{"id":6137,"date":"2019-05-23T13:50:03","date_gmt":"2019-05-23T11:50:03","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=6137"},"modified":"2025-06-04T06:13:51","modified_gmt":"2025-06-04T05:13:51","slug":"email-script","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/email-script\/","title":{"rendered":"What You Should Definitely Steal From Cold Email Templates"},"content":{"rendered":"

The core purpose of cold emailing<\/span> is to start a conversation with a prospective customer and build a valuable business relationship off of it. However, to get there you need to catch your prospect\u2019s attention and spark their engagement first. Your cold email<\/span> copy plays a major role in achieving this goal. Coming up with compelling content is not a piece of cake, though. It takes time, effort and a substantial amount of creativity.<\/p>\n

Although copying a cold email<\/span> template you found on Google won’t get you any customers<\/a>, seeing what others have written in their email<\/span> copy is a source of inspiration. We studied quite a few cold email<\/span> templates and summed up the most effective formulas you can steal to craft your own email<\/span> copy.<\/p>\n

#1 Point to a mutual connection<\/h2>\n

Coming up with an attention-grabbing cold email<\/span> intro can be a difficult task to deal with. Getting straight to the point with a business<\/span> offer sounds brash and too salesy. Don\u2019t forget that you\u2019re a complete stranger to your prospects. They most likely never heard of your company before, so why would they care about your product or service in the first place? Yet a lot of cold email<\/span> templates begin with an aggressive sales<\/span> pitch.<\/p>\n

On the other hand, long self-introduction and bragging about your company shifts the focus away from your potential customer. Why would they continue reading your message if they don\u2019t see any value in this I-me-mine kind of talk?<\/p>\n

See what else ruins your cold email<\/span> intro:
\nCold Email Introduction, or How to Start An Email? >><\/a><\/p>\n

You should look for a golden mean between these two extremes. Something that could work as an ice breaker that catches your prospect\u2019s attention and opens the door to a further conversation.<\/p>\n\"How\n

Social media is a true mine of information that you could use as such a conversation hook. Sometimes while researching on your prospects you may notice that you both know the same person. It may be your former co-worker or someone you met at a conference a few months ago.<\/p>\n

Referring to such a mutual connection in your cold email<\/span> intro reduces the distance between you and your prospect. It also bridges the gap between being total strangers and belonging to the same acquaintance circle. In the eyes of your prospect, you\u2019re not just a random Bob from the internet anymore. You\u2019re Bob who also knows Frank, your prospect\u2019s colleague from a former job. That makes a whole lot of difference.<\/p>\n

Mentioning a mutual connection gives you some extra credibility points and is a much more natural way to start off a dialog. By beginning your message with \u201cI came across your LinkedIn profile while reading the comments to Frank Brown\u2019s recent publication on\u2026\u201d you can spark a casual conversation and moderate it the right direction avoiding a salesy or self-boasting tone.<\/p>\n

#2 Forward a referral along with your intro email<\/h2>\n\"\"Another hack to add an extra level of credibility and persuasion to your cold email<\/span> is using the power of a referral. Referrals build the context and background of why you decided to contact that specific person. Sounds like a good conversation hook, doesn\u2019t it?<\/p>\n

There is an interesting referral use case I came across while analyzing some cold email<\/span> templates. The idea is to forward an email<\/span> from a senior team member in your company together with your opening message. I must admit it\u2019s quite a clever trick I haven\u2019t seen before.<\/p>\n

The fact that the head of your department or a CEO recommends the addressee\u2019s company as a potential business<\/span> partner is a great foundation for building a close relationship. Don\u2019t forget to add a word \u201cReferred\u201d to the subject line of the email<\/span> as, according to SalesLoft\u2019s research<\/a>, it may increase the reply rate by as much as 536%. Definitely worth a try!
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