{"id":50207,"date":"2026-05-31T19:22:59","date_gmt":"2026-05-31T18:22:59","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=50207"},"modified":"2026-05-31T19:22:59","modified_gmt":"2026-05-31T18:22:59","slug":"types-of-sales","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/types-of-sales\/","title":{"rendered":"Types of Sales: A Guide to Every Model (and How to Pick One)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">&#8220;Sales&#8221; is not one thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The word covers a pharmaceutical rep making in-person visits to doctors, an SDR sending cold email sequences to SaaS buyers, a retail associate helping a customer pick a laptop, and an enterprise account executive managing a six-month procurement process. These people share a job title and almost nothing else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The type of sales you&#8217;re doing determines your tools, your tactics, your team structure, your metrics, and what a good day looks like. Getting that classification right \u2013 understanding which model you&#8217;re actually operating in \u2013 is the foundation of building a sales motion that makes sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide maps every major type of sales, explains what each one actually involves, and gives you a practical framework for figuring out which model fits your situation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The two fundamental dimensions of sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before the full taxonomy, two axes that every sales type sits on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who you&#8217;re selling to:<\/b><span style=\"font-weight: 400;\"> B2B (businesses) or B2C (consumers). This shapes deal complexity, decision-making dynamics, and the length of the sales cycle more than almost any other variable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How you find buyers:<\/b><span style=\"font-weight: 400;\"> Inbound (they come to you) or outbound (you go to them). This determines your pipeline strategy, your cost of acquisition, and the degree of intent your prospects have when the conversation starts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Every sales type below sits somewhere on these two axes. Knowing where you are tells you a lot about what you need.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Types of sales by model<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. B2B sales\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling products or services from one company to another. B2B sales typically involve longer buying cycles, multiple stakeholders, formal evaluation processes, and higher deal values than B2C.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The defining challenge of B2B sales is that you&#8217;re rarely selling to one person. You&#8217;re navigating a buying committee \u2013 economic buyers, technical evaluators, end users, and procurement \u2013 each with different priorities and different objections.<\/span><a href=\"https:\/\/woodpecker.co\/blog\/account-based-sales\/\"> <span style=\"font-weight: 400;\">Account-based sales<\/span><\/a><span style=\"font-weight: 400;\"> is specifically designed for this dynamic. It treats the whole account as the unit of analysis rather than the individual contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B is also where outbound email does its heaviest lifting. Most B2B buyers aren&#8217;t actively searching for solutions \u2013 they&#8217;re running their business. Getting in front of them requires reaching out. More on this in the outbound section below.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. B2C sales\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling directly to individual consumers. B2C sales usually involve faster decisions, lower average deal values, higher purchase volumes, and emotion playing a more explicit role than in B2B. The salesperson&#8217;s job is often to match, reassure, and close, rather than to navigate organizational complexity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2C can still involve significant personal selling (luxury goods, real estate, financial advice) but the dynamic is structurally simpler than enterprise B2B.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Inside sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling remotely \u2013 by phone, video call, and email \u2013 without in-person meetings. Inside sales is now the dominant model in B2B technology, SaaS, and professional services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The structural advantage of inside sales is efficiency. A good inside sales rep can run 8\u201312 meaningful conversations a day. The trade-off is that building trust through a screen is harder than building it in person, which puts a premium on preparation, listening, and follow-through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email is the connective tissue of inside sales \u2013 from initial prospecting to follow-up after demos to re-engagement of stalled deals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Outside sales (field sales)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling through in-person meetings \u2013 at the client&#8217;s office, at trade shows, or over lunch. Outside sales is standard in industries where relationships carry significant weight: enterprise software, manufacturing, pharmaceuticals, financial services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conversion rates are typically higher than inside sales. The cost per conversation is also much higher. Outside sales makes economic sense when the deal size justifies the travel and time investment, and when relationship depth matters enough to the buyer that presence creates real value.