{"id":41478,"date":"2025-05-27T12:30:45","date_gmt":"2025-05-27T11:30:45","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=41478"},"modified":"2025-05-27T12:30:45","modified_gmt":"2025-05-27T11:30:45","slug":"zoho-campaigns","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/zoho-campaigns\/","title":{"rendered":"Zoho Campaigns for Email Marketing: the 2025 Review"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you already use Zoho as your CRM, help desk or signature tool, it makes perfect sense to use Campaigns as well. Zoho Campaigns is Zoho&#8217;s signature tool for creating, managing and sending email campaigns to your audience. While being in the Zoho product family has its own advantages, it certainly has some downsides too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we answer one simple question: should you get Zoho Campaigns to complete the Zoho puzzle or should you get something else for email marketing?<\/span><\/p>\n<h2><b>What is Zoho Campaigns and who is it for?<\/b><\/h2>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-41485\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image2-13-1024x493.png\" alt=\"Zoho Campaigns - homepage of Zoho.\" width=\"1024\" height=\"493\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image2-13-1024x493.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image2-13-300x144.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image2-13-768x370.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image2-13-1536x739.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image2-13.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Zoho Campaigns is email marketing software for sending full-scale email and SMS marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s affordable, easy to use and a great starting option for anyone who wants to get into email marketing. If you&#8217;re already in the Zoho ecosystem and use their CRM, it&#8217;s an easy way to kill two birds with one stone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main question we want to answer today is: should Zoho be your first choice for email, if you don&#8217;t use any other Zoho tools?<\/span><\/p>\n<h2><b>Top Zoho Campaigns features<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Zoho is battling against giants in the world of email marketing and it packs a powerful feature set. Some of its standout features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic email personalization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">email interactivity (with polls, surveys, attachments, GIFs, images, videos and more)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/blog\/email-automation-software\/\"><span style=\"font-weight: 400;\">email automation<\/span><\/a><span style=\"font-weight: 400;\"> with drag-and-drop workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">contact path tracing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">email delivery and optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">send-time optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">email cadences and much more.<\/span><\/li>\n<\/ul>\n<h2><b>How much does Zoho Campaigns cost?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The pricing depends on the number of contacts you have on your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a Forever Free plan that supports up to 2,000 contacts and 6,000 monthly emails. It gives you 5 users, signup forms, templates and a compliance check.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For 500 contacts, the Standard plan costs 3EUR per month, which gets you unlimited emails, 10 users, basic segmentation and templates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the same number of recipients (500), the Advanced plan costs 4.50EUR per month, which gets you everything from the previous plans, only now with 20 users, advanced segmentation, contact scoring and tags, pop-up forms, dynamic content and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, Zoho is a very affordable choice and on par with the biggest email marketing platforms in the game, such as MailChimp. Small businesses in particular can benefit from the decent feature set offered in the Forever Free plan.<\/span><\/p>\n<h2><b>Real reviews from Zoho Campaigns users<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The great news is that most Zoho Campaigns reviews are favorable. There are some issues that pop up in reviews that are worth your attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the customer support isn&#8217;t all that great and it might take a while to get a response about an issue you&#8217;re facing. Luckily, there are plenty of other Zoho users online and the documentation is fairly detailed, so you could troubleshoot the problem on your own instead.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Zoho&#8217;s support can be a little hit and miss. We are very fortunate to work closely with a Zoho partner, Ardento, who have in-house Zoho specialists.&#8221; <\/span><\/i><span style=\"font-weight: 400;\">&#8211;<\/span> <a href=\"https:\/\/www.g2.com\/products\/zoho-one\/reviews\/zoho-one-review-10861892\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The second problem we noticed in the reviews is the reporting. For more experienced email marketers, the reports and dashboards in Zoho could be a bit simplistic.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Reporting dashboards could be more visually dynamic, and advanced analytics features sometimes feel limited compared to competitors.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &#8211;<\/span> <a href=\"https:\/\/www.g2.com\/products\/zoho-campaigns\/reviews\/zoho-campaigns-review-10687224\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h2><b>Top alternatives to Zoho Campaigns for your next email campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Zoho is a solid all-around performer, but the market is filled with excellent competitors. Here are some other choices for your email marketing needs that are different and in some shape or form, better than Zoho Campaigns.<\/span><\/p>\n<h3><b>Woodpecker<\/b><\/h3>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-41491\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image3-13-1024x496.png\" alt=\"Woodpecker's homepage; Zoho Campaigns alternative.\" width=\"1024\" height=\"496\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image3-13-1024x496.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image3-13-300x145.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image3-13-768x372.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image3-13-1536x744.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image3-13.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Woodpecker is one of the best cold<\/span> <a href=\"https:\/\/woodpecker.co\/blog\/email-campaign-tools\/\"><span style=\"font-weight: 400;\">email campaign tools<\/span><\/a><span style=\"font-weight: 400;\"> on the market. Unlike Zoho and its main competitors, Woodpecker has a strong core feature set focusing solely on helping you break through to the primary inbox. It has flexible pricing plans, and it&#8217;s so simple to use that anyone with an email account can start cold emailing leads today.<\/span><\/p>\n<p><b>Key features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated follow-ups that stop upon reply<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email warm-up and deliverability tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalization with conditional logic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing for subject lines and content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/integrations\/zoho\/\"><span style=\"font-weight: 400;\">CRM integration with Zoho<\/span><\/a><span style=\"font-weight: 400;\"> and platforms like HubSpot and Pipedrive<\/span><\/li>\n<\/ul>\n<p><b>Pricing:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Starts at $20\/month for 500 recipients and 6,000 emails.