{"id":610,"date":"2015-07-09T13:31:15","date_gmt":"2015-07-09T13:31:15","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=610"},"modified":"2025-01-21T10:28:26","modified_gmt":"2025-01-21T09:28:26","slug":"how-to-make-my-cold-emails-personal-vol-1-research","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/how-to-make-my-cold-emails-personal-vol-1-research\/","title":{"rendered":"How to Make My Cold Emails Personal? Vol.1: Research on My Prospects"},"content":{"rendered":"

In the previous article I described two reasons why people hate cold emails<\/a>. Then, I converted them into two rules we should follow if we want to make our messages personal. That was a lot of theory and analysis, but what about practice? Well, here\u2019s how I find out who my prospects really are to make my outreach personal and relevant.<\/p>\n

Before we\u00a0start writing the emails<\/h2>\n

If we really want to start some valuable relationships with our prospects, we need to know who they are before<\/em> we reach out to them. The better we know the specifics of our target group, the better we will be able to communicate with them afterwards.<\/p>\n

How can we get to know the people without talking to them? Well, it\u2019s 2015 and we\u2019ve got the Internet, that\u2019s how. So before you get about writing the copy of your cold email outreach, it’s a good idea to study your prospects and find out who they are, how they work, what they appreciate, and what they despise.<\/p>\n

I\u2019m usually going through a few places,\u00a0before I get about creating my campaign, to find out more about my addressees:<\/p>\n

1. Twitter and\/or Facebook<\/h2>\n

If someone doesn\u2019t have both Facebook and Twitter profiles, they usually have at least one. These are places full of first-hand information, as that\u2019s where our addressees actually talk and communicate with their friends and followers.<\/p>\n

<\/p>\n\"Matt<\/a><\/p>\n

Twitter and Facebook can tell us a lot about the prospect\u2019s language and interests. Reading at least a few posts from our addressees’ social media profiles allows us to feel the tone\u00a0we may then use in our emails, as well as find some things we and our addressees have in common. If we point to the things in common in our email, it gets a bit warmer at once.<\/p>\n

So, pay attention to what your prospects\u00a0share, like, and retweet. Check out who they follow. See what gets them angry, frustrated, happy, and excited. There\u2019s a huge load\u00a0of real emotion we can find on Facebook and Twitter.<\/p>\n

2. LinkedIn<\/h2>\n

LinkedIn is a real mine of information. It\u2019s more business- and work-centered than Twitter and Facebook, so in fact, it stores more information relevant to our B2B outreach.<\/p>\n

What do we check on LinkedIn? First of all, we read what our prospects\u00a0wrote about themselves (plus how<\/em> they actually wrote it). We can also check what other people wrote about cooperation with them. We check what groups our prospects\u00a0belong to — that helps to establish their field of interest. We obviously check what they posted. And we look for the topics they feel confident about.<\/p>\n

<\/p>\n\"groups-linkedin\"<\/a><\/p>\n

Another thing to check out on LinkedIn, perhaps the most important one, is the list of their connections. Maybe there are some common points between our network and theirs. We should always look for those common connections, as later on, we could use those for referrals. For more practical tips on how to use LinkedIn for referrals, check out this article by Micha\u0142 Szehidewicz<\/a> on RightHello<\/a> blog.<\/p>\n

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