{"id":6424,"date":"2019-08-22T13:50:45","date_gmt":"2019-08-22T11:50:45","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=6424"},"modified":"2025-01-21T10:25:23","modified_gmt":"2025-01-21T09:25:23","slug":"website-leads","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/website-leads\/","title":{"rendered":"Get More From Your SaaS Website: How to Convert Inbound Leads Into Sales vol 3."},"content":{"rendered":"<p>When I look at our Google Analytics data at <span id=\"urn:enhancement-fbb64694\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span>, I can see that the vast majority of our website visitors that become leads come from organic or paid search. And I believe that it&#8217;s similar in the case of your <span id=\"urn:enhancement-9ef1259c\" class=\"textannotation disambiguated wl-thing\">SaaS<\/span> too. The internet users run a query in Google and your website comes up among other results. That&#8217;s why I believe your website can be the surest lead generation platform at your disposal. Let&#8217;s learn how to do it.<\/p>\n<h2>Enhancing\u00a0outbound lead generation with your website<\/h2>\n<p>Some time ago I wrote an article here about updating\u00a0your website in order to boost your cold <span id=\"urn:enhancement-aabba549\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaign response rate. I argued\u00a0about the importance of having a well-managed website and what it means for your outbound lead generation. Basically, many of your prospects who opened your message will google your site and inspect it before replying to your cold <span id=\"urn:enhancement-b23d778a\" class=\"textannotation disambiguated wl-thing\">email<\/span>. What they&#8217;re going to see, may make or break\u00a0their trust.<\/p>\n<p>The same goes for social media profiles. Well-kept social media profiles may\u00a0increase your campaign&#8217;s results\u00a0whereas poorly run\u00a0accounts can make you appear untrustworthy. And the kind of content you produce on the blog has a similar sort of power to\u00a0drive your outbound lead generation.<\/p>\n<p><strong>Just read:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/brand-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Should I Take Care of My Brand Online Before Email Outreach? &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/blog-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Great Content Makes You More Persuasive &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/where-to-find-prospects\/\">15+ Places Where You Can Find B2B Leads, Other than LinkedIn &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/how-to-generate-b2b-leads-online-the-outbound-way\/\">How to Generate B2B Leads Online the Outbound Way?<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/local-lead-generation\/\">An In-Depth Local Lead Generation Guide<\/a><\/li>\n<\/ul>\n<h2>What about elevating inbound lead generation?<\/h2>\n<p>The same way, keeping the pulse on your website and the content on it may skyrocket your inbound lead generation. And there&#8217;s one thing people still forget to do to\u00a0push the number of leads they have forward. They forget to actively follow up with those who have interacted with their site.<\/p>\n<p>Scraping the <span id=\"urn:enhancement-eba81b32\" class=\"textannotation disambiguated wl-thing\">email addresses<\/span> of your website visitors isn&#8217;t ethical, and I don&#8217;t encourage you to do so. Besides, it wouldn&#8217;t be effective, because not everyone who\u00a0visits your website is a qualified lead. Yet, if they show interest by\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/follow-up\/lead-form-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">filling out a contact form<\/a>\u00a0or\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/follow-up\/webinar-email-samples\/\" target=\"_blank\" rel=\"noopener noreferrer\">watching\u00a0a webinar<\/a>\u00a0&#8212;\u00a0in other words, they interacted with your content, they&#8217;re further down your <span id=\"urn:enhancement-57d83b84\" class=\"textannotation disambiguated wl-thing\">sales<\/span> funnel and may correspond to your ICP.<\/p>\n<p>Sometimes,\u00a0website visitors\u00a0need a small encouragement to go through your pipeline, or worse, your website isn&#8217;t optimized for lead generation. So, here, I want to show you how to create a lead generation strategy for your website and how to follow up with website visitors for greater conversion. Let&#8217;s start.<\/p>\n<h2>How to\u00a0get more leads from your SaaS website?<\/h2>\n<h3>#1 Conduct a website audit<\/h3>\n<p>Take a minute and try to answer those questions:<\/p>\n<ol>\n<li><strong>How many\u00a0contact forms do you have and where are they located?