<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2121193262\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2121193262\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<p><!-- notionvc: 403fb17d-16c6-4644-8332-3b45cd3e2232 --><\/p>\n<p><b>Downsides:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lacks a built-in landing page builder that many Zoho competitors have<\/span><\/li>\n<\/ul>\n<p><b>Bottom line:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Woodpecker is best suited for sales teams focusing on cold outreach rather than traditional email marketing. If you want to use email as a channel to get new sales, Woodpecker is the best value for money you can get.<\/span><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/signup\/\"><span style=\"font-weight: 400;\">Try it out for free today.<\/span><\/a><\/p>\n<h3><b>Brevo<\/b><\/h3>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-41479\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image1-13-1024x456.png\" alt=\"Brevo homepage.\" width=\"1024\" height=\"456\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image1-13-1024x456.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image1-13-300x134.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image1-13-768x342.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image1-13-1536x685.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image1-13.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Brevo offers a comprehensive suite for businesses aiming to manage email campaigns, SMS marketing, and customer relationships from a single platform. Previously known as Sendinblue, it&#8217;s a solid choice for companies that want to start out small and add new features with more expensive pricing plans later on.<\/span><\/p>\n<p><b>Key features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drag-and-drop email editor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS and WhatsApp marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing automation workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transactional email capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM and sales pipeline management<\/span><\/li>\n<\/ul>\n<p><b>Pricing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free plan: Up to 300 emails\/day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starter: From $9\/month for 5,000 emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business: From $18\/month with advanced features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enterprise: Custom pricing for large-scale needs<\/span><\/li>\n<\/ul>\n<p><b>Downsides:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily sending limits on the free plan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some advanced features require higher-tier plans<\/span><\/li>\n<\/ul>\n<p><b>Bottom line:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Brevo is a versatile choice for businesses that need integrated marketing and CRM solutions. The free plan is okay, but Zoho offers more value in theirs.<\/span><\/p>\n<h3><b>Mailchimp<\/b><\/h3>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-41497\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image4-12-1024x433.png\" alt=\"Mailchimp homepage.\" width=\"1024\" height=\"433\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image4-12-1024x433.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image4-12-300x127.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image4-12-768x325.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image4-12-1536x650.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image4-12.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Mailchimp is widely recognized for its user-friendly interface and robust features, catering to businesses of all sizes. It&#8217;s the best-known email marketing platform and for a good reason: it has everything from email marketing to landing pages and proper funnels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the free plan has become very limited compared to Mailchimp&#8217;s offering just a few years ago and the most useful features are locked into very expensive plans. Also,<\/span> <a href=\"https:\/\/woodpecker.co\/blog\/woodpecker-vs-mailchimp\/\"><span style=\"font-weight: 400;\">MailChimp is not a great option for cold emails<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Key features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre-designed email templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detailed analytics and reporting<\/span><\/li>\n<\/ul>\n<p><b>Pricing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free plan: Up to 500 contacts and 1,000 emails\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Essentials: From $13\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standard: From $20\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Premium: From $350\/month for advanced features<\/span><\/li>\n<\/ul>\n<p><b>Downsides:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Costs can escalate with list growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some features are limited to higher-tier plans<\/span><\/li>\n<\/ul>\n<p><b>Bottom line:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp is suitable for businesses seeking a comprehensive and scalable email marketing solution. It&#8217;s incredibly capable for mid-tier email lists but for complete beginners, tools such as Zoho offer more value in the free plan.<\/span><\/p>\n<h3><b>MailerLite<\/b><\/h3>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-41509\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image6-5-1024x485.png\" alt=\"MailerLite homepage.\" width=\"1024\" height=\"485\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image6-5-1024x485.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image6-5-300x142.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image6-5-768x363.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image6-5-1536x727.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image6-5.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">MailerLite offers an intuitive interface with essential tools for creating and managing email campaigns, ideal for small to medium-sized businesses. If you&#8217;re building email marketing operations from the ground up, this is an intuitive way to get essential features without the unnecessarily complex tools that come with tools such as ActiveCampaign.<\/span><\/p>\n<p><b>Key features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drag-and-drop editor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automation workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page and form builder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscriber segmentation<\/span><\/li>\n<\/ul>\n<p><b>Pricing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free plan: Up to 1,000 subscribers and 12,000 emails\/month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid plans: Starting at $10\/month for unlimited emails<\/span><\/li>\n<\/ul>\n<p><b>Downsides:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited advanced features compared to competitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some integrations may require third-party tools<\/span><\/li>\n<\/ul>\n<p><b>Bottom line:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">MailerLite is a cost-effective option for businesses seeking simplicity and efficiency in email marketing.