{"id":5877,"date":"2019-04-04T11:53:59","date_gmt":"2019-04-04T09:53:59","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5877"},"modified":"2025-01-21T10:25:35","modified_gmt":"2025-01-21T09:25:35","slug":"make-it-work","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/make-it-work\/","title":{"rendered":"Most Common Cold Email Problems &#8211; Did You Face Any of Them?"},"content":{"rendered":"<p>You put a lot of hard work into preparing your cold <span id=\"urn:enhancement-e08b27ed\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaign, yet you get poor results. Hardly anyone opens your <span id=\"urn:enhancement-a0859388\" class=\"textannotation disambiguated wl-thing\">emails<\/span> or very few people reply. You start wondering if your efforts actually make any sense. Sounds familiar? Don\u2019t give up just yet, though. I have some solutions to the most common cold <span id=\"urn:enhancement-b56e3917\" class=\"textannotation disambiguated wl-thing\">email<\/span> problems you may face.<\/p>\n<h2>Feeling like cold emails don\u2019t work for you<\/h2>\n<p>Mastering the art of cold <span id=\"urn:enhancement-e497d7de\" class=\"textannotation disambiguated wl-thing\">emailing<\/span> is a matter of trial and error. Keep in mind that you won\u2019t become a pro overnight. Figuring an approach that works best for you is a long process.<\/p>\n<p>Based on our <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/dont-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">previous post<\/a> and industry research, I have a few tips for you to begin with:<\/p>\n<h3>How to tackle negative reply rates?<\/h3>\n<ul>\n<li>Get rid of a salesy tone. Don\u2019t try to sell at any cost.<\/li>\n<li>Address your prospect\u2019s needs and how your product can improve their workflow.<\/li>\n<li>Add context and relevance to your message by mentioning how your solution helped similar companies.<\/li>\n<li>Avoid clich\u00e9s and meaningless sentences. Make your <span id=\"urn:enhancement-7f8a9088\" class=\"textannotation disambiguated wl-thing\">email<\/span> specific and to the point.<\/li>\n<li>Don\u2019t copy and paste <span id=\"urn:enhancement-f1fddbb2\" class=\"textannotation disambiguated wl-thing\">email<\/span> templates. Impersonal and random messages are unwelcome.<\/li>\n<li>Don\u2019t overdo with your follow-up sending frequency. Persistency may turn into pushiness sooner than you think. Give your prospects a few days to chew things over. Also, 2-3 follow-ups seem like an optimal number according to our <a href=\"https:\/\/woodpecker.co\/blog\/follow-up\/follow-up-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">research<\/a>.<\/li>\n<\/ul>\n<h4>What should you do when hardly anybody replies?<\/h4>\n<ul>\n<li>First, check your <span id=\"urn:enhancement-e1e286f4\" class=\"textannotation disambiguated wl-thing\">email<\/span> open rate. If it\u2019s very low, your <span id=\"urn:enhancement-99f819d8\" class=\"textannotation disambiguated wl-thing\">emails<\/span> may not get delivered to your recipient\u2019s <span id=\"urn:enhancement-80898f99\" class=\"textannotation disambiguated wl-thing\">inbox<\/span> at all. Make sure you do these<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/deliverability-checks\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 14 deliverability checks<\/a> before the send-out.<\/li>\n<li>Work on the subject line. You can make it more relevant by addressing the <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/subject-line-example\/\" target=\"_blank\" rel=\"noopener noreferrer\">needs of your prospects<\/a>.<\/li>\n<li>Don\u2019t make your cold <span id=\"urn:enhancement-bd3d3d8b\" class=\"textannotation disambiguated wl-thing\">email<\/span> look like an essay. Focus on the customer and how you can help their business. Cut the fluff. Don\u2019t focus on describing the features of your product or the characteristics of your offer. Instead, show the benefits and the difference your solution can make for their company.<\/li>\n<li>Remember about a clear call to action. Be explicit about what you want your prospects to do. End your <span id=\"urn:enhancement-6218cad5\" class=\"textannotation disambiguated wl-thing\">email<\/span> with a question, but make sure you don\u2019t ask about too much.<\/li>\n<li>Revise your target group. It\u2019s all about sending the right <span id=\"urn:enhancement-cf517911\" class=\"textannotation disambiguated wl-thing\">email<\/span>, to the right people at the right time. If nobody replies, maybe they aren\u2019t the right match for your product or service.