{"id":37329,"date":"2025-01-08T13:10:51","date_gmt":"2025-01-08T12:10:51","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=37329"},"modified":"2025-07-03T10:32:55","modified_gmt":"2025-07-03T09:32:55","slug":"email-deliverability-best-practices","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/email-deliverability-best-practices\/","title":{"rendered":"Email Deliverability Best Practices for 2025 and Beyond"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everyone wants their emails to reach the right target audience, but it\u2019s not as simple as hitting &#8220;send&#8221; and praying that things work out. Without proper steps, your carefully constructed messages could end up in the spam folder, never to be seen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news? It doesn\u2019t have to be that way. Follow these email deliverability best practices to ensure your messages land in inboxes where they belong.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is email deliverability?\u00a0<\/span><\/h2>\n<p><b>Email deliverability refers to the ability of your emails to successfully land in recipients&#8217; inboxes <\/b><span style=\"font-weight: 400;\">rather than getting lost in the spam folder.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-37336\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image1-2-1024x724.png\" alt=\"Sending an email.\" width=\"1024\" height=\"724\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image1-2-1024x724.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image1-2-300x212.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image1-2-768x543.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image1-2-1536x1086.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image1-2.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Here\u2019s what affects it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sender reputation<\/b><span style=\"font-weight: 400;\"> \u2013 how an email service provider view your emails&#8217; trustworthiness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement metrics<\/b><span style=\"font-weight: 400;\"> \u2013 such as open rates, clicks, and interactions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Authentication protocols <\/b><span style=\"font-weight: 400;\">\u2013 SPF, DKIM, and DMARC to prove email legitimacy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content quality<\/b><span style=\"font-weight: 400;\"> \u2013 you need to avoid spammy language and focus on value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email list hygiene<\/b><span style=\"font-weight: 400;\"> \u2013 remove inactive and invalid addresses regularly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistent sending volume<\/b><span style=\"font-weight: 400;\"> \u2013 avoid sudden spikes that could trigger spam filters.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A high email deliverability rate signals that your emails are doing what they\u2019re meant to do: reaching your audience where it counts\u2014the inbox.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Best email deliverability practices\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">However, you need to follow these best practices to achieve high email deliverability.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-37342\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image2-2-1024x724.png\" alt=\"A hand holding a phone displaying a hashtag, a growth chart, and notifications. \" width=\"1024\" height=\"724\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image2-2-1024x724.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image2-2-300x212.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image2-2-768x543.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image2-2-1536x1086.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image2-2.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3><span style=\"font-weight: 400;\">Authenticate your domain<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Authenticating your email domain proves your emails are legitimate and keeps them out of the spam folder. Set up SPF to validate the sender&#8217;s IP address, then add DKIM for a digital signature that shows your email hasn\u2019t been tampered with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, configure <\/span><a href=\"https:\/\/woodpecker.co\/blog\/spf-dkim\/\"><span style=\"font-weight: 400;\">DMARC<\/span><\/a><span style=\"font-weight: 400;\"> (Domain-Based Message Authentication, Reporting, and Conformance) to align your email domain with the sender\u2019s address, giving you control over unauthorized messages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is this worth it? Because it boosts your domain reputation, protects against phishing, and ensures your emails consistently land in inboxes.<\/span><\/p>\n<p>Extra step: Once SPF, DKIM, and DMARC are configured, you can set up a <a href=\"https:\/\/powerdmarc.com\/your-complete-guide-to-bimi\/\">BIMI logo in email<\/a> to add a visual layer of trust. BIMI lets your brand\u2019s logo appear next to your messages in inboxes, signaling legitimacy to both providers and recipients.<\/p>\n<h3><span style=\"font-weight: 400;\">Build a high-quality list of prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A high-quality list is the foundation of any successful email campaign. <\/span><a href=\"https:\/\/woodpecker.co\/integrations\/bouncer\/\"><span style=\"font-weight: 400;\">Email list cleaning tools like Bouncer<\/span><\/a><span style=\"font-weight: 400;\"> can help you do this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeting people genuinely interested in what you offer \u2013 random email subscribers aren&#8217;t enough. Focus on collecting permission-based sign-ups through clear opt-in forms that set expectations for what the readers will receive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, <\/span><b>avoid buying lists<\/b><span style=\"font-weight: 400;\">. Purchased lists are often full of inactive addresses that can damage your sender\u2019s reputation and cause issues with your email client. Low-quality lists usually trigger spam filters, even if your email authentication is flawless.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prioritize quality over quantity, and you\u2019ll see better deliverability and long-term growth.