{"id":3212,"date":"2021-06-22T16:07:31","date_gmt":"2021-06-22T15:07:31","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=3212"},"modified":"2025-01-21T10:15:34","modified_gmt":"2025-01-21T09:15:34","slug":"cold-email-vs-newsletter","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/","title":{"rendered":"What&#8217;s the Difference Between Cold Emails and Marketing Emails?"},"content":{"rendered":"<p>At <span id=\"urn:enhancement-9361e2ac\" class=\"textannotation disambiguated wl-organization\">Woodpecker<\/span>, we often hear people using the two terms &#8220;<a href=\"https:\/\/woodpecker.co\/blog\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\">cold <span id=\"urn:enhancement-9ad23960\" class=\"textannotation disambiguated wl-thing\">emailing<\/span><\/a>&#8221; and &#8220;<span id=\"urn:enhancement-70950c6d\" class=\"textannotation disambiguated wl-thing\">email<\/span> marketing&#8221; interchangeably. In fact, <em>cold <span id=\"urn:enhancement-4d2124f2\" class=\"textannotation disambiguated wl-thing\">emails<\/span><\/em> and <em>marketing <span id=\"urn:enhancement-40b43870\" class=\"textannotation disambiguated wl-thing\">emails<\/span> <\/em>differ, and they differ a lot. Sending cold <span id=\"urn:enhancement-583b48a8\" class=\"textannotation disambiguated wl-thing\">emails<\/span> that look like marketing <span id=\"urn:enhancement-3acd572c\" class=\"textannotation disambiguated wl-thing\">emails<\/span> won&#8217;t bring you many responses.<\/p>\n<p>That&#8217;s why I decided to analyze the two forms and explain\u00a0the differences between cold <span id=\"urn:enhancement-94d898c7\" class=\"textannotation disambiguated wl-thing\">emails<\/span> and marketing <span id=\"urn:enhancement-2075ebf3\" class=\"textannotation disambiguated wl-thing\">emails<\/span>. Read on to make sure you&#8217;re not wasting your time sending marketing <span id=\"urn:enhancement-c858dc4\" class=\"textannotation disambiguated wl-thing\">emails<\/span> to your cold prospects, or watch the video:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iDq11770wqM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\u00a0<\/center><\/p>\n<h2>Difference #1: The Recipients<\/h2>\n<p>When you send cold <span id=\"urn:enhancement-8e0ccc56\" class=\"textannotation disambiguated wl-thing\">emails<\/span>, you need to dig the Internet or use some <a href=\"https:\/\/woodpecker.co\/blog\/prospecting\/prospect-list-building-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">tools<\/a> to find your recipients&#8217;\u00a0<span id=\"urn:enhancement-964a430f\" class=\"textannotation disambiguated wl-thing\">email addresses<\/span> yourself. You choose your recipients. These are not subscribers \u2013 they didn&#8217;t subscribe to your blog, they didn&#8217;t leave their <span id=\"urn:enhancement-ea2effd3\" class=\"textannotation disambiguated wl-thing\">email<\/span> addresses on your landing page, they didn&#8217;t opt in for a free trial of your software.<\/p>\n<p>They&#8217;ve most probably never ever heard of you. They don&#8217;t expect any <span id=\"urn:enhancement-a213b693\" class=\"textannotation disambiguated wl-thing\">emails<\/span> coming from you, which is why your cold <span id=\"urn:enhancement-7fcfea6\" class=\"textannotation disambiguated wl-thing\">email<\/span> will surprise them. And your task is to make sure they will be positively surprised.<\/p>\n<p><article class=\"email-template\">\n    <div class=\"email-template-top-bar email-template__bar\">\n      <span class=\"email-template-top-bar__button\"><\/span>\n      <span class=\"email-template-top-bar__button\"><\/span>\n      <span class=\"email-template-top-bar__button\"><\/span>\n    <\/div>\n        <div class=\"email-template__content\">\n      <p>Hi {{First_Name}},<\/p>\n<p>I&#8217;ve seen you&#8217;re going to\u00a0speak on {{Conference}}. I&#8217;m\u00a0going too and I&#8217;ll be speaking as well. I thought that we could help\u00a0each other promote our appearences by doing a joint promotion before the event. Would you be open to that?