{"id":3091,"date":"2020-07-24T14:52:26","date_gmt":"2020-07-24T12:52:26","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=3091"},"modified":"2025-03-28T13:50:55","modified_gmt":"2025-03-28T12:50:55","slug":"reputation-domain-ip","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/reputation-domain-ip\/","title":{"rendered":"How to Check & Improve Your Domain and Email Server IP Reputation?"},"content":{"rendered":"

You obviously want your emails to get to prospect inboxes but there is a whole world of technical factors that influence how successful you’re going to be. To make sure your emails land where you want them to, you have to focus on building the metrics that impact your deliverability. Choosing a\u00a0tool that puts deliverability first<\/a>, like Woodpecker, is one piece of the puzzle.<\/p>\n

But there are many factors that affect your overall deliverability. Your domain rating and domain authority, page authority, high-quality content, your volume of organic traffic, inbound links, backlinks \u2014 all these and more which you can measure using a website authority checker<\/a> and other related tools, have a strong impact on everything from the deliverability of your emails to your search engine ranking.<\/p>\n

The performance of your email campaign is affected by the domain rating authority metric of the address from which it is sent. Achieving high deliverability goes hand in hand with a solid technical foundation of your website.<\/p>\n

The reputations of your website, your domain and your email server IP play a tremendous role in getting messages delivered.<\/p>\n

But do you know what actually affects your reputation? Do you know how to check the reputation, control it, or improve it? Read on to find some answers and helpful tools.<\/p>\n

What’s the difference between domain reputation and email server IP reputation?<\/h2>\n

Domain reputation<\/h3>\n

Ok, let’s start with the basics, some of which you may be already aware of. The domain you use for sending your\u00a0emails, like\u00a0woodpecker.co<\/em>\u00a0in\u00a0cathy@woodpecker.co<\/u><\/em>, has a “reputation”, which depends on many factors.<\/p>\n

Start with domain age. Among other things, domain reputation depends on how old the domain is. Age also influences general domain authority scores as well. In fact, for the first 5 days after a new domain is registered, it is by default considered as suspicious. After all, reputation is something you can only earn over time. So it’s good to warm up all the\u00a0emails\u00a0on such a fresh domain by sending just a few\u00a0emails\u00a0per day during the first four weeks after registration.<\/p>\n

Another important factor affecting the reputation of a domain is how it’s been classified on the\u00a0web<\/a>\u00a0(e.g. business and industry, education, finance, dating sites, or gambling). So the nature of the target audience can have an impact on domain reputation too.<\/p>\n

See the full list of\u00a0Cisco Web Usage Control Filtering Categories >><\/a><\/p>\n

We recommend\u00a0setting up a separate domain for outbound<\/a>\u00a0to have better control over its reputation. You have to keep in mind, however, that\u00a0a fresh domain needs about 1-2 months to earn a good reputation<\/strong>. That’s why you should warm up all the\u00a0email\u00a0addresses on the new domain before you start sending\u00a0email\u00a0campaigns regularly.<\/p>\n

Improving your website’s domain rating authority metric doesn’t happen overnight. Generally speaking, it takes at least a month of regular, smallish emails sent before you rank high enough to be trusted to send more emails, more often.<\/p>\n

This “warm up” process is key to improving your domain ranking and will let you send emails at normal levels.<\/p>\n

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