<\/strong> They can be placed on the\u00a0bottom of each page,\u00a0on the &#8220;contact me&#8221; page, on the homepage.<\/li>\n<li><strong>Do you have an invitation to get a demo on your website? Where is it?<\/strong>\u00a0Demo sign-up is a must-have website element for the majority of <span id=\"urn:enhancement-4979504d\" class=\"textannotation disambiguated wl-thing\">SaaS<\/span> companies that sell software. If that&#8217;s your niche too, make sure your demo signup is well visible.<\/li>\n<li><strong>What kind of information do you collect on your pricing page? What do the users see there?<\/strong> It&#8217;s typical to include your pricing on the website or say anything about the billing. Do you collect information there?<\/li>\n<li><strong>Do you invite people to contact you on customer studies or the tab with testimonials<\/strong>? Customer case studies are a great mechanism that persuades people to buy. You can leverage their power and put a sign-up or contact form on the testimonial to drive interest.<\/li>\n<li><strong>Do you have any popups on your website? <\/strong>A lot of <span id=\"urn:enhancement-be5d0cd2\" class=\"textannotation disambiguated wl-thing\">SaaS<\/span> companies use popups to get more sign-ups. Are you one of those companies? If so, make sure you include all the popups on the list.<\/li>\n<li><strong>Where can people sign up for marketing\u00a0content and what kind of content? <\/strong>Some people <a href=\"https:\/\/woodpecker.co\/blog\/follow-up\/webinar-email-samples\/\" target=\"_blank\" rel=\"noopener noreferrer\">use webinars<\/a> or gated content to prospect for potential customers. This kind of\u00a0strategy\u00a0can work pretty well.\u00a0Our <span id=\"urn:enhancement-4878eded\" class=\"textannotation disambiguated wl-thing\">business<\/span> growth team has\u00a0tried this one time. I described it <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/quora-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/li>\n<li><strong>How many landing pages do you have and how a person can get to them?<\/strong> You can have a separate landing page, for example, one per your target vertical.<\/li>\n<li><strong>Where do\u00a0you direct traffic from the ads if you run any?<\/strong>\u00a0Is your marketing team running an AdWords campaign? Where does this campaign direct the captured contacts? Is it your blog or\u00a0a\u00a0page packed with benefits? It&#8217;s valuable to know that.<\/li>\n<li><strong>Do you use retargeting ads?\u00a0<\/strong>Retargeting ads help direct traffic back\u00a0to your site, but what way they enter? What&#8217;s the page they see when they come back?<\/li>\n<li><strong>Where else do you get <span id=\"urn:enhancement-b2036bde\" class=\"textannotation disambiguated wl-thing\">sales<\/span>\u00a0prospect leads from?\u00a0<\/strong>Think if you have a contact form on your help page, etc. You need to know all the secret doors.<\/li>\n<\/ol>\n<p>You see, we&#8217;ve conducted a sort of a website audit. That&#8217;s great. You know\u00a0how the\u00a0website visitors\u00a0can contact you\u00a0on your website. You&#8217;ve got all of it under control.<\/p>\n<p>To get a better grip on things, you can\u00a0integrate every\u00a0form where people leave their <span id=\"urn:enhancement-85d68582\" class=\"textannotation disambiguated wl-thing\">email<\/span> with <a href=\"https:\/\/helpscout.com\" target=\"_blank\" rel=\"noopener noreferrer\">Helpscout<\/a> or other CRM, so that your\u00a0salesreps get informed about where the prospect came from.<\/p>\n<p>To get an even better grip on things, you can ask your programmers to connect the signup buttons with your\u00a0database, so you know where the prospects came from exactly. Then, your <span id=\"urn:enhancement-3a039b8c\" class=\"textannotation disambiguated wl-thing\">sales<\/span> rep has a better picture of what&#8217;s going on. Even better, they can talk about a given traffic source with the prospect in a warm-up phase.<\/p>\n<p>You can also use UTM tags whenever you link to your site externally. It\u00a0can give you the exact amount of\u00a0knowledge you need to\u00a0talk with the people who come to your website.\u00a0UTM tags inform you where the lead is coming from so you don&#8217;t have to spend your time guessing and you can react fast to any request you get.