\">these steps<\/a> and you\u2019ll be just fine.<\/p>\n<h2 id=\"10\">10. Why did this happen? Why did my domain get a poor reputation?<\/h2>\n<p>You might have done one (or more) of these things:<\/p>\n<ul>\n<li>You were sending to a poor quality prospect list<\/li>\n<li>Your <span id=\"urn:enhancement-3c0159d4\" class=\"textannotation disambiguated wl-thing\">email<\/span> copy was spammy and impersonal<\/li>\n<li>You sent a huge number of <span id=\"urn:enhancement-37a7d294\" class=\"textannotation disambiguated wl-thing\">emails<\/span> in a short time (just like spammers do) instead of creating a steady <span id=\"urn:enhancement-7bca3edf\" class=\"textannotation disambiguated wl-thing\">email<\/span> flow<\/li>\n<\/ul>\n<h2 id=\"11\">11. How do I warm up a fresh domain?<\/h2>\n<p>We\u2019ve written a blog post on this very part of starting cold outreach: <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/domain-reputation\/\">How to Warm Up My Domain Before Outreach &gt;&gt;<\/a><\/p>\n<h2 id=\"12\">12. Why does warming up a domain take so long?<\/h2>\n<p>When a domain is first registered, it starts off with a neutral reputation. Whether it stays the same or changes to good or poor depends on many factors, one of which is its age.<\/p>\n<p>It takes time for a domain to get a certain reputation; it doesn\u2019t happen automatically. For a certain period of time a domain is considered suspicious because it\u2019s a common spammer tactic to buy and burn one domain after another. That\u2019s why it\u2019s really important to take the time to warm it up.<\/p>\n<h2 id=\"13\">13. Can I use my company domain?<\/h2>\n<p>It\u2019s not a good idea to use your company domain for cold outreach. If you do, you risk damaging its reputation, which may result in blocking not only that particular <span id=\"urn:enhancement-b5cb6000\" class=\"textannotation disambiguated wl-thing\">email<\/span> address, but also other <span id=\"urn:enhancement-35a9e12b\" class=\"textannotation disambiguated wl-thing\">email<\/span> addresses on that domain, or in the domain getting blacklisted.<\/p>\n<p>The only situation I can think of when it might be a good idea is if you\u2019re sending <span id=\"urn:enhancement-bc6ca359\" class=\"textannotation disambiguated wl-thing\">emails<\/span> to your current customer base (but you still need to be careful about it). Otherwise, it\u2019s best to get a separate domain for sending cold <span id=\"urn:enhancement-20547ad2\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaigns.<\/p>\n<h2 id=\"14\">14. How do I warm up an email address on a new domain?<\/h2>\n<p>Here\u2019s how to do it: <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/warm-up-mailbox\/#more-3396\">How to Warm Up My Email Address Before Cold Outreach? &gt;&gt;<\/a><\/p>\n<h2 id=\"15\">15. How do I know if my domain has been blacklisted?<\/h2>\n<p>You might check it with a tool such as <a href=\"https:\/\/www.mail-tester.com\">Mail-Tester<\/a> or <a href=\"https:\/\/talosintelligence.com\">Talos<\/a>.<\/p>\n<p>For more information about blacklists:<\/p>\n<ul>\n<li>Why has your domain been blacklisted?<\/li>\n<li>How to find out whether you\u2019re on a blacklist?<\/li>\n<li>How to have your domain removed from a blacklist?<\/li>\n<li>Is getting off of a blacklist enough to regain good deliverability?<\/li>\n<\/ul>\n<p>check out this blog post: <a href=\"https:\/\/woodpecker.co\/blog\/deliverability\/avoid-email-blacklist\/\">What Do I Need to Know About Email Blacklists? &gt;&gt;<\/a><\/p>\n<h2>Over to you<\/h2>\n<p>What about you? Are you still wondering about any domain-related issues? Feel free to ask questions in the comments.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2091847058\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2091847058\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may already know why you should warm up a domain before hitting the \u2018send\u2019 button and how to do it, and what to do when your domain reputation has gone downhill. But to clear any doubts that may still arise in the curious minds of cold email senders, I thought it\u2019d be a good idea to collect the most common domain questions that our users ask us. So, without further ado, here they are \u2013 check out the answers to some of the most common domain questions.<\/p>\n","protected":false},"author":17,"featured_media":8588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All You Should Know About Domains Before Sending Cold Emails<\/title>\n<meta name=\"description\" content=\"Here are the most common questions about domains answered by our cold email experts to clear any possible doubts you may have.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All You Should Know About Domains Before Sending Cold Emails\" \/>\n<meta property=\"og:description\" content=\"Here are the most common questions about domains answered by our cold email experts to clear any possible doubts you may have.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-11T08:30:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-21T15:31:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/06\/10.06.2020-15_Things_You_Need_to_Know_About_Domains_Before_Running_a_Cold_Email_Campaign-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"15 Things You Need to Know About Domains Before Running a Cold Email Campaign\",\"datePublished\":\"2020-06-11T08:30:14+00:00\",\"dateModified\":\"2025-03-21T15:31:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/\"},\"wordCount\":1197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Deliverability\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/\",\"name\":\"All You Should Know About Domains Before Sending Cold Emails\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2020-06-11T08:30:14+00:00\",\"dateModified\":\"2025-03-21T15:31:14+00:00\",\"description\":\"Here are the most common questions about domains answered by our cold email experts to clear any possible doubts you may have.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/15-things-you-need-to-know-about-domains-before-running-a-cold-email-campaign\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; 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