{"id":4339,"date":"2017-12-21T14:20:33","date_gmt":"2017-12-21T13:20:33","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=4339"},"modified":"2025-01-21T10:26:17","modified_gmt":"2025-01-21T09:26:17","slug":"2017-recap","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/2017-recap\/","title":{"rendered":"2017 Recap \u2013 Thank You for Being with Us"},"content":{"rendered":"<p>I don&#8217;t know how it works at your <span id=\"urn:enhancement-d0d150b1\" class=\"textannotation disambiguated wl-thing\">company<\/span>, but lately, I&#8217;ve realized that at <span id=\"urn:enhancement-fb70a8f5\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span> we usually run ahead and we hardly ever have time to look back. And that&#8217;s a shame, really. Sometimes it&#8217;s good to look back and realize how far you have gone. That may give you a\u00a0broader perspective and some\u00a0fresh energy. I took a look at 2017 and it turns out it has been a fantastic year. It was so thanks to you, our dearest customers, partners, blog readers, and friends. I&#8217;ve put together a little recap here, so you could see for yourselves what we\u00a0can be really grateful for at <span id=\"urn:enhancement-73a4f64b\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span>.<\/p>\n<h2>Helping more and more B2B companies<\/h2>\n<p>Our premium user base has more than tripled\u00a0throughout this year. Almost <strong>1.5K <span id=\"urn:enhancement-dad5de22\" class=\"textannotation disambiguated wl-thing\">B2B<\/span> <span id=\"urn:enhancement-1cb3737c\" class=\"textannotation disambiguated wl-thing\">companies<\/span><\/strong> from <strong>55 countries<\/strong> all over the world are currently\u00a0subscribed to one of our premium plans and use <span id=\"urn:enhancement-ebaea14c\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span> on a daily basis. We reached some very significant milestones this year:<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/500-customers-woodpecker\/\" target=\"_blank\" rel=\"noopener noreferrer\">500+ customers<\/a> <span style=\"font-weight: 400;\">\u2013<\/span>\u00a0March 2017<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/800-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">800+ customers<\/a> <span style=\"font-weight: 400;\">\u2013<\/span> June 2017<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/1000-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">1000+ customers<\/a> <span style=\"font-weight: 400;\">\u2013<\/span> August 2017<\/li>\n<li>almost 1500 customers \u2013 December 2017<\/li>\n<\/ul>\n<p>That&#8217;s a tremendous success for us and we are grateful to all those who got on board this year. We also\u00a0send our special\u00a0thanks to those who joined us before 2017 and keep being with us through all this time. Thank you for your steadfastness, loyalty, and patience.<\/p>\n<h2>Team<\/h2>\n<p>Our team has grown substantially in 2017, so now we&#8217;re 30 people ready to help, serve, and talk to you every day. At the same time, we somehow managed to sustain the team atmosphere we built when there was only a handful of us. That&#8217;s something we wish you\u00a0on the road of growing your own <span id=\"urn:enhancement-6f2db58d\" class=\"textannotation disambiguated wl-thing\">company<\/span>.<\/p>\n<h2>Improving\u00a0the product<\/h2>\n<p>This year, we&#8217;ve put a lot of work into improving things that can&#8217;t be easily noticed at first sight: deliverability, <span id=\"urn:enhancement-a1b38f0f\" class=\"textannotation disambiguated wl-thing\">email<\/span> integration process, <span id=\"urn:enhancement-55686fbe\" class=\"textannotation disambiguated wl-thing\">email<\/span> sending, and reply detection systems.<\/p>\n<p>We can&#8217;t say that was a year full of new bright and shiny features&#8217; releases. But we can confidently state that we spent this time improving the core features that each of our users needs\u00a0every single\u00a0time they send their <span id=\"urn:enhancement-2eb82456\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaigns from <span id=\"urn:enhancement-7e904889\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span>. All the new features we have waiting in our backlog would be pointless to introduce if the good old features weren&#8217;t taken to the next level.<\/p>\n<p>Among the few changes that can be easily spotted in the interface, you&#8217;ll find:<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/woodpecker-zapier\/\">Integration with 750+ apps through Zapier<\/a> \u2013 released in January<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/connect-email-update\/\" target=\"_blank\" rel=\"noopener noreferrer\">Updated Email Connection Process<\/a> \u2013 released in October<\/li>\n<li>the ability to\u00a0<a href=\"https:\/\/woodpecker.co\/blog\/news\/mailgun-sendgrid\/\" target=\"_blank\" rel=\"noopener noreferrer\">Connect External SMTP from Mailgun or SendGrid to Woodpecker<\/a> \u2013 released in November<\/li>\n<\/ul>\n<h2>Launching new projects\u00a0&amp; events<\/h2>\n<p>There are three massive projects we began this year and will continue in the next