<\/li>\n<\/ul>\n<h4>Why most of the replies are negative?<\/h4>\n<ul>\n<li>What is your average reply turnaround? If it takes you too long to respond, the prospects may lose interest. Remember to strike the iron when it\u2019s hot.<\/li>\n<li>Don\u2019t leave the prospects to self-service. Sending a link to your website and counting on prospects to buy something is not the purpose of cold <span id=\"urn:enhancement-5f612950\" class=\"textannotation disambiguated wl-thing\">emailing<\/span>. You cold-<span id=\"urn:enhancement-14e6ae19\" class=\"textannotation disambiguated wl-thing\">email<\/span> your prospects in order to build a new business relationship with them. Engage in the conversation, ask questions and try to learn about their concerns as much as possible.<br \/>\nThere\u2019s no silver bullet solution that would take your cold <span id=\"urn:enhancement-11b77638\" class=\"textannotation disambiguated wl-thing\">emailing<\/span> efforts to the next level. Analyze your results and draw conclusions. Treat both the positive and negative replies as feedback. You will work out the best approach with time.<\/li>\n<\/ul>\n<h2>Using the same methods and tactics over and over again<\/h2>\n<p>If the whole <span id=\"urn:enhancement-e6441d10\" class=\"textannotation disambiguated wl-thing\">sales<\/span> world is buzzing about something, it means it\u2019s already overused and won\u2019t work wonders anymore. The same goes for <a href=\"https:\/\/woodpecker.co\/blog\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\">cold <span id=\"urn:enhancement-615a1141\" class=\"textannotation disambiguated wl-thing\">emailing<\/span><\/a> trends. Do you recognize some of the following examples?<\/p>\n<ul>\n<li>Starting the <span id=\"urn:enhancement-266ed4c7\" class=\"textannotation disambiguated wl-thing\">email<\/span> with elaborate self-introduction.<\/li>\n<li>Clickbait subject lines.<\/li>\n<li>\u201cJust-following-up\u201d type of <span id=\"urn:enhancement-a4c65acf\" class=\"textannotation disambiguated wl-thing\">email<\/span>.<\/li>\n<\/ul>\n<p>Don\u2019t fall into one of these patterns.<\/p>\n<p>You can get the prospect\u2019s attention only by standing out from the crowd. Think about it &#8211; the decision makers you want to reach out get hundreds of cold <span id=\"urn:enhancement-a0815d9\" class=\"textannotation disambiguated wl-thing\">emails<\/span> a week. In many cases, they don\u2019t even open them. Either the subject line catches their eye, or they delete the unknown message without a second thought.<\/p>\n<h3>How can you avoid cold email clich\u00e9s?<\/h3>\n<ul>\n<li>Begin the <span id=\"urn:enhancement-13cf2b51\" class=\"textannotation disambiguated wl-thing\">email<\/span> with a strong focus on the prospect and their business to add a personal touch and make your message relevant to them from the very first sentence.<\/li>\n<li>Create a subject line that is in line with the content of your message.<\/li>\n<li>Treat follow-up <span id=\"urn:enhancement-a9d0c0b0\" class=\"textannotation disambiguated wl-thing\">emails<\/span> as your chance to bring additional value. Instead of nudging the prospect to reply to you, send them more examples of how their business can benefit from your solution or mention a use case featuring a company like theirs.<\/li>\n<\/ul>\n<p>Coming up with an original approach is a hard nut to crack, but the effort and time you put into it will surely pay off.<\/p>\n<p>See what else you should avoid in your <span id=\"urn:enhancement-82a34255\" class=\"textannotation disambiguated wl-thing\">emails<\/span>:<br \/>\n<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/cold-email-cliches\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cold Email Clich\u00e9s, or What Your Prospects Have Seen Too Many Times to Care &gt;&gt;<\/a><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-236144626\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-236144626\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>Falling for trends<\/h2>\n<p>Every now and then new trends spring up like mushrooms. It\u2019s good to be on top of what\u2019s in currently, experiment and test out new approaches, but do it carefully.