{"id":27228,"date":"2024-04-30T16:30:02","date_gmt":"2024-04-30T15:30:02","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=27228"},"modified":"2025-01-21T10:10:24","modified_gmt":"2025-01-21T09:10:24","slug":"outlook-vs-gmail","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/outlook-vs-gmail\/","title":{"rendered":"Outlook vs Gmail: What to Choose for Outreach"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to email service providers, some people have very strong attitudes, like choosing between Apple and Android. But in reality, the choice between Microsoft Outlook and a Google Workspace account should be based on careful research. If you want to use either<\/span><a href=\"https:\/\/woodpecker.co\/blog\/which-email-service-provider-is-the-best-for-cold-outreach\/\"> <span style=\"font-weight: 400;\">email service provider for outreach<\/span><\/a><span style=\"font-weight: 400;\">, you should consider more than a personal preference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we take a look at Outlook and Gmail to determine which one is better not just for casual communication, but also for reaching out to prospects.<\/span><\/p>\n<h2><b>Microsoft Outlook and Gmail at a glance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Microsoft Outlook (formerly known as Hotmail) is a part of the Microsoft 365 Suite, which includes a range of Microsoft Office products on top of Outlook, their free email service.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-27247\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image4-13-1024x480.png\" alt=\"Microsoft Outlook\" width=\"1024\" height=\"480\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image4-13-1024x480.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image4-13-300x141.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image4-13-768x360.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image4-13-1536x721.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image4-13.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Gmail is the email service that&#8217;s a part of Google Workspace.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-27253\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image5-12-1024x481.png\" alt=\"Gmail homepage\" width=\"1024\" height=\"481\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image5-12-1024x481.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image5-12-300x141.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image5-12-768x361.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image5-12-1536x722.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image5-12.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Both tools have generous free plans, as well as paid business plans that can be used for outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of which, it&#8217;s worth mentioning that<\/span><a href=\"https:\/\/woodpecker.co\/blog\/gmail-rules-changes-february-2024\/\"> <span style=\"font-weight: 400;\">Google put new rules into place<\/span><\/a><span style=\"font-weight: 400;\"> in February 2024, stating what you need to do to land in Gmail primary inboxes instead of the spam folder.<\/span><\/p>\n<h2><b>Outlook and Gmail &#8211; integrations and capabilities<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Microsoft Outlook is a Microsoft product, which means you get a host of Microsoft tools when you grab a paid account. For example, Word, Excel, PowerPoint, Teams, Sharepoint and OneDrive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gmail comes with a huge variety of popular Google services: Google Calendar, Google Docs, Google Drive, Google Photos and seamless integration with other parts of the Google Workspace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to third party app integration options, both Outlook and Gmail have a large choice. Both have marketplaces where users can choose from a wide range of CRMs, productivity tools, communication apps like Slack, outreach and email management tools and many others.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-27241\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image3-14-1024x480.png\" alt=\"Gmail - integrations and capabilities\" width=\"1024\" height=\"480\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image3-14-1024x480.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image3-14-300x141.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image3-14-768x360.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image3-14-1536x720.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image3-14.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">In this category, there is no clear winner in the battle of Outlook vs Gmail. If you rely on Microsoft Office tools in your day to day operations, the Outlook integration with them will be essential. On the other hand, Gmail has better support for third party app integrations.<\/span><\/p>\n<h2><b>Outlook vs Gmail &#8211; pricing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to get Outlook and Gmail for personal use, both tools are free but come with significant limitations. For casual emails, you can scoot by on the free plan, but for business use and outreach, you need a paid account.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-27229\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image1-14-1024x662.png\" alt=\"Microsoft pricing\" width=\"1024\" height=\"662\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image1-14-1024x662.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image1-14-300x194.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image1-14-768x497.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image1-14-1536x994.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image1-14.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Outlook starts at $6.99 per month for a personal account with 1TB of storage space. You also get access to PowerPoint, Word, Excel, Microsoft Defender, Microsoft Teams, OneNote, and other Microsoft tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that&#8217;s just the starting point &#8211; you can get the Business plan for $6 per month, which gives you access to your personalized business domain and 1TB of storage per employee. Business Standard costs more ($12.50 per user per month) and gets you access to desktop versions of their apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gmail&#8217;s pricing is very similar. Business Starter costs $6 per user per month and you have to commit to a year of using Google services. This gets you 30GB of storage space and Google Meet meetings with up to 100 participants.