one and on. Those have already required a lot of new energy from us, and they will require more in the future. We believe, though, that they will bring us tremendous effects in terms of well-balanced, long-term growth. Those are:<\/p>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/partner-program\/\" target=\"_blank\" rel=\"noopener noreferrer\">Woodpecker\u00a0Partner Program<\/a>\u00a0\u2013\u00a0launched in April<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/65-customer-interviews\/\" rel=\"bookmark\">65 Customer Interviews<\/a>\u00a0\u2013 the first edition carried out from July to November<\/li>\n<li>Woodpecker Webinars \u2013 the very first\u00a0of which took place in December<\/li>\n<\/ul>\n<h2>App stats &amp; numbers<\/h2>\n<p>The scale at which <span id=\"urn:enhancement-46c30109\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span> operates every day, week and month have changed immensely. The numbers speak for themselves:<\/p>\n<ul>\n<li><strong>37 700+<\/strong> that&#8217;s how many <span id=\"urn:enhancement-28ea34a\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaigns have been launched in <span id=\"urn:enhancement-51971df6\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span> this year<\/li>\n<li><strong>25 765 000+<\/strong> that&#8217;s how many messages have been sent within those <span id=\"urn:enhancement-4c23cebf\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaigns<\/li>\n<li><strong>1 978 900+<\/strong> that&#8217;s how many replies to those campaigns were detected by Woodpecker<\/li>\n<\/ul>\n<h2>Blog stats &amp; numbers<\/h2>\n<p>In 2017 over<strong> 53 000 people\u00a0were reading<\/strong> the present blog. Over\u00a0<strong>6400<\/strong> <strong>people subscribed<\/strong> for the blog newsletter. I&#8217;ve heard many warm words from the blog readers \u2013 thank you so much for all of them. I&#8217;m more than happy to hear that my posts are helpful to you. Here&#8217;s a list of most often read articles this year.<\/p>\n<h3>Top 10 most often read posts in 2017<\/h3>\n<ol>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/spf-dkim\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is SPF &amp; DKIM? And Why You Want to Have It Set Up &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/reputation-domain-ip\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Check &amp; Improve the Reputation of Your Domain and Email Server IP &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/prospect-list-building-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">25 Tools &amp; Services for Outbound Prospect List Building &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/follow-up-emails-how-many-how-often\/\" target=\"_blank\" rel=\"noopener noreferrer\">Follow-up Emails: How Many &amp; How Often? &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/warm-up-mailbox\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Warm Up My Email Address before Cold Outreach? &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/how-i-wrote-a-cold-email-that-got-50-reply-rate-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">How I Wrote a Cold Email that Got 50% Reply Rate &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/mailbox-for-outbound\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why We Set up a Separate Mailbox for Outbound Campaigns? &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/email-sending-limits\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Are Email Sending Limits of Various Email Hosts? &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/deliverable-campaign-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Step-by-Step Practical Guide to a Cold Email Campaign That Gets Delivered &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/where-to-find-prospects\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 Places Where You Can Find B2B Leads, Other than LinkedIn &gt;&gt;<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>48<\/strong> <strong>new blog posts<\/strong> were published in 2017 (actually, this one&#8217;s the 49th), including:<\/p>\n<h3>3 interviews:<\/h3>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/personalization-influencer-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Use High-Level Personalization in Influencer Outreach? &gt;&gt;<\/a><br \/>\n\u2013 interview with Magda Urbaniak\u00a0of Brand24<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/woodpecker-siftery\/\" target=\"_blank\" rel=\"noopener noreferrer\">Send cold emails &amp; follow-ups automatically from your mailbox &gt;&gt;<\/a><br \/>\n\u2013\u00a0interview with Matt for Siftery Stories<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/cloud-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">How cloud apps helped this company get to 1,000 paying customers in 2 years &gt;&gt;<\/a><br \/>\n\u2013 interview with me featured by PickSaaS.com<\/li>\n<\/ul>\n<h3>2 new reviews of prospect list building tools:<\/h3>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/headreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">Headreach review &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/findthatemail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find That Email review &gt;&gt;<\/a><\/li>\n<\/ul>\n<h3>4 guest posts:<\/h3>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/why-no-response\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Reasons Why Your Outreach Emails Are Getting No Response &gt;&gt;<\/a> by Nina Cvijovic of Etools<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/guest-posts\/email-video-gif\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Guide to Personalized Email Using Individual Videos and GIFs &gt;&gt;<\/a> by Julia Samolienko\u00a0of Chanty<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/guest-posts\/leadberry-woodpecker\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Leadberry Automates Email Outreach with Woodpecker &gt;&gt;<\/a> by Zoltan Gero of Leadberry<\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/guest-posts\/email-etiquette\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Common Email Etiquette Mistakes You Need to Avoid When Writing Cold Emails &gt;&gt;<\/a>\u00a0by Gloria Kopp of Australian Help<\/li>\n<\/ul>\n<h3>3 new case studies:<\/h3>\n<ul>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/case-study-lead-pal\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Lead Pal Uses Cold Emails to Get New Agency Customers &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/case-study-edrone\/\" target=\"_blank\" rel=\"noopener noreferrer\">How edrone.me Builds Relations with Future Customers Using Cold Email &gt;&gt;<\/a><\/li>\n<li><a href=\"https:\/\/woodpecker.co\/blog\/news\/case-study-obo-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">How OBO Agency Uses Email Automation to Triple Their Clients\u2019 Pipelines &gt;&gt;<\/a><\/li>\n<\/ul>\n<h2>To sum up<\/h2>\n<p>On behalf of our whole team, I want to thank all the people who contributed to making this year a success for <span id=\"urn:enhancement-c5a0879c\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span>.<\/p>\n<p>Dear customers, we couldn&#8217;t be where we are without you. Thank you for your trust, continuous support, all the warm words, and your\u00a0precious\u00a0feedback (both positive and negative.) You\u00a0provide us with\u00a0inspiration and energy to\u00a0grow and to keep helping you grow at the same time.<\/p>\n<p>Trial users, thank you for giving us a chance.\u00a0We&#8217;ll keep improving for you, too, and hopefully, we&#8217;ll be able to meet your expectations next time you give us a try.<\/p>\n<p>Partners, your contribution to our sustainable growth is invaluable. Thank you for spreading the word about <span id=\"urn:enhancement-60ef4dd\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span> and for bringing us to even more small and medium <span id=\"urn:enhancement-ae2f589b\" class=\"textannotation disambiguated wl-thing\">businesses<\/span> all over the world. You\u00a0undoubtedly add fuel to our growth engine.<\/p>\n<p>Blog readers and newsletter subscribers, special thanks from me for all the time you spend reading the things I put up here. Your attention and interest drive me to write (hopefully) useful stuff every week. Thank you for all the words of appreciation and support I got from you this year.<\/p>\n<p>All friends of <span id=\"urn:enhancement-cc60be5f\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span>, there are no words we can use to express how much your dedication and support mean to us. Thank you so much for all that you&#8217;ve done for us so far. We are entering 2018 as an almost grown-up <span id=\"urn:enhancement-b0ab02bf\" class=\"textannotation disambiguated wl-thing\">company<\/span>. Though we see\u00a0this as\u00a0a huge success and a source of new opportunities, we&#8217;re also aware that\u00a0we&#8217;re about to face some new challenges. We believe that our team\u00a0will be ready to take up all of them if we have you with us.<\/p>\n<p>Best wishes for 2018 from all of us at Woodpecker team.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1469450388\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1469450388\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t know how it works at your company, but lately, I&#8217;ve realized that at Woodpecker we usually run ahead and we hardly ever have time to look back. And that&#8217;s a shame, really. Sometimes it&#8217;s good to look back and realize how far you have gone. That may give you a\u00a0broader perspective and some\u00a0fresh energy. I took a look at 2017 and it turns out it has been a fantastic year. It was so thanks to you, our dearest customers, partners, blog readers, and friends. I&#8217;ve put together a little recap here, so you could see for yourselves what we\u00a0can be really grateful for at Woodpecker.<\/p>\n","protected":false},"author":17,"featured_media":4343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2017 Recap - Thank You for Being with Woodpecker.co<\/title>\n<meta name=\"description\" content=\"Woodpecker customers, partners and friends! A little recap of 2017 at Woodpecker.co here. 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