{"id":5672,"date":"2019-02-21T14:00:19","date_gmt":"2019-02-21T14:00:19","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5672"},"modified":"2025-01-21T10:25:39","modified_gmt":"2025-01-21T09:25:39","slug":"users-sending-tips","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/users-sending-tips\/","title":{"rendered":"Our Customers Taught Us A Lot About Cold Emailing, Here Are 5 Top Tips"},"content":{"rendered":"

What is more valuable than first-hand advice from companies who grew with cold email<\/span> outreach? I\u2019ve put together a list of top 5 tips that can help you excel in running email<\/span> campaigns. Let\u2019s get straight to the point.<\/p>\n

Tip #1 Go for smaller cold email campaigns<\/h2>\n

Instead of jumping straight into creating campaigns for hundreds of prospects, take baby steps. How? Divide your prospects into smaller batches and plan a series of mini-campaigns.<\/p>\n

It\u2019s easier to get replies<\/h4>\n

Think about it. You planned a huge outreach campaign for hundreds of prospects you found in one of those 15 places<\/a>. You didn\u2019t have enough time for personalization. Plus, there are so many variables, so the template you wrote is very generic. \u201cAt least I have it out of the way and I can focus on getting replies,\u201d you think.<\/p>\n

Well, a generic email<\/span> copy won\u2019t get you any replies. It\u2019s one of the things people hate about email<\/span> outreach. But it can be amended:<\/p>\n

Why People Hate Cold Emails & How to Make Them Love Ours? >><\/a><\/p>\n

It\u2019s easier to see what works well<\/h4>\n

Running a huge campaign, you\u2019re forced to wait weeks until a big campaign finishes to gain much-needed insight. But with smaller campaigns, you\u2019re able to draw conclusions way sooner and change your approach if it goes sour. Thus no sooner your cold email<\/span> campaign finishes, are you able to conduct A\/B tests to find out the tricks that work better on your prospect group. And then, optimize your email<\/span> for higher results.<\/p>\n

It\u2019s easier to keep track of your deliverability<\/h4>\n

There are also technical aspects in favor of a lean approach to cold email<\/span> campaigns. Sending massive campaigns in a short time increases the frequency of the emails<\/span> sent. It may spoil your deliverability rates. Very short time breaks between your emails<\/span> look like a spamming attempt to vigilant spam filters. Don\u2019t worry. You can easily optimize your campaign before hitting \u2018Send\u2019.<\/p>\n

Who recommends smaller campaigns?<\/h4>\n

This approach works well for a lead generation company like LeadPal<\/a>, who shared with us that they get the best results from campaigns targeted at 50-70 prospects.<\/p>\n

Jumper.ai<\/a>, a social commerce tool, recommends adding a maximum of 100 prospects per campaign. Small campaigns allow them to check the results and amend the email<\/span> copy as they go. A lean approach to cold email<\/span><\/a> outreach makes it easier to manage the responses too.<\/p>\n

Also, edrone<\/a>, a SaaS company that offers a CRM system for e-commerce, tends to divide their prospect database into several smaller groups for better optimization.<\/p>\n

Do you want to follow their approach? Learn how to prepare a lean cold email<\/span> campaign here >><\/a><\/p>\n

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