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Segment your audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Divide your email list into smaller groups based on behavior, demographics, or interests. For example, you can focus on engaged users who regularly interact with your content or create campaigns tailored to specific purchase histories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmentation improves email performance metrics like open and click-through rates while reducing the risk of triggering spam filters.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-37354\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image4-2-1024x724.png\" alt=\" A woman holding a large envelope with a notification badge, emerging from a laptop screen.\" width=\"1024\" height=\"724\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image4-2-1024x724.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image4-2-300x212.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image4-2-768x543.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image4-2-1536x1086.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image4-2.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3><span style=\"font-weight: 400;\">Monitor email engagement metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Track email performance metrics like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">open rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">click rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reply rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">soft bounce rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hard bounce rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">opt-out rates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To understand how your audience interacts with your messages, you can monitor your email marketing metrics in the Woodpecker dashboard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on engaged users\u2014those who consistently open and click\u2014because they improve your sender&#8217;s reputation and help maintain a high inbox placement rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using email deliverability test tools regularly allows you to identify issues that could harm your deliverability, like emails being flagged by spam filters or dropping into promotions tabs. By keeping a close eye on these metrics, you can refine your strategy, send more targeted emails, and boost the overall success of your campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Avoid spam triggers in your emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is necessary to keep your emails out of the <\/span><a href=\"https:\/\/woodpecker.co\/blog\/how-to-avoid-spam-folder\/\"><span style=\"font-weight: 400;\">spam folder<\/span><\/a><span style=\"font-weight: 400;\"> and ensure they land in your recipient&#8217;s inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few examples of spam trigger words that can set off spam filters:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">free,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">guaranteed,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">act now,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">congratulations,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">exclusive deal<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep your formatting clean \u2013 too many exclamation marks, excessive capitalization, or overly promotional language can hurt your spam score.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you\u2019re not sending spam. Use double opt-ins to verify subscribers and <\/span><a href=\"https:\/\/woodpecker.co\/blog\/what-are-spam-traps-how-to-avoid-them\/\"><span style=\"font-weight: 400;\">avoid spam traps<\/span><\/a><span style=\"font-weight: 400;\">, fake email addresses designed to catch spammers. On top of that, regularly review your content and test it with spam filters to identify potential issues. A clean approach to email writing can reduce your spam score and improve your email deliverability<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Test your emails before they go out<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Always check for common issues like formatting problems, broken links, or spam-like content.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-37348\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image3-2-1024x724.png\" alt=\"A blank email composition window.\" width=\"1024\" height=\"724\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image3-2-1024x724.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image3-2-300x212.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image3-2-768x543.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image3-2-1536x1086.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image3-2.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Pay close attention to your <\/span><a href=\"https:\/\/woodpecker.co\/blog\/subject-line-example\/\"><span style=\"font-weight: 400;\">email subject line<\/span><\/a><span style=\"font-weight: 400;\">, ensuring it is relevant, catchy and adequate long and avoid spam triggers. Use <\/span><a href=\"https:\/\/woodpecker.co\/help\/carry-out-a-b-test\/\"><span style=\"font-weight: 400;\">Woodpecker\u2019s A\/B test capabilities<\/span><\/a><span style=\"font-weight: 400;\">. Also, review your image-to-text ratio to ensure it\u2019s balanced \u2013 too many images can raise your spam score.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimize your sending frequency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finding the right balance in how often you send marketing emails can help you create a successful email marketing program. Overloading your audience with emails risks annoying them and increasing unsubscribes, while infrequent messages can lead to disengagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aim for consistency and align your sending frequency with the content you share. Your goal is to keep your emails relevant, valuable, and welcome in recipient inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email deliverability refers to your ability to land emails in inboxes instead of spam folders, and too much or too little communication can hurt your results. Optimizing your frequency ensures your email marketing efforts maintain a strong connection with your audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Warm up new domains before sending out campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When starting with a new domain, warming it up gradually is critical for email marketers to build trust with email providers. Send a small number of emails initially, then slowly increase the volume over time.