<\/p>\n<p>We have a guest post on how to track your links that have a UTM code in your cold <span id=\"urn:enhancement-a7efb241\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaign. Read it here:\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/guest-posts\/using-utm\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Analyze Campaigns Beyond Open Rates? &gt;&gt;<\/a><\/p>\n<h3>#2\u00a0Find new ways of\u00a0generating targeted traffic on your website<\/h3>\n<p>It&#8217;s possible to create a more personalized experience on your site and a lot of <span id=\"urn:enhancement-983a8047\" class=\"textannotation disambiguated wl-thing\">SaaS<\/span> companies are heading in that direction. For that, you need a new strategy of communicating your brand to your customers on your website. So, instead of talking to everyone who might be possibly interested in your offering, create a few customer avatars that correspond with your <a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/ideal-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ideal Customer Profile<\/a>.<\/p>\n<p>Then, prepare landing pages\u00a0for each vertical, team or a use case and tell them how can you help them. Show them<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/features-vs-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0benefits over features<\/a>, just like you would in a cold <span id=\"urn:enhancement-ad0793e0\" class=\"textannotation disambiguated wl-thing\">email<\/span> pitch and make sure that your <span id=\"urn:enhancement-ec60631\" class=\"textannotation disambiguated wl-thing\">sales rep<\/span> gets a notification any time somebody signs up at this page.<\/p>\n<p>A lot of companies are trying this out. For example, Active Campaign improved their sales funnel by doing that. They shared it on\u00a0Wild Audience&#8217;s blog. Read it here<\/p>\n<ul>\n<li><a href=\"https:\/\/wildaudience.com\/activecampaign-sales-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">How This SaaS Startup Built a Conversion Funnel &amp; Grew To 50,000 Customers &gt;&gt;<\/a><\/li>\n<\/ul>\n<p>You can do that too and improve your sales funnel. Plus, if you connect your CRM with your signups and your sales rep gets a notification any time somebody signs up on a page like that you can get more sales. Strike the iron while it&#8217;s hot.<\/p>\n<h3>#3 Create automated email campaigns in Woodpecker<\/h3>\n<p>Nonetheless,\u00a0it doesn&#8217;t matter if you know exactly where and when somebody signs up until you can talk with your website visitors while they&#8217;re still interested. Remember our blog post about <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/inbound-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">converting inbound leads into sales<\/a>? Well, this time, too, an automated email warmup campaign in Woodpecker can help you contact your leads at the right moment.<\/p>\n<p>Sync Woodpecker with the software that you store the data from contact forms on, so you don&#8217;t need to copy and paste between the app. You can do that with <a href=\"https:\/\/woodpecker.co\/blog\/woodpecker-for-wordpress-generate-more-leads-with-your-web-forms\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Woodpecker for WordPress<\/em> plugin<\/a>.<\/p>\n<p>Keep\u00a0Woodpecker campaigns ready to send emails to leads.\u00a0Prepare one campaign per the sign-up source and always have it at hand. What to write in an email? Well, allude to the source where the lead signed up. For example, if\u00a0an inbound lead came from a webinar, <a href=\"https:\/\/woodpecker.co\/blog\/follow-up\/webinar-email-samples\/\" target=\"_blank\" rel=\"noopener noreferrer\">use these tips<\/a> to create a post-webinar email sequence. Remember &#8212;\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/difference-inbound-outbound\/\" target=\"_blank\" rel=\"noopener noreferrer\">inbound leads differ from outbound ones<\/a>.<\/p>\n<p>You will have more than one email campaign in Woodpecker, so use folders to easily sort through your campaigns. They will come in handy at this point.<\/p>\n<h2>Make\u00a0a lead gen\u00a0machine out of your SaaS website<\/h2>\n<p>Now it&#8217;s your turn. Rethink the signups on your page,\u00a0work on\u00a0new pages if necessary to improve your sales funnel. Yet, for better conversion, create a personalized email sequence that generates a ton of long-staying customers.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1628106843\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1628106843\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>FAQ on generating leads on your website<\/h2>\n<p>Want to convert leads more effectively but have some doubts? Check out the answers.<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1138de27-4e85-4177-9802-b795c86620c8\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3><strong>What is website sales?<\/strong><\/h3>\n<p>Website sales refer to the process of converting leads that visit your website into paying customers. A well-designed lead generation website with optimized landing pages and valuable content attracts potential leads, helping your sales team close deals.<\/p>\n<h3><strong>Is website selling profitable?