{"id":45622,"date":"2026-01-12T10:05:20","date_gmt":"2026-01-12T09:05:20","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=45622"},"modified":"2026-04-08T14:25:00","modified_gmt":"2026-04-08T13:25:00","slug":"lemlist-pricing","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/lemlist-pricing\/","title":{"rendered":"Lemlist Pricing: How Much Does Lemlist Cost in 2026?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lemlist is one of the most popular choices for sales teams that want to close more deals with powerful outreach campaigns. And while many sales development representatives are happy with<\/span> <a href=\"https:\/\/woodpecker.co\/landings\/lemlist-alternative\/\"><span style=\"font-weight: 400;\">Lemlist<\/span><\/a><span style=\"font-weight: 400;\"> itself, pricing is a bit of a conundrum when you&#8217;re just looking to get started. If you&#8217;re looking to buy Lemlist for automated outreach campaigns, calculating your costs can be a challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we demystify Lemlist pricing and tell you exactly how much this sales engagement platform costs and what you get in each plan. You&#8217;ll also understand why pricing is one of the reasons why users look for<\/span> <a href=\"https:\/\/woodpecker.co\/blog\/lemlist-alternatives\/\"><span style=\"font-weight: 400;\">Lemlist alternatives<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get into it.<\/span><\/p>\n<h2><b>Lemlist pricing: the basics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First things first: <\/span><b>Lemlist has paid plans only and a 14-day free trial. There is no free plan.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All plans can be purchased on a monthly, quarterly or annual basis, and the longer the period you commit to, the bigger the discount.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-45629\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image1-5.png\" alt=\"Lemlist pricing options.\" width=\"840\" height=\"184\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image1-5.png 840w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image1-5-300x66.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image1-5-768x168.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quarterly: 10% off your total price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annual: 20% off your total price<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On top of the pricing plans, you can also purchase additional credits at $50 for 5,000 credits, which gives you some flexibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three main pricing plans: Email Pro, Multichannel Expert plan and the Enterprise plan. Here&#8217;s how they compare.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-45647\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image4-4-1024x498.png\" alt=\"Overview of Lemlist pricing plans and what they offer.\" width=\"1024\" height=\"498\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image4-4-1024x498.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image4-4-300x146.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image4-4-768x374.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image4-4-1536x748.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image4-4.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h2><b>Email pro plan: starts at $55\/user\/month<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Email Pro plan gives you a strong email-outbound foundation for basic email campaigns with a few nice extras. You get these key features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unlimited email sequences and follow-ups<\/b><span style=\"font-weight: 400;\">, so you can engage prospects at scale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>3 sending email addresses per user<\/b><span style=\"font-weight: 400;\">, allowing you to spread the load and improve deliverability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to a <\/span><b>450 + million leads database<\/b><span style=\"font-weight: 400;\">, so you can build prospect lists inside the tool.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built-in <\/span><b>email warm-up<\/b><span style=\"font-weight: 400;\"> (via Lemwarm) and inbox rotation features to boost deliverability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced<\/span> <a href=\"https:\/\/woodpecker.co\/blog\/personalization-deliverability\/\"><span style=\"font-weight: 400;\">personalization<\/span><\/a><span style=\"font-weight: 400;\"> (dynamic images, variables), A\/B testing, and CRM integrations with sales and marketing tools (HubSpot, Pipedrive, Salesforce). API access is supported in all plans.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This plan is ideal for growing teams focused on email-only outreach and want reliable deliverability and personalized messages without adding LinkedIn outreach or calls to the mix.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-45641\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-5-1024x511.png\" alt=\"Comparison table of Lemlist pricing.\" width=\"1024\" height=\"511\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-5-1024x511.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-5-300x150.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-5-768x383.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-5-1536x766.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image3-5.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h2><b>Multichannel expert plan: starts at $79\/user\/month<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to go beyond email-only outreach, the Multichannel Expert plan extends all the Email Pro features and offers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>5 sending email addresses per user<\/b><span style=\"font-weight: 400;\">, expanding your sending capacity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Everything from Email Pro (unlimited sequences, warm-up, database access, testing, CRM integrations).