{"id":4288,"date":"2017-12-07T15:49:29","date_gmt":"2017-12-07T14:49:29","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=4288"},"modified":"2025-01-21T10:26:19","modified_gmt":"2025-01-21T09:26:19","slug":"case-study-obo-agency","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/case-study-obo-agency\/","title":{"rendered":"Customer Case Study: How OBO Agency Uses Email Automation to Triple Their Clients’ Pipelines"},"content":{"rendered":"

Two weeks ago, I wrote here about the 65 interviews<\/a> we’ve carried out among our customers. Today I want you to meet one of them. Doug Puccetti<\/strong>,\u00a0<\/span><\/strong>Business Solutions Analyst at\u00a0OBO Agency, has told me the story of how they found Woodpecker<\/span>, fell in love with our Woodpecker Agency and became one of our most successful users. Read on to find out how they’ve managed to triple their clients pipelines using Woodpecker<\/span> for email<\/span> automation.<\/p>\n

About\u00a0OBO Agency<\/h2>\n

OBO is an\u00a0account based marketing agency<\/a>\u00a0focusing on marketing and sales consulting. They’re\u00a0<\/span>based in the United States, and more specifically Columbia, MD. They’ve been\u00a0using Woodpecker<\/span>, for almost a year now,\u00a0to automate their clients’ cold and warm email<\/span> campaigns\u00a0and thus\u00a0generate new leads for\u00a0them.<\/p>\n

As a consulting business<\/span>, they’ve tried a whole range of email<\/span> automation solutions, but none of those systems matched their business<\/span> needs as well as Woodpecker Agency<\/a>.<\/p>\n

Now they utilize it\u00a0for mainly cold, but sometimes also warm, emails<\/span> ranging from plain text to custom HTML ones.<\/p>\n

I had a pleasure to talk\u00a0with\u00a0Doug Puccetti<\/strong>, who is a Business Solutions Analyst at OBO. Doug is a power user of Woodpecker<\/span>, who’s been responsible for adapting the tool to OBO’s needs. He\u00a0told me the story of\u00a0how\u00a0OBO\u00a0discovered\u00a0us in the first place, why\u00a0they decided to switch from another system to Woodpecker<\/span>, and how they are using\u00a0email<\/span> automation now.<\/p>\n

 <\/p>\n

\"Doug_Puccetti_OBO-Agency\"

Doug Puccetti, Business Solutions Analyst at OBO<\/p><\/div><\/p>\n

How did\u00a0OBO start?<\/h2>\n

‘Our co-founders, Noah Berk<\/a> and Rob Guinn<\/a>, had worked together in the past and knew they wanted to start a company together.<\/p>\n

They\u2019re the perfect partners, Noah\u2019s specialty is in sales, marketing and strategy while Rob is a master in technology and operations. They had a fortunate opportunity to launch\u00a0OBO in January 2016 and have never looked back.’<\/p>\n

How has your company developed since then?<\/h2>\n

‘Currently, we have a team of 10 and we\u2019re growing! We\u2019ve more doubled in revenue this year, increased our workforce, and in some cases, have more than tripled our clients\u2019 pipelines using Woodpecker<\/a>.’
\n<\/span><\/p>\n

Who are your ideal customers?<\/h2>\n

‘Currently we work with B2B<\/span> companies that sell high ticket products & services, generate between $2M – $100M in revenue, and have on average 2-10 sales reps,’ Doug says.<\/p>\n

‘But our ideal customer profile\u00a0could be defined as\u00a0B2B<\/span> companies with $5M \u2013 $50M in revenue and less than 5 sales representatives who have a high value product with low target markets. We’re on our way there.’<\/span><\/p>\n

How do you get your prospect base?<\/h2>\n

‘We mainly get lists for us and our clients through LinkedIn\/custom research. The best research is done by hand,’ Doug admits.\u00a0<\/span><\/p>\n

What does you average cold email campaign look like?<\/h2>\n

‘Depends on the client, really. Some of our clients’ campaigns have as little as 10-20 people; some upwards of 10K prospects.’ <\/span><\/p>\n

OBO takes a very good care of their clients’ campaigns deliverability. Even in campaigns addressed to greater numbers of prospects, they schedule the delivery in a way that allows all the emails<\/span> to be smoothluy\u00a0sent and safely delivered to their destination.<\/span><\/p>\n

‘We always send follow-ups. Usually\u00a0it’s 3 messages in a sequence. W<\/span>e\u00a0also use merge tags for personalization. Usually we refer to first name, company name, and sometimes custom merge tags based upon the campaign (e.g. specific software they’re using.)’<\/p>\n

Read: What Mail Merge Custom Fields Can I Use For Clever Outreach >><\/a><\/p>\n

What are your results?<\/h2>\n

‘Our average campaign shows o<\/span>pen rate on the level of above 60%, reply rate around 11-12% and, most importantly, positive reply rate of almost 8%.’<\/span><\/p>\n\"\"\n

‘Most clients we work with have generated 10-25 new conversations\/leads per campaign.’ \u2013 Doug sums up.<\/span><\/p>\n

‘We have seen some of our clients triple their revenue since starting outbound emailing<\/span> with Woodpecker<\/span>. We believe this could be attributed to the white label solutions and email<\/span> cadence strategy Woodpecker<\/span> allows us to implement.’<\/span><\/p>\n

What do you think is the greatest power of Woodpecker?<\/h2>\n

‘The team over at Woodpecker<\/span> is amazing. Their support is phenomenal. Here at OBO<\/a>, our main core value is \u201cRaving Fan\u201d Customer Service, and Woodpecker<\/span> exemplifies that.’<\/span><\/p>\n

To sum up, or what’s in it for you?<\/h2>\n

The case of OBO Agency<\/a>\u00a0shows that a carefully adjusted set of tools combined with a well-thought-out strategy\u00a0may be the recipe for growth\u00a0\u2013 growth of your agency as well as growth of your clients.<\/span><\/p>\n

You and your clients can also grow with Woodpecker<\/span>. If you\u2019re running a lead generation agency, you can use Woodpecker Agency<\/a> dedicated to the specific workflow of your business<\/span>.<\/p>\n

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