<\/p>\n\n    <\/div>\n<\/article><\/p>\n<p>The receivers of your marketing <span id=\"urn:enhancement-c2248c83\" class=\"textannotation disambiguated wl-thing\">emails<\/span> opted in to get them. They chose you. They&#8217;ve discovered you or your brand and intentionally sent their\u00a0email address to you. They&#8217;ve signed up for a free trial, decided to enroll for your newsletter subscription, downloaded your ebook, or filled in an order form.<\/p>\n<p><article class=\"email-template\">\n    <div class=\"email-template-top-bar email-template__bar\">\n      <span class=\"email-template-top-bar__button\"><\/span>\n      <span class=\"email-template-top-bar__button\"><\/span>\n      <span class=\"email-template-top-bar__button\"><\/span>\n    <\/div>\n        <div class=\"email-template__content\">\n      <p>Hi {{First_Name}}, <\/p>\n<p>I mentioned last week that we\u2019re releasing our first free course on cold emailing.<br \/>\nIt\u2019s my pleasure to say that Woodpecker Academy is now out!<\/p>\n<p>You can check it out <a href=\"https:\/\/woodpecker.co\/academy\" target=\"_blank\" rel=\"noopener\">HERE.<\/p>\n<p>Once you complete the course, you get a personalized certificate that you can share on your social media!<\/p>\n\n    <\/div>\n<\/article><\/p>\n<p>Having done\u00a0that, they expect two things: a) that you will send them some automated <span id=\"urn:enhancement-c5100b75\" class=\"textannotation disambiguated wl-thing\">emails<\/span> from time to time, which will be sent to hundreds or thousands of other subscribers; and b) that they will have an option to unsubscribe from your mailing list anytime they want.<br \/>\n\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Manage email outreach with ease<br \/>\n\u2015 Free trial<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nTry Woodpecker\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-473613064\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-473613064\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Try Woodpecker\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2 id=\"form\">Difference #2: The Form<\/h2>\n<p>When it comes to the form, marketing <span id=\"urn:enhancement-daedcd47\" class=\"textannotation disambiguated wl-thing\">emails<\/span> are usually framed with carefully styled html templates, based on tables branded with your logo, company colors and fonts. Additionally, they will often include photos or pics, and buttons you can click to follow a link.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3237 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2017\/04\/illustration-cold-emailnewsletter.png\" alt=\"\" width=\"697\" height=\"650\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2017\/04\/illustration-cold-emailnewsletter.png 697w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2017\/04\/illustration-cold-emailnewsletter-300x280.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\n<p>Sometimes, newsletters (which are also marketing <span id=\"urn:enhancement-47dc3804\" class=\"textannotation disambiguated wl-thing\">emails<\/span>) will be kept very simple in form, but in the end they will also include a link, which you are supposed to click\u00a0to read a blog post, listen to a podcast, or download a piece of content as PDF.<\/p>\n<p>Cold <span id=\"urn:enhancement-bef3ab08\" class=\"textannotation disambiguated wl-thing\">emails<\/span>, in contrast, should look just like personal 1-on-1 <span id=\"urn:enhancement-f6b1673d\" class=\"textannotation disambiguated wl-thing\">emails<\/span> you get from your friends and family, or specific 1-on-1 business enquiries you get from your clients and partners directly to your mailbox. Ideally, they should be plain-text <span id=\"urn:enhancement-732a0c70\" class=\"textannotation disambiguated wl-thing\">emails<\/span>, as simple in form as possible, including no more than just a few sentences. At the end of a cold <span id=\"urn:enhancement-3b3e314c\" class=\"textannotation disambiguated wl-thing\">email<\/span>, your prospect should find a specific question or a request, not just a link to follow and <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/self-service-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">serve themselves<\/a>.<\/p>\n<p>And that&#8217;s how we come to difference #3: the purpose.