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-27235\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image2-15-1024x434.png\" alt=\"Gmail's pricing\" width=\"1024\" height=\"434\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image2-15-1024x434.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image2-15-300x127.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image2-15-768x326.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image2-15-1536x652.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/04\/image2-15.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span style=\"font-weight: 400;\">Business Standard is $12 per user per month and the most significant change is that you get 2TB of storage per user. You get standard support, while phone based tech support is an extra addon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To sum up, Outlook and Gmail are priced very similarly.<\/span><\/p>\n<h2><b>Ease of setup<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like all Microsoft applications, Outlook does not have the most pleasant onboarding user experience. To set up the cloud services for Outlook, you&#8217;re going to need to spend a bit of time figuring things out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, signing up for Gmail and using their email services is very simple and anyone with the basic knowledge of the internet can get going with Gmail.<\/span><\/p>\n<h2><b>The storage options<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the category of storage, we can compare the free versions of Outlook and Gmail, only to see Outlook clearly winning. Gmail offers 15GB of storage for incoming emails and attachments in the free plan. On the other hand, Outlook gives 50GB and you can purchase additional storage if you need it.<\/span><\/p>\n<h2><b>Outlook vs Gmail &#8211; limitations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to use Microsoft Outlook or Gmail for outreach, it&#8217;s important to know that both tools have<\/span><a href=\"https:\/\/woodpecker.co\/blog\/email-sending-limits\"> <span style=\"font-weight: 400;\">email sending limit<\/span><\/a><span style=\"font-weight: 400;\">s. Staying under these limits not only helps bypass spam filters, but also ensures that you don&#8217;t get your account banned. And rest assured that neither provider will have issues banning business users if they break the rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a free Gmail account, you can send up to 100 emails per day via SMTP, and 500 emails if you&#8217;re sending from a browser. A paid Gmail account unlocks 2,000 outgoing emails per day, or 500 during the trial period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outlook has a different set of email management rules and sending limits. The maximum number of emails you can send out per account per day is 300. However, that&#8217;s the maximum you get per day, and if you just grabbed your Outlook account, the limits will be lower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outlook limits depend on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether your account is verified<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How old your account is<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How frequently you use Outlook<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simply put, Gmail is a better solution for<\/span><a href=\"https:\/\/woodpecker.co\/free-trial\/cold-emails\"> <span style=\"font-weight: 400;\">cold outreach<\/span><\/a><span style=\"font-weight: 400;\">. And since Gmail integrates with a wide variety of outreach and email productivity tools, you can simply send out thousands of emails per day from your browser, all while avoiding the spam folder.<\/span><\/p>\n<h2><b>Outlook vs Gmail &#8211; email security features<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If security is your main concern, you can pick a tool according to your personal preferences because both of them work equally well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both Outlook and Gmail support spam filtering, two factor authentication, message encryption, virus scanning, data loss prevention, access permissions, email archiving, and more. Both have integrations with other apps for storage, such as Google Drive and OneDrive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some users argue that Outlook offers advanced threat protection for enterprise users. It automatically detects suspicious sending patterns and blocks out unsafe links.<\/span><\/p>\n<h2><b>Email management and organization<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gmail, Outlook, it all seems similar until you have to do some organization in your emails. Gmail has a very simple setup with labels, allowing users to manage emails with ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outlook&#8217;s email organization has a steeper learning curve but it also means a wider range of features and ways to categorize emails. You can set up rules and filters for each incoming email and prioritize them according to how important they are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The winner in this category depends on what your needs are &#8211; ease of use or more detailed filtering.<\/span><\/p>\n<h2><b>Email templates and automation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gmail offers something called Smart Compose that gives you suggestions on what you should type next. It&#8217;s based on machine learning and in theory, it helps you write better emails. Other than that, Google does not offer much in terms of creating different templates for responses or outreach emails<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outlook offers the option of saving pre-written message templates, sending out messages with a delay or scheduling them to go out at a later point in time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Gmail does have all of these features in third party integrations, it&#8217;s worth stating that Outlook provides these functionalities out of the box.