{"id":7152,"date":"2019-11-19T10:05:01","date_gmt":"2019-11-19T09:05:01","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=7152"},"modified":"2025-01-21T10:25:14","modified_gmt":"2025-01-21T09:25:14","slug":"introducing-if-campaigns","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/introducing-if-campaigns\/","title":{"rendered":"Introducing If-campaigns: Send Follow-ups that Boost Sales Engagement"},"content":{"rendered":"

Today I\u2019d like to share some exciting news with you. We\u2019re releasing a new campaign model that will allow you to send follow-ups<\/a> triggered by the action your prospect takes to add even more personalization to your campaigns.<\/p>\n

If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email<\/span> deliverability.<\/p>\n

What are If-campaigns?<\/h2>\n

Until now your campaign in Woodpecker<\/span> could only take one path: the opening email<\/span> was followed by a pre-scheduled sequence of follow-ups until a response from a prospect was detected. All the prospects within the same campaign were receiving the same follow-up messages, no matter whether they opened the email<\/span> more than 3 times or didn\u2019t open it all.<\/p>\n

Your prospects\u2019 level of engagement with your message makes a difference from a strategic point of view, though. Those who didn\u2019t open your email<\/span> should be approached in a different way than those who opened it a couple of times. Both groups require different communication to hit the right note and encourage them to get involved in a conversation.<\/p>\n

That inspired us to create If-campaigns in Woodpecker<\/span>. Let\u2019s see what they\u2019re about.<\/p>\n

How do they work?<\/h2>\n

If-campaigns allow you to prepare two versions of a follow-up and define a trigger action that will ping Woodpecker<\/span> to send a respective message. That trigger action takes the form of a Condition. One follow-up will be sent if the Condition is met, or in other words, when a prospect takes a specific action, and the other one in the opposite case.<\/p>\n

For now, there are 4 Conditions you can choose from:<\/p>\n

    \n
  1. your email<\/span> has been opened more than X times,<\/li>\n
  2. your email<\/span> has been opened,<\/li>\n
  3. a prospect has clicked on a link in your email<\/span> copy,<\/li>\n
  4. a prospect has clicked on a link in your email<\/span> copy more than X times.<\/li>\n<\/ol>\n

    In short, it means that your campaign can now take two Paths according to the prospect\u2019s behavior. By applying the condition, you can better adjust the follow-up email<\/span> content to the prospects\u2019 level of engagement.<\/p>\n

    Plus, it gives an additional boost to your email<\/span> deliverability, your email<\/span> copy is more varied and nuanced. Having an If-campaign plus the following 14 deliverability checks<\/a> will make it easier to get your emails<\/span> to the main inbox<\/span>.<\/p>\n

    That\u2019s it for the theory. Time to see how the If-campaigns look like in practice.<\/p>\n

    \n