<\/p>\n<h2>Difference #3: The Purpose<\/h2>\n<p>The purpose of a <a href=\"https:\/\/woodpecker.co\/blog\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\">cold <span id=\"urn:enhancement-f2df95ad\" class=\"textannotation disambiguated wl-thing\">email<\/span><\/a> is to start a <span id=\"urn:enhancement-903890dd\" class=\"textannotation disambiguated wl-thing\">B2B<\/span> conversation, which may in the future result in a business relation and\/or a business deal. When you send a cold <span id=\"urn:enhancement-1635da4a\" class=\"textannotation disambiguated wl-thing\">email<\/span>, you don&#8217;t just expect your recipients to open the <span id=\"urn:enhancement-19b560b0\" class=\"textannotation disambiguated wl-thing\">email<\/span> and click a link inside. You want them\u00a0to actually respond to you. That&#8217;s the primary purpose of a cold <span id=\"urn:enhancement-86bfa613\" class=\"textannotation disambiguated wl-thing\">email<\/span> <span style=\"font-weight: 400;\">\u2013<\/span> getting a response which is a start of a conversation.<\/p>\n<p><span id=\"urn:enhancement-ffc890c5\" class=\"textannotation disambiguated wl-thing\">Marketing<\/span> <span id=\"urn:enhancement-353f3798\" class=\"textannotation disambiguated wl-thing\">emails<\/span> usually aim at taking your recipients to another piece of your content: a blog post, a PDF, a podcast, or a website. They aim at regularly providing value to subscribers&#8217; inboxes, in order to keep the subscribers\u00a0connected to your brand, in case if they need your solution at some point.<\/p>\n<p>With cold <span id=\"urn:enhancement-6933dd1a\" class=\"textannotation disambiguated wl-thing\">emails<\/span>, in turn, you look for people\u00a0ready to discuss their specific business needs, actually looking for a solution to their problem.<\/p>\n<p>With marketing <span id=\"urn:enhancement-920df162\" class=\"textannotation disambiguated wl-thing\">emails<\/span>, you nurture your potential customer&#8217;s relation with your niche, content, and brand. You don&#8217;t expect them to be ready to buy anything from you within days or weeks. You don&#8217;t expect them to be in search for a specific solution. You just assume they are at the very beginning of their customer journey, while your cold <span id=\"urn:enhancement-3877391f\" class=\"textannotation disambiguated wl-thing\">email<\/span> recipients ideally should be further in your sales funnel.<\/p>\n<p>That&#8217;s why I always see cold <span id=\"urn:enhancement-728f2c47\" class=\"textannotation disambiguated wl-thing\">emails<\/span> as a part of a\u00a0sales process, and marketing <span id=\"urn:enhancement-f935e11d\" class=\"textannotation disambiguated wl-thing\">emails<\/span> as a part of a\u00a0marketing process. And yes, these two processes surely interweave. But you can&#8217;t expect to grow\u00a0your sales\u00a0by\u00a0sending marketing-like <span id=\"urn:enhancement-45256abc\" class=\"textannotation disambiguated wl-thing\">emails<\/span> to cold prospects.<\/p>\n<p>\n\n<aside \n    class=\"tip-block tip-block--yellow\" \n    \n>\n    <div class=\"tip-block__content\">\n        <h3>How to write cold emails that work<\/h3>\n<p>If you want to master starting conversations that eventually lead to closing a deal, make sure to check lesson 3 of the Woodpecker Academy\u2019s <a href=\"\/\/woodpecker.co\/academy\/\" target=\"_blank\" rel=\"noopener\">cold email video course<\/a>.<\/p>\n\n    <\/div>\n<\/aside><\/p>\n<h2>Difference #4: The Personalization Level<\/h2>\n<p>Because your subscribers chose you and opted in to get some content from you, they will expect quality content. They will most probably be aware that the <span id=\"urn:enhancement-9b9b2c56\" class=\"textannotation disambiguated wl-thing\">emails<\/span> they get are being sent automatically with some kind of a marketing\u00a0automation tool.<\/p>\n<p>They will expect to see your <span id=\"urn:enhancement-b04b62a7\" class=\"textannotation disambiguated wl-thing\">emails<\/span> in the &#8216;Offers&#8217; tab of their Gmail. And they will be totally fine with an <span id=\"urn:enhancement-cf56b0ec\" class=\"textannotation disambiguated wl-thing\">email<\/span> starting with a simple &#8220;Hello John,&#8221; or even &#8220;Hi there,&#8221; until the content they get from you will be interesting and helpful.