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn automation<\/b><span style=\"font-weight: 400;\"> (visits, invites, messages) and <\/span><b>cold-calling steps<\/b><span style=\"font-weight: 400;\"> (task reminders or call tasks) built in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A multichannel inbox<\/b><span style=\"font-weight: 400;\"> that centralizes email, LinkedIn, and call activity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom landing pages &amp; campaign templates<\/b><span style=\"font-weight: 400;\">, plus more integrations (Zapier, n8n, Make) and advanced targeting (intents &amp; signals).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Same billing flexibility (monthly, quarterly, annual discounts).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This plan is a good option for sales teams or agencies running full-funnel outreach and multichannel campaigns across channels rather than just email.<\/span><\/p>\n<h2><b>Enterprise plan: custom pricing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For larger organizations or high-volume teams, the Enterprise plan builds on Multichannel Expert and adds organization-level features. You get:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Everything from Multichannel Expert (email + LinkedIn + calls + landing pages + integrations) bundled in for<\/span> <a href=\"https:\/\/woodpecker.co\/blog\/multi-channel-outreach\/\"><span style=\"font-weight: 400;\">multichannel outreach<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unlimited guest seats<\/b><span style=\"font-weight: 400;\">, <\/span><b>custom user roles &amp; permissions<\/b><span style=\"font-weight: 400;\">, and advanced team management features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dedicated account manager<\/b><span style=\"font-weight: 400;\">, <\/span><b>priority support<\/b><span style=\"font-weight: 400;\">, advanced login security (SSO\/SAML), and custom onboarding\/training.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom credits, high-volume sending allowances, and API\/feature access tailored to enterprise needs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because pricing is bespoke and minimum seats apply, you\u2019ll need to contact Lemlist for a quote.<\/span><\/p>\n<h2><b>Which plan should you get?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing the right Lemlist plan depends on your outreach channels, team size and tech stack. Before committing, it&#8217;s worth mapping Lemlist&#8217;s pricing against what you actually need \u2013 a lot of teams end up paying for multichannel features they won&#8217;t use for months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown for sales leaders who need to choose a tool for their cold email outreach strategy.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-45635\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-5-1024x517.png\" alt=\"Lemlist's pricing calculator.\" width=\"1024\" height=\"517\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-5-1024x517.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-5-300x151.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-5-768x388.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-5-1536x775.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/11\/image2-5.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h4><b>Go for Email Pro if you are:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A solo rep or a small team focused primarily on email-based outreach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running cold email campaigns that benefit most from features like unlimited sequences and strong personalization tools. The plan gives you access to a large leads database with an email finder and built-in warm-up tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On a tighter budget or just getting into structured outreach and not ready to invest in LinkedIn or call automation yet.<\/span><\/li>\n<\/ul>\n<h4><b>Choose Multichannel Expert if you are:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A sales team or a lead generation agency that needs outreach across more than email. You\u2019re combining email, LinkedIn, and phone calls into unified campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looking for higher collaboration capabilities (shared inboxes, multichannel flows) and more sending addresses and credits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Equipped to manage the added complexity of multichannel outreach and want a tool that keeps everything under one roof instead of multiple niche apps.<\/span><\/li>\n<\/ul>\n<h4><b>Opt for Enterprise if you are:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A larger organization or growth company with multiple users and high volume outreach, needing advanced controls such as custom user roles, unlimited guest seats, and enhanced security (SSO\/SAML) support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your strategy includes bespoke onboarding, dedicated account management and deep integration into enterprise workflows.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need the flexibility to scale sending capacity, manage many campaigns simultaneously and demand full operational support rather than DIY.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short, re-frame your decision by asking:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What channels do we actually use?<\/b><span style=\"font-weight: 400;\"> Email only \u2192 Email Pro; email + LinkedIn\/calls \u2192 Multichannel Expert.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How many users and how much volume are we running?<\/b><span style=\"font-weight: 400;\"> If it\u2019s just a few seats and moderate volume, stay at a lower tier; if it\u2019s many users or high-volume campaigns, go Enterprise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How much operational support do we need?<\/b><span style=\"font-weight: 400;\"> If you\u2019re comfortable self-managing, choose a lower tier; if you need a strategic partner, go Enterprise.