{"id":45722,"date":"2025-11-12T10:36:20","date_gmt":"2025-11-12T09:36:20","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=45722"},"modified":"2026-03-13T18:33:07","modified_gmt":"2026-03-13T17:33:07","slug":"apollo-io-pricing","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/apollo-io-pricing\/","title":{"rendered":"Apollo io Pricing 2026: How Much Does Apollo Cost?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Apollo.io<\/span><span style=\"font-weight: 400;\"> is a popular AI sales platform that allows sales teams to gather contact data, automate outreach campaigns, and use AI to create custom workflows. It has one free plan and three paid plans. Today, we\u2019ll show you how Apollo pricing works and what you can get with each plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll go through what Apollo credits are and how they work, and help you decide if Apollo is the right fit for your team.<\/span><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/landings\/apollo-alternative\/\"><span style=\"font-weight: 400;\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-48643\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image1-21.png\" alt=\"Apollo io pricing overview.\" width=\"1024\" height=\"431\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image1-21.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image1-21-300x126.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image1-21-768x323.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t want to deal with unpredictable Apollo pricing? <\/span><a href=\"https:\/\/woodpecker.co\/signup\/\"><span style=\"font-weight: 400;\">Try Woodpecker for free instead.<\/span><\/a><\/p>\n<h2><b>Apollo.io pricing plans: free plan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the Free plan, you get 1,200 credits per user per year, but they\u2019re granted monthly. In other words, every user gets 100 credits every month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This plan also comes with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two<\/span><a href=\"https:\/\/woodpecker.co\/blog\/outreach-sequence-best-practices\/\"> <span style=\"font-weight: 400;\">sequences<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extensions for prospecting, Gmail, and Salesforce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Deliverability suite and<\/span><a href=\"https:\/\/woodpecker.co\/email-warm-up\/\"> <span style=\"font-weight: 400;\">Email warmup tool<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Basic filters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Assistant (in Beta)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As the starting plan in<\/span><a href=\"http:\/\/apollo.io\"> <span style=\"font-weight: 400;\">Apollo.io<\/span><\/a><span style=\"font-weight: 400;\"> pricing, it gives you a glimpse of what you can do with Apollo, but it\u2019s far from enough to do anything useful, even if you\u2019re just starting out with your sales process. For more advanced features, you\u2019ll have to get one of the paid plans.<\/span><\/p>\n<h2><b>Apollo pricing: the Basic plan at $49 per user per month<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to get this plan with monthly billing cycles, the price jumps up to $59 per user per month. This plan also has a free 14-day trial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This plan gets you 30,000 credits per year, granted upfront. This means that you pay for the year upfront and get to spend credits as you need them. If you run out before the year ends, you can buy additional ones, but more on that in a second.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You get all of the basic Apollo features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Assistant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI research and lead scoring<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited sequences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prospecting, Gmail &amp; Salesforce Extensions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliverability Suite &amp; Email Warmup<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced filters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Waterfall enrichment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6 meetings events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6 intent topics &amp; intent filters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CSV, CRM &amp; API data enrichment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Domain &amp; mailbox purchasing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This plan is ideal for sales and marketing teams just starting out with building a sales machine. If you want automated workflows and even more sales tools, you\u2019ll be forced to upgrade to the Professional and Organization tiers.<\/span><\/p>\n<h2><b>The Professional plan: starts at $79 per user per month<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">On a monthly basis, this plan will set you back $99 per user per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It comes with features for your entire sales workflow. You get everything from Basic, but you now have 48,000 credits per user per year, granted up front. Features remain the same as those in Basic, but there are some additions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sequences now come with A-Z testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Projects are unlocked<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited Gmail &amp; Microsoft mailboxes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">US dialer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parallel &amp; power dialer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call recordings &amp; AI insights (4,000 mins)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics &amp; pre-built reports<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This plan is excellent for established sales teams that need to scrape and export data for further use. However, if you want advanced security configurations and seamless integration with AI tools, you might want to take a look at the highest tier.