{"id":6173,"date":"2020-07-01T14:21:57","date_gmt":"2020-07-01T12:21:57","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=6173"},"modified":"2025-01-21T10:24:36","modified_gmt":"2025-01-21T09:24:36","slug":"how-to-generate-more-leads-after-a-webinar","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/","title":{"rendered":"How to Generate More Leads After a Webinar?"},"content":{"rendered":"<p>I&#8217;m sure you can agree that webinars are time-consuming and stressful &#8211; we\u2019ve been there while organizing <a href=\"https:\/\/woodpecker.co\/woodpecker-webinars\/\">Woodpecker webinars<\/a>. Not only do you have to carefully plan the whole thing out, but you also need to oversee a lot of things, such as recording &amp; sound quality, take care of the Internet connection, plus you need to make sure there&#8217;s enough space for everyone to attend the webinar.<\/p>\n<p>But it&#8217;s all worth when you aim to increase <span id=\"urn:enhancement-b88c1bcf\" class=\"textannotation disambiguated wl-thing\">sales<\/span>. The number of people that will convert into customers can be astounding (providing you invited the sort of crowd\u00a0that\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/persona-development\/\" target=\"_blank\" rel=\"noopener noreferrer\">matches your ICP<\/a>). How to make that happen?<\/p>\n<p>I have three words for you: a webinar <span id=\"urn:enhancement-b07a755b\" class=\"textannotation disambiguated wl-thing\">email<\/span> sequence.<\/p>\n<h2>What is a webinar email sequence and how can it increase conversion?<\/h2>\n<p>Webinar <span id=\"urn:enhancement-efd1a386\" class=\"textannotation disambiguated wl-thing\">email<\/span> sequence is a series of follow-ups you send before and after the webinar take place. The goal of following up webinar registrants before the event is to boost their engagement and increase the show-up rate. Following up after the webinar is focused on <a href=\"https:\/\/woodpecker.co\/use-case\/webinar-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">warming up your webinar leads until conversion<\/a>.<\/p>\n<p>Webinar leads require a longer time to\u00a0go through the buying cycle. Some of them will eventually not buy at all. But that&#8217;s all because there&#8217;s no encouragement to buy from your <span id=\"urn:enhancement-a7f8fb0\" class=\"textannotation disambiguated wl-thing\">sales<\/span> team. A prompt follow-up after a webinar can be the sort of encouragement that your webinar leads need in order to convert into paying customers.<\/p>\n<p>All in all, a follow-up <span id=\"urn:enhancement-d26b8088\" class=\"textannotation disambiguated wl-thing\">email<\/span> after a webinar can be a great conversion tactic if executed well.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Try our lead generation platform<br \/>\n- Free trial<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nTry Woodpecker\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1984994984\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1984994984\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Try Woodpecker\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>Half of the work is done before the webinar<\/h2>\n<p>Following up after a webinar won&#8217;t\u00a0magically increase conversion rates. You need to prepare for it and create a plan. First,\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/align-marketing-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">meet with marketing<\/a>\u00a0to create a cohesive conversion strategy.<\/p>\n<p>Without the marketing department, the <span id=\"urn:enhancement-231454d2\" class=\"textannotation disambiguated wl-thing\">sales<\/span> team cannot craft\u00a0an effective follow-up sequence, and without the <span id=\"urn:enhancement-9a116028\" class=\"textannotation disambiguated wl-thing\">sales<\/span> team, the conversion rate won&#8217;t be as high. Here&#8217;s the exact formula you can replicate.<\/p>\n<ol>\n<li>The marketing team\u00a0informs the <span id=\"urn:enhancement-22e82fef\" class=\"textannotation disambiguated wl-thing\">sales<\/span> team they&#8217;re hosting a webinar.<\/li>\n<li>They tell the <span id=\"urn:enhancement-79f3ae3c\" class=\"textannotation disambiguated wl-thing\">sales<\/span> reps who the webinar is for.<\/li>\n<li>The\u00a0marketing team shares the webinar script with your <span id=\"urn:enhancement-2688f5b3\" class=\"textannotation disambiguated wl-thing\">sales<\/span> reps.<\/li>\n<li>The marketing team\u00a0tells\u00a0the webinar attendees that someone may contact them after the webinar (<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/email-law\/\" target=\"_blank\" rel=\"noopener noreferrer\">opt-in requirement<\/a>).<\/li>\n<li>The\u00a0<span id=\"urn:enhancement-bd668ce1\" class=\"textannotation disambiguated wl-thing\">sales<\/span>\u00a0team\u00a0qualifies\u00a0a full list of webinar attendees.<\/li>\n<\/ol>\n<p>Make your outbound <span id=\"urn:enhancement-156cc262\" class=\"textannotation disambiguated wl-thing\">sales<\/span> team take the attendee list, go\u00a0over\u00a0it, and qualify them against your ideal customer profile. Whenever they find a lead that fits the ICP, they can try to\u00a0convert that lead\u00a0with a personalized follow-up sequence.