<\/p>\n<p>Cold <span id=\"urn:enhancement-d2c453f0\" class=\"textannotation disambiguated wl-thing\">email<\/span> recipients, on the other hand, won&#8217;t expect any <span id=\"urn:enhancement-34b3659e\" class=\"textannotation disambiguated wl-thing\">emails<\/span> from you at all. That&#8217;s why they won&#8217;t be looking for your <span id=\"urn:enhancement-6be3badc\" class=\"textannotation disambiguated wl-thing\">email<\/span> in the &#8216;Offers&#8217; tab of their Gmail. They won&#8217;t read your <span id=\"urn:enhancement-20e0bcee\" class=\"textannotation disambiguated wl-thing\">email<\/span>, if it starts with &#8220;Hi there&#8221;. And they will most probably delete your <span id=\"urn:enhancement-8b32e275\" class=\"textannotation disambiguated wl-thing\">email<\/span>, if you don&#8217;t catch their attention in the first line or two. And because they don&#8217;t know you, even the juiciest sentences about you and your company won&#8217;t catch their eyes as much as a sentence or two about themselves. And that&#8217;s the exact purpose of personalization in cold <span id=\"urn:enhancement-aa458614\" class=\"textannotation disambiguated wl-thing\">emails<\/span>.<\/p>\n<p>Think about it from your recipient&#8217;s perspective. Don&#8217;t you like to know what other people think about you?\u00a0Aren&#8217;t you\u00a0interested in opinions about your\u00a0work? Aren&#8217;t you usually\u00a0more interested in talking to people who expressed some honest\u00a0appreciation, or admiration, of you\u00a0and your\u00a0work?<\/p>\n<p>You might think that&#8217;s just being vain, but that&#8217;s how our emotions work. Plus, if someone sends\u00a0you a message including some info about you, it means they actually had to spend some time on research and put some effort into learning about you. That&#8217;s something you can appreciate \u2013 that&#8217;s something which makes you eager to respond.<br \/>\n\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send emails that grow your business<br \/>\n\u2015 Free trial<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nTry Woodpecker\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1345752959\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1345752959\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Try Woodpecker\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>Difference #5: The Sending Volume<\/h2>\n<p>If you have a list of subscribers, you want it to grow as fast as possible. You aim at thousands of subscribers at least. And each time you plan a marketing campaign, you want to send it to all of them. Of course, you can segment your list, and send slightly customized content to different segments. But each campaign will include thousands of <span id=\"urn:enhancement-f743b9a5\" class=\"textannotation disambiguated wl-thing\">emails<\/span> sent at a very short period of time (almost at the same moment).<\/p>\n<p>When you build lists of prospects for cold <span id=\"urn:enhancement-dd4a720e\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaigns, you aim at small groups of people (sometimes even a little set of individuals rather than a group of people). You look for some specific information about each of your prospects. You incorporate the info into your <span id=\"urn:enhancement-24c7e555\" class=\"textannotation disambiguated wl-thing\">email<\/span> copy. That&#8217;s really time consuming, because you have to pick those people yourself, research their profiles, and qualify them as fitting your ideal customer profile.<\/p>\n<p>That&#8217;s why the best cold <span id=\"urn:enhancement-2b3b04a\" class=\"textannotation disambiguated wl-thing\">email<\/span> campaigns include no more than 20-100 prospects. Those prospects will get no more than 2-9 emails each (the first touch email plus 1-8 follow-ups). Each of those emails will be personalized, and it&#8217;ll feel like it&#8217;s tailor-made for the specific person.<\/p>\n<p>So in an email marketing campaign, you send thousands of almost the same (or at least very similar) emails. Whereas in a cold email campaign, you send 50 emails, but each of those emails includes information specific to its addressee. So even if you base your cold email campaign on the same email template,\u00a0custom information snippets make each of the emails\u00a0unique.