{"id":6217,"date":"2019-07-04T13:31:59","date_gmt":"2019-07-04T11:31:59","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=6217"},"modified":"2025-01-21T10:25:27","modified_gmt":"2025-01-21T09:25:27","slug":"lead-form-conversion","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/lead-form-conversion\/","title":{"rendered":"Follow-up After a Form Submission: How to Convert Inbound Leads Into Sales Vol. 2"},"content":{"rendered":"

Lead forms have become a website staple. They don’t require a lot of effort on our part. We just put them up, make sure they comply with GDPR<\/a> or any other law that’s binding in our country and then, reach out to those who filled out\u00a0a contact form. But do\u00a0you know how to convert leads who submitted a form\u00a0into customers? Keep reading to learn how to do that.<\/p>\n

What’s different about\u00a0a lead that submitted a form?<\/h2>\n

A lead that submitted a form differs from the kind of leads we usually talk about on this blog.\u00a0Such a lead discovered\u00a0our website on\u00a0its own, browsed our site and left their personal data, willing to know more about our business and the solutions we provide. It took some action, so it’s not exactly cold.<\/p>\n

Nonetheless,\u00a0it’s not exactly hot either. We still need to convince\u00a0that lead that we’re a perfect solution for them\u00a0and warm them up.<\/p>\n

We must be careful when warming up a lead that filled out a contact form. If we mishandle the whole process, it will go somewhere else. We need to make them trust us to convert. We need to act fast. And the best way to do that is by\u00a0sending them a timely, personalized follow-up email<\/a>.<\/p>\n

Send follow-ups to contact leads<\/h2>\n

When was the last time you completed a lead form? Do you remember what happened afterward? You could have gotten a nice templated welcome email<\/span> that went like this, “Hi {{first name}}, Thanks for getting in touch. What are you looking for?” That’s a decent follow-up, yet you can\u00a0recognize an “I-don’t-care-about-you” template from miles away. We need to be more tactful than that.<\/p>\n

You see,\u00a0a lead that filled out a lead form expects that someone from your team contacts them to talk. They\u00a0suspect\u00a0a team member will personally reach out to them. They’re asking for that sort of contact. The worst thing you can do in this scenario is to send them a heavily-branded,\u00a0newsletter-like<\/a> welcome message.<\/p>\n

There’s another way of automating follow-ups messages, yet maintaining a personal touch. It’s using a mail merge tool that\u00a0allows you to schedule follow-ups.<\/p>\n

How to\u00a0write a follow-up email?<\/h2>\n

Now that we know what state of the mind our lead finds itself in (they expect a\u00a0direct message\u00a0from one of your employees) and we know what to do (write a follow-up email<\/span>), we can\u00a0move on\u00a0and go over a bit of practical advice on crafting such a follow-up email<\/span>.<\/p>\n

#1 Time is of the essence<\/h3>\n

When it comes to following up after a contact form submission, time plays a huge role in lead conversion. You need to be ready to respond as soon as a person\u00a0submits\u00a0a\u00a0form\u00a0on your website (considering those are your business hours). It’s crucial. If they don’t hear from you, they will assume something’s not working.<\/p>\n

Luckily, you can automatize every step of following up with a cold emailing tool. Your lead data can be automatically moved to a pre-scheduled campaign via a WordPress plugin<\/a>. After they’re added to the database, they’ll be sent a sequence of personalized follow-ups<\/a> prepared by you.<\/p>\n

#2\u00a0Avoid being pushy<\/h3>\n

Lead form leads left their contact info for you to reach out to them. Still, they have their doubts whether you’re the best solution out there. You need to exercise patience and get ready to answer all their questions.<\/p>\n

There’s no guarantee that they will convert. But by being emphatic and helpful, there’s a far better chance that they will. Don’t expect too much from them.<\/p>\n

Here’s a great guide on writing CTAs that fits here perfectly<\/p>\n