<\/strong><\/h3>\n<p>Yes, website selling can be highly profitable if done right. With proper search engine optimization, keyword research, and offering free resources, you generate more leads, attract your target audience, and convert high-quality leads into paying customers.<\/p>\n<h3><strong>How do I get sales on my website?<\/strong><\/h3>\n<p>To get sales, focus on lead generation efforts. Optimize your landing pages, use valuable content, and create a lead generation strategy. This will help you generate leads and turn qualified leads into sales, supporting your sales team\u2019s efforts. You can also use automated email campaigns in Woodpecker to nurture leads and turn qualified leads into sales.<\/p>\n<h3><strong>How does a lead generation website work?<\/strong><\/h3>\n<p>A lead generation website works by attracting potential leads through targeted content, search engine optimization, and free resources. Woodpecker helps convert these leads into sales with automated email sequences, keeping your sales team engaged with high-quality leads at the right time.<\/p>\n<h3><strong>What is the role of a landing page?<\/strong><\/h3>\n<p>A landing page plays a crucial role in converting potential leads into sales. It provides high-quality leads by focusing on a specific offer or resource, making it easier for your sales team to identify and convert qualified leads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When I look at our Google Analytics data at Woodpecker, I can see that the vast majority of our website visitors that become leads come from organic or paid search. And I believe that it&#8217;s similar in the case of your SaaS too. The internet users\u00a0run a query in Google and your website comes up among other results. That&#8217;s why I believe your website\u00a0can be one of\u00a0the surest lead generation tools at your disposal. Let&#8217;s learn how to do it.<\/p>\n","protected":false},"author":17,"featured_media":6503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[2],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get More From Your Website: Convert Inbound Leads Into Sales<\/title>\n<meta name=\"description\" content=\"A lot of people miss an opportunity to convert their website visitors. But all they need to do is to follow up with them. Here are some tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/website-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get More From Your Website: Convert Inbound Leads Into Sales\" \/>\n<meta property=\"og:description\" content=\"A lot of people miss an opportunity to convert their website visitors. But all they need to do is to follow up with them. Here are some tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/website-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T11:50:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:25:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/08\/follow-up-volume-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/website-leads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/website-leads\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Get More From Your SaaS Website: How to Convert Inbound Leads Into Sales vol 3.\",\"datePublished\":\"2019-08-22T11:50:45+00:00\",\"dateModified\":\"2025-01-21T09:25:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/website-leads\/\"},\"wordCount\":1793,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"keywords\":[\"for SaaS\"],\"articleSection\":[\"Follow-ups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/website-leads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/website-leads\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/website-leads\/\",\"name\":\"Get More From Your Website: Convert Inbound Leads Into Sales\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2019-08-22T11:50:45+00:00\",\"dateModified\":\"2025-01-21T09:25:23+00:00\",\"description\":\"A lot of people miss an opportunity to convert their website visitors. But all they need to do is to follow up with them. Here are some tips.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/website-leads\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; Growth\",\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/woodpecker.