<\/p>\n<p>Embedding gifs or videos into an <span id=\"urn:enhancement-d479554d\" class=\"textannotation disambiguated wl-thing\">email<\/span> is one of such trends. Undeniably, it\u2019s a great way to catch prospect\u2019s attention. Such a message will stick in the prospect\u2019s memory for long. Especially when you <a href=\"https:\/\/woodpecker.co\/blog\/guest-posts\/email-video-gif\/\" target=\"_blank\" rel=\"noopener noreferrer\">add a personalized video<\/a> with a special message directed to an individual prospect.<\/p>\n<h3>Putting gifs or videos in the body of your cold email may be risky, though.<\/h3>\n<p>Some of the <span id=\"urn:enhancement-4a9f2ebd\" class=\"textannotation disambiguated wl-thing\">email<\/span> providers don\u2019t allow the images to display by default. The prospect has to manually unblock image display to see your visuals. Some of them may not want to do that, because they associate images sent from an unknown source with spamming (thus the default <span id=\"urn:enhancement-2d5ca423\" class=\"textannotation disambiguated wl-thing\">email<\/span> provider settings).<\/p>\n<p>Videos may cause troubles too. A very few <span id=\"urn:enhancement-3e22f1c2\" class=\"textannotation disambiguated wl-thing\">email<\/span> clients allow video display. A large <span id=\"urn:enhancement-ee7fc89\" class=\"textannotation disambiguated wl-thing\">email<\/span> size is a potential issue as well.<\/p>\n<p>Before you send out <span id=\"urn:enhancement-1aa0cd4a\" class=\"textannotation disambiguated wl-thing\">emails<\/span> with embedded gif or video, run a few tests to check if the message is displayed properly. Just in case, ensure that the visual is accompanied by text, so even when the prospects can\u2019t see it, they will be able to read the content.<\/p>\n<p>How to approach sending videos and gifs without hurting your deliverability? Read:<br \/>\n<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/embed-image-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is the Risk of Embedding an Image\/Video into B2B Email? &gt;&gt;<\/a><\/p>\n<h2>Being afraid to run tests and experiment<\/h2>\n<p>I mentioned that mastering cold emailing requires conducting some experiments on your own. You may feel anxious that a change to your cold email strategy won\u2019t do any good. Remember, it doesn\u2019t have to be a revolution. Actually, you should start with very small tweaks and test just one element at a time. This is how the A\/B tests work.<\/p>\n<p>A\/B tests are also called split tests because the idea is to divide a homogeneous prospect group into two smaller batches. Then a separate campaign is created for each test group. The main idea is to make the campaigns identical with only one element that differs. By comparing the results of both campaigns you can identify the one that performed better.<\/p>\n<h3>What can you A\/B test to improve your campaign\u2019s results?<\/h3>\n<p>In order to identify what\u2019s not working, take a closer look at your stats. Generally, there are three rates you should take into consideration while planning your tests.<\/p>\n<h4>The open rate<\/h4>\n<p>To boost your open rate, test different subject lines and from lines. Many prospects judge the email solely by the subject line. A bad subject line may put you in the same row with spammers, whereas a well-crafted one will spark the addressee\u2019s curiosity. You may also want to experiment with different delivery time. Knowing your prospect\u2019s workflow and email reading habits may help you pick the right timeframe.<\/p>\n<h4>The reply rate<\/h4>\n<p>To improve the reply rate try testing various versions of your value proposition. The way you present the benefits of your solutions makes a huge difference. Check what pitch appeals to your prospects more. You can also test your own assumptions about the needs of your prospects. Sometimes the results may turn out surprising.<\/p>\n<p>Other elements you may want to test are the email signature and the introduction. Some email clients show the first sentence of your email in the preview before a prospect opens it. Since the introductory sentence works like a sneak peek of your message, it\u2019s crucial to polish it up.<\/p>\n<p>The signature, on the other hand, builds your credibility. If very few people respond to your message, perhaps your signature doesn\u2019t make you look trustworthy enough? It\u2019s worth to test it out!<\/p>\n<h4>The positive reply rate<\/h4>\n<p>What to do if the replies you receive are mostly negative? Most likely your email copy needs rewriting. Perhaps it\u2019s hard for the prospect to get your point, they see no value for themselves or they can\u2019t see the connection between your message and their business.