{"id":4312,"date":"2017-12-11T13:38:44","date_gmt":"2017-12-11T12:38:44","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=4312"},"modified":"2025-01-21T10:26:19","modified_gmt":"2025-01-21T09:26:19","slug":"email-etiquette","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/email-etiquette\/","title":{"rendered":"7 Common Email Etiquette Mistakes You Need to Avoid When Writing Cold Emails"},"content":{"rendered":"

Although for many of us writing an email<\/span> comes without much difficulty, it may be beneficial to stop, review what we’ve written and thought how others may perceive it. As we’ll see in this post, we may commit a blunder without even knowing.<\/p>\n

Gloria Kopp<\/strong>\u00a0authored a blog post for us about typical email<\/span> faux-pas.<\/p>\n

Let’s dive into it.<\/p>\n

***<\/p>\n

Emailing<\/span>\u00a0is one of the most popular lead generations used by businesses<\/span> today. In fact, more than 63% of B2B businesses<\/a>\u00a0claim it\u2019s their most effective form of generating revenue. It\u2019s also extremely cost-effective.<\/p>\n

However, sending out potentially thousands of emails<\/span> to potential customers is a risky business<\/span>, especially if something in that email<\/span> is wrong and your\u00a0prospects have spotted it.<\/p>\n

Seven email\u00a0etiquette mistakes that happen a lot<\/h2>\n

To help you ensure perfection, here are seven of the most common mistakes that you need to be aware of.<\/p>\n

Lack of personality<\/h3>\n

One of the biggest disadvantages that cold emails<\/span> have is the fact that they\u2019re cold emails<\/span>. Let\u2019s face it; they have a bad reputation. That is, sending a generic, tone-deaf, and quite frankly, boring, email<\/span> is not going to do you any favours. It will simply\u00a0reinforce the image that cold emails<\/span> are bad.<\/p>\n

Use your name in the from line of your emails<\/span>, rather than a generic email address like marketinginfo@yourbusiness.com, and you\u2019ll see a huge return in replies. Likewise, be sure your name used in your email<\/span> matches the one in your email address.<\/p>\n

What to put in the “from:” line of cold email >><\/a><\/p>\n

Unclear\u00a0subject line<\/h3>\n

If someone is reading your email<\/span> and they have to look around to see what you actually want, you\u2019ve pretty much lost your customer. Instead, be very clear about the intentions of your email<\/span> and why your reader should be interested in it, and what they will personally get out of it.<\/p>\n

What subject line will make my addressee open my cold email >><\/a><\/p>\n

Bombarding your leads<\/h3>\n

It\u2019s easy to think that your business<\/span> has a lot to say, and you\u2019re bound to find yourself so excited to share this with all your leads. However, bombarding your leads with emails<\/span> is only going to lead them to unsubscribe, and thus, you\u2019ve lost your chance.<\/p>\n

Instead, research which times will best suit your clients in terms of replying, so you\u2019re not forced to attempt to follow up with them constantly.<\/p>\n

Adding URLs instead of hyperlinks<\/h3>\n

If you\u2019re simply typing\u00a0in or copying URL links into your emails<\/span>, it looks\u00a0too messy and so unprofessional, and as a result, it\u2019s going to push away your potential buyers.<\/p>\n

Remember that all email clients accept hyperlinking, so use it as opposed to URLs for cleaner and easier to read emails<\/span>.<\/p>\n

Attaching read receipts<\/h3>\n

For you as an email sender, read receipts can be great because you can see exactly who\u2019s opened your emails<\/span>, so you can target your content marketing strategy properly. However, consider the impact\u00a0it has on your customer’s experience.<\/p>\n

\u201cRead receipts are incredibly annoying and maybe even a little stalker-ish to some leads. It doesn\u2019t represent trust in your clients or leads and will make you look unprofessional\u201d \u2013 explains Claudia Steel, an Email<\/span> Marketer at Big Assignments<\/a>.<\/p>\n

Poorly optimized attachments<\/h3>\n

If you\u2019ve ever had to open an attachment and then search all through Google on how to open the file itself and download programs to open them, you\u2019ll already know how long-winded a process that is. Your leads will not have that kind of time and patience to play with it, so they won\u2019t bother\u00a0reading them, let alone opening\u00a0them up.<\/p>\n

Instead, make sure that any attachments you send are in common and popular formats that can be opened by everywhere.<\/p>\n

Not paying attention to\u00a0attachments<\/h3>\n

Hand in hand with the\u00a0point above, if you\u2019ve attached something, such as a price sheet or promotion material to your emails<\/span>, but you haven\u2019t\u00a0mentioned it within your email<\/span>, that\u00a0looks incredibly suspicious, and people won\u2019t open it. It\u2019s also incredibly unprofessional and\u00a0can\u00a0potentially destroy any previous relationship you had with the client.<\/p>\n

Should we use fonts, picks and attachments? >><\/a><\/p>\n

Online tools to help you avoid\u00a0email etiquette\u00a0mistakes<\/h2>\n

There are so\u00a0many things you need to keep your wits about when it comes to writing cold emails<\/span> that it can be extremely difficult to remember them all. Here are some of the tools you can use to make sure that you don\u2019t forget them.<\/p>\n

1.\u00a0State of Writing<\/a>\u00a0<\/strong><\/p>\n

An online tool you can use to make sure that you\u2019re using grammar properly in your emails<\/span>. This will help to improve readability and the professionalism of your emails<\/span>.<\/p>\n

2.\u00a0Easy Word Count<\/a><\/strong><\/p>\n

This is a free online tool you can use to track and monitor the word count of your emails<\/span>.\u00a0It helps you stick to the point, rather than going on for too long.<\/p>\n

3.\u00a0Boom Essays<\/strong> <\/a><\/p>\n

You can use this online tool to communicate with professional writers who will guide you through the process of editing your emails<\/span> to perfection.<\/p>\n

4.\u00a0Cite It In<\/a>\u00a0<\/strong><\/p>\n

A free online tool for adding quotes, references and citations to your cold emails<\/span> in a professional format. This is ideal for adding quotes, testimonials, and references to your emails<\/span>.<\/p>\n

5.\u00a0Via Writing<\/a>\u00a0<\/strong><\/p>\n

An online writing tool and blog that you can use to make sure you\u2019re writing everything properly and in a correct format that\u2019s ready for sending.<\/p>\n

6.\u00a0Essay Roo<\/strong> <\/a><\/p>\n

This is an online tool you can use to help you proofread your emails<\/span> before you send them.\u00a0It can help you perfect the written content of your emails<\/span>.<\/p>\n

7.\u00a0Resumention<\/a>\u00a0<\/strong><\/p>\n

A tool that can create email<\/span> copywriting on your behalf, especially if you don\u2019t have the time or don\u2019t trust your skills when it comes to writing the content itself.<\/p>\n

8.\u00a0AcademAdvisor<\/a>\u00a0<\/strong><\/p>\n

An online resource that is full of information, posts and services about everything related to grammar and all things writing, perfect for answering any questions you have.<\/p>\n

9.\u00a0UK Writings<\/a>\u00a0<\/strong><\/p>\n

A specialist online tool for editing the content of your emails<\/span> to make sure you\u2019re communicating the message you want to communicate while learning how to do it properly next time.<\/p>\n

Final words<\/h2>\n

Sending cold emails<\/span> doesn\u2019t have to seem like an illegitimate way of attracting customers. If done the right way, it can be extremely professional and extremely lucrative for your business<\/span>. Just make sure you avoid the mistakes mentioned above at all costs.<\/p>\n

After considering those tips, start writing your outbound messages. Here’s some advice<\/p>\n