Have a closer look at your campaign stats. If you notice that the open rate is taking a nosedive and the number of bounces goes sky high, it most likely means that your deliverability rate is at a rock bottom and your messages either end up in the SPAM folder or are not delivered to the recipients at all.<\/p>\n
These symptoms may indicate that your domain reputation got seriously damaged or perhaps you even got blacklisted. Don\u2019t worry, though, we’ll show you how to manually fix your domain reputation in a few simple steps.<\/p>\n
But you can also use Woodpecker Warm-up & Recovery to do it automatically.<\/a>(Warm-up & Recovery is not available for Google users)<\/p>\n Before I show you how you can improve your email domain reputation, let\u2019s analyze a couple of factors that could have led to needing this recovery process. A domain may lose its reputation due to bad sending practices, such as:<\/p>\n It\u2019s the invalid or broken email<\/span> addresses that stay behind a high hard bounce rate. Your prospect list should be verified and up-to-date. Don\u2019t send emails<\/span> to prospects from a list that is a few months old as there\u2019s a risk that some of the prospects might have changed their jobs in the meantime and their business<\/span> email<\/span> addresses aren\u2019t valid anymore. Prospect list hygiene<\/a> is a must.<\/p>\n For the same reason, you shouldn\u2019t buy ready-made prospect lists<\/a>. You can\u2019t be sure if the data was acquired in a legal way. Also, the contact info may be outdated and unverified, thus your emails<\/span> will bounce.<\/p>\n Your prospects may mark your messages as spam manually if they think it\u2019s not relevant to their scope of business<\/span>. It\u2019s a sign for their email<\/span> provider that the messages from that sender are considered unwelcome. That\u2019s why you should precisely define your target group<\/a> and contact only those individuals who could actually benefit from your solution.<\/p>\n Every email<\/span> is scanned by spam filters before it gets to the addressee\u2019s inbox<\/span>. SPAM filters are especially sensitive to certain words because they are overused by the spammers. If the content of a message looks alarming, spam filters direct such an email<\/span> to the SPAM folder. Especially if they notice that exactly the same email<\/span> is sent out to the masses.<\/p>\n You should always check your email<\/span> copy against a list of SPAM words. Be wary though. The list of SPAM words is ever growing. New words are added to it constantly. Common words, such as marketing or taxes can trigger SPAM filters. Check out or blog post about not-so-obvious SPAM vocabulary.<\/p>\n Plus, remember to personalize the content<\/a> with snippets. Make your message a good fit to your recipient\u2019s needs.<\/p>\n Sudden high peaks in your sending activity look very suspicious to the SPAM filters, which are especially sensitive to any unusual sending activity. Sending out hundreds of emails<\/span> per hour is not quite humanly possible.<\/p>\n Moreover, such a high email<\/span> sending frequency may exceed the sending limit of your email provider<\/a> and result in blocking your email address<\/span> for some time. You should take it into account while scheduling your cold email<\/span><\/a> campaigns. Go for a lean approach and create small but narrowly targeted campaigns for up to 20-30 prospects.<\/p>\n \nWhat could be the reason for getting a bad domain reputation?<\/h2>\n
Sending to a low-quality prospect list<\/h4>\n
Bad targeting<\/h4>\n
Spammy and impersonal email content<\/h4>\n
Suspicious, non-human-like sending behavior<\/h4>\n