<\/span><\/p>\n<h2><b>The Organization plan: starts at $119 per user per month when billed annually<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When billed monthly, this plan will cost you $149 per user per month. It comes with 72,000 credits. Other major changes include 8,000 minutes of call recordings and AI insights, and 12 intent topics instead of 6.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customizable reports &amp; dashboards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced security configurations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single Sign-on (SSO)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your own LLM API key<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, this plan is for those who want to make Apollo the core of their sales tech stack, and they need a bit stricter security features. While you do unlock extra credits for outbound sales, the pricing also jumps up quite a bit, which means that Organization is not going to be popular with smaller teams and startups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before you decide whether to purchase Apollo or not, you need to understand how credits work.<\/span><\/p>\n<h2><b>How do Apollo credits work? Additional credits explained<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Apollo has a credit system, and each of your sales reps gets a certain number of credits with their plan. Here is how the credit usage works:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verified emails: 1 credit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone numbers: 8 credits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data enrichment: 1-8 credits, depending on which data you\u2019re missing from the lead profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI research: 1 credit per run<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apollo credits expire at the end of each billing cycle. So, if you purchase an annual plan, the credits will expire once a year has passed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you may also use up your credits early, and you can purchase additional credits when it happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, for the annual billing cycle, you can purchase 1,000 additional credits for $25, to spread across your team. Here\u2019s what that looks like for the annual plan:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-45723\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-7-1024x1022.png\" alt=\"The annual billing cycle of Apollo io pricing.\" width=\"1024\" height=\"1022\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-7-1024x1022.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-7-300x300.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-7-150x150.png 150w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-7-768x767.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-7.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Prices are the same for the monthly plans, with the only difference being that you can purchase a minimum of 400 credits:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-45741\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-7-1024x1002.png\" alt=\"The monthly billing cycle of Apollo io pricing.\" width=\"1024\" height=\"1002\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-7-1024x1002.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-7-300x293.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-7-768x751.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-7.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h2><b>What this means for your budget<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Free plan<\/b><span style=\"font-weight: 400;\"> makes no sense if you already run sales in your team. It\u2019s an okay solution if you want to test the waters and get a taste of what the paid accounts could give you in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Basic plan <\/b><span style=\"font-weight: 400;\">is probably the best value, as you unlock most features, and you can easily buy credits when you run out. You won\u2019t get any unexpected costs, and it should fit the bill for those just growing a sales team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Professional plan<\/b><span style=\"font-weight: 400;\"> not only has more credits, but it also unlocks automation tools, split testing, and dialers. It\u2019s for more experienced sales teams that know how to get the most out of their tech stack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Organization plan<\/b><span style=\"font-weight: 400;\"> is best for enterprise teams that value security and privacy and need extra credits from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">None of the plans come with unlimited email credits, so while there are technically no hidden costs, it\u2019s hard to say that it\u2019s easy to predict how much this pricing model will cost you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best solution for any team would be to start with an Apollo contract on the lowest possible pricing plan and assess your credit consumption accordingly. You can then upgrade as needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But despite all of that, the pricing structure in Apollo is anything but cheap, and you may need something that can fuel revenue growth and not cost an arm and a leg.<\/span><\/p>\n<p><b>This is where Woodpecker comes in.<\/b><\/p>\n<h2><b>Get the better alternative to Apollo with no hidden costs and more advanced features<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If Apollo\u2019s pricing structure feels unpredictable, Woodpecker offers a simpler and far more affordable approach to outbound email. You pay for what you actually use, without worrying about expiring credits or inflated add-on costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Woodpecker gives you access to everything you need for cold email and multichannel outreach from the start, including email automation, A\/B testing, campaign analytics, and advanced deliverability features. Unlike Apollo, you don\u2019t need to buy extra credits just to get verified emails or export data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s built for both small teams and growing agencies that want predictable pricing and top-tier deliverability without enterprise-level costs. You can connect multiple inboxes, personalize messages at scale, and track every response, all with transparent monthly pricing and no hidden fees.