{"id":7052,"date":"2020-01-09T13:47:32","date_gmt":"2020-01-09T12:47:32","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=7052"},"modified":"2025-01-21T10:25:09","modified_gmt":"2025-01-21T09:25:09","slug":"domain-warmup-schedule","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/domain-warmup-schedule\/","title":{"rendered":"8 Things to Take Care of In the Meantime You Warm up a Domain for Outreach"},"content":{"rendered":"

Warming up the domain is a necessary step you need to take before kicking off your first cold email<\/span> campaign. You can\u2019t speed up the process, nor shorten it. But in the meantime, you can take care of your brand, figure out your campaign objective, build a prospect database, and draft your follow-up sequence to have it all set before your domain is ready for outreach.<\/p>\n

#1 Warm up your email address<\/h2>\n

The email address, just like the domain, needs a bit of a warm-up before using it for outbound outreach full time. Bear in mind that you need a separate email address dedicated solely to outbound. This way you will keep your main email address<\/span> safe from getting blocked.<\/p>\n

So how does the process of warming up an email address<\/span> looks like? Actually, quite similar to the domain warm-up. Start with sending a few emails<\/span> per day to people you know, colleagues from work or friends, and ask them to reply to you. Then reply back. Make it look like a casual conversation. The point is to \u201cshow\u201d the spam filters that you\u2019re not a spammer who blasts hundreds of random emails<\/span> to random people who neither open them, nor reply.<\/p>\n

Read more about warming up an email address<\/span> for outbound here:
\nHow to Warm Up My Email Address before Cold Outreach? >><\/a><\/p>\n

#2 Polish up your website<\/h2>\n

Your website is probably the first place your potential customers stumble across while looking for more information about your company. Therefore, it should contain all the necessary information concerning your business<\/span> and the product or service you\u2019re selling.<\/p>\n

Treat your website like an online business card. Don\u2019t clutter it with irrelevant or outdated information. Make sure the visitors will be able to easily find what they\u2019re looking for, for example, your company contact information, product description, or pricing. Don\u2019t forget about maintaining positive user experience: make your website simple to navigate, fast-loading and responsive.<\/p>\n

Audit your website to see if there\u2019s anything that could be improved or updated. Check if your branding is coherent. Remember that the devil is in the details. Even the smallest things have a significant impact on the visitors\u2019 first impression of your website.<\/p>\n

#3 Take care of your social media profiles<\/h2>\n

Well-kept social media profiles increase trust in your brand and make your company look reliable in the eyes of the prospects. They are also a powerful marketing tool as well as an important communication channel to connect with customers.<\/p>\n

But it seems that a lot of companies set up their profiles on every possible social media and don\u2019t have the time to maintain them on a regular basis. As a result, there are many ghost social media profiles out there that give quite a bad impression of the companies they belong to.<\/p>\n

Make sure you\u2019re not one of them before you start your outbound outreach. First, decide which social media profiles are worth your time and effort to be maintained. Perhaps some of them are not really used by your target audience? Don\u2019t hesitate to delete those which generate very insignificant traffic.<\/p>\n

Then, make an audit of the other ones. Update the profile and background pictures, if necessary, or refresh your company description. Also, take care of regular posting, so your profile looks alive and kicking.<\/p>\n

#4 Prepare your campaign objective<\/h2>\n

Let\u2019s focus on your campaign now. Have you worked out your strategy yet? There are a couple of things to think over before you sit down to building your prospect database and drafting emails<\/span>. Consider the following:<\/p>\n