<\/p>\n<h2>Difference #6: The\u00a0Sending Frequency<\/h2>\n<p>The best, most valuable newsletters I get come to my inbox regularly. This makes me expect an email from a company, or an influencer <span style=\"font-weight: 400;\">\u2013<\/span> I actually wait for it to come. Because the purpose of marketing emails is to keep the recipients thinking about a brand, and because\u00a0the recipient is aware of an automation system involved in the sending process, the emails can, and should, be sent regularly (for instance once a week, or once a month, here are <a href=\"https:\/\/learn.g2crowd.com\/email-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">some stats about it &gt;&gt;<\/a>).<\/p>\n<p>Cold emails, in contrast, are never expected by their addressees. The follow-ups within a cold email campaign are supposed to be sent individually. And the personal character of the messages can only be ruined by a robot-like regularity of sending them. So as a cold email sender, you&#8217;re not supposed to send your prospects a follow-up every three days, or every seven days. That barely\u00a0feels natural or personal.<\/p>\n<p>The deliverability time of your cold emails and follow-ups plays a crucial role in convincing your prospects that you check up on\u00a0each of them individually. So even if you use automation, your cold emails should never feel automated.<\/p>\n<p><strong><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/follow-up-emails-how-many-how-often\/\" target=\"_blank\" rel=\"noopener noreferrer\">Follow-up Emails: How Many &amp; How Often? &gt;&gt;<\/a><\/strong><\/p>\n<h2>Difference #7: Sending Tools<\/h2>\n<p>And here we come to the difference between email marketing automation tools and cold email automation tools. It really does matter how you send each type of your\u00a0emails.<\/p>\n<p>I&#8217;m sending our\u00a0newsletters using <a href=\"http:\/\/mailchimp.com\">MailChimp<\/a>. You can also send marketing emails with apps like GetResponse, Freshmail, Campaign Monitor, or Autopilot. But these are not the tools to send cold email campaigns. Why?<\/p>\n<p>First, and foremost, many of them do not allow sending cold emails\u00a0in their terms of service. Second, they send the emails in bulk using their own SMTP, which is why your addressees will see the emails sent by those tools in the &#8220;Promotions&#8221; or &#8220;Offers&#8221; tabs of their mailboxes <span style=\"font-weight: 400;\">\u2013<\/span> which is where marketing emails belong.<\/p>\n<p>But you don&#8217;t want your cold emails to get into &#8220;Promotions&#8221;. You want them in the &#8220;Primary&#8221; folder of your prospects&#8217; inbox.<\/p>\n<p>Tools dedicated to send cold email sequences, like <a href=\"https:\/\/woodpecker.co\/cold-email\/\">Woodpecker<\/a>, work in a different way than marketing automation tools. Firstly, Woodpecker sends emails using your own SMTP server. The emails are actually sent from your mailbox, Woodpecker just automatically initiates the sending process.<\/p>\n<p>Secondly, the emails are sent one by one at random times within the time frame you set, not in bulk. So you definitely won&#8217;t be able to send a thousand emails an hour from one email address using Woodpecker. Anyway, why would you even want that? 50 emails a day is just perfect, if only the emails are well-targeted and carefully crafted.<\/p>\n<p>For those two reasons, your cold emails can get to your prospects&#8217; &#8216;Primary&#8217; inboxes, and they look exactly like you sent them by hand, while in fact you scheduled them to be sent automatically.<\/p>\n<h2>What&#8217;s in it for you?<\/h2>\n<p>Just a quick summary in 7 points I want you to remember from all this:<\/p>\n<h3>As to\u00a0the recipients<\/h3>\n<p>Pick them carefully for your cold email campaigns. It&#8217;s not about building a list of a thousand people you&#8217;ve no idea about. It&#8217;s about hand-picking 50 people whose companies match your ideal customer profile.<\/p>\n<h3>As to the form of your cold emails<\/h3>\n<p>Don&#8217;t confuse them with newsletters. Keep them short and as simple as possible. This isn&#8217;t a design contest. Your email should look like a regular message from a friend, not like a branded bulletin presenting your offer.