<\/p>\n<h2>How to create a webinar email sequence to generate more leads?<\/h2>\n<p>We all know how to write a cold <span id=\"urn:enhancement-40c536bf\" class=\"textannotation disambiguated wl-thing\">email<\/span> follow-up. Effective <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/5-rules-follow-up\/\" target=\"_blank\" rel=\"noopener noreferrer\">cold email follow-ups<\/a> are timely, relevant and packed with value. They are meant to get your prospects attention to the\u00a0opening <span id=\"urn:enhancement-2aec9d90\" class=\"textannotation disambiguated wl-thing\">email<\/span> and get them to respond to the first message and start a <span id=\"urn:enhancement-dd92523c\" class=\"textannotation disambiguated wl-thing\">business<\/span> relationship. How to take all of that\u00a0and apply it to\u00a0a post-webinar <span id=\"urn:enhancement-82beaa91\" class=\"textannotation disambiguated wl-thing\">email<\/span> follow-up?<\/p>\n<p>Webinar attendees differ from the opening message recipients. First of all, they&#8217;ve already had an interaction with your brand, and quite recently at that. They know what your company does and hopefully, what kind of problems it solves. What they don&#8217;t know though is how it all relates to their <span id=\"urn:enhancement-e0c28b77\" class=\"textannotation disambiguated wl-thing\">business<\/span>. Thus, you need to explain it to them.<\/p>\n<h3>#1\u00a0Stay subtle<\/h3>\n<p>I know that your aim is to increase conversions with\u00a0a follow-up <span id=\"urn:enhancement-2f35e386\" class=\"textannotation disambiguated wl-thing\">email<\/span> so the first thing you would like to do is plastering your pricing all over the <span id=\"urn:enhancement-924f65e3\" class=\"textannotation disambiguated wl-thing\">email<\/span> and put a few &#8220;Sign up&#8221; <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/perfect-cta-or-how-to-end-up-my-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">call to actions<\/a>. Hold on. It&#8217;s not the best tactic. It screams &#8220;I gave you something for free, so now I expect you to pay me back&#8221;.<\/p>\n<p>As I&#8217;ve written above, people who attended your webinar don&#8217;t\u00a0fully understand what value your product can bring their <span id=\"urn:enhancement-4e83b18d\" class=\"textannotation disambiguated wl-thing\">business<\/span>. So, there&#8217;s an opportunity to show it to them. Be subtle. Show them that you&#8217;re there for them, ready to answer any further questions. Don&#8217;t pressure your leads. Get to know your prospect before you offer them something.<\/p>\n<h3>#2 Personalize your email beyond {{first name}}<\/h3>\n<p><div class=\"video-container\">\n    <video autoplay loop muted playsinline>\n        <source src=\"https:\/\/woodpecker.co\/wp-content\/themes\/woodpecker-co\/assets\/home\/dedicated-messages-video@home.mp4\">\n    <\/video>\n<\/div><br \/>\nThe {{first name}} snippet cannot be the maximum of personalization you&#8217;re going to use in the follow-up <span id=\"urn:enhancement-99d4e1a9\" class=\"textannotation disambiguated wl-thing\">email<\/span> after\u00a0your\u00a0webinar. Besides, personalization goes well beyond <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/mail-merge-custom-fields\/\" target=\"_blank\" rel=\"noopener noreferrer\">mail merge fields<\/a>. It starts with <a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/targeting-cold-email-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">targeting<\/a>.<\/p>\n<p>Group the leads that fit your ICP into some sub-categories. Learn more about their <span id=\"urn:enhancement-e84aa7fe\" class=\"textannotation disambiguated wl-thing\">business<\/span> and try to reverse-engineer the customer journey for them. Start with the sign-up process and move back up until the time they registered for the time. Did they attend the webinar because they saw your\u00a0Google ad? Or they got an invite from a specific Facebook group? It&#8217;s all valid info.<\/p>\n<p>Here&#8217;s a list of selling questions you can use in\u00a0the process of reverse-engineering their probable buyer&#8217;s journey. It&#8217;s originally compiled for prospecting but I think they can be equally useful for converting an inbound lead into <span id=\"urn:enhancement-174cb9e\" class=\"textannotation disambiguated wl-thing\">sales<\/span>. Read this:<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/ask-better-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">3 Resources that Will Help You Ask Better Questions &gt;&gt;<\/a><\/li>\n<\/ul>\n<p>For example, a year ago, we hosted a webinar for Quora users interested in prospecting. I recognized their knowledge gap &#8211; looking for cold leads. I could leverage this together with the information from their Quora profiles to personalize the follow-up messages. If you want to steal the exact same tactic, I described what we did on this blog. Here are\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/targeting-quora\/\" target=\"_blank\" rel=\"noopener noreferrer\">Part 1<\/a> and <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/quora-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Part 2<\/a>.