<\/span><\/p>\n<h3><b>Moosend<\/b><\/h3>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-41521\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image8-1024x450.png\" alt=\"Moosend: homepage.\" width=\"1024\" height=\"450\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image8-1024x450.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image8-300x132.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image8-768x337.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image8-1536x675.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image8.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Moosend provides a balance between affordability and functionality, offering advanced automation tools suitable for various business needs. If you need to send newsletters and the occasional sales email, Moosend gives you flexibility at an affordable price point, and when necessary, lets you grab some of its advanced features in higher pricing plans.<\/span><\/p>\n<p><b>Key features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced automation workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page and form builder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalization and segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<\/ul>\n<p><b>Pricing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pro plan: Starting at $9\/month for up to 500 subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enterprise plan: Custom pricing for larger needs<\/span><\/li>\n<\/ul>\n<p><b>Downsides:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited third-party integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smaller template library compared to competitors<\/span><\/li>\n<\/ul>\n<p><b>Bottom line:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Moosend is ideal for businesses that need advanced features without a hefty price tag. It may be too much for complete beginners, and there is no free plan to try it out either, so only go for Moosend if you have previous email marketing experience.<\/span><\/p>\n<h3><b>ActiveCampaign<\/b><\/h3>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-41503\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image5-10-1024x450.png\" alt=\"ActiveCampaign: homepage.\" width=\"1024\" height=\"450\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image5-10-1024x450.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image5-10-300x132.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image5-10-768x338.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image5-10-1536x675.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image5-10.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">ActiveCampaign offers a powerful suite of tools for businesses aiming to integrate email marketing with sales and customer relationship management.<\/span><\/p>\n<p><b>Key features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced automation and segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM with sales automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site and event tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictive content and sending<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extensive integrations<\/span><\/li>\n<\/ul>\n<p><b>Pricing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starts at $29\/month for 1,000 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher-tier plans offer additional features and scalability<\/span><\/li>\n<\/ul>\n<p><b>Downsides:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Steeper learning curve due to feature richness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher cost for advanced functionalities<\/span><\/li>\n<\/ul>\n<p><b>Bottom line:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">ActiveCampaign is best for businesses looking to unify marketing and sales processes under one platform. It&#8217;s probably the most advanced tool on the list, with a large feature set and the price tag that accompanies it.<\/span><\/p>\n<h3><b>GetResponse<\/b><\/h3>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-41515\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image7-1-1024x497.png\" alt=\"GetResponse: homepage.\" width=\"1024\" height=\"497\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image7-1-1024x497.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image7-1-300x146.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image7-1-768x373.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image7-1-1536x746.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/05\/image7-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><a href=\"https:\/\/woodpecker.co\/landings\/getresponse-alternative\/\"><span style=\"font-weight: 400;\">GetResponse<\/span><\/a><span style=\"font-weight: 400;\"> combines email marketing with tools for automation, landing pages, webinars, and more, catering to businesses aiming for comprehensive online marketing.<\/span><\/p>\n<p><b>Key features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing and autoresponders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing automation workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page and webinar builder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM functionalities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-commerce tools<\/span><\/li>\n<\/ul>\n<p><b>Pricing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Marketing plan: Starting at $19\/month for 1,000 contacts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher-tier plans offer additional features like webinars and CRM<\/span><\/li>\n<\/ul>\n<p><b>Downsides:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some features may be unnecessary for basic users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The interface can be complex for beginners<\/span><\/li>\n<\/ul>\n<p><b>Bottom line:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">GetResponse is suitable for businesses seeking a multifaceted marketing platform with a strong emphasis on automation. Like ActiveCampaign, it may be a bit much for complete beginners, but it&#8217;s an excellent fit for businesses that need deep automation features and have large email lists.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Zoho Campaigns has a lot to offer. A generous free plan and a variety of paid plans with advanced options for any budget. But at the same time, it&#8217;s built only for those who are building their own lists and looking to send out emails to known recipients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For cold emails, Woodpecker is a better bet. It&#8217;s built for B2B, helps you optimize deliverability with domain warmup, email verification, segmentation and much more, all to help you land in the primary inbox.<\/span><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/signup\/\"><span style=\"font-weight: 400;\">Try it out for free today.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you already use Zoho as your CRM, help desk or signature tool, it makes perfect sense to use Campaigns as well. Zoho Campaigns is Zoho&#8217;s signature tool for creating, managing and sending email campaigns to your audience. While being in the Zoho product family has its own advantages, it certainly has some downsides too.<\/p>\n","protected":false},"author":17,"featured_media":41527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[108],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zoho Campaigns for Email Marketing: the 2025 Review<\/title>\n<meta name=\"description\" content=\"Is Zoho Campaigns right for your 2025 email strategy? 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