{"id":3373,"date":"2017-05-18T14:22:17","date_gmt":"2017-05-18T12:22:17","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=3373"},"modified":"2025-01-21T10:26:39","modified_gmt":"2025-01-21T09:26:39","slug":"attachments-cold-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/attachments-cold-email\/","title":{"rendered":"Attachments in Cold Email: Should We Ever Use Them?"},"content":{"rendered":"

Lately, we got some questions from our users about attachments in cold email<\/span>. I understand that many sales<\/span> people got used to sending emails<\/span> including attachments. But when it comes to cold email<\/span> campaigns, attaching files to the\u00a0messages may actually make you look less reliable as an email<\/span> sender, and thus cause some serious deliverability problems. I decided to write this post to show you some reasons why using attachments in cold email<\/span> may not be the best idea. I also present here some alternative ways of sharing content with your prospects and attach multiple files.<\/p>\n

Sender’s\u00a0perspective on attachments in email<\/h2>\n

I get why some of us\u00a0sending cold email<\/span> campaigns might want to use attachments. We all know that a cold email<\/span>\u00a0should be short. And because of that rule<\/a>, there’s too little space for us to write about all the benefits we so much want to enhance, and perhaps also about some features of our solution which seem too crucial for\u00a0us to omit in our campaign.<\/p>\n

So we plan on\u00a0sending a short and sweet email<\/span> message, and attach a PDF, a graphic file, or even a Power Point presentation. We assume that if our prospects get interested and want some more information, they will open the attached file to\u00a0find it, and they will be so encouraged by the additional info that they will reply.<\/p>\n

Receiver’s perspective on emails with attachments<\/h2>\n

But let me, once again on this blog, encourage you to put yourself in your prospect’s shoes for a little while. Let’s say you get an email<\/span> from a total stranger. She just\u00a0gives you some hints in the email<\/span> and asks you to find more details in the file she attached to her message. Now, try to answer these questions:<\/p>\n