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-37360\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image5-2-1024x724.png\" alt=\"Warming up domains as one of the email deliverability best practices.\" width=\"1024\" height=\"724\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image5-2-1024x724.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image5-2-300x212.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image5-2-768x543.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image5-2-1536x1086.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image5-2.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Check out our guide on <\/span><a href=\"https:\/\/woodpecker.co\/blog\/domain-reputation\/\"><span style=\"font-weight: 400;\">how to warm up your domain<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using dedicated IP addresses, monitoring your sending practices and establishing a positive reputation from the beginning is especially important. Make sure your strategy with your sender domain and maintain consistent engagement from your recipients.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Let people unsubscribe easily<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Including an unsubscribe link is a requirement under the CAN-SPAM Act. A clear unsubscribe link ensures that recipients who no longer want your emails can <\/span><a href=\"https:\/\/woodpecker.co\/blog\/cold-email-opt-out\/\"><span style=\"font-weight: 400;\">opt out<\/span><\/a><span style=\"font-weight: 400;\"> without frustration. Hiding the option or making the process difficult can lead to spam complaints.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can result in a poor sender reputation. Making it easy to opt out keeps your email list healthy and filled with recipients who genuinely want to hear from you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Track your deliverability metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Monitoring email delivery metrics is crucial for understanding the success of your email campaigns. Keep an eye on:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sender score<\/b><span style=\"font-weight: 400;\"> \u2013It reflects your email sending reputation with <\/span><b>internet service providers<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spam complaint rate<\/b><span style=\"font-weight: 400;\">. It tracks how often recipients mark your emails as spam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inbox placement rates<\/b><span style=\"font-weight: 400;\">. It measures the percentage of emails that land in inboxes instead of spam folders.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2611\ufe0f Check out <\/span><a href=\"https:\/\/woodpecker.co\/blog\/email-deliverability-metrics-monitor-email-deliverability\/\"><span style=\"font-weight: 400;\">more deliverability metrics here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, review your email infrastructure, such as authentication protocols, to ensure it\u2019s configured properly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check your IP reputation regularly to avoid being flagged as a spam sender. Tracking these metrics gives insight into how your campaigns perform and highlights areas to improve for better deliverability.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">EXTRA TIP: Use Woodpecker<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ensuring your emails reach inboxes is easier with Woodpecker\u2019s powerful deliverability tools. You can spam-check cold emails directly within the app by clicking \u201cSpam check this email\u201d after writing your message. It highlights potential issues like spam trigger words or formatting problems, keeping your campaigns on track.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Woodpecker also includes a deliverability monitor to check if your domain settings, like SPF and DKIM, are correctly configured. This helps you avoid spam folders and protect your sender&#8217;s reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With features like A\/B testing, adaptive sending, and a checker for spam words and links, Woodpecker optimizes your email campaigns for success. The tools ensure every email is fine-tuned for deliverability and welcomed into recipient inboxes.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-37366\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image6-1.png\" alt=\"Woodpecker\u2019s email template preview with placeholders for customization and scheduling options.\" width=\"974\" height=\"431\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image6-1.png 974w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image6-1-300x133.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2025\/01\/image6-1-768x340.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\n<p><span style=\"font-weight: 400;\">Start your free trial with Woodpecker today!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-240485110\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-240485110\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/span><\/p>\n<h2>Email deliverability best practices wrapped up<\/h2>\n<p><span style=\"font-weight: 400;\">Email deliverability is fundamental to effective email communications. Follow our best practices, such as authenticating your domain, optimizing sending frequency, and tracking metrics, to ensure your emails land in inboxes, not spam folders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Woodpecker makes monitoring deliverability simple, warming up new domains, and managing campaigns with features like A\/B testing and dedicated IP address support. <\/span><a href=\"https:\/\/woodpecker.co\/signup\/\"><span style=\"font-weight: 400;\">Try Woodpecker today<\/span><\/a><span style=\"font-weight: 400;\"> and keep your emails on target.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get to know email deliverability best practices and learn how to land in inboxes, avoid spam filters, and monitor metrics for better results.<\/p>\n","protected":false},"author":17,"featured_media":37330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Deliverability Best Practices for 2025 and Beyond<\/title>\n<meta name=\"description\" content=\"Land in inboxes\u2014not spam folders. Follow these deliverability best practices that actually work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/email-deliverability-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Deliverability Best Practices for 2025 and Beyond\" \/>\n<meta property=\"og:description\" content=\"Land in inboxes\u2014not spam folders. 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