{"id":5483,"date":"2018-12-20T13:22:43","date_gmt":"2018-12-20T12:22:43","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5483"},"modified":"2025-01-21T10:25:45","modified_gmt":"2025-01-21T09:25:45","slug":"2018-recap","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/2018-recap\/","title":{"rendered":"2018 in Review &#8211; The One We Thank You For the Awesome Year"},"content":{"rendered":"<p>A lot has happened last year. Woodpecker had many feature updates, launches, and overall company growth. Suffice it to say that we have many good things to share with you. I&#8217;d love to sum up 2018 at Woodpecker\u00a0with you today so that we can enter the new year full of fresh ideas. What do you think?<\/p>\n<p>Let&#8217;s start with some basics numbers.<\/p>\n<h2>More and more b2b companies\u00a0grow with us<\/h2>\n<p>Over 2018 our premium user base has grown to 2.5K b2b companies from about 60 countries. The number has almost doubled as compared to the last year 2017. Here are the numbers that we celebrated:<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/500-customers-woodpecker\/\" target=\"_blank\" rel=\"noopener noreferrer\">500+ customers<\/a>\u00a0<span style=\"font-weight: 400;\">\u2013<\/span>\u00a0March 2017<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/800-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">800+ customers<\/a>\u00a0<span style=\"font-weight: 400;\">\u2013<\/span>\u00a0June 2017<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/1000-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">1000+ customers<\/a>\u00a0<span style=\"font-weight: 400;\">\u2013<\/span>\u00a0August 2017<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/2017-recap\/\" target=\"_blank\" rel=\"noopener noreferrer\">almost 1500 customers<\/a> \u2013 December 2017<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/2000-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">2000+ customers <\/a>\u00a0&#8211; July 2018<\/li>\n<li>2500+ customers &#8211; December 2018<\/li>\n<\/ul>\n<p>Thank you to all of you who use Woodpecker on a daily basis and help us grow and improve our software. You&#8217;re the\u00a0most important thing that gets us going and believe in what we do. And we&#8217;d love to thank those of you who are with us since the very beginning. Thank you for your grid and hustle.<\/p>\n<h2>New team members\u00a0and new departments<\/h2>\n<p>Half a year ago, I wrote that there&#8217;s 40 of us on the Woodpecker team. Now, there&#8217;s 45 of us.\u00a0But even today, we&#8217;re running interviews for some of the departments. We&#8217;ve grown our Marketing team, Support team, and many others.<\/p>\n<p>But we&#8217;ve also created completely new departments, such as Customer Success department that is currently running a series of webinars that are supposed to introduce new users to Woodpecker. Interested to watch any of them? They are consistently being uploaded on our YouTube channel you can subscribe <a href=\"https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A\" target=\"_blank\" rel=\"noopener noreferrer\">here &gt;&gt;<\/a><\/p>\n<h2>Working on the app<\/h2>\n<p>We worked heavily on the core of the app to make it smooth and easy. We also improved, as well as added, a few features. For instance, from this year on, you can set a custom domain for tracking\u00a0email opens, clicks and unsubscribes to take control over your email deliverability.<\/p>\n<p>Learn more: <a href=\"https:\/\/woodpecker.co\/blog\/news\/custom-tracking-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Set a Custom Domain to Track Email Opens, Clicks and Unsubscribes &gt;&gt;<\/a><\/p>\n<p>We also improved the way in which you can tag prospects. We introduced an automatic tagging of unsubscribes and bulk tagging. Here&#8217;s a help article about it: <a href=\"https:\/\/help.woodpecker.co\/article\/139-bulk-tagging-untagging-prospects\" target=\"_blank\" rel=\"noopener noreferrer\">Bulk tagging and untagging &gt;&gt;<\/a><\/p>\n<p>Plus, due to GDPR (more on that later), we added a new feature, GDPR encryption. If you&#8217;re curious about what it is, read: <a href=\"https:\/\/woodpecker.co\/blog\/news\/gdpr-encryption\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is GDPR-encryption, and Why We Added it?<\/a><\/p>\n<p>As per mailbox connection, we fully integrated with another email provider &#8212; <a href=\"https:\/\/help.woodpecker.co\/article\/166-how-to-connect-microsoft-office-365-email-account-to-woodpecker\" target=\"_blank\" rel=\"noopener noreferrer\">Office365<\/a>.<\/p>\n<p>What&#8217;s more, we changed the look of our campaign view and stats board. And created a <a href=\"https:\/\/woodpecker.co\/roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">product roadmap<\/a> where you can track the newest updates in the app.