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But even after all this, Lemlist may not feel like the right<\/span> <a href=\"https:\/\/woodpecker.co\/blog\/best-cold-email-software\/\"><span style=\"font-weight: 400;\">cold email tool<\/span><\/a><span style=\"font-weight: 400;\"> for high volume outreach with solid email deliverability. If you&#8217;re looking for great value, advanced features and a dedicated support team that helps when you get stuck, Woodpecker may be a better choice.<\/span><\/p>\n<h2><b>Why Woodpecker is the better option<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re comparing cold email tools and want the best value for money, Woodpecker beats Lemlist because it gives you strong outreach features at a lower entry price and with simpler scaling. Here\u2019s how.<\/span><\/p>\n<h3><b>Pricing that starts much lower<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Woodpecker\u2019s plans begin at <\/span><b>$20\/month<\/b><span style=\"font-weight: 400;\"> for 500 prospects or per-slot usage, including core features like unlimited email accounts, email warm-up, list verification, unlimited follow-ups and unlimited team members.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By contrast<\/span><b>,<\/b><span style=\"font-weight: 400;\"> Lemlist\u2019s beginner plan starts higher and adds multichannel features only in the higher tiers, meaning you pay more sooner for the same or fewer users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Because Woodpecker charges usage-based, it can scale more flexibly for smaller teams or solo users.<\/span><\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1564919536\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1564919536\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><!-- notionvc: d098b9f2-8ccb-488b-b37f-e6200e4844f3 --><\/p>\n<h3><b>Very competitive feature set for cold email campaigns<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Woodpecker offers unlimited email accounts, built-in warm-up, email verification, bounce-shield, inbox-rotation and condition-based follow-ups as part of its core offering.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It integrates with major CRMs and tools (e.g., HubSpot, Pipedrive, Zapier) so you don\u2019t incur extra spend just to plug into your workflow.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users mention Woodpecker is \u201cmore cost-effective and scalable\u201d than Lemlist when your outreach is email-first.<\/span><\/li>\n<\/ul>\n<h3><b>Better suited if your focus is high-volume email outreach with minimal complexity<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your core need is cold email rather than full multichannel (LinkedIn, calls, SMS) then Woodpecker covers you well without paying for extras you don\u2019t use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Because Lemlist\u2019s higher tiers target multichannel use-cases, you may end up spending more before you\u2019re fully using the extra features.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your outreach strategy is <\/span><b>email-first<\/b><span style=\"font-weight: 400;\">, you are a small-to-mid-sized team or growing, and you want strong deliverability features without paying for channels you don\u2019t yet use, then Woodpecker is the smarter pick.<\/span><\/p>\n<h2><b>Lemlist vs. Woodpecker: a direct pricing comparison<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If your outreach is email-first, the cost difference is meaningful. Woodpecker&#8217;s plans start at $20\/month per slot and include unlimited follow-ups, email warm-up, list verification, and unlimited team members from the entry tier. Lemlist&#8217;s Email Pro plan starts higher and reserves multichannel capabilities (LinkedIn, calling, landing pages) for its upper tiers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, this means: if you&#8217;re running cold email campaigns for a small team and don&#8217;t yet need LinkedIn automation, Woodpecker gives you more outreach infrastructure for a lower monthly cost. If you&#8217;re already running multichannel sequences and actively using personalized images, videos, and LinkedIn touchpoints, Lemlist&#8217;s higher tiers may justify the premium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The warm-up question is also worth raising: Lemlist charges separately for Lemwarm ($29\/seat), which adds up quickly for teams with multiple sending addresses. Woodpecker includes warm-up in its plans without a separate fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For agencies managing multiple clients, Woodpecker&#8217;s Agency panel \u2013 which allows campaign management across all clients from one dashboard \u2013 is a structural advantage that Lemlist&#8217;s per-seat pricing doesn&#8217;t replicate cleanly.<\/span><\/p>\n<h2><b>Master cold outreach with Woodpecker, the best Lemlist alternative<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you already need<\/span> <a href=\"https:\/\/woodpecker.co\/blog\/email-automation-tools\/\"><span style=\"font-weight: 400;\">multichannel automation<\/span><\/a><span style=\"font-weight: 400;\"> today and will use LinkedIn, landing pages, calls as integral parts of outreach, then Lemlist may justify its higher cost, but only if you\u2019ll fully use the extras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For anyone else who wants to crush their sales quotas while maintaining great deliverability and sender reputation, Woodpecker is the better choice.<\/span><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/signup\/\"><span style=\"font-weight: 400;\">Try Woodpecker for free today<\/span><\/a><span style=\"font-weight: 400;\"> and see why we&#8217;re the best Lemlist alternative.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See Lemlist pricing &#8211; compare all plans, and find out what each tier offers. Check why many users switch from Lemlist to Woodpecker.<\/p>\n","protected":false},"author":17,"featured_media":45623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[108],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lemlist Pricing: How Much Does Lemlist Cost in 2026?<\/title>\n<meta name=\"description\" content=\"See Lemlist pricing - compare all plans, and find out what each tier offers. 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