This is a guest post by Zoltan Gero from Leadberry<\/a>.<\/em><\/p>\n Reaching\u00a0out to leads at scale, keeping\u00a0the message personalized, and finding\u00a0a trigger to contact them\u00a0may seem like a lot of hassle.<\/p>\n Cold emailing<\/span>\u00a0seems\u00a0like too much work\u00a0for\u00a0those reasons:<\/p>\n I\u2019ll show you how you can use visitors intent as a concrete trigger to get in touch and have higher response rates.<\/p>\n In this post\u00a0I’m\u00a0going to show you how you can automate the entire outreach process with Woodpecker and Leadberry<\/a>\u00a0keeping it personal at the same time by using a specific trigger to contact them.<\/p>\n Keeping your first outreach personal and finding the right trigger are key to get a positive response.<\/p>\n By personalization<\/em> we shouldn’t mean just use the \u201cHi Firstname\u201d phrase. For me, it means you often jump into the person\u2019s shoes, you get to know their exact situation and work environment.<\/p>\n I always try to reach out to multiple decision-makers at the same company and refer the other person\u2019s first name, saying, \u201cI also reached out to John.\u201d It makes\u00a0the message even more\u00a0personal.<\/p>\n Read:\u00a0What Should I Learn About a Company Before Sending Them a B2B Sales Email?<\/a><\/em><\/p>\n Finding a trigger<\/em> means finding a perfect reason why it is important right now to connect. We saw many times people reaching out using \u201cyou seemed to be a good target\u201d or \u201cnow that we launched X service.\u201d<\/p>\n Honestly? Who cares. Everyone is filled with her own world. You have to find a trigger in their life or in their company life. Have they’ve just got hired, or just started in a new position? Is their company closing the quarter and they\u2019re behind with numbers? Have they just got seed-funded? Use the event as a\u00a0reason to get in touch with them.<\/p>\n We wanted to automate emails<\/span> but we don\u2019t like cold emails<\/span>. We prefer warm emails<\/span>. This is the main point of Leadberry: let\u2019s use the visitors intent and reach out to those leads who visited your site but didn\u2019t sign up to our blog.<\/p>\n It was hard to find a tool where we could transfer all the leads we got from Leadberry to send them an automatic email<\/span> right away, and personalize it\u00a0so much\u00a0that we could\u00a0get a response. So we came up with a system that combined a bunch of tools.<\/p>\n Here are the exact steps on how we do it:<\/p>\n Step 1:<\/strong> Connect Leadberry to your Google Analytics. It will deliver hot leads from anonymous website visitors right into your Woodpecker campaign.<\/p>\n Step 2:<\/strong> Connect\u00a0Leadberry with Zapier and choose a trigger: \u201cNew Contact Person.\u201d<\/p>\n Step 3:<\/strong>\u00a0Choose Woodpecker<\/a> as the action app in Zapier, and choose the campaign you want your leads to be imported to. Mind you, the integration with Zapier is available for Woodpecker users at the Team Pro plan.<\/p>\n Having done that, now you can channel all these hot leads right into\u00a0a campaign in Woodpecker<\/span>.<\/p>\n First, choose the\u00a0exact campaign you have in mind from the dropdown list.<\/p>\n Then, use the information you got from Leadberry as snippets in Woodpecker campaign. You can either use it to personalize your message or use it as a trigger.<\/p>\n In this example, I’m writing an email<\/span> to\u00a0three\u00a0decision-makers. I’m using \u201cFirst Name 2\u201d and \u201cFirst Name 3\u201d from Leadberry so I can refer to these people in Woodpecker campaign.<\/p>\n Step 4:<\/strong> Create a high-converting email<\/span> campaign. The campaign isn’t\u00a0finished \u2013\u00a0we can personalize it one step further by\u00a0adding these snippets as a trigger for\u00a0reaching out to the decision-maker.<\/p>\n Step 5:<\/strong> Test, Test, Test<\/p>\n With Woodpecker<\/span> you can test everything: subject lines, first line, even personalization.<\/p>\n The first milestone is to get started. Later you can test templates and all the components. The key takeaway here is that personalization and finding a trigger is one of the keys\u00a0to getting a response. It’s a way\u00a0to automate reaching out while keeping your messages personal at the same time.<\/p>\n The benefit of using this approach is enormous:<\/p>\n Try Woodpecker\u00a0 <\/a>and Leadberry<\/a> now and automate the parts that can be automated\u00a0to keep your emails<\/span> warm and personalized at scale.<\/p>\n \n\n
Why does personalization skyrocket your response rate?<\/h2>\n
Why Triggers skyrocket your response rate?<\/h3>\n
So how to automate and personalize the entire outreach process?<\/h2>\n
Automated yet personalized outreach<\/h3>\n
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\nPro tip:<\/strong> if you write to multiple decision-makers, you get a much higher chance to get a response.<\/p>\n\n