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\",\"name\":\"Woodpecker.co\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg\",\"contentUrl\":\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg\",\"width\":1240,\"height\":874,\"caption\":\"Woodpecker.co\"},\"image\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/business.facebook.com\/woodpeckerapp\",\"https:\/\/twitter.com\/woodpeckerapp\",\"https:\/\/www.instagram.com\/woodpeckerapp\/\",\"https:\/\/www.linkedin.com\/company\/woodpecker-co\/\",\"https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\",\"name\":\"Margaret Sikora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g\",\"caption\":\"Margaret Sikora\"},\"description\":\"Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretsikora\/\",\"https:\/\/www.instagram.com\/margaret.sikora.official\"],\"url\":\"https:\/\/woodpecker.co\/blog\/author\/gosia-sikora\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get More From Your Website: Convert Inbound Leads Into Sales","description":"A lot of people miss an opportunity to convert their website visitors. But all they need to do is to follow up with them. Here are some tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/woodpecker.co\/blog\/website-leads\/","og_locale":"en_US","og_type":"article","og_title":"Get More From Your Website: Convert Inbound Leads Into Sales","og_description":"A lot of people miss an opportunity to convert their website visitors. But all they need to do is to follow up with them. Here are some tips.","og_url":"https:\/\/woodpecker.co\/blog\/website-leads\/","og_site_name":"Woodpecker Blog","article_publisher":"https:\/\/business.facebook.com\/woodpeckerapp","article_published_time":"2019-08-22T11:50:45+00:00","article_modified_time":"2025-01-21T09:25:23+00:00","og_image":[{"width":650,"height":391,"url":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/08\/follow-up-volume-3.png","type":"image\/png"}],"author":"Margaret Sikora","twitter_card":"summary_large_image","twitter_creator":"@woodpeckerapp","twitter_site":"@woodpeckerapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/woodpecker.co\/blog\/website-leads\/#article","isPartOf":{"@id":"https:\/\/woodpecker.co\/blog\/website-leads\/"},"author":{"name":"Margaret Sikora","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f"},"headline":"Get More From Your SaaS Website: How to Convert Inbound Leads Into Sales vol 3.","datePublished":"2019-08-22T11:50:45+00:00","dateModified":"2025-01-21T09:25:23+00:00","mainEntityOfPage":{"@id":"https:\/\/woodpecker.co\/blog\/website-leads\/"},"wordCount":1793,"commentCount":0,"publisher":{"@id":"https:\/\/woodpecker.co\/blog\/#organization"},"keywords":["for SaaS"],"articleSection":["Follow-ups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/woodpecker.co\/blog\/website-leads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/woodpecker.co\/blog\/website-leads\/","url":"https:\/\/woodpecker.co\/blog\/website-leads\/","name":"Get More From Your Website: Convert Inbound Leads Into Sales","isPartOf":{"@id":"https:\/\/woodpecker.co\/blog\/#website"},"datePublished":"2019-08-22T11:50:45+00:00","dateModified":"2025-01-21T09:25:23+00:00","description":"A lot of people miss an opportunity to convert their website visitors. But all they need to do is to follow up with them. Here are some tips.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/woodpecker.co\/blog\/website-leads\/"]}]},{"@type":"WebSite","@id":"https:\/\/woodpecker.co\/blog\/#website","url":"https:\/\/woodpecker.co\/blog\/","name":"Woodpecker Blog","description":"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; Growth","publisher":{"@id":"https:\/\/woodpecker.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/woodpecker.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/woodpecker.co\/blog\/#organization","name":"Woodpecker.co","url":"https:\/\/woodpecker.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg","contentUrl":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg","width":1240,"height":874,"caption":"Woodpecker.co"},"image":{"@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/woodpeckerapp","https:\/\/twitter.com\/woodpeckerapp","https:\/\/www.instagram.com\/woodpeckerapp\/","https:\/\/www.linkedin.com\/company\/woodpecker-co\/","https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A"]},{"@type":"Person","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f","name":"Margaret Sikora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g","caption":"Margaret Sikora"},"description":"Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretsikora\/","https:\/\/www.instagram.com\/margaret.sikora.official"],"url":"https:\/\/woodpecker.co\/blog\/author\/gosia-sikora\/"}]}},"_links":{"self":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/6424"}],"collection":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/comments?post=6424"}],"version-history":[{"count":6,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/6424\/revisions"}],"predecessor-version":[{"id":35285,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/6424\/revisions\/35285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/media\/6503"}],"wp:attachment":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/media?parent=6424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/categories?post=6424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/tags?post=6424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}