{"id":43611,"date":"2025-07-31T09:00:30","date_gmt":"2025-07-31T08:00:30","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=43611"},"modified":"2025-07-30T10:05:34","modified_gmt":"2025-07-30T09:05:34","slug":"hubspot-email-deliverability","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/hubspot-email-deliverability\/","title":{"rendered":"HubSpot Email Deliverability: Are Your Emails Still Landing in Spam?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re reading this, chances are you\u2019ve spent hours crafting marketing emails in HubSpot, double-checked your content, maybe even set up DKIM, and still\u2014your emails go straight to the spam folder or vanish without a trace. You check your Email Health dashboard, run through best practices, and yet, results aren\u2019t matching your effort. Every \u201cdelivered\u201d status in HubSpot doesn\u2019t guarantee a real human saw your message. What\u2019s actually happening?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you\u2019re launching a new campaign, scaling up email volume, or just switched sending domains. Or maybe you got tired of seeing unsubscribes and bounces climbing higher every month. Whatever brought you here, the frustration is real: why are legitimate marketing emails, sent through a top-tier email service provider, still struggling to reach inboxes?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break down the exact reasons your HubSpot email deliverability might be suffering, how mailbox providers really judge you, and what you can do (right now) to improve your sender reputation and email performance.<\/span><\/p>\n<h2><b>Why HubSpot Users Struggle with Deliverability (And What to Check First)<\/b><\/h2>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-43618\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image2-25-1024x622.png\" alt=\"Emails being delivered to an inbox; a pencil-like graphic.\" width=\"1024\" height=\"622\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image2-25-1024x622.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image2-25-300x182.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image2-25-768x467.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image2-25.png 1152w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3><b>1. \u201cEverything Looks Right\u2014So Why Am I Blocked?\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The most common pain point: everything in HubSpot looks green. No major complaints, bounces seem low, content is on-brand. Still, important emails go missing\u2014or worse, end up flagged as <\/span><a href=\"https:\/\/woodpecker.co\/blog\/spam-words\/\"><span style=\"font-weight: 400;\">spam<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Painful truth:<\/b><span style=\"font-weight: 400;\"> \u201cDelivered\u201d doesn\u2019t mean inboxed. Mailbox providers can silently block, filter, or downgrade your emails, and your ESP dashboard won\u2019t always show it.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What to check:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Are you ramping up email volume too quickly, especially from a new domain?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Have you monitored sender reputation outside HubSpot, or just looked at your internal stats?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Is your authentication (DKIM, SPF) fully set up and passing checks for each email sending domain?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>2. \u201cI\u2019m Getting Spam Complaints, But I Follow Best Practices!\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even careful senders\u2014who never buy lists, use a clean database, and include unsubscribes\u2014can rack up spam complaints or get blocked.<\/span><\/p>\n<p><b>Painful truth:<\/b><span style=\"font-weight: 400;\"> Mailbox providers judge you by engagement. If recipients aren\u2019t opening, clicking, or replying (or, worse, reporting you as spam), your sender reputation tanks\u2014fast.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What to check:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Are you re-sending to cold or disengaged email addresses, hoping they\u2019ll \u201cwarm up\u201d over time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Have you integrated external list cleaning or just trusted HubSpot\u2019s built-in hygiene?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Do you segment and personalize for individual recipients, or send the same marketing emails to your whole list?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>3. \u201cOur Email Volume Is Up, But Performance Is Down\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many HubSpot users crank up campaigns and watch open and click rates fall.<\/span><\/p>\n<p><b>Painful truth:<\/b><span style=\"font-weight: 400;\"> Sudden spikes in email traffic (especially from a new or previously dormant sending domain) set off mailbox provider alarms. Even legitimate companies get caught in automated filters.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What to check:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Did you slowly warm up your dedicated IP or just blast your full list at once?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Are you tracking bounce and block rates after every campaign, not just aggregate stats?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Are you using automation tools to stagger sends and mimic real human behavior\u2014or sending to thousands all at the same minute?