{"id":40698,"date":"2025-04-24T11:12:22","date_gmt":"2025-04-24T10:12:22","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=40698"},"modified":"2025-07-29T12:31:42","modified_gmt":"2025-07-29T11:31:42","slug":"mailjet","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/mailjet\/","title":{"rendered":"Mailjet: Pros, Cons, Pricing and More: the 2025 Review"},"content":{"rendered":"

Businesses around you send a million emails every day, and you’re stuck in a loop, figuring out the basics. Whether it’s setting up your welcome and onboarding emails,<\/span> improving your deliverability<\/span><\/a> and engagement stats, segmenting subscribers automatically or something else, there’s always one more problem to solve. In these cases, it’s best to start with the foundations: choosing a solid email marketing tool.<\/span><\/p>\n

Mailjet stands out in a crowded competition thanks to its affordable pricing and a great feature set. But does it help you send about a million emails to the right addresses, with high conversion rates? Let’s find out if Mailjet can give email giants a run for their money.<\/span><\/p>\n

What is Mailjet and who is it for?<\/b><\/h2>\n\"Mailjet\n

Mailjet is an email delivery service for businesses with a range of email marketing tools to help you break through to the primary inbox.<\/span><\/p>\n

Mailjet’s top features<\/b><\/h2>\n

Drag and drop email builder with templates, Inbox Preview, contact management, role management for team collaboration, advanced reporting and statistics, landing page builder, AI email generator, email automation (sequences, triggers), A\/B testing,<\/span> segmentation<\/span><\/a>, email validation, SMTP relay, Parse API.<\/span><\/p>\n

Mailjet pricing and plans<\/b><\/h2>\n

Pricing depends on the number of emails you send out each month. Today, we’ll give you prices for sending up to 15,000 emails.<\/span><\/p>\n

The Free plan is not an option<\/b>, because you can only use it if you send up to 6,000 emails a month. In the Free plan, you get 1,500 contacts, API,<\/span> SMTP relay,<\/span><\/a> webhooks, advanced email editor, basic statistics to collect deeper insights about your emails, form builder and in-app language selector.<\/span><\/p>\n

The Essential plan starts at $17 per month<\/b>, which gets you 15,000 monthly emails with no daily sending limits. You get all the features from Free + unlimited contacts, online support, 500 email previews and 500<\/span> validations<\/span><\/a> per month, segmentation, one sub-account, AI copy generator, AI subject line generator, and AI template generator.<\/span><\/p>\n

The Premium plan starts at $27 per month for 15,000 emails<\/b>. You get all the features from Essentials + advanced statistics, automations, dynamic content, A\/B testing, landing pages, 2,000 email previews per month, multi-user access and account role management, up to 20 sub-accounts, real-time collaboration and templates, locked and linked accounts, priority support, and bot activity detection.<\/span><\/p>\n

The Custom plan doesn’t have publicly available pricing<\/b>. In this plan, you get all the features in the cheaper plans + a dedicated account manager, comprehensive onboarding, dedicated IP strategy and IP management, blocklist monitoring, precise deliverability and engagement reports, training, activity logs, a custom number of sub-accounts, and much more.<\/span><\/p>\n

Mailjet reviews from real customers<\/b><\/h2>\n

There are some templates available for the drag and drop email editor so you can create beautiful, personalized and targeted emails. However, the templates are not that easy to customize and make truly unique:<\/span><\/p>\n

“The major drawback of the tool is its limited template customization alternatives as compared to other marketing tools. Even the analytics dashboard could offer more detailed insights in comparison to other advanced marketing tools.”<\/span><\/i> –<\/span> Source<\/span><\/a><\/p>\n

If you want to send out email marketing campaigns, newsletters and automated emails with Mailjet, set aside some time for learning. This platform is not very intuitive, and the main issue is that the most important features are difficult to find. However, once you’ve mastered the basics,<\/span><\/p>\n

“It took me a while to figure out the navigation. It was not easy to learn where everything is and how to use the features. Some of the features are hard to determine, but once I learned them, it was okay. The customer support is good. They blocked some emails unfairly, (once even my own email!)” <\/span><\/i>–<\/span> Source<\/span><\/a><\/p>\n

Top Mailjet alternatives for email marketing campaigns<\/b><\/h2>\n

Mailjet is a solid choice for creating campaigns, newsletters and automated emails while helping you avoid the spam folder. But at the same time, it’s far from the only option out there, as the email marketing industry is highly competitive. Here are some excellent choices for sending customized and personalized messages to larger audiences.<\/span><\/p>\n

Woodpecker<\/b><\/h3>\n\"Woodpecker\n

Woodpecker is a cold email and sales automation platform designed for B2B companies. It emphasizes personalized outreach and follow-ups, making it ideal for sales teams focusing on lead generation.<\/span><\/p>\n

Key features:<\/b><\/p>\n