{"id":5193,"date":"2020-01-31T10:20:27","date_gmt":"2020-01-31T09:20:27","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5193"},"modified":"2025-07-29T12:37:01","modified_gmt":"2025-07-29T11:37:01","slug":"finance-realtor-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/finance-realtor-email\/","title":{"rendered":"A Pain of Cold Emailing in Finance and Real Estate: How to Get Through SPAM Filters?"},"content":{"rendered":"

***As a Woodpecker user, you can now try the spam check feature<\/a> to see if your emails might irritate spam filters***<\/em><\/p>\n

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What differentiates cold emailing<\/span> from other types of 1-to-1 outbound practices is that a huge chunk of\u00a0a cold emailing<\/span> process can be automated. You just come up with an email<\/span> copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don\u2019t need to send it manually. Still,\u00a0outreach by email<\/span> may quickly backfire\u00a0when you riddle your copy with words that trigger SPAM filters.<\/p>\n

Words such as \u2018insurance\u2019, \u2018financial\u2019, \u2018medicine\u2019, \u2018mortgage\u2019 all alarm SPAM filters. But what if that is the vocabulary you use in your profession on a daily basis? How to avoid going to SPAM then?<\/span><\/p>\n

That is a major issue for many companies, especially financial advisors, real estate agents, and tax service providers. Although they avoid most recognized SPAM words, they get blacklisted for words that are part and parcel of their business. In most cases, that kind of vocabulary can’t be switched for anything else.<\/p>\n

Which SPAM words are not so obvious?<\/h2>\n

There are\u00a0lists upon lists of common SPAM words circulating the Internet. Those lists include words (‘discount’), expressions (‘make $’), or signs (‘$’). For more examples of SPAM trigger words, see\u00a0this list<\/a>. When we pack our\u00a0outreach email<\/span> copy with\u00a0words like that, our message will be marked as SPAM<\/span>.<\/p>\n

SPAM word lists are being constantly updated. Every time a word or an expression is abused by spammers, email<\/span> providers put it on the list to protect their email<\/span> users from unsolicited messages.<\/p>\n

Nevertheless, many senders get on the blacklist, even though they use words related to their professional field. They\u00a0wouldn’t\u00a0expect that those words are on the SPAM list. They don’t even check since\u00a0those words are a part of their everyday language.\u00a0Their everyday words include:<\/p>\n