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>4. \u201cWe\u2019re Following HubSpot\u2019s Advice. Why Is It Not Working?\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve read the guides, followed every update, set up <\/span><a href=\"https:\/\/woodpecker.co\/blog\/spf-dkim\/\"><span style=\"font-weight: 400;\">DKIM<\/span><\/a><span style=\"font-weight: 400;\">, and still\u2014deliverability issues.<\/span><\/p>\n<p><b>Painful truth:<\/b><span style=\"font-weight: 400;\"> Even the best practices can fail if you miss external factors. Sometimes the shared IP you\u2019re on is \u201cdirty\u201d from another sender, or a mailbox provider updates their filtering algorithm overnight.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What to check:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Have you checked public blacklists for your domain or IP?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Have you considered moving to a dedicated IP for full control over sending reputation?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Are you monitoring inbox placement with third-party tools, not just trusting HubSpot\u2019s reports?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>You\u2019re not alone if you feel like you\u2019re doing everything right and still getting blocked. The reality is, HubSpot is an excellent platform for email marketing\u2014but even the best ESP can\u2019t guarantee inbox placement if mailbox providers don\u2019t trust your practices.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcda Read more: <\/span><a href=\"https:\/\/woodpecker.co\/blog\/hubspot-cold-email\/\"><span style=\"font-weight: 400;\">HubSpot Cold Email \u2013 Is It Allowed Or Not? + Alternatives<\/span><\/a><\/p>\n<h2><b>What Are Mailbox Providers Actually Looking For? (And Why HubSpot Isn\u2019t Always Enough)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re like most marketers, you\u2019ve probably noticed that even when you follow all the classic best practices in HubSpot, some emails still end up blocked, buried in the spam folder, or quietly ignored. That\u2019s because mailbox providers\u2014think Gmail, Outlook, and Yahoo\u2014look at a lot more than your ESP dashboard stats. Here\u2019s what really matters behind the scenes:<\/span><\/p>\n<h3><b>1. Engagement: Are Real People Actually Interested?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mailbox providers want to see signs your individual recipients care about your emails. That means opens, clicks, replies, and forwards\u2014not just big email volume. If your marketing emails get ignored, or your campaigns rack up spam complaints and unsubscribes, your sender reputation drops.<\/span><\/p>\n<p><b>Action:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track your open and click rates for each email campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove addresses that never engage, and never keep sending to purchased lists or cold segments just to \u201cmaintain volume.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment by activity\u2014focus your best content and offers on the contacts who actually want them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udcda Read more: <\/span><a href=\"https:\/\/woodpecker.co\/blog\/email-engagement-rate\/\"><span style=\"font-weight: 400;\">How to improve your cold email engagement rate?<\/span><\/a><\/p>\n<h3><b>2. Consistency: Is Your Sending Behavior Trustworthy?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sudden changes\u2014like blasting thousands of emails from a new domain or dedicated IP\u2014look suspicious. Mailbox providers reward senders who build up their volume slowly and deliver consistently good content.<\/span><\/p>\n<p><b>Action:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re switching domains, or have a new sending IP, set up a ramp-up plan: start with small batches, then scale up as engagement stays strong.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use monitoring tools to track any sudden dips in inbox placement, spikes in bounces, or delivery issues.<\/span><\/li>\n<\/ul>\n<h3><b>3. Technical Setup: Are Your Emails Authenticated and Legitimate?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">DKIM and SPF are your non-negotiables. Without them, mailbox providers might see your emails as spam or phishing attempts\u2014no matter how great your content or sender intentions.<\/span><\/p>\n<p><b>Action:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always check your DKIM and SPF status for every sending domain (HubSpot makes setup easy, but it\u2019s your job to verify).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your \u201cfrom\u201d address and sending domain match and look professional\u2014avoid free mailbox domains or mismatched URLs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For larger senders, consider moving to a dedicated IP to fully control your sending reputation and avoid risks from shared infrastructure.<\/span><\/li>\n<\/ul>\n<h3><b>4. Content and Personalization: Are You Speaking to Humans (Not Lists)?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mailbox algorithms are getting smarter\u2014generic messages, \u201cspray and pray\u201d tactics, and bulk campaigns to massive, non-segmented lists are all red flags. The more your emails look like one-to-one communication (personalized, relevant, with clear call to action), the better your chance of landing in the inbox.