<\/span><\/p>\n<p><b>Pricing starts at $24\/month <\/b><span style=\"font-weight: 400;\">with a 7-day free trial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your goal is to run efficient outreach campaigns and get clear ROI from your outreach software, Woodpecker gives you more control and better value than Apollo.<\/span><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/signup\/\"><span style=\"font-weight: 400;\">Try Woodpecker completely free today.<\/span><\/a><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1133109624\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1133109624\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><!-- notionvc: 9f307c24-5bc4-4070-aee2-608afc20204a --><\/p>\n<h2><b>FAQ<\/b><\/h2>\n<h3><b>What is a sales intelligence platform and how does it help sales teams?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A sales intelligence platform helps teams find prospects, access contact details, and analyze company information to improve outreach and conversion rates.<\/span><\/p>\n<h3><b>Does Apollo offer free and basic plans?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Apollo provides free and basic plans that allow users to test the platform and access essential prospecting tools before upgrading. Wklejony tekst<\/span><\/p>\n<h3><b>What type of intent data does Apollo provide?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apollo offers intent data that helps identify prospects who are actively researching solutions, making it easier to prioritize outreach.<\/span><\/p>\n<h3><b>How comprehensive is Apollo\u2019s sales intelligence?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apollo delivers comprehensive sales intelligence by combining lead data, firmographics, and activity insights into a single platform.<\/span><\/p>\n<h3><b>Does Apollo include mobile data and phone numbers?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Apollo provides mobile data and verified phone numbers, though accessing them consumes credits depending on the plan. Wklejony tekst<\/span><\/p>\n<h3><b>How does Apollo\u2019s credit based system work?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apollo uses a credit based system where actions like exporting lead data or retrieving phone numbers consume credits from your monthly or annual allowance. Wklejony tekst<\/span><\/p>\n<h3><b>Does Apollo offer an international dialer?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Apollo includes calling features such as dialers, with advanced plans offering tools that support international dialer functionality. Wklejony tekst<\/span><\/p>\n<h3><b>How reliable is Apollo\u2019s data quality?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apollo focuses on maintaining high data quality through verification, enrichment, and frequent updates to its prospect database.<\/span><\/p>\n<h3><b>Can you export contact details from Apollo?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Apollo allows users to export contact details such as emails and phone numbers, depending on their available credits.<\/span><\/p>\n<h3><b>Does Apollo provide API access?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Apollo includes API access for integrating prospecting data with CRMs and external tools. Wklejony tekst<\/span><\/p>\n<h3><b>What basic features are included in entry-level plans?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Entry-level plans include basic features such as prospect search, email sequences, CRM integrations, and limited data exports. Wklejony tekst<\/span><\/p>\n<h3><b>What are mobile credits used for?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile credits are used when accessing mobile numbers, which typically consume more credits than email data. Wklejony tekst<\/span><\/p>\n<h3><b>How accurate is Apollo\u2019s company data accuracy?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apollo maintains strong company data accuracy by continuously enriching and validating firmographic records.<\/span><\/p>\n<h3><b>What type of lead data can you access?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apollo provides lead data such as job titles, company size, industry, and verified contact information.<\/span><\/p>\n<h3><b>Is Apollo\u2019s user interface easy to use?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apollo\u2019s user interface is designed to be intuitive, allowing teams to quickly find leads and manage outreach workflows.<\/span><\/p>\n<h3><b>Does Apollo offer custom pricing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Apollo offers custom pricing options for larger teams that require additional features or credits. Wklejony tekst<\/span><\/p>\n<h3><b>Is Apollo suitable for enterprise users?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Apollo offers advanced security, reporting, and integrations specifically designed for enterprise users. Wklejony tekst<\/span><\/p>\n<h3><b>Can Apollo track website visits?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apollo can help identify companies and prospects based on website visits and engagement signals.<\/span><\/p>\n<h3><b>Does Apollo support unlimited users?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some higher-tier plans allow unlimited users or expanded team access, depending on the subscription level.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the full breakdown of Apollo.io pricing: free plan details, paid tiers, credit usage and which plan fits your sales team best.<\/p>\n","protected":false},"author":17,"featured_media":45729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[108],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apollo io Pricing: How Much Does Apollo Cost?<\/title>\n<meta name=\"description\" content=\"See Apollo io pricing, including free and paid plans. 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