{"id":7313,"date":"2020-01-02T14:00:15","date_gmt":"2020-01-02T13:00:15","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=7313"},"modified":"2025-01-21T10:25:09","modified_gmt":"2025-01-21T09:25:09","slug":"cold-email-benchmarks","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/cold-email-benchmarks\/","title":{"rendered":"Cold Email Benchmarks by Campaign Size & Industry: What Makes Cold Emails Effective?"},"content":{"rendered":"

Cold emailing<\/span> has changed a lot since its early days. So did the definition of an effective cold email<\/span> campaign. Let\u2019s see how to approach cold emailing<\/span> to get the most out of it in 2020. That\u2019s why I\u2019ve analyzed Woodpecker database to provide you with cold email<\/span> benchmarks for comparison.<\/p>\n

How do we measure success in cold emailing?<\/h2>\n

When do you consider your campaign as successful? And what does success mean in terms of cold emailing<\/span> in general?<\/p>\n

Since cold emails<\/span><\/a> are a means to start a conversation, the response rate is usually considered to be the metric that determines the success of a campaign. Does it mean that you need to achieve a 100% reply rate to call it a success? Is it even possible?<\/p>\n

Having 100% reply rate is a rather idealistic scenario, but you can get pretty close, provided you do your homework with prospecting and put some effort in A\/B testing<\/a>. Experience comes with time, tests and analysis. The more campaigns you send and the more approaches you try, the higher the probability that your emails<\/span> will win your prospects\u2019 attention.<\/p>\n\"How\nThere are two processes you need to master to improve your reply rate. First one is finding the right prospects. To do prospecting better, you need to keep your ICP updated<\/a>. The other process is testing the performance of various versions of an email<\/span> copy. Don\u2019t settle for one version for too long. Change your approach from time to time and monitor how it impacts the reply rate.<\/p>\n

So how do you know whether you\u2019re on a good track to achieve success? The assessment is easier when you have some reference point. Take a look at the benchmarks I\u2019ve prepared and compare your results with the average stats to make sure you\u2019re on the right track for success.<\/p>\n

What are the cold email benchmarks?<\/h2>\n

I\u2019ve analyzed over 26 000 campaigns, which size ranged from 11 to 1000+ prospects. The sample included industries such as recruitment, lead generation, software houses or digital agencies from all around the world. I\u2019ve taken a closer look at the average open and reply rates and how the level of personalization impacts these metrics. Also, I\u2019ve checked the correlation between the size of a prospect base and the reply rate. Let\u2019s see what I\u2019ve found out.
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