<\/span><\/p>\n<p><b>Action:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/blog\/personalization-deliverability\/\"><span style=\"font-weight: 400;\">Personalize every campaign<\/span><\/a><span style=\"font-weight: 400;\">. Use first names, reference recent activity, or touch on industry trends your prospect cares about.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid language and formatting that screams \u201cmass email\u201d\u2014keep it conversational and authentic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continually A\/B test your subject lines and message style. What works today might not work next month.<\/span><\/li>\n<\/ul>\n<h2><b>Real-World Example: Spotting a Hidden Deliverability Killer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019ve set up a new campaign and notice a sudden drop in email performance\u2014open rates tank, bounces increase, and fewer people click through. What\u2019s going on?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maybe a chunk of your list includes outdated or role-based email addresses (like \u201cinfo@\u201d or \u201csales@\u201d), which are common spam traps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perhaps your content hasn\u2019t changed, but mailbox providers have updated their filtering\u2014suddenly, a phrase in your template is being flagged.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or, someone on your shared IP started sending to purchased lists, and now your sender reputation is tied to theirs.<\/span><\/li>\n<\/ul>\n<p><b>How to catch and fix it:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly review your campaign analytics\u2014not just the \u201cdelivered\u201d numbers, but actual inbox placement, opens, bounces, and spam complaints.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an external monitoring tool or a platform built for outbound and cold outreach to double-check where your emails land.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t just trust \u201call good\u201d messages from your ESP. Sometimes, only a third-party tool or a shift to a more specialized platform gives you the insights you need.<\/span><\/li>\n<\/ul>\n<h2><b>When It\u2019s Time for a Different Tool: Where Woodpecker Shines<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If your core business depends on cold email outreach, outbound sales, or any strategy where getting into a stranger\u2019s inbox means everything, you might find HubSpot\u2019s broad approach hitting its limits. That\u2019s where purpose-built solutions like <\/span><a href=\"https:\/\/woodpecker.co\/\"><b>Woodpecker<\/b><\/a><span style=\"font-weight: 400;\"> come in.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-43612\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image1-26.png\" alt=\"Woodpecker as a better tool for HubSpot.\" width=\"1024\" height=\"496\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image1-26.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image1-26-300x145.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image1-26-768x372.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-310980161\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-310980161\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Woodpecker is designed from the ground up for high-deliverability outreach:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It gives you granular control over sending domains, ramp-up schedules, and message timing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You get dedicated tools for inbox placement monitoring, real engagement tracking, and easy list hygiene\u2014all tailored for outbound.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Woodpecker avoids the \u201cESP bloat\u201d and shared IP pitfalls that can quietly sabotage your sender reputation on bigger platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want to create outreach campaigns that feel like real conversations and connect with legitimate prospects? Woodpecker is made for that\u2014no more guessing where your emails actually land.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">You don\u2019t want to quit Hubspot?<\/span><\/i><span style=\"font-weight: 400;\"> Good news here! You can have both. <\/span><a href=\"https:\/\/woodpecker.co\/blog\/native-hubspot-integration\/\"><span style=\"font-weight: 400;\">Integrate Hubspot and Woodpecker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-43624\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image3-25-1024x614.png\" alt=\"Woodpecker + Hubspot integration\" width=\"1024\" height=\"614\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image3-25-1024x614.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image3-25-300x180.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image3-25-768x461.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image3-25-1536x922.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/07\/image3-25.png 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h2><b>Quick Checklist: How to Improve Your Email Deliverability Today<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up DKIM and SPF for every sending domain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build your own lists (never purchase), and clean them monthly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ramp up email volume slowly, especially with a new domain or dedicated IP.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor complaints, bounces, and inbox placement\u2014don\u2019t rely on \u201cdelivered\u201d stats alone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize every campaign and message.