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Inbound sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Working with leads who have already expressed interest \u2013 by downloading content, requesting a demo, filling out a contact form, or starting a free trial. Inbound sales leads have intent. They&#8217;ve identified a problem and are actively looking for a solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge in inbound sales is speed and qualification. Lead response time matters enormously \u2013 the probability of qualifying a lead drops sharply after the first five minutes. And not every inbound lead is worth pursuing: qualification frameworks (BANT, MEDDIC, CHAMP) exist to sort signal from noise quickly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Outbound sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Proactively reaching out to prospects who haven&#8217;t expressed interest yet. Outbound is the engine of new pipeline for most B2B companies \u2013 especially those selling to buyers who don&#8217;t search for solutions the way consumers search for products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective outbound requires three things that most teams underinvest in:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a well-built prospect list<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a message that leads with the buyer&#8217;s problem rather than the seller&#8217;s product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and a follow-up sequence that&#8217;s persistent without being annoying<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/woodpecker.co\"><span style=\"font-weight: 400;\">Woodpecker<\/span><\/a><span style=\"font-weight: 400;\"> can help in sequencing \u2013 automating multi-step outreach so nothing falls through the cracks and every reply gets caught at the right moment.<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1552866624\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1552866624\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><!-- notionvc: c2fbdd24-cfc3-4c7d-8263-49ad69d35471 --><\/p>\n<h3><span style=\"font-weight: 400;\">7. Direct sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling directly to the end buyer without going through a retailer, distributor, or intermediary. The defining feature is that the company owns the entire customer relationship \u2013 from first contact to close to renewal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Direct sales gives you full control over the customer experience and the highest margin on each sale. It also means you&#8217;re building and funding your own sales function entirely, which has real cost and complexity implications.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Channel sales (indirect sales)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling through partners \u2013 resellers, distributors, agencies, or platform marketplaces \u2013 rather than directly. Channel sales lets you scale faster than a direct model by leveraging partners who already have relationships with your target buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trade-off is that you give up margin and some degree of control over how your product is positioned and sold. Managing channel relationships well requires its own playbook: partner training, co-selling support, and clear rules of engagement around account ownership.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. Enterprise sales (complex sales)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Large deals, long cycles, multiple stakeholders, significant customization. Enterprise sales can take months to close and involve legal, security, procurement, and executive sign-off at the buyer&#8217;s side, and a full account team on the seller&#8217;s side.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The skills that matter most in enterprise sales are different from other models: stakeholder mapping, multi-threading relationships across the buying committee, managing lengthy negotiation processes, and keeping momentum alive across a deal that might stall a dozen times before it closes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. Transactional sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The opposite of enterprise: high-volume, short-cycle, low-touch. The buyer knows what they want, the salesperson&#8217;s job is mostly to facilitate the purchase rather than persuade or customize. SaaS self-serve, e-commerce, and retail fall into this category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In transactional sales, conversion rate optimization matters more than individual sales skill. The system does the selling; the salesperson (if there is one) handles edge cases and upsell.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">11. Consultative sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A selling approach, not a channel \u2013 but worth calling out separately because it cuts across B2B, enterprise, and inside sales contexts. Consultative selling means diagnosing the buyer&#8217;s problem before proposing a solution. The salesperson acts as an advisor rather than a pitcher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach is more demanding \u2013 it requires genuine expertise, good listening, and the confidence to sometimes tell a prospect that your solution isn&#8217;t actually the right fit. It tends to produce higher conversion rates and better retention because the fit is real.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">12. Social selling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building relationships and creating pipeline through social platforms \u2013 primarily LinkedIn in B2B contexts. Social selling isn&#8217;t posting content and hoping for inbounds. It&#8217;s using platform signals (job changes, content engagement, company news) to find warm entry points for outreach, and building credibility over time through consistent visible expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social selling works best as a complement to outbound email, not a replacement.<\/span><a href=\"https:\/\/woodpecker.co\/blog\/linkedin-outreach\/\"> <span style=\"font-weight: 400;\">LinkedIn cold outreach<\/span><\/a><span style=\"font-weight: 400;\"> as part of a multi-channel sequence typically outperforms either channel alone.