{"id":5639,"date":"2020-01-29T13:00:58","date_gmt":"2020-01-29T12:00:58","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5639"},"modified":"2025-01-21T10:25:07","modified_gmt":"2025-01-21T09:25:07","slug":"subject-line-example","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/subject-line-example\/","title":{"rendered":"15 Best Subject Line Examples We&#8217;ve Come Across (Updated)"},"content":{"rendered":"<p>We always say that a cold <span id=\"urn:enhancement-84f1b351\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject lines are like a <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/what-subject-line-will-make-my-addresses-open-my-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">key to a door<\/a>. Today, I present to you examples of attention-grabbing subject lines that will work like the right key to the right door and open up a conversation with your prospect.<\/p>\n<p>We analyzed the best <span id=\"urn:enhancement-ed867a6b\" class=\"textannotation disambiguated wl-thing\">sales<\/span> <span id=\"urn:enhancement-718e9ac8\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject lines at <span id=\"urn:enhancement-4922818c\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span> and uncovered a really interesting thing that may help you.<\/p>\n<p>Keep on reading to find out what it is.<\/p>\n<h2>Why is it so important that a sales email has a good subject line?<\/h2>\n<p>The subject line is one of the few things, if not the most important one, prospects judge your\u00a0<span id=\"urn:enhancement-c1e55873\" class=\"textannotation disambiguated wl-thing\">emails<\/span> by. It&#8217;s one of the first things that pops up when they open their mailbox. It&#8217;s the thing that makes them open and read\u00a0the rest of the message.<\/p>\n<h2>How to write a good email subject line for reaching out?<\/h2>\n<p>It&#8217;s a tricky task:<\/p>\n<ul>\n<li>Make it too\u00a0salesy, they will mark your <span id=\"urn:enhancement-258eb670\" class=\"textannotation disambiguated wl-thing\">email<\/span> as SPAM<\/li>\n<li>Make it too\u00a0click-baity, they will lose trust<\/li>\n<li>Make it boring, they will forget to open your <span id=\"urn:enhancement-3ba2056c\" class=\"textannotation disambiguated wl-thing\">email<\/span><\/li>\n<\/ul>\n<p>With all that in mind, how should you approach writing a subject line for reaching out?<\/p>\n<p>We analyzed dozens of subject lines and identified the best ones. But we didn&#8217;t stop there. We challenged ourselves to go one step further. We decided to group the subject lines to uncover the pattern behind their effectiveness. And we did. Here it goes &#8212; the most successful <span id=\"urn:enhancement-bcbec3df\" class=\"textannotation disambiguated wl-thing\">sales<\/span> <span id=\"urn:enhancement-c3555232\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject lines\u00a0appealed to the needs that prospects may have been experiencing in their <span id=\"urn:enhancement-7fcf08ab\" class=\"textannotation disambiguated wl-thing\">businesses<\/span>.<\/p>\n<h3>What&#8217;s great about\u00a0focusing on needs\u00a0when crafting\u00a0a sales email subject line?<\/h3>\n<p>By focusing on\u00a0our prospect&#8217;s needs, you catch a prospect&#8217;s attention (the first principle of a good subject line &#8212; checked). But that&#8217;s not all. Remember how important giving value is? A <span id=\"urn:enhancement-b07bf992\" class=\"textannotation disambiguated wl-thing\">sales<\/span> <span id=\"urn:enhancement-6a4b36f3\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject line that focuses on needs is\u00a0already promising value that\u00a0the prospect can get from the <span id=\"urn:enhancement-1c003e01\" class=\"textannotation disambiguated wl-thing\">email<\/span>.<\/p>\n<p>We should always define\u00a0the value our prospect can get from\u00a0replying back\u00a0to us. And\u00a0throwing prospect&#8217;s needs in the equation may be exactly what we need to make them open and read our <span id=\"urn:enhancement-729165c1\" class=\"textannotation disambiguated wl-thing\">email<\/span>.<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/value-proposition-how-to-tell-my-addressee-what-i-want-from-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">Value Proposition \u2013 How to Tell My Addressee What I Want from Them? &gt;&gt;<\/a><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-94236834\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-94236834\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3>What kind of needs did we discover?<\/h3>\n<p>There are three sets of needs that we discovered. But before we examine them, let&#8217;s look at the list of best <span id=\"urn:enhancement-b79a5da\" class=\"textannotation disambiguated wl-thing\">sales<\/span> <span id=\"urn:enhancement-ab8f474b\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject line examples. Maybe you will be able to spot the needs by yourself.<\/p>\n<ul>\n<li><em>Want to scale up X?<\/em><\/li>\n<li><em>A fresh\u00a0view on X<\/em><\/li>\n<li><em>A painless way of doing X<\/em><\/li>\n<li><em>The time has come.<\/em>\u00a0Change<em>\u00a0X<\/em><\/li>\n<li><em>Have you considered doing X?<\/em><\/li>\n<li><em>Do you have any X challenges?<\/em><\/li>\n<li><em>Have you heard about\/tried X?<\/em><\/li>\n<li><em>Are you irritated by your current process?<\/em><\/li>\n<li><em>Got an impression that you need a helping hand<\/em><\/li>\n<li><em>There is a more efficient way to do X<\/em><\/li>\n<li><em>I have an idea on how to improve your X<\/em><\/li>\n<li><em>Have you thought about switching X?