{"id":7123,"date":"2020-02-13T10:27:17","date_gmt":"2020-02-13T09:27:17","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=7123"},"modified":"2025-01-21T10:25:02","modified_gmt":"2025-01-21T09:25:02","slug":"how-to-reach-out-to-influencers-with-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/how-to-reach-out-to-influencers-with-email\/","title":{"rendered":"How to Pick and Reach out to Influencers With Email?"},"content":{"rendered":"

You have probably heard about the effectiveness of influencer marketing<\/span> in a B2C context. Can this strategy also work in a B2B<\/span> environment? Sure it can.<\/p>\n

The reason why people trust influencers is that they are regarded as experts and opinion leaders in their field. You can leverage their authority to promote your product or service, and in effect, grow your brand reach to get to new customers.<\/p>\n

In today\u2019s post, we\u2019ll take a closer look at how to find and get into contact with influencers via email<\/span>. Is there a recipe for success? Keep reading to find out.<\/p>\n

Choose a social media channel most used by your customers<\/h2>\n

Before you start looking for influencers, research which social media channels your prospects and clients use most often. There\u2019s no point in wasting your resources in promoting your product where your target customers don\u2019t stick around.<\/p>\n

Keep in mind that every social media channel follows its own rules. For example, Twitter is very popular in some countries, while in others it didn\u2019t really catch on. Facebook has become a great place for building communities. Instagram loves beautiful visuals and people mostly look for inspiration there. If your customers favor video over text, then YouTube may be the best pick.<\/p>\n

As you can see, when it comes to choosing a social media channel, much depends on your customer preferences and needs. Research your target group to find that out.<\/p>\n

Pick the right influencers to promote your brand<\/h2>\n

This is probably the most tricky part of the process and the least predictable. However, here are some guidelines that should help you determine whether an influencer will be the right one to promote your brand.<\/p>\n

The most basic criterium is whether your brand matches an influencer\u2019s personal brand. Do they represent similar values? Do they share your way of thinking and brand philosophy? If they have an opposite view on matters crucial for your brand identity, the cooperation may seem unreliable, won\u2019t be effective, or may even put your brand in a negative light.<\/p>\n

The next important thing is the audience influencer targets. Are they the people who would potentially be interested in your product or service? How close are they to your Ideal Customer Profile<\/a>? For your influencer marketing<\/span> campaign to be effective, you should aim at influencers from the same industry or niches related to your business<\/span>.<\/p>\n

Also, keep in mind that influencers are not all equal. Some may have a medium reach, but their followers are very engaged. Others may boast with a huge follower base, but don\u2019t inspire trust in their audience. How to make a wise choice then?<\/p>\n

There\u2019s a couple of things you should pay attention to before you start cooperation with an influencer. The most important ones are:<\/p>\n

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  1. Posting frequency \u2013 check whether they post on their channel regularly;
    \nFollowers\u2019 engagement \u2013 take a look at the number of comments, likes and shares their content gets from real users, not bots.<\/li>\n
  2. Influencer\u2019s interaction with their audience \u2013 do they respond to, e.g. Instagram comments and answer questions asked by their followers?<\/li>\n<\/ol>\n

    With all that in mind, you can take a more fact-based approach to pick the influencers you will cooperate with.<\/p>\n

    Reach out to influencers via cold email<\/h2>\n

    Ok, you know who to reach out to, so now let\u2019s see how to do it the optimal way.<\/p>\n

    STEP #1 Collect their email addresses<\/h3>\n

    The majority of influencers use email<\/span> as the main contact channel for collaboration queries. Usually, the email address<\/span> is featured somewhere in their bio or channel description, like in this example:<\/p>\n\"\"\n

    Best practice is to create an influencer contact list in the form of an excel spreadsheet. It\u2019s an easy way to have all the data in one place. Apart from the email address<\/span>, include\u00a0 their full name and a link to their social media profile. You can also note some pieces of information that will help you personalize the content of your email<\/span>. And this takes us to the next step…<\/p>\n

    STEP #2 Write a personalized email<\/h3>\n

    When you have your influencer email<\/span> list ready, it\u2019s time to draft the content of your email<\/span>. Having a clear picture of who you want to reach out to will allow you to tailor the email<\/span> content to each recipient, make it sound unique and more appealing.<\/p>\n

    Nobody likes impersonal, robot-like or generic messages. They look as if they were copy-pasted to thousands of people without changing a single word. One size doesn\u2019t fit all when it comes to writing an outreach email<\/span>.<\/p>\n

    So what to write in a message to an influencer? The focal point of your message should be their work, not your brand. Refer to one of their latest posts or videos. Mention what you particularly liked about it. Break the ice.<\/p>\n

    Then, ask whether they would be interested in a collaboration with your brand. Keep in mind that your idea must be relevant to their audience. The value your idea has for their followers is what matters the most for an influencer.<\/p>\n

    Writing such highly personalized messages one by one may take a while and as you scale the outreach you may want to automate this process by using snippets<\/a>. These custom fields auto-populate the data from your excel spreadsheet into the copy of your email<\/span>, so you save time on doing it manually.<\/p>\n

    This is how your message with snippets might look like:<\/p>\n

    \n
    \n <\/span>\n <\/span>\n <\/span>\n <\/div>\n
    \n

    Hi {{First_Name}},<\/p>\n

    Just wanted to say that I loved your recent video on {{Snippet_1}}. I totally agree with your opinion about {{Snippet_2}}. Looks like we share similar views on modern outbound sales<\/span>.<\/p>\n

    Your video gave me an idea of a collaboration we could do together. I was wondering if you\u2019d be interested in reviewing our tool on your channel? I believe your audience would find it valuable, given how popular your video about {Snippet_3}} is.<\/p>\n

    Let me know what you think about it, so we could discuss further details.<\/p>\n\n <\/div>\n<\/article><\/span><\/p>\n

    Want to learn more about high-level personalization? Some time ago we asked Magda from Brand24 about how she approaches personalization in influencer outreach. Read the full interview here:
    \n    How to Use High-Level Personalization in Influencer Outreach? >><\/a><\/p>\n

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