{"id":4092,"date":"2017-10-19T15:11:14","date_gmt":"2017-10-19T14:11:14","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=4092"},"modified":"2025-01-21T10:26:24","modified_gmt":"2025-01-21T09:26:24","slug":"targeting-quora","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/targeting-quora\/","title":{"rendered":"How We Found Webinar Participants on Quora: Vol. 1"},"content":{"rendered":"

Before you venture into prospecting, you should have an ideal customer profile<\/a> in place. However, what if you have an ICP worked out and you’re stuck\u00a0because you don’t know where to search for prospects?<\/p>\n

Today, I’ll show you that the online places you enjoy being at can lend itself perfectly to building a quality contact list. And that’s based on Wojtek’s, Head of Outbound Sales, experience.<\/p>\n

Wojtek decided to use a platform he already loved and understood to find contacts to invite to the webinar he was the host of. The webinar was about outbound sales<\/span> tactics, a topic he’s knowledgeable about.<\/p>\n

And what’s a better platform to look for people interested to learn new things than Quora?<\/p>\n

What is Quora?<\/h2>\n

Quora is a question-and-answer platform. People come to the site to either ask or find an answer to the specific question they have. The pool of questions ranges from everyday matters to business<\/span>-related dilemmas.<\/p>\n

The Quora community provides answers to those questions. The most useful answer is placed as the first one. It is displayed at the top, right under the question itself. The users can upvote the answer they like the most and\/or leave a comment.<\/p>\n

Quora is gaining popularity these days. People use it as a regular social networking site or as a part of their inbound marketing strategy. It attracts a lot of famous writers, businessmen, and politicians. All users have two things in common. They want to find solutions to the problems they face, as well as share their knowledge and experience with the rest.<\/p>\n

Why would you use Quora?<\/h2>\n

The platforms that aggregate companies, such as Capterra<\/a> or G2Crowd<\/a>, divide businesses<\/span> by their type. If you’re looking only for SaaS<\/span> companies, they are the way to go. However, you might not want that. You may want to target companies that face a clearly defined problem regardless of the type of their business<\/span>.<\/p>\n

Quora does\u00a0that. The users join a topic or follow a question because they are genuinely interested in\u00a0gaining knowledge and\/or use their expertise to provide solutions.<\/p>\n

What’s more, you don’t have to strain your brain trying to come up with a common denominator<\/a>\u00a0for all the contacts you’re reaching out to. Your job is done for you and that means that personalizing your emails<\/span> will be much easier.<\/p>\n

How to use Quora for targeting<\/h2>\n

Due to the complex structure of the site, there are many ways in which you can use Quora for prospecting. It all depends on what you look for.<\/p>\n

Be an active member<\/h3>\n

Bear in mind that targeting on Quora won’t work unless you are an active member of the community. If you don’t set up an account, spend some time on the platform, and fully grasp its dynamics, the community\u00a0will sense that you’re not genuine.<\/p>\n

Wojtek has\u00a0met with\u00a0great results with targeting on Quora because he was an engaged user. He had his profile info filled in, he read and responded to many questions before he targeted the users.<\/p>\n

Define an objective<\/h3>\n

Have a clear goal in mind. Without it your efforts may be futile. Wojtek wanted to make a webinar about outbound sales<\/span> tactics. He wanted to find contacts who would be interested in attending the webinar. The prospective contacts would be eager to learn more about the topic. This was his objective.<\/p>\n

Choose a tactic<\/h3>\n

Wojtek’s plan was to scrap Quora in search of the potential webinar attendees. That’s why he hoped to obtain contact info of the people active in the questions related to lead generation.<\/p>\n

Even so, it doesn’t mean that he sent emails<\/span> to every contact who expressed some sort of activity there. Quite the opposite, he came up with a tactic.<\/p>\n

Because of the way Quora is built, not only can you see who wrote the answer, but also who follows the question and who upvoted a particular answer.<\/p>\n\"\"\n

You may see who upvoted the topic if you click on the number of the upvotes.<\/p>\n

Wojtek could\u00a0send a webinar invitation to people who wrote the answers. They were keen on the topic. Yet, they understood the topic to such a degree that allowed them to answer the question. They may not have been interested in deepening their knowledge any further.<\/p>\n

Secondly, he might have invited people who follow the whole topic, not the single question. However, he would meet with two options. Either they felt competent enough to answer questions from that topic or they were reading the answers in those questions. To put it simply, too many variables there.<\/p>\n

Lastly, he might have invited the upvoters, which is the Quora users who found the answer helpful enough to press the upvote. And that’s exactly what he did. Those people were looking to deepen their knowledge. They were the perfect target for a webinar. Since his plan was to make a webinar for people who express a need to learn more about outbound sales<\/span>.<\/p>\n

Determine which tactic will work for you. Whether you want to contact:<\/p>\n