<\/em><\/li>\n<li><em>I hope the word has spread about X<\/em><\/li>\n<li><em>Is your X efficient?<\/em><\/li>\n<li><em>It&#8217;s high time to start X<\/em><\/li>\n<\/ul>\n<p>As you can see, those subject lines are pretty vague. Since they are so, they pique the addressee&#8217;s interest. They invite the addressee to open your <span id=\"urn:enhancement-27084e4c\" class=\"textannotation disambiguated wl-thing\">email<\/span> and read more. Yet they don&#8217;t overpromise. You can&#8217;t see any numbers, signs or expressions connected to money that would trigger SPAM filters.<\/p>\n<h4>So what are the three needs I was talking about?<\/h4>\n<p>After trying to define why those<span id=\"urn:enhancement-efc46207\" class=\"textannotation disambiguated wl-thing\">\u00a0good<\/span> <span id=\"urn:enhancement-6397a042\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject lines met with success, we identified three need patterns.<\/p>\n<ul>\n<li>Need to improve<\/li>\n<li>Need to change<\/li>\n<li>Need to innovate<\/li>\n<\/ul>\n<p>Can you see it now? Here&#8217;s a graphic to visualize it.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5700 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/02\/best-subject-lines-table.png\" alt=\"cold email subject line examples table\" width=\"690\" height=\"657\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/02\/best-subject-lines-table.png 690w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2019\/02\/best-subject-lines-table-300x286.png 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/>\n<h2>What are some best practices for writing a sales email subject line like that?<\/h2>\n<p>We don&#8217;t recommend copying those <span id=\"urn:enhancement-815e3e7b\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject lines 100%. As you know,\u00a0anything that&#8217;s\u00a0on the Internet has probably been used thousands\u00a0of times. Think about the way you can incorporate the strategy of focusing on the needs of the prospect. How to do it?<\/p>\n<h3>Make your professional subject line touch prospect&#8217;s current concerns<\/h3>\n<p>Take a look at your <a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/ideal-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ideal Customer Profile<\/a>. What those people work on every day? Can you see some bottlenecks that your solution can help with? Are they frustrated with their current workflow? Do they need to change something? Are they ready to do it? How does your offering fit into this?<\/p>\n<p>Those are all the questions you need to ask yourself before you can work on your <span id=\"urn:enhancement-6d5e6ded\" class=\"textannotation disambiguated wl-thing\">email<\/span> copy. You don&#8217;t need to get specific. Start with an outline.<\/p>\n<p>Now that you have a narrow view of\u00a0the concerns of your ICPs, take a step back and extract general needs. I must admit, it does sound a bit complicated. But it&#8217;s not. Just follow this.<\/p>\n<p>Take a look at the above subject line examples once again. As you can see, the needs that I put there are very general. And they touch the journey from a current not-so-cool state into a way brighter future.<\/p>\n<h3>Put some emotions in your subject line<\/h3>\n<p>Do you see the adjectives\u00a0in\u00a0the subject line examples I gave you? Let&#8217;s look at them. There&#8217;s <em>painless<\/em>, <em>fresh<\/em>, <em>efficient<\/em>&#8230; Do these words evoke some emotions in you? I hope so. And I hope those emotions are positive.<\/p>\n<p>So here goes my piece of advice &#8211; imbue general needs you found with positive emotions. Paint a picture of carefree cooperation. How does it sound to you?<\/p>\n<p>Or&#8230;<\/p>\n<h3>Make the subject line a question<\/h3>\n<p>Well&#8230;\u00a0I explored the power of question somewhere else on this blog. The thing with questions is that they make your brain actively trying to find an answer to those questions. You cannot control it. It&#8217;s automatic. Guess for whom it&#8217;s also automatic. For your prospects, of course.<\/p>\n<p>Put a question in the subject line and fire up your prospect&#8217;s brain. Isn&#8217;t that simple?<\/p>\n<h3>Make\u00a0your subject line short but relevant<\/h3>\n<p>The subject line is here to grasp the attention and give a general idea of what&#8217;s inside the message. So there you have it. Avoid writing too much. Grasp their attention.\u00a0Make them want to read more. The best way to test if you found the best sales email subject line is to ask your colleagues for a verdict.<\/p>\n<p>But don&#8217;t compromise on relevancy. Relevancy doesn&#8217;t mean putting their name in the subject line. Actually, you don&#8217;t need to put any snippets in\u00a0the subject line providing you have personalized inside the copy.\u00a0The shorter a subject line is, the better.<\/p>\n<h3>Test different subject lines<\/h3>\n<p>You have a few equally good subject lines and can&#8217;t decide for one? Instead of making blind guesses, test which one will get more opens. The fastest and simplest way to find that out is to do an A\/B test. Create at least two versions (can be more) of your cold email that will differ only in the subject line and send them to a group of similar contacts. Make a subject line choice backed up by the insights you get.