<\/span><\/p>\n<h2><b>Search options<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to search through email attachments, individual emails or email threads, having a great search functionality is crucial. Especially if you have thousands of emails going in and out every day, advanced search capabilities are a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this arena, Microsoft Outlook is the better choice because you can search for messages with a specific keyword and date range.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you compare Outlook with Gmail, Google Workspace offers a tool that is subpar in search. While it has a user friendly interface, you can do a very basic search without using advanced filters.<\/span><\/p>\n<h2><b>The quality of customer support in Gmail and Outlook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For enterprise level organizations, the quality of customer service is even more important than for those using Gmail and Outlook for personal use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main difference between Google&#8217;s suite of tools and Outlook is that Google does not offer phone support. If you have an issue with Gmail or other Google services, you have to sort it out through email only. For Microsoft Outlook, you can pick up a phone and have it resolved fairly quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of which, most customers state that Outlook resolves issues much faster compared to Google.<\/span><\/p>\n<h2><b>Compatibility across different systems<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When talking about office apps for both tools, it&#8217;s worth noting that Outlook works well on all systems except Linux. Both Outlook and Gmail have mobile apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gmail has no limitations and since it&#8217;s web-based, you can access it pretty much anywhere with an internet connection.<\/span><\/p>\n<h2><b>Which one is better for you?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The choice between Google Workspace and Microsoft Outlook boils down to what you want to achieve. If you need the average email communication with some add ons and productivity tools, both Outlook and Gmail are going to meet your needs. Both offer custom email domains, free storage, advanced security features, and a user friendly interface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outlook has better advanced threat protection which may be an advantage if Google&#8217;s reputation as an email client is not satisfactory for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you&#8217;re looking to max out your email account with outreach and careful contact management, Outlook offers significantly less than Gmail. For paid and free services, Gmail boasts higher limitations, allowing sales teams to reach more people while bypassing spam filtering.<\/span><\/p>\n<h2><b>Start reaching out with Woodpecker and get the most out of your email services<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sending emails manually from Outlook or Gmail is painstakingly slow, even with all the productivity features offered. When doing cold outreach, you have to get a lot of things right:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending emails to the right audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making sure the addresses you&#8217;re sending to are real (and verify them)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Warming up your email inbox<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use enticing email templates for automated workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalizing each email so that it drives opens, clicks, and conversions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And this is where Woodpecker comes in. It does not matter which email service you use, Woodpecker has a third party app integration that allows you to connect your account in minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Send cold emails that drive results and<\/span><a href=\"https:\/\/woodpecker.co\/signup\/\"> <span style=\"font-weight: 400;\">start using Woodpecker for free today!<\/span><\/a><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-562504035\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-562504035\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><!-- notionvc: bf1be7c7-44e6-44d9-860f-2363332e0d8d --><\/p>\n<h2><b>Frequently asked questions<\/b><\/h2>\n<h3><b>Is it better to use Outlook or Gmail?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It depends on your personal preferences and needs. If you value having access to Microsoft apps, if you need more storage in the free plan and you could benefit from advanced search features, Outlook is the better choice. Gmail is the better alternative if you prefer simplicity, ease of use, and Google Workspace offers app access.<\/span><\/p>\n<h3><b>Is Outlook as safe as Gmail?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For the average user, the security features in both tools are more than enough as they will help your account stay protected. However, many users agree that Outlook has superior features for enterprise-level businesses.<\/span><\/p>\n<h3><b>Which tool is better for cold email outreach?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Outlook has better email templates, which can come in rally handy when creating cold email campaigns. However, even at its most generous capacity, you can only send out 300 emails in Outlook per day, as opposed to 2,000 daily in Gmail. This is why most people who do cold outreach prefer working with Gmail.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The choice between Google Workspace and Microsoft Outlook boils down to what you want to achieve. If you need the average email communication with some add ons and productivity tools, both Outlook and Gmail are going to meet your needs. Both offer custom email domains, free storage, advanced security features, and a user friendly interface.<\/p>\n","protected":false},"author":17,"featured_media":27260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outlook vs Gmail: What to Choose for Outreach<\/title>\n<meta name=\"description\" content=\"What to choose? Outlook vs Gmail? We&#039;re going to help you to answer this question. 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