{"id":24466,"date":"2024-02-02T17:03:53","date_gmt":"2024-02-02T16:03:53","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=24466"},"modified":"2025-01-27T16:59:39","modified_gmt":"2025-01-27T15:59:39","slug":"b2b-cold-email-templates","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/b2b-cold-email-templates\/","title":{"rendered":"11 Top B2B Cold Email Templates to Win New Business in 2025"},"content":{"rendered":"

As marketing budgets are drying up and the economy is still under the weather in 2025, there is one channel that remains safe – email. In fact, in 2025, 37% of brands plan to increase their email marketing budget. With over 4 billion daily email users, there is plenty of money to be made. And the best way to get started? <\/span>Cold emails<\/span><\/a>.<\/span><\/p>\n

Cold emailing is a great way to engage with prospects and talk about their pain points. But if you’re just starting out, you may not know what really works in cold email. The great news is, there is a shortcut to cold email outreach – using cold email templates.<\/span><\/p>\n

Today, we’re going to show you some great examples you can copy and learn from.<\/span><\/p>\n

What are cold sales email templates?<\/b><\/h2>\n

B2B cold email templates are email messages that are about 90% done and ready to use. These are customizable messages where the sender (a sales team or a sales rep) has to change a few key details to make the message more compelling.<\/span><\/p>\n

The reason why many companies use B2B cold email templates is that they are proven <\/span>to drive engagement and sales<\/span><\/a> in a certain industry or with a certain buyer persona. For sales reps, these templates save time and money because they don’t have to create new emails from scratch.<\/span><\/p>\n\"paper\n

Cold email best practices<\/b><\/h2>\n

Cold email outreach is a lot more than grabbing a template, changing the email subject line adding a prospect’s company to the intro, and then calling it a day. Before we get into some useful cold email templates, let’s discuss a few ground rules for using cold emails properly.<\/span><\/p>\n

Write amazing subject lines<\/b><\/h3>\n

Your average recipient gets hundreds of emails every day. You have to stand out and win their attention, competing with brands they know and trust. And this is the first time they see your name.<\/span><\/p>\n

The best way to do that is to put in extra effort and create a <\/span>captivating email subject line<\/span><\/a>. Most people skim emails and disregard what does not interest them and subject lines are the first filter.<\/span><\/p>\n

Make the subject line short and catchy and mention their pain point. For example “Triple your sales without increasing ad spend” is a good cold email subject line, as opposed to “We can help you run better ads”.<\/span><\/p>\n

If you’re writing cold emails from scratch, you should spend about half the time finding your ideal subject lines.<\/span><\/p>\n

Keep your cold emails short<\/b><\/h3>\n

The ideal sales email is between 50 and 125 words long. Once you know the appropriate person to reach out to and their pain point, you may feel like you could write a book on how you can help.<\/span><\/p>\n

The problem is once again that you are fighting for their attention and you have seconds to grab it. The best cold emails are short and to the point. Your main aim is to get them to click and book a demo or a quick call, purchase or whatever your desired action may be.<\/span><\/p>\n

Personalize according to different criteria<\/span><\/h3>\n

B2B cold email templates are just a starting point. One template may work on one person but get no results from someone else. The key to using cold email templates effectively is personalization.<\/span><\/p>\n

Some of the things you can change in the B2B cold email templates include:<\/span><\/p>\n