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Which type of sales fits your situation?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is where most explainers stop: a list of definitions. But the more useful question is which model makes sense for your specific business. Use this checklist to orient yourself.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sales model selection checklist<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Work through each section and note your answers. The pattern will point you toward a model.<\/span><\/p>\n<p><b>Your buyer:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buying decision involves more than two people at the buyer&#8217;s company \u2192 lean B2B enterprise, account-based<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buying decision is made by one person, often quickly \u2192 B2C or transactional B2B<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyer is not actively looking for a solution \u2192 outbound required<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyer is actively searching and comparing options \u2192 inbound can carry more weight<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyer needs to justify the purchase to finance or legal \u2192 longer cycle, more stakeholder management needed<\/span><\/li>\n<\/ul>\n<p><b>Your deal:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average contract value above $10,000 \u2192 personal selling justified; consider outside sales or inside + field hybrid<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average contract value below $1,000 \u2192 transactional model; keep human involvement minimal or none until post-trial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product requires customization or significant onboarding \u2192 consultative approach, longer cycle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product is well-understood in the market \u2192 transactional or inbound can do more work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product has a natural trial or self-serve entry point \u2192 let the product qualify; sales follows conversion<\/span><\/li>\n<\/ul>\n<p><b>Your market:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selling to a defined list of target accounts \u2192 account-based, outbound, direct<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selling to a broad market with high search volume \u2192 inbound + content can drive a meaningful share of pipeline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selling through partners who already serve your buyers \u2192 channel sales worth evaluating<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyers are concentrated in specific industries or geographies \u2192 outside sales and events may have unusually high ROI<\/span><\/li>\n<\/ul>\n<p><b>Your team:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Early stage, small team \u2192 inside sales or founder-led outbound; avoid outside sales until unit economics are proven<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scaling \u2192 separate SDR (prospecting) and AE (closing) functions; automate what can be automated<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established \u2192 optimize for efficiency; measure cost per opportunity by channel<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There&#8217;s no single right answer. Most companies operate more than one model simultaneously \u2013 a mix of inbound and outbound, inside and field, direct and channel. The goal is to match the model to the buyer, the deal, and the stage of your business, and to be deliberate about where you invest.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Types of sales jobs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The model you choose determines the roles you hire.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SDR (Sales Development Representative):<\/b><span style=\"font-weight: 400;\"> Outbound prospecting. Owns the top of the funnel \u2013 building lists, writing outreach, booking qualified meetings. Doesn&#8217;t close. Passes opportunities to AEs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BDR (Business Development Representative):<\/b><span style=\"font-weight: 400;\"> Similar to SDR, sometimes with a broader scope that includes partnership and channel development depending on the company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AE (Account Executive):<\/b><span style=\"font-weight: 400;\"> Runs the sales process from discovery through close. In enterprise models, this can be a months-long engagement. In transactional models, deals close on the first or second call.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CSM (Customer Success Manager):<\/b><span style=\"font-weight: 400;\"> Not technically a sales role, but renewal and expansion revenue flows through this function. In SaaS especially, CSMs are a significant source of net revenue retention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>VP of Sales \/ CRO:<\/b><span style=\"font-weight: 400;\"> Owns the sales strategy, structure, and targets. Responsible for the system, not the individual deals.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For a deeper look at sales team structure and what different roles actually do day-to-day, read our <\/span><a href=\"https:\/\/woodpecker.co\/blog\/how-to-build-a-successful-outbound-sales-team\/\"><span style=\"font-weight: 400;\">guide to building an outbound sales team<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The role of email across sales types<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email sits at the center of most modern B2B sales motions \u2013 regardless of the specific model. It&#8217;s how SDRs generate pipeline, how AEs follow up after calls, how CSMs handle expansion conversations, and how channel managers communicate with partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge is that email done badly \u2013 generic, mistimed, poorly sequenced \u2013 is worse than no email at all. It burns the prospect&#8217;s goodwill before a real conversation has a chance to happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Woodpecker is here specifically for B2B sales email: automated sequences that stop automatically when a prospect replies, deliverability features that keep messages out of spam, and the personalization depth that separates real outreach from mass mail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-50214\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2026\/05\/image1-6-1024x581.png\" alt=\"Woodpecker's main page.