{"id":7300,"date":"2019-12-26T12:00:49","date_gmt":"2019-12-26T11:00:49","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=7300"},"modified":"2025-01-21T10:25:11","modified_gmt":"2025-01-21T09:25:11","slug":"2015-2019-in-review","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/2015-2019-in-review\/","title":{"rendered":"2015-2019 in Review: Where We Were, Where We Are and Where We’re Going"},"content":{"rendered":"

New Year\u2019s Eve is approaching and this means that It\u2019s time for our traditional year-end sum-up. But this time, I\u2019d like to take a little bit bigger step back in time. Back to 2015.<\/p>\n

It\u2019s been more than 4 years since Woodpecker<\/span> kicked off. A lot has happened since then. We built a team of almost 60 people and have more than 2500 customers onboard from around 67 countries and various industries. It\u2019s been a time of intensive development for us.<\/p>\n

Let\u2019s see what\u2019s been going on since Woodpecker<\/span>‘s early days and where we\u2019re now.<\/p>\n

4 years of developing and improving Woodpecker<\/h2>\n

Since Woodpecker<\/span> was launched back in 2015, we\u2019ve been working hard on making it better and better. We carefully listened to our customers\u2019 needs and tried to add features that would make their workflow as smooth as possible.<\/p>\n

So what\u2019s been the major updates?<\/p>\n

Campaign folders<\/h3>\n

This feature made campaign management much simpler. No more getting lost in the campaigns. Now you can segregate them in folders for fast and easy access. Besides, when you have all the campaigns organized in folders, each team member can keep their campaigns in their own separate folders. It makes the searching process much more convenient and saves time.<\/p>\n

Also, folders come in handy when you want to conduct some A\/B tests. Read this blog post to find out how to use folders for split testing:<\/p>\n

Easier Campaign Management in Woodpecker: Campaign Folders >><\/a><\/p>\n

If-campaigns<\/h3>\n

This new campaign model allows you to send follow-ups triggered by the action your prospect takes. It means that your campaign can now take two paths according to the prospect\u2019s behavior. That trigger action is the condition that determined what follow-up message will be sent next. One follow-up will be sent if the condition is met, or in other words, when a prospect takes a specific action, and the other one in the opposite case.<\/p>\n

This new campaign model adds an extra level of personalization because you can now better adjust the follow-up email<\/span> content to the prospects\u2019 level of engagement. Also, this is an additional boost to your email<\/span> deliverability as your email<\/span> copy is more varied<\/p>\n

The If-campaigns are our biggest project since launching Woodpecker<\/span> itself. They are also an introduction to something even greatest, so stay tuned!<\/p>\n

Native Bouncer integration<\/h3>\n

Bouncer is a built-in tool that allows Woodpecker<\/span> to send messages only to validated email<\/span> addresses. It verifies your all prospects\u2019 email<\/span> addresses right before sending. This way you avoid hard bounces, ensure good deliverability rate and keep your domain safe.<\/p>\n

Get to know how it works >><\/a><\/p>\n

Native Pipedrive integration<\/h3>\n

Pipedrive is a preferred CRM for many of Woodpecker users. Therefore we wanted to streamline their work with both tools. Thanks to Pipedrive native integration you can now sync the prospect data and email clicks\/opens between Woodpecker<\/span> and the CRM. Also, your sent emails<\/span>, clicks, opens and replies, including auto-replies in Woodpecker<\/span> are all pushed to Pipedrive as \u2018Activities\u2019.<\/p>\n

Here\u2019s more on how it works in practice:<\/p>\n

Announcing Native Pipedrive Integration \u2013 Free for Team Pro Users >><\/a><\/p>\n

Zapier integration<\/h3>\n

Thanks to Zapier integration all Woodpecker users at the Team Pro plan can connect Woodpecker<\/span> to 1500+ apps to automate their workflow even more. Sounds pretty awesome, doesn\u2019t it?<\/p>\n

See what you can gain here >><\/a><\/p>\n

Native LeadFuze integration<\/h3>\n

This integration allows you to automatically import your leads from LeadFuze to a campaign in Woodpecker<\/span>. As simple and fast as it sounds.<\/p>\n

Check out this blog post for more details on how it works and some prospecting tips:<\/p>\n

Automate Prospecting and Outreach with LeadFuze + Woodpecker >><\/a><\/p>\n

4 years of blogging<\/h2>\n

Woodpecker blog has been created with a goal to share our know-how and experience with those who put their first steps in the cold emailing<\/span> world. We\u2019ve published more than 200 posts on our blog to date. That\u2019s a whola lotta knowledge for our readers to absorb and put into practice.<\/p>\n

We believe that a solid knowledge base is the foundation for successful cold emailing<\/span>. It\u2019s crucial to have a good understanding of the mechanism behind email<\/span> automation to achieve good results. That\u2019s why over the years our focus has always been on the topics related to deliverability and the technical nitty-gritty of email<\/span> automation. Here are some of our most popular blog posts concerning deliverability you shouldn\u2019t miss:<\/p>\n