<\/p>\n<h3>#3 Use Q&amp;A session to your advantage<\/h3>\n<p>Most webinar hosts hold Q&amp;A sessions at the end of the webinar. During those sessions, the script is flipped &#8211; now, webinar attendees have the power to lead the conversation. They ask the host about the issues they struggle with.<\/p>\n<p>What can you do with all that? Well, address those issues in the follow-up. It&#8217;s a trick that will make them open your follow-up message. It would be best if you could lead the conversation in a way they book a demo call with you. Yet, it can still be too early for that.<\/p>\n<h3>#4 Share additional free material<\/h3>\n<p>A great follow-up filler is sharing additional free material, such as a follow-up ebook, checklist or question poll and then ask them if\u00a0the two of you could go over the piece together. Yeah, I know it&#8217;s hard to execute, yet you will\u00a0earn the most important thing at this point &#8211;\u00a0their attention.<\/p>\n<p>Work together with the marketing team on this. Ask the content writer to smuggle some value-coated benefits into the copy. A well-written article that solves a problem or a practical case study can be very powerful. Content\u00a0may be all you need to <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/blog-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">make them reply with a &#8220;yes&#8221;<\/a>.<\/p>\n<p>Check how to create a webinar <span id=\"urn:enhancement-75e97b63\" class=\"textannotation disambiguated wl-thing\">email<\/span> sequence in <span id=\"urn:enhancement-e9e2698f\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span>:<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/how-to-create-a-webinar-sales-funnel-and-boost-webinar-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Create a Webinar Sales Funnel and Boost Webinar ROI? &gt;&gt;<\/a><\/p>\n<h2>Time to write your follow-up email<\/h2>\n<p>All in all, you want to make\u00a0your inbound leads\u00a0see your follow-up <span id=\"urn:enhancement-f53cdc57\" class=\"textannotation disambiguated wl-thing\">email<\/span>\u00a0is far from being the next stage of a marketing campaign. Quite the contrary, it&#8217;s an avenue for further conversation and an excuse for you to offer them assistance. Deep dive into your prospect&#8217;s business and show them that you know how to bring them value.<\/p>\n<p><a href=\"https:\/\/app.woodpecker.co\/login\">Log in<\/a> to your Woodpecker account or <a href=\"https:\/\/app.woodpecker.co\/signup\">sign up for a free trial<\/a> to test it for yourself:<br \/>\n\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send better follow-ups with Woodpecker<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nTry Woodpecker\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-710491047\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-710491047\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Try Woodpecker\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sure you can agree that webinars are time-consuming and stressful. Not only do you have to carefully plan the whole thing out, but you also need to oversee a lot of things, such as recording &#038; sound quality, take care of the Internet connection, plus you need to make sure there&#8217;s enough space for everyone to attend the webinar.<\/p>\n","protected":false},"author":17,"featured_media":9012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Follow-up After a Webinar: How to Convert Inbound Leads Into Sales<\/title>\n<meta name=\"description\" content=\"The webinar is not over yet. You need to follow-up with the attendees and convert them into customers. See how to do that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Follow-up After a Webinar: How to Convert Inbound Leads Into Sales\" \/>\n<meta property=\"og:description\" content=\"The webinar is not over yet. You need to follow-up with the attendees and convert them into customers. See how to do that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-01T12:21:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:24:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/07\/Generate_More_Leads_After_Your_Webinar_Convert_Inbound_Leads_Vol_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"698\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"How to Generate More Leads After a Webinar?\",\"datePublished\":\"2020-07-01T12:21:57+00:00\",\"dateModified\":\"2025-01-21T09:24:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/\"},\"wordCount\":1272,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Follow-ups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/how-to-generate-more-leads-after-a-webinar\/\",\"name\":\"Follow-up After a Webinar: How to Convert Inbound Leads Into Sales\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2020-07-01T12:21:57+00:00\",\"dateModified\":\"2025-01-21T09:24:36+00:00\",\"description\":\"The webinar is not over yet. 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