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider a purpose-built tool like Woodpecker if you rely on cold outreach.<\/span><\/li>\n<\/ul>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Email deliverability isn\u2019t a checkbox\u2014it\u2019s a moving target. Even on leading platforms like HubSpot, you need to monitor, test, and update your approach to avoid the spam folder and actually connect with your customers. The right combination of best practices, real-time monitoring, and (when needed) a more specialized outreach tool can make the difference between being blocked and building real business relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still hitting roadblocks with HubSpot or curious if a cold outreach platform would work better? Check out Woodpecker, get your questions answered, and give your next campaign a real shot at landing. <\/span><a href=\"https:\/\/woodpecker.co\/signup\/\"><span style=\"font-weight: 400;\">Sign up for Woodpecker\u2019s free trial now<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>FAQ<\/b><\/h2>\n<h3><b>What is the deliverability rate for HubSpot?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to a recent Email Deliverability Report, HubSpot achieves an inbox placement rate of 83.4%, with 13.1% landing in spam folders and 3.5% being lost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inbox rate (83.4%): solid performance\u2014on par with industry averages normally considered \u201cgood\u201d (83\u201389%)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spam folder hits (13.1%) and lost emails (3.5%) highlight that while decent, there&#8217;s still room for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, a broader dataset shows that roughly 78.9% of 465,408 emails sent via HubSpot landed in the main inbox.<\/span><\/p>\n<h3><b>Do HubSpot emails go to spam?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes \u2014 about 10\u201313% of HubSpot marketing emails end up in the spam folder, based on available data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even users with well-setup domains report that some messages end up blocked or classified as spam, often unexpectedly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With factors like shared IP infrastructure, cold campaigns, and content filters in play, deliverability isn&#8217;t guaranteed\u2014especially if you rely on purchased lists, high volume, or little personalization.<\/span><\/p>\n<h3><b>How do I prevent spam in HubSpot?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">HubSpot offers a host of built-in features and best practices to keep your email campaigns from hitting spam flags:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Domain Authentication (SPF, DKIM, DMARC) \u2013 Setup via HubSpot\u2019s in-app wizard<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slow ramp-up of volume \u2013 Whether using dedicated or shared IP, grow your email volume over weeks<\/span><\/p>\n<p><span style=\"font-weight: 400;\">List hygiene &amp; graymail protection \u2013 HubSpot automatically suppresses bounces, unsubscribes, and complaints. Pro tip: enable double opt-in and turn on graymail suppression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitor the Email Health dashboard \u2013 Review opens, clicks, spam reports, bounces, and overall health score.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalize content &amp; segment lists \u2013 Send relevant, targeted emails\u2014not bulk blasts\u2014using personalization tokens, A\/B testing, and content tailored to individual recipients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use third-party list validation \u2013 Integrate tools to reduce undeliverable addresses.<\/span><\/p>\n<h3><b>How many emails can HubSpot send a day?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing emails:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standard limit is around 1,000 sends per day per user\u2014you can request increases by plan tier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trial accounts have a cap of 5,000 sends total.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One-to-one \/ sequence emails (Sales Hub):<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users can configure limits, up to 1,000\/day depending on the connected email account (e.g., Gmail or O365).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gmail free accounts are capped at 350 per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sequence messaging often hits a 500\u20131,000\/day ceiling due to email providers like Gmail\/Outlook restrictions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s break down the exact reasons your HubSpot email deliverability might be suffering, how mailbox providers really judge you, and what you can do (right now) to improve your sender reputation and email performance.<\/p>\n","protected":false},"author":17,"featured_media":43630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot Email Deliverability: Are Your Emails Still Landing in Spam?<\/title>\n<meta name=\"description\" content=\"Using HubSpot but still hitting spam? Here&#039;s why your emails might be missing, and what to do if the dashboard says \u201cdelivered.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/hubspot-email-deliverability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot Email Deliverability: Are Your Emails Still Landing in Spam?\" \/>\n<meta property=\"og:description\" content=\"Using HubSpot but still hitting spam? 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