{"id":6648,"date":"2019-10-31T12:44:01","date_gmt":"2019-10-31T11:44:01","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=6648"},"modified":"2025-01-21T10:25:17","modified_gmt":"2025-01-21T09:25:17","slug":"leads-from-twitter","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/leads-from-twitter\/","title":{"rendered":"A Quick Guide to Ramping Up Lead Generation on Twitter"},"content":{"rendered":"

Well-run social media accounts can boost your lead generation. This is a premise our guest writer for today argues. And rightly so,\u00a0Twitter positions well in Google, so\u00a0prospects who\u00a0google your brand<\/a> stumble on your Twitter account too, as I’ve written before. Then, it’s powerful as a prospect\u00a0warm-up method<\/a>. But how to boost your lead generation organically?<\/p>\n

Meet Ashley<\/strong>, an all-round marketing specialist, who contributes her business<\/span> insights at\u00a0Lucky Assignments<\/a>\u00a0and\u00a0Gum Essays.\u00a0<\/a>\u00a0She will\u00a0tell you about lead generation on Twitter and creating a sales<\/span> funnel for our Twitter audience.<\/p>\n

How to Ramp Up Lead Generation on Twitter<\/h2>\n

Twitter still has an incredible reach. Even the President of the United States\u00a0continues using it as means of communication with his electorate. But besides its power of making anyone accessible, it’s good to have a Twitter account as a brand.<\/p>\n

A\u00a0Twitter feed can give you\u00a0much more exposure, but converting that exposure to something tangible needs to be a defined strategy, with a step-by-step approach that is well-considered and executed. In short, you can\u2019t just send out the same old Tweets and expect this to work.<\/p>\n

Here, then, is how you can actually take advantage of Twitter so that it becomes an amazing means of generating leads for your business<\/span>.<\/p>\n

Post relevant and useful content<\/h3>\n

Content is, of course, key.\u00a0There are so many options when it comes to what you can include in a Tweet, from images, video, quotes, and links to hashtags and so on. Tweets with images are considerably more\u00a0eye-popping than those that don\u2019t contain them (but it\u2019s important that the image is relevant and interesting.)<\/p>\n

Have a look at the examples below to get my point:<\/p>\n\"spotify's\n

I believe that the best lead generators maintain a varied balance between all these different content types, always giving the impression of fresh content that is on point. Link it to what is trending at that time and you really have the type of content that makes a difference on Twitter.<\/p>\n

Nevertheless, content alone is not what sells<\/span>. It needs to be relevant and useful. Then, it will invite the number of clicks you wish for. I always go back to a\u00a0piece of advice from Nigel DeMarco, a social media manager at LastMinuteWriting<\/a>, to remind myself about the importance of relevancy and usefulness of the things I post:<\/p>\n

What I always suggest here is keeping the Tweet on point, which means that if it is for lead generation purposes, then you need to tilt your content accordingly. Provide something impactful and ultimately useful, and in that way those all-important click-throughs can be secured<\/p><\/blockquote>\n

There’s one thing I haven’t covered yet. Your link’s placement matters.<\/p>\n

Since\u00a0images work best, include one, but then you should also include a link. Be careful\u00a0not to crowd your Tweet and insert ample space between the two, though. You want people to be able to distinguish the link after all.<\/p>\n

And then don\u2019t drown it with hashtags either, because it just looks too loud and your link gets lost in the noise. The design and layout of your Tweet can be as important and influential as the content itself, so pay attention to what others are doing and remember these pointers to ensure you are delivering the best-looking Tweet possible.<\/p>\n

I can sum up my advice this way:<\/h4>\n