{"id":7104,"date":"2020-05-14T08:30:36","date_gmt":"2020-05-14T06:30:36","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=7104"},"modified":"2025-01-21T10:24:50","modified_gmt":"2025-01-21T09:24:50","slug":"video-conversion","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/video-conversion\/","title":{"rendered":"The Power of Explainer Video: How to Convert Inbound Leads Into Sales Vol. 5"},"content":{"rendered":"

It’s almost a given these days that when a visitor enters a SaaS<\/span> website, they see a product explainer video embedded into the site. Video explainers are slowly fighting for being on a SaaS<\/span> web developer’s ultimate checklist. It’s not unprecedented – I’ve found some sources supporting the claim that videos increase conversion (here’s one of them<\/a>) or at the very least, the time spent on the site (another study<\/a>).<\/p>\n

Yet, I think that putting a video won’t result in a surge in conversion unless it’s in line with our marketing strategy. I will cover what makes an interesting video, what services are the best for hosting it, and how to make sure your leads don’t go cold on you.<\/p>\n

We will go over those points. Feel free to skip to the one that interests you.<\/p>\n

How to make an explainer video?
\n<\/em>Where to host the video?
\n<\/em>How to make sure we get leads from it?<\/em><\/p>\n

What to focus on when making a video explainer?<\/h2>\n

There are rules you can follow when making an explainer video. These are as follows:<\/p>\n

    \n
  1. it presents our app or service (a video explains what our business<\/span> does)<\/li>\n
  2. it tells\u00a0us why to use it (a video highlights possible benefits)<\/li>\n<\/ol>\n

    Why are those rules important? Because your explainer video does more than shows what your business<\/span> is about. Not only does a great explainer video introduces a product\/service, but it also tells us what this app\/service helps you with. As you know, “why” is very powerful<\/a> in creating a new solution.<\/p>\n

    Mint.com’s explainer video a great example of that:<\/p>\n