{"id":3049,"date":"2017-03-02T16:33:42","date_gmt":"2017-03-02T15:33:42","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=3049"},"modified":"2025-01-21T10:26:44","modified_gmt":"2025-01-21T09:26:44","slug":"deliverability-checks","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/deliverability-checks\/","title":{"rendered":"14 Deliverability Checks to Carry Out Before Sending Your Cold Email Campaign"},"content":{"rendered":"

You can have control over your cold email<\/span> deliverability. In outbound outreach, it’s crucial how many of the emails<\/span> you sent actually get to your prospects’ inboxes.<\/p>\n

There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your Woodpecker email<\/span> campaign. I’ve listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you’re doing everything you can to ensure that your cold emails<\/span><\/a> actually get to their destination.<\/p>\n

Email configuration<\/h2>\n

The configuration of your email<\/span> server and email<\/span> account is an important factor that affects cold email deliverability. It’s also a factor that many email senders ignore from the very beginning. You can’t afford to ignore that if you want your outbound outreach to go smoothly without any bottlenecks. Check what to pay attention to.<\/p>\n

1) Set up a separate email account for outbound<\/h3>\n

You’re sending various emails<\/span> from your main business email account (emails<\/span> to your co-workers, friends, customers, partners, etc.). Your entire team is also sending emails<\/span> using their addresses on the same domain (alice@yourcompany.com, bob@yourcompany.com, everyoneelse@yourcompany.com).<\/p>\n

The truth is,\u00a0you can’t entirely control either the number or the quality of all\u00a0emails<\/span> coming out from your company regular email addresses<\/span> on your regular company domain. And if you aim at top-notch deliverability scores in outbound, this is one of the top things you need to be able to control \u2013<\/span> the reputation of your domain and IPs.<\/p>\n

That’s why, the most experienced outbound email<\/span> senders set up a separate company domain, and email<\/span> addresses on this domain, which can be used exclusively for outbound email<\/span> campaigns.\u00a0Having done\u00a0so, you have a full control over the number and the content of the emails<\/span> coming out from your outbound mailboxes, and you can easily adjust the sending settings in case you exceed quotas.<\/p>\n

Additionally, doing outbound you need to be prepared not only for successful campaigns but also for some failures. You’ll be experimenting and testing a lot. With that\u00a0in mind, you’d rather want\u00a0to avoid risking the reputation of your main company domain. You can set up a separate one that will allow you to dynamically test<\/a> some campaign variations and feel secure at the same time.<\/p>\n

For more details, check the full post on Why We Set up a Separate Mailbox for Outbound Campaigns? >><\/a><\/p>\n

Also, read: Free Email or Custom Domain Email? Which One Is Better For Cold Emailing? >><\/a><\/span>
\n\n