<\/p>\n<h2>Integrations<\/h2>\n<p>This year abounded in new integrations. Woodpecker integrated with prospect list building tools, such as UpLead and RightHello.<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/uplead\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prospect List Building Tools Review Vol. 11: Uplead &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting-tools\/right-hello\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prospect List Building Tools Review Vol. 10: RightHello &gt;&gt;<\/a><\/li>\n<\/ul>\n<p>We also finished our <a href=\"https:\/\/woodpecker.co\/blog\/news\/pipedrive-native-sync\/\" target=\"_blank\" rel=\"noopener noreferrer\">native Pipedrive integration<\/a> that is released for TeamPro users. Some of you used our API to build their own solutions, or integrated Woodpecker via <a href=\"https:\/\/woodpecker.co\/integrations\/zapier\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zapier<\/a> or <a href=\"https:\/\/woodpecker.co\/integrations\/piesync\/\" target=\"_blank\" rel=\"noopener noreferrer\">PieSync<\/a>.<\/p>\n<p>Here we have <a href=\"https:\/\/woodpecker.co\/blog\/news\/zapier-sync\/\" target=\"_blank\" rel=\"noopener noreferrer\">a list of the most popular Woodpecker zaps &gt;&gt;<\/a><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-380885111\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-380885111\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>Making sure personal data is\u00a0safe<\/h2>\n<p>2017 was the year of GDPR. As any EU app, we needed to prepare for it. We also needed to make sure that you can carry on the cold email outreach with the regulation in mind. We released a lot of educational stuff for you to do that. What we did was we&#8230;<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/gdpr-compliance\/\" target=\"_blank\" rel=\"noopener noreferrer\">released GDPR compliance document &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/gdpr-statement\/\" target=\"_blank\" rel=\"noopener noreferrer\">prepared GDPR statement &gt;&gt;<\/a><\/li>\n<li>updated our <a href=\"https:\/\/woodpecker.co\/terms-of-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">Terms of Service <\/a>\u00a0and<a href=\"https:\/\/woodpecker.co\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Privacy\u00a0Policy<\/a><\/li>\n<li><a href=\"https:\/\/gdpr-ebook.woodpecker.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">wrote an ebook about GDPR basics &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/general-data-protection-regulation\/\" target=\"_blank\" rel=\"noopener noreferrer\">wrote a blog post about GDPR for email senders &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/gdpr-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">prepared a series of webinars about GDPR &gt;&gt;<\/a><\/li>\n<li>made sure the app is GDPR-proofed<\/li>\n<\/ul>\n<h2>Developing\u00a0Woodpecker blog<\/h2>\n<p>Woodpecker blog has come a long way. The number of people reading the blog almost tripled as compared to the previous year. 140K people read the articles that we publish here. There are over 10K people subscribed to our weekly newsletter. We want to thank you for reading and emailing us consistent feedback\u00a0concerning the blog. It couldn&#8217;t be more helpful. And thank you all for the nice words.<\/p>\n<p>What&#8217;s more, we have two new people involved in producing the content for our blog. Later this year, <a href=\"https:\/\/woodpecker.co\/blog\/author\/meg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Meg Kawa\u0142kowska<\/a> joined our forces in writing the articles. And\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/author\/margaret-sikora\/\" target=\"_blank\" rel=\"noopener noreferrer\">Margaret Sikora<\/a>, our Data Protection Officer, contributed a few times too. We plan to involve more of Woodpecker team members in the content production process.<\/p>\n<h3>Top 10 most read blog posts in 2018<\/h3>\n<p>You can see that the blog post about SPF &amp; DKIM and the one about domain reputation still reigns supreme.