<\/p>\n<h3>As to the purpose of your cold email<\/h3>\n<p>Remember it&#8217;s about starting a conversation. Don&#8217;t just give your prospects a link to follow so they could sign up for your\u00a0free trial, and hopefully buy your product in 3 days or so. Try to build a really valuable B2B relation before you expect anybody to buy anything from you.<\/p>\n<h3>As to personalization<\/h3>\n<p>Don&#8217;t end up on simply including your addressee&#8217;s first name in the salutation. Go further than that: show them why you picked them to talk to, tell them what you liked about their content, give them some value before you ask for their time. By making every email unique, you make a positive impact on your <a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/deliverability-checks\/\" target=\"_blank\" rel=\"noopener noreferrer\">deliverability<\/a>, as well.<\/p>\n<h3>As to the sending volume<\/h3>\n<p>It&#8217;s not about how many emails you send, but what emails and to whom you actually send them. 50 a day is just fine if you aim at at least 20% reply rate from a well-targeted group of prospects.<\/p>\n<h3>As to the sending frequency<\/h3>\n<p>Don&#8217;t try to poke your prospects every 3 days with a follow-up. Schedule the follow-ups in a natural, non-intrusive way. Give your addressees time to actually find some time to respond to you.<\/p>\n<h3>As to the sending tools<\/h3>\n<p>Don&#8217;t try to hack the system by sending your cold emails with marketing automation tools. This will negatively affect the deliverability of your emails and the effectiveness of your campaigns. Send your marketing emails using marketing automation, and your cold emails using <a href=\"https:\/\/woodpecker.co\/cold-email\/\">cold email automation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Woodpecker, we often hear people using the two terms &#8220;cold emailing&#8221; and &#8220;email marketing&#8221; interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won&#8217;t bring you many responses. That&#8217;s why I decided to analyze the two forms and explain\u00a0the differences between cold emails and marketing emails. Read on to make sure you&#8217;re not wasting your time sending marketing emails to your cold prospects.<\/p>\n","protected":false},"author":17,"featured_media":3231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cold Email vs Newsletter (Marketing Email) - What&#039;s the Difference?<\/title>\n<meta name=\"description\" content=\"Check the differences between cold email vs newsletter (marketing email) in terms of form, recipients&#039; expectations, sending volume, frequency &amp; tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cold Email vs Newsletter (Marketing Email) - What&#039;s the Difference?\" \/>\n<meta property=\"og:description\" content=\"Check the differences between cold email vs newsletter (marketing email) in terms of form, recipients&#039; expectations, sending volume, frequency &amp; tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-22T15:07:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:15:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2017\/04\/2017_06_06-Whats-the-Difference-Between-Cold-Emails-and-Newsletters-v09.png\" \/>\n\t<meta property=\"og:image:width\" content=\"697\" \/>\n\t<meta property=\"og:image:height\" content=\"328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"What&#8217;s the Difference Between Cold Emails and Marketing Emails?\",\"datePublished\":\"2021-06-22T15:07:31+00:00\",\"dateModified\":\"2025-01-21T09:15:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/\"},\"wordCount\":2197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Cold email basics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/\",\"name\":\"Cold Email vs Newsletter (Marketing Email) - What's the Difference?\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2021-06-22T15:07:31+00:00\",\"dateModified\":\"2025-01-21T09:15:34+00:00\",\"description\":\"Check the differences between cold email vs newsletter (marketing email) in terms of form, recipients' expectations, sending volume, frequency & tools.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/cold-email-vs-newsletter\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; 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