\" width=\"1024\" height=\"581\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2026\/05\/image1-6-1024x581.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2026\/05\/image1-6-300x170.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2026\/05\/image1-6-768x436.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2026\/05\/image1-6.png 1133w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever your sales model, the email layer is worth getting right.<\/span><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/signup\/\"><span style=\"font-weight: 400;\">Sign up here<\/span><\/a><span style=\"font-weight: 400;\"> to run your first outbound sequence.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">FAQ<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What are the main types of sales?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The broadest categories are B2B vs. B2C (who you&#8217;re selling to) and inbound vs. outbound (how you find buyers). Within those, the most commonly referenced models are inside sales, outside sales, direct sales, channel sales, enterprise sales, transactional sales, and consultative sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are the 4 types of sales?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There&#8217;s no single canonical answer to this. One common framework: transactional, consultative, enterprise, and channel. Another: B2B, B2C, inbound, and outbound. The right &#8220;four&#8221; depends on the context you&#8217;re working in.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are the 5 types of sales?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A common five-type framework covers: inside sales, outside sales, B2B, B2C, and direct sales. Others add channel sales or consultative as the fifth. None of these frameworks is definitive \u2013 they&#8217;re classification tools, not rigid categories.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the difference between inside sales and outside sales?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Inside sales is done remotely \u2013 phone, video, email. Outside sales involves in-person meetings. The line has blurred significantly since 2020; many &#8220;outside&#8221; reps now conduct most interactions remotely and use in-person visits selectively for high-stakes moments in a deal.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What types of sales jobs are there?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The main roles in a B2B sales org are SDR (outbound prospecting), BDR (business development), AE (account executive, handles full sales cycle), and CSM (customer success, owns retention and expansion). Larger orgs add sales engineers, solution consultants, and sales ops specialists.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What&#8217;s the difference between inbound and outbound sales?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Inbound sales works with leads who have already shown interest \u2013 they came to you. Outbound sales means going to them first \u2013 before they&#8217;ve expressed any interest. Both generate pipeline; the right mix depends on your market, your ACV, and your brand&#8217;s search presence.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How does cold email fit into a sales strategy?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cold email is the primary outbound channel in most B2B inside sales motions. It&#8217;s how SDRs reach prospects who aren&#8217;t actively looking, warm them up, and book the meetings that AEs then run. Done well, it&#8217;s the most cost-effective way to build pipeline at scale.<\/span><a href=\"https:\/\/woodpecker.co\/blog\/10-factors-make-cold-emails-work\/\"> <span style=\"font-weight: 400;\">Here&#8217;s how it works in practice<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Types of sales guide showing B2B, B2C, inbound, outbound, inside, outside, direct, channel, and enterprise sales models.<\/p>\n","protected":false},"author":17,"featured_media":50208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Types of Sales: A Guide to Every Model (and How to Pick One)<\/title>\n<meta name=\"description\" content=\"Types of sales guide showing B2B, B2C, inbound, outbound, inside, outside, direct, channel, and enterprise sales models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/types-of-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Types of Sales: A Guide to Every Model (and How to Pick One)\" \/>\n<meta property=\"og:description\" content=\"Types of sales guide showing B2B, B2C, inbound, outbound, inside, outside, direct, channel, and enterprise sales models.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/types-of-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-31T18:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2026\/05\/Types-of-Sales-Complete-Overview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/types-of-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/types-of-sales\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Types of Sales: A Guide to Every Model (and How to Pick One)\",\"datePublished\":\"2026-05-31T18:22:59+00:00\",\"dateModified\":\"2026-05-31T18:22:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/types-of-sales\/\"},\"wordCount\":2278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Sales &amp; 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