<\/p>\n<ol>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/spf-dkim\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is SPF &amp; DKIM? And Why You Want to Have It Set Up &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/reputation-domain-ip\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Check &amp; Improve the Reputation of Your Domain and Email Server IP &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/general-data-protection-regulation\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR &#8211; General Data Protection Regulation Guide for Email Senders &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/email-sending-limits\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Are the Email Sending Limits\u00a0of Popular Email Hosts &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/gdpr-faq\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR &#8211; Frequently Asked Questions &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/warm-up-mailbox\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Warm Up Email Address Before\u00a0Cold Outreach &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/follow-up-emails-how-many-how-often\/\" target=\"_blank\" rel=\"noopener noreferrer\">Follow-up Emails: How Many and How Often? &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Write a Cold Email That Actually Works: Six-step Tutorial &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/prospect-list-building-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">26 Tools and Services for Outbound Prospect List Building &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/where-to-find-prospects\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 Places Where You Can Find Prospects, Other Than LinkedIn &gt;&gt;<\/a><\/li>\n<\/ol>\n<p>In 2018 we published <strong>49 new blog posts<\/strong>. We had many guest contributors. We published a <a href=\"https:\/\/woodpecker.co\/blog\/write-for-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;write for us&#8221; page<\/a> where we published the rules for admitting guest posts.<\/p>\n<h3>3 new prospect list building tool reviews<\/h3>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/uplead\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uplead review &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting-tools\/right-hello\/\" target=\"_blank\" rel=\"noopener noreferrer\">RightHello review &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/leadfuze\/\" target=\"_blank\" rel=\"noopener noreferrer\">LeadFuze review &gt;&gt;<\/a><\/li>\n<\/ul>\n<h3>3 new customer case studies<\/h3>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/customer-case-study-katallyze-io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Katallyze&#8217;s case study &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/case-study-imaginaire\/\" target=\"_blank\" rel=\"noopener noreferrer\">Imaginaire Digital&#8217;s case study &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/case-study-jumper-ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jumper.ai&#8217;s case study &gt;&gt;<\/a><\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1116471847\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1116471847\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>To sum up<\/h2>\n<p>2018 was an eventful year. And there&#8217;s more to come in 2019, especially, when it comes to the\u00a0changes in the app.<\/p>\n<p>But above all else, we&#8217;re extremely grateful that you, dear readers and newsletter subscribers, have stuck around with us. Thank you for the warmest words of support that come from you. Thank you for your inquisitive nature and that you believe in us.<\/p>\n<p>We&#8217;d like to thank our customers. Thanks for growing Woodpecker with us. We couldn&#8217;t be able to go as far as it hadn&#8217;t been for you and your continuous support. Thank you for your perseverance and trust. And also for the kind words and invaluable feedback you give us.<\/p>\n<p>Trial users, thank you for trying out our app. We promise that we&#8217;ll keep developing it and maybe we will have a chance to cross paths again.<\/p>\n<p>Many thanks to our Partners. Thank you for believing in Woodpecker so much that you spread a word about it online and offline. Without you, we wouldn&#8217;t be able to reach as many people.<\/p>\n<p>Hope 2019 brings a lot of good to all of\u00a0you, guys. And let&#8217;s cross the fingers that we will all achieve what we&#8217;re set to achieve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot has happened last year. Woodpecker had many feature updates, launches, and overall company growth. Suffice it to say that we have many good things to share with you. I&#8217;d love to sum up 2018 at Woodpecker\u00a0with you today so that we can enter the new year full of fresh ideas. What do you think?<\/p>\n","protected":false},"author":17,"featured_media":5491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2018 Recap - The One We Thank You For the Awesome Year<\/title>\n<meta name=\"description\" content=\"What a wonderful year for Woodpecker and our users. Thank you all for being with us. 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