{"id":24275,"date":"2024-01-10T14:35:53","date_gmt":"2024-01-10T13:35:53","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=24275"},"modified":"2026-01-08T09:47:21","modified_gmt":"2026-01-08T08:47:21","slug":"sales-engagement","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/sales-engagement\/","title":{"rendered":"What is Sales Engagement and Why is it Important?"},"content":{"rendered":"

Did you know that it takes an<\/span> average of seven touchpoints<\/span><\/a> for a customer to purchase what you’re selling? From the first time they see your product or brand somewhere until they hand over their hard-earned cash, there is a lot involved.<\/span><\/p>\n

However, there is a huge difference between sales teams slowly nudging the customer towards the purchase and a sales rep aggressively badgering the customer to buy. What happens in these seven steps is something called sales engagement.<\/span><\/p>\n

Today, we’re going to find out what sales engagement is, what it means for your sales team, and how you can get better at it.<\/span><\/p>\n

What is sales engagement?<\/b><\/h2>\n

Sales engagement is a broad term that describes all the interactions that happen in the sales process between the sales development representatives and the customer. If you want to improve your sales team’s success, investing time and money in your sales engagement strategy is one of the best ways to achieve this.<\/span><\/p>\n

Sales engagement touchpoints can be any of the following:<\/span><\/p>\n