<\/p>\n<p>Add some tweaks to the content of your email to make it more customer-centric. Switch the focus to what eats your prospects in their daily work routine and how your solution can resolve possible problems making the process easier or faster. Don\u2019t forget about a clear call to action.<\/p>\n<p>A low positive reply rate may be also caused by other factors, such as an unfit target group. Perhaps the assumption about your prospect\u2019s needs wasn\u2019t correct or you targeted a wrong person within the company. Consider reworking your ICP to make sure you direct your message to the right people. <a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/rework-ideal-customer-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here\u2019s how we did it<\/a>.<\/p>\n<p>It\u2019s difficult to guess what approach will appeal to your prospects most. A\/B testing is a necessity to identify that and take the right direction.<\/p>\n<p>See what else you can A\/B test:<br \/>\n<a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/test-email-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">My open, reply or interest cold email metrics are low, what can I A\/B test? &gt;&gt;<\/a><\/p>\n<h2>Back to you<\/h2>\n<p>Cold email outreach requires some practice before you get it right. To some extent, it\u2019s a matter of experimentation, but you don\u2019t have to walk around in the fog to accidentally find out the best tactics. You can approach it in a more strategic way.<\/p>\n<p>Monitoring your campaign\u2019s statistics should give you a hint about what elements of your cold email outreach could be improved and the A\/B tests should get you on the right track.<\/p>\n<p>Experimenting is a core of cold email outreach. If you stick to the same practices for too long, they won\u2019t work as good anymore. The same goes for following trends. If something becomes a buzzing trend, it means it\u2019s already been overused. Always take a critical approach and try to think outside the box.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-865115743\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-865115743\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You put a lot of hard work into preparing your cold email campaign, yet you get poor results. Hardly anyone opens your emails or very few people reply. You start wondering if your efforts actually make any sense. Sounds familiar? Don\u2019t give up just yet, though. I have some solutions to the most common cold email problems you may face.<\/p>\n","protected":false},"author":17,"featured_media":6047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Most Universal Cold Email Problems - Did You Face Any of Them?<\/title>\n<meta name=\"description\" content=\"Even if you follow the advice by the book, you can get poor results. In this blog post, I&#039;ll tell you why it happens and what you can do about it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/make-it-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Most Universal Cold Email Problems - Did You Face Any of Them?\" \/>\n<meta property=\"og:description\" content=\"Even if you follow the advice by the book, you can get poor results. In this blog post, I&#039;ll tell you why it happens and what you can do about it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/make-it-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T09:53:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/04\/most-unversal-cold-emailing-problems.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/make-it-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/make-it-work\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Most Common Cold Email Problems &#8211; Did You Face Any of Them?\",\"datePublished\":\"2019-04-04T09:53:59+00:00\",\"dateModified\":\"2025-01-21T09:25:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/make-it-work\/\"},\"wordCount\":1856,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Cold email basics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/make-it-work\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/make-it-work\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/make-it-work\/\",\"name\":\"Most Universal Cold Email Problems - Did You Face Any of Them?\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2019-04-04T09:53:59+00:00\",\"dateModified\":\"2025-01-21T09:25:35+00:00\",\"description\":\"Even if you follow the advice by the book, you can get poor results. 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