<\/p>\n<h3><strong>Align with your brand voice<\/strong><\/h3>\n<p>Your subject line should reflect your <strong>brand voice<\/strong>. If your company has a casual tone, your <strong>email recipients<\/strong> should feel that from the subject line. Consistency helps build trust, making your subject line more relatable. For example, quirky or <strong>catchy email subject lines<\/strong> that reflect your company\u2019s personality can stand out while still being professional.<\/p>\n<h3><strong>Create a sense of urgency<\/strong><\/h3>\n<p>Incorporating a <strong>sense of urgency<\/strong> can motivate <strong>email recipients<\/strong> to open your message sooner rather than later. Phrases like \u201cLimited time offer\u201d or \u201cLast chance to try X\u201d can drive immediate action. Be mindful not to use <strong>spam trigger words<\/strong> like &#8220;Act now!&#8221;\u2014keep the urgency authentic and balanced to create the <strong>best email subject lines<\/strong> without sounding too aggressive.<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/step-by-step-guide-to-a-b-testing-cold-emails-and-follow-ups\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here&#8217;s a step-by-step guide to doing it in Woodpecker &gt;&gt;<\/a><\/p>\n<h2>Will you try this?<\/h2>\n<p>A <span id=\"urn:enhancement-72d744b8\" class=\"textannotation disambiguated wl-thing\">sales<\/span> <span id=\"urn:enhancement-bb30aa3e\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject line builds the first impression. It makes your prospect open your <span id=\"urn:enhancement-71591000\" class=\"textannotation disambiguated wl-thing\">email<\/span>. Or delete it right away. Leverage it in your favor. I hope our revised approach to creating <span id=\"urn:enhancement-34caa758\" class=\"textannotation disambiguated wl-thing\">sales<\/span> <span id=\"urn:enhancement-33be3dbc\" class=\"textannotation disambiguated wl-thing\">email<\/span> subject lines will be useful to you. And if you scribble a nice subject line, follow this up with a blog post about cold <span id=\"urn:enhancement-f914d2d1\" class=\"textannotation disambiguated wl-thing\">email<\/span> introduction.<\/p>\n<ul>\n<li>\n<h4><a title=\"Value Proposition \u2013 How to Tell My Addressee What I Want from Them?\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/how-should-i-start-my-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cold Email Intro, or How Should I Start My Message? &gt;&gt;<\/a><\/h4>\n<\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-598942641\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-598942641\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>FAQ on effective email subject lines<\/h2>\n<p>Here&#8217;s everything you need to know about writing email subject lines.<\/p>\n<h3><strong>What is an example of a subject line?<\/strong><\/h3>\n<p>A good <strong>email subject line<\/strong> grabs attention while remaining relevant to the content inside. For example, \u201cIs Your Current Process Holding You Back?\u201d is both curiosity-inducing and relevant to a prospect\u2019s <strong>pain points<\/strong> in business.<\/p>\n<h3><strong>What is a catchy subject line?<\/strong><\/h3>\n<p><strong>Catchy email subject lines<\/strong> spark curiosity and engage the recipient. An example would be, \u201cWant to Unlock Faster Growth?\u201d This <strong>subject line makes<\/strong> recipients eager to learn more without being too salesy, which is ideal for <strong>email campaigns<\/strong>.<\/p>\n<h3><strong>Which is a good subject line?<\/strong><\/h3>\n<p>A <strong>good email subject line<\/strong> is concise, relevant, and sparks interest. <strong>Personalized subject lines<\/strong> like \u201cLet\u2019s Improve [Recipient\u2019s Company] Growth Together\u201d are effective because they connect directly with the recipient and make them feel involved.<\/p>\n<h3><strong>How do I make a subject line?<\/strong><\/h3>\n<p>To create a good <strong>email marketing<\/strong> subject line, focus on solving the recipient\u2019s <strong>pain points<\/strong>, induce curiosity, and avoid <strong>spam folder<\/strong> triggers. Use <strong>fear of missing out<\/strong> (FOMO) to boost engagement, especially for <strong>follow up email subject<\/strong> lines in your <strong>email marketing strategy<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We always say that a cold email subject line is like a key to a door. Today, I present to you examples of attention-grabbing subject lines that will work like the right key to the right door and open up a conversation with your prospect.<br \/>\nWe analyzed the best sales email subject lines at Woodpecker and uncovered a really interesting thing that may help you.<br \/>\nKeep on reading to find out what it is.<\/p>\n","protected":false},"author":17,"featured_media":7671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Best Subject Line Examples We&#039;ve Come Across (Updated)<\/title>\n<meta name=\"description\" content=\"Here&#039;s a list of best subject lines that may serve as an inspiration to you. But there&#039;s more. We reversed-engineered them to learn what&#039;s the secret sauce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/subject-line-example\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Best Subject Line Examples We&#039;ve Come Across (Updated)\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s a list of best subject lines that may serve as an inspiration to you. But there&#039;s more. 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