{"id":5035,"date":"2018-08-16T13:51:46","date_gmt":"2018-08-16T12:51:46","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5035"},"modified":"2026-02-26T10:35:08","modified_gmt":"2026-02-26T09:35:08","slug":"startup-growth-hacks","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/startup-growth-hacks\/","title":{"rendered":"10 Startup Growth Hacks To Generate Leads For SaaS Businesses"},"content":{"rendered":"

Generating\u00a0first customers for your SaaS<\/span> startup requires a lot of time. Time\u00a0in\u00a0the early days of any is scarce. There’s so much work to be done that you don’t know what to work on first. But in order to stay afloat, you need a steady flow of customers.<\/p>\n

Woodpecker<\/span> got its first customers through cold emailing<\/span>. Yet, there are other ways that can support the lead generation process in your company<\/span>.<\/p>\n

In today’s article, Deepti Jain from Aeroleads<\/a> will tell you a bit about those other ways of generating leads for your startup.<\/p>\n

10 Startup Growth Hacks<\/h2>\n

How many startups actually succeed in getting customers? You\u2019ll be surprised to know that not many of them find success. In fact, a Harvard Business<\/span> School study shows that approximately 75 percent of startups with venture funding based on pre-revenue startup valuation<\/a> eventually fail.<\/p>\n

The primary reason is the inability to generate leads.\u00a0No matter what your business model is, lead generation is imperative.\u00a0Having said that, generating leads takes commitment and when you are just finding your foot in the industry, you need to work really hard to get customers.<\/p>\n

Growth – fast growth – is what every budding company aims for. To achieve this fast growth- you need to follow some strategies coupled with hard work.<\/p>\n

Hack #1: Tell your story in a compelling video<\/h2>\n

Think of it this way – you are introducing your brand, or a product, or service that you offer to your niche that doesn’t know anything about you. Try making a video in which you describe what your mission is and how you are going to help your prospects.<\/p>\n

Before you ask yourself, \u201cWould a prospect even care to watch a video?\u201d Let me tell you that 72% of B2B<\/span> buyers watch videos throughout their entire path to purchase! Crazy, right?<\/p>\n

Here\u2019s how you can amplify your chances of lead generation by leveraging an introductory video:<\/p>\n

Figure out\u00a0what you want to tell<\/h3>\n

If you make a video without a plan, then it is highly unlikely that anyone will even watch it till the end. Plan how you’re going to tell\u00a0your story. And that is easily done by building an interesting plot that will\u00a0compel\u00a0the audience to research a bit more about your product.<\/p>\n

Call to Action<\/h3>\n

We are done with the hardest part. Whew! But there\u2019s still a lot to do. Like adding something that will compel your audience into taking action.<\/p>\n

Say, for example, John was so enthralled by your video that he watched it to the end and he wants to give your product a chance, but wait\u2026 he doesn\u2019t know what to do in order to buy your product. Don\u2019t make this drastic mistake.<\/p>\n

Place a relevant Call to Action\u00a0that will direct your audience into doing what you want them to do – what to do next? Where to go next? How to buy it? And so on…<\/p>\n

Video testimonials<\/h3>\n

Your introductory video is staged – there\u2019s no doubt about it.<\/p>\n

But think of a spontaneous video where your customer is talking about your product.\u00a0Such a video will make you more trustworthy in the eyes of a website visitor.<\/p>\n

If you are not sure of how to go about making an introductory video, then the best way is to hire a\u00a0professional.<\/p>\n

Hack #2: Leverage social media platforms for your content marketing strategies<\/h2>\n

When your SaaS<\/span> is at the starting stage, you can never have enough tools in your arsenal. And Social Media marketing is one effective tool. And the best part is it costs little to no money and may attract new users at a low cost. Channels like Facebook and Twitter can be a great lead generation power tool, especially if you use Facebook automation<\/a> tools. For visual-first channels like Pinterest, a Pinterest automation tool<\/a> can help teams consistently distribute content and drive steady top-of-funnel traffic without manual effort.<\/span><\/p>\n

Why is social media marketing important for generating leads?<\/p>\n