{"id":4943,"date":"2018-07-10T14:34:07","date_gmt":"2018-07-10T13:34:07","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=4943"},"modified":"2025-01-21T10:26:00","modified_gmt":"2025-01-21T09:26:00","slug":"data-enrichment","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/data-enrichment\/","title":{"rendered":"How to Lower the Bounce Rate of Your Email Outreach with Human-driven Data Enrichment"},"content":{"rendered":"

Time for another guest post on our blog. This time it covers a topic that is very on trend right now, data enrichment. And it shows how to use data to increase your email<\/span> deliverability. Ok, let’s give the stage to Anastasia from CIENCE<\/a>\u00a0who’s\u00a0an expert in that field.<\/p>\n

How to lower the bounce rate with human-driven data enrichment<\/h2>\n

An efficient outbound email<\/span> campaign is\u00a0a result of hard work. To build templates, you need to know your target audience and their problems, as well as how your product or service can help. Then you need to personalize your message. Your\u00a0message must be timely, relevant, and actionable. Unfortunately, a high bounce rate can ruin this hard work before it starts.<\/p>\n

A high bounce rate\u00a0results from a more significant problem that has existed for a while. In fact, in popular lead generation studies<\/a>, the #1 challenge is the quality of leads. This all starts from the beginning — accurate accounts and contact data. But the problem is getting worse and is unlikely to change in the near future.<\/p>\n

Why is accurate lead gen data so hard to get?<\/h2>\n

First — here, in the U.S. — the economy is humming along. Executives (and all other roles) are changing jobs at a faster rate than ever before in history<\/a>. This alone accounts for inaccurate contact-to-account list data decay rates >3% per month.<\/p>\n

Time is the enemy of all lead lists when it comes to accuracy. In the normal course of business<\/span>, unless you are building lists anew or constantly enriching them, your investment in contact intelligence will naturally diminish as the list grows less accurate.<\/p>\n

Next, the selling\/buying process is becoming longer, involving more decision-makers<\/a>. This number now stands at 6. The phrase, \u201cconsensus sale<\/span>,\u201d is quickly trumping the sole decision maker’s power in most companies. Getting to the right lead is difficult.<\/p>\n

Privacy laws like GDPR<\/a> or the California Consumer Privacy Act restrict the amount of data collected by any business<\/span>. It\u2019s safe to say that individuals are putting greater efforts to conceal their contact data while still expecting more personalization from the sellers.<\/p>\n

Lastly, sales<\/span> data research is hard. Simple as that. It can be monotonous, boring, and tedious. Virtually all salespeople<\/span> avoid sales<\/span> research like the plague. Finding extremely disciplined, detail-oriented people to fill data researcher positions is challenging. By the way, it\u2019s a role that rarely pays well and many jobs nowadays often go unfilled<\/a>.<\/p>\n

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