{"id":5005,"date":"2018-08-03T12:17:18","date_gmt":"2018-08-03T11:17:18","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=5005"},"modified":"2025-01-21T10:25:58","modified_gmt":"2025-01-21T09:25:58","slug":"ask-better-questions","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/ask-better-questions\/","title":{"rendered":"3 Resources that Will Help You Ask Better Questions"},"content":{"rendered":"

Sales articles are full of advice on how to skilfully ask questions during sales interview. That’s not surprising. Questions are the exact thing\u00a0that helps us move potential leads through the sales funnel. Cold callers\u00a0use them during discovery calls and those who prospect might\u00a0use questions<\/a> while looking for the ICPs. But\u00a0how to apply it to cold email senders who have just begun the conversation? Here I gathered 3 resources that will help you learn how to perfect the art of asking questions.<\/p>\n

#1. HubSpot: 7 Intriguing Questions to Include in Your Prospecting Email<\/em><\/h2>\n

You can read the article here >><\/a><\/p>\n

There are a few hints here and there on the blog about switching your CTA for a question. It might be a powerful tactic in times when you feel that asking them for a call may be too big of an ask.<\/p>\n

Here’s how to write a call to action that gets responses >><\/a><\/p>\n

According to HubSpot, by asking a question at the end of your email, you’ll put Zeigarnik effect into motion, that is a haunting feeling that some business\u00a0has been left unfinished, and you’ll be on the prospect’s mind for a long time.<\/p>\n

The article gives 7 possible questions to ask at the end of your cold email.<\/p>\n

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  1. Would you like to learn about the opportunity I think [prospect\u2019s competitor] is missing out on?<\/li>\n
  2. I see [prospect\u2019s company] uses [X strategy]. Why?<\/li>\n
  3. I see [prospect\u2019s company] isn\u2019t investing in [Y area]. Why not?<\/li>\n
  4. Is [likely challenge or opportunity] a priority for [prospect\u2019s boss]?<\/li>\n
  5. Do you want to get on a call with [expert within your company] to discuss [prospect\u2019s business focus]?<\/li>\n
  6. Have you considered trying [X technique]?<\/li>\n
  7. Should I save a [seat, ticket] for you?<\/li>\n<\/ol>\n

    I must say that this tactic seems pretty convincing. However, some of the questions (question 1 and 4) seem to be a little straightforward for a first touch email. You can add them\u00a0to one of your follow-up emails though.<\/p>\n

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