{"id":4254,"date":"2017-11-28T13:16:23","date_gmt":"2017-11-28T12:16:23","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=4254"},"modified":"2025-01-21T10:26:20","modified_gmt":"2025-01-21T09:26:20","slug":"cloud-tools","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/cloud-tools\/","title":{"rendered":"Which Cloud Tools Help Us Grow Woodpecker – PickSaaS.com Interview"},"content":{"rendered":"

Recently, I had a pleasure to talk to Matt from\u00a0picksaas.com,<\/a>\u00a0an online company focused on finding useful cloud apps for businesses<\/span>. He asked me about growing Woodpecker to +1000 customers<\/a>, and about what cloud applications help us\u00a0grow. Read the interview below.<\/p>\n

This interview has been carried out by Matt Pliszka<\/a>\u00a0and originally published on\u00a0picksaas.com blog.<\/strong><\/em><\/p>\n

***<\/strong><\/p>\n

Last week, with our\u00a0picksaas.com<\/a>\u00a0team, we had a chance to visit the HQ of\u00a0Woodpecker\u200a\u2014a mid-size enterprise selling its online cold mailing tool to the companies worldwide.<\/p>\n

With Cathy,\u00a0Woodpecker<\/span>\u2019s\u00a0CMO who has been building the company since its early days, we had a chance to speak about\u00a0critical success factors\u00a0that have led the company to the current leading position of cold mailing solutions globally, with over 1,000 satisfied customers paying for the tool\u2019s features.<\/p>\n

Building a cloud product using cloud\u00a0products<\/h2>\n

\u201cDeveloping our company has been no different than any other business<\/span>, it\u2019s been full of ups and downs, hard work and constant change. It\u2019s always been a great adventure but also a major challenge to arrive at where we are right now, with still a lot of work ahead of us.\u00a0A big part of this journey was driven by cloud tools, which have helped us improve and speed up many processes within our organization. Today, it\u2019s hard to imagine our company without tools like\u00a0Trello<\/a>,\u00a0Pipedrive<\/a>\u00a0or\u00a0MailChimp<\/a>.\u201d<\/p><\/blockquote>\n

Woodpecker<\/span>\u2019s\u00a0cold mailing tool is not the first one of this type on the market. The company has its competitors like\u00a0SalesHandy,\u00a0Mailshake\u00a0or\u00a0Quickmail.<\/p>\n

\u201cThere are many companies on the market providing similar cold mailing solutions but our focus is to do the one very best product based on customer needs.\u201d<\/p><\/blockquote>\n

The company started creating the tool while working on the other project which was supposed to be the application helping fitness trainers manage their communication with their clients.<\/p>\n

\u201cWe wanted to send personalized emails<\/span> to our potential prospects base so we created the tool for ourselves to automate the process.\u201d<\/p><\/blockquote>\n

After the company decided to use the very early-stage beta as a basis for building the more advanced product, one of the first tools to use was Basecamp<\/a> which seems to have been the very basic element of company\u2019s growth and scaling process.<\/p>\n

\u201cWe\u2019ve been using\u00a0Basecamp\u00a0in the very early days of starting the company, it helped us structure the projects and divide tasks among our marketing and product teams. It is still a basic element of our organization today when we have a larger group of motivated people and a few organized teams.\u201d<\/p><\/blockquote>\n

But the tool, which is probably one of the most important in the company\u2019s development today, is\u00a0HelpScout<\/a>\u200a \u2014 \u200aa ticketing system which enables Woodpecker<\/span> to provide support to its clients and build the product based on customer\u2019s needs and problems.<\/p>\n

\u201cWith\u00a0HelpScout<\/a>, we can really do our best to support our customers, which is particularly important in a solution like Woodpecker<\/span>. We can give the right answers quickly, then use the analytical engine to see how well we performed in supporting our customers, and finally, use all the gathered data to improve our product.\u201d<\/p><\/blockquote>\n

Cloud tools do wonders but only if used correctly. Woodpecker team uses more than 20 different cloud tools every day. That is a lot to handle with different processes being managed by different tools.<\/p>\n

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