{"id":5546,"date":"2019-01-10T13:30:34","date_gmt":"2019-01-10T12:30:34","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5546"},"modified":"2025-01-21T10:25:42","modified_gmt":"2025-01-21T09:25:42","slug":"deliverability-faq","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/deliverability-faq\/","title":{"rendered":"Cold Email Deliverability: There Is Still A Lot to Learn – Webinar Recap"},"content":{"rendered":"

Not so long ago, we organized a deliverability webinar, which some of you might have had a chance to watch live. Deliverability plays a crucial role in the effectiveness of cold email<\/span> campaigns, so no wonder it\u2019s such a hot topic. Our Woodpecker Team Members, Margaret<\/a> and Mike<\/a>, talked about three layers of deliverability: technical settings, email<\/span> copy, and campaign settings in Woodpecker<\/span>. In today\u2019s blog post, we answer the 8 top deliverability questions that were raised during the webinar.<\/p>\n

Q1: How do I find out my domain age? How to warm it up?<\/h2>\n

You can check the registration date of a domain using Whois.com<\/a> or Who.is<\/a>. If a domain is less than 3 months old, it has to be warmed up before the cold email<\/span> outreach. Otherwise, you risk burning your domain, which results in all your emails<\/span> getting blocked by the spam filters.<\/p>\n

A fresh domain has a neutral reputation and is treated very suspiciously by the spam filters. There\u2019s a reason behind it, namely the spammers. They tend to burn one domain after another and constantly need to register fresh ones. Therefore, your new domain needs to earn its good reputation with time and by avoiding spam-like activities.<\/p>\n

Warming up a domain is similar to warming up your email address. Send a few emails<\/span> a day to the recipients you know – for example, your friends or family – so you are sure their email<\/span> addresses are valid and your emails<\/span> won\u2019t bounce. Spammers don\u2019t care about the validity of the email<\/span> addresses, so their bounce rate is high. High bounce rate alarms the spam filters, just like a non-human-like sending frequency.<\/p>\n

Try to choose people who use different email<\/span> providers, like Gmail, Yahoo, Office 365, etc. Exchange a few emails<\/span> with each other, just like in the case of a normal email<\/span> conversation. Response ratio builds your credibility as a sender and slowly but surely improves the reputation of your domain in the eyes of spam filters. Spammers usually don\u2019t get replies, do they?<\/p>\n

The domain warm-up process may last up to three months. In the meantime, focus on polishing up the content of your cold email and follow-ups<\/a> and building a well-targeted prospect list<\/a>.<\/p>\n

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