{"id":6528,"date":"2020-06-25T12:30:50","date_gmt":"2020-06-25T10:30:50","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=6528"},"modified":"2025-01-21T10:24:41","modified_gmt":"2025-01-21T09:24:41","slug":"cross-promotion","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/cross-promotion\/","title":{"rendered":"What Is a Cross-Promotion & How to Find Cross-Promotion Partners?"},"content":{"rendered":"

I would say that for a business<\/span> like Woodpecker<\/a> to thrive in\u00a0the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady\u00a0flow of targeted visitors. Out of the three, the most tricky to\u00a0get is the last one.<\/p>\n

You can improve website conversion rates by running A\/B tests. You may\u00a0encourage people to leave you testimonials with an email<\/span> plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits.<\/p>\n

What is cross-promotion?<\/h2>\n

Cross-promotion is a\u00a0form of a marketing partnership in which two (or more) companies promote one another or they do joint marketing activities that benefit them both.<\/p>\n

To give you an example, let’s say you’re the owner of a small digital agency that specializes in creating landing pages. You can collaborate with a design tool like Canva<\/a> and create a content piece, for example, a webinar on using Canva for building landing pages that stand out from the crowd.<\/p>\n

Another example? Suppose you’re the owner of a platform that wants to grow by 15% by the end of the year. You need more users to do that. How to get them? Partner up with another platform and collaborate together. Reach their audience and get new users, interested in your platform.<\/p>\n

You can\u00a0get the same results with cross-promotion as those companies above. You may extend your reach, target new audiences, and get more leads. Let’s see how.<\/p>\n

How to\u00a0find partner companies for cross-promotion?<\/h2>\n

It’s all simple in theory, yet there are a lot of things to think about when looking for partner companies for cross-promotion. Let’s look at\u00a0our blog.<\/p>\n

On Woodpecker blog, we’re writing about\u00a0generating sales<\/span> & marketing opportunities\u00a0by reaching the right people with emails and follow-ups. That’s a\u00a0narrow niche. It targets teams\u00a0that generate sales<\/span> and marketing leads.<\/p>\n

What companies can we reach out to in terms of partnerships? We can cross-promote with contact finding tools, other sales<\/span> tools, and CRMs because our target audience probably uses\u00a0those tools alongside Woodpecker<\/span>.<\/p>\n

What we don’t write about is, for example, auditing software, although our audience runs audits from time to time. Why? Because it’s\u00a0neither in the sales<\/span> nor is it in the marketing category. Therefore, we don’t collaborate with those tools.
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