{"id":24229,"date":"2024-01-09T10:39:20","date_gmt":"2024-01-09T09:39:20","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=24229"},"modified":"2025-01-21T10:12:36","modified_gmt":"2025-01-21T09:12:36","slug":"best-email-outbound-tools","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/best-email-outbound-tools\/","title":{"rendered":"Best Email Outbound Tools: What Are the Best Ones?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We&#8217;ve pinpointed the best email outbound tools that will turn your email woes into wows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out the features, compare pricing, and consider the challenges you may face using enlisted email marketing tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get ready to find your email&#8217;s new best friend.\u00a0<\/span><\/p>\n<p><b>No fluff, just the cold email tools that work for big and small.\u00a0<\/b><\/p>\n<h2><b>Outbound tools: who are they best for?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Typically, sales teams use outbound tools to streamline their outreach. If you&#8217;re part of such a team, the tools can be your ally in sending bulk emails while keeping personalized messages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best email outbound tools work well with any email service provider and are a breeze to set up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, your team can talk to more people in less time, all while keeping it personal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outbound tools are also great for:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">marketing professionals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">customer support teams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">recruitment agencies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">event organizers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">freelancers and entrepreneurs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">non-profit organizations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">educational institutions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But there are no limits. If you&#8217;re looking to boost your email numbers and make your day-to-day work smoother, these tools are worth a look.<\/span><\/p>\n<h2><b>What&#8217;s the difference between email outbound tools and email outreach tools?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Email outbound tools and email outreach tools might sound similar, but they are quite different.\u00a0<\/span><\/p>\n<p><b>\u27a1\ufe0f An email outbound tool is like a broad net you cast to send different types of emails, not just for sales or marketing. You send any email in bulk, like newsletters, announcements, or updates.<\/b><\/p>\n<p><b>\u27a1\ufe0f An email outreach tool, specifically a cold email outreach tool, is more specialized. You reach out to new people who don&#8217;t know about your product or service yet. It&#8217;s a focused tool used mainly for cold email outreach. <\/b><span style=\"font-weight: 400;\">You use it to create personalized, targeted emails to potential customers in hopes of turning them from strangers into leads.<\/span><\/p>\n<p><b>What to choose, then? \ud83e\udd14<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you want to reach a bunch of people with different types of messages, an outbound tool is your best bet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you want to attract new people with tailor-made messages, then you should go for a cold email outreach tool.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Choose what fits your mission!<\/span><\/i><\/p>\n<h2><b>Features to look for in the cold email tool<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The list of best cold email software features is long, but there are must-haves.<\/span><\/p>\n<h3><b>#1 Look for easy integration with trusted software and email providers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When picking a cold email tool, always check if it works with the software and email providers you trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good cold email tool should easily link up with, for example, your Gmail account and let you send emails directly. It&#8217;s also useful if it<\/span><a href=\"https:\/\/woodpecker.co\/integrations\/\"> <span style=\"font-weight: 400;\">integrates<\/span><\/a><span style=\"font-weight: 400;\"> with Google Sheets for managing your contacts and data as long as you use it.\u00a0<\/span><\/p>\n<h3><b>#2 Make sure it has email list verification to minimize invalid addresses<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A tool that<\/span><a href=\"https:\/\/woodpecker.co\/blog\/what-is-email-validation-and-how-does-it-help-your-email-deliverability\/\"> <span style=\"font-weight: 400;\">verifies emails<\/span><\/a><span style=\"font-weight: 400;\"> contributes to a solid, spam-free campaign. It\u2019s a feature that not every tool is equipped with, but worth having it. Email list verification helps you clean your list \u2013 it gets rid of invalid addresses.\u00a0<\/span><\/p>\n<p><b>Why does this matter?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u27a1\ufe0f Email verification improves email deliverability \u2013 your messages actually land in inboxes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u27a1\ufe0f It also makes it easier to avoid spam filters and keep your reputation clean.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With email automation, you can send out batches of emails confidently, and you know each one is more likely to reach a real person. So, check if the tool of your choice has it.<\/span><\/p>\n<h3><b>#3 Check template creation abilities and storage\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine you have to start your emails from scratch each time. Time-consuming, right?\u00a0<\/span><\/p>\n<p><b>That\u2019s why you should peek at the pre-designed<\/b><a href=\"https:\/\/woodpecker.co\/templates\/\"> <b>email templates<\/b><\/a><b> \u2014 they&#8217;re invaluable when you&#8217;re in a hurry.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Want to take them for a test drive first? Look for a free trial to find the perfect fit for your emailing adventures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s not forget about storage! Your cold email tool should have spare space to keep all your go-to email templates safe and sound. You may want to be able to store a variety of templates for different occasions and audiences without running out of room.\u00a0<\/span><\/p>\n<h3><b>#4 Verify if the tool has A\/B testing to optimize your cold email campaigns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you send two slightly different automated emails, you can see which one performs better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You tweak, send, and compare. Keep what works, ditch what doesn&#8217;t, and fine-tune your approach to make your cold email campaigns succeed every time.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/help\/carry-out-a-b-test\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> cuts out the guesswork, so you can improve with every email you send.\u00a0<\/span><\/p>\n<h3><b>#5 Check the customer ratings to measure user satisfaction<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Visit the review websites like<\/span><a href=\"https:\/\/www.g2.com\/products\/woodpecker-co-woodpecker-co\/reviews\"> <span style=\"font-weight: 400;\">G2<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.capterra.com\/p\/150484\/Woodpecker\/\"> <span style=\"font-weight: 400;\">Capterra<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/www.trustpilot.com\/review\/woodpecker.co\"> <span style=\"font-weight: 400;\">TrustPilot<\/span><\/a><span style=\"font-weight: 400;\"> to find the customer rating. Use the filters to look up certain features you care about and see what users have to say about them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Low scores? There might be issues. Customer ratings give you a sneak peek at what to expect and how satisfied you might be with the tool. They are a quick overview of user satisfaction, so take a moment to see what others say.\u00a0<\/span><\/p>\n<h3><b>#6 Look for a bounce shield feature to keep your sending limits in check<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A good<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=yAgEFSJq-4Y\"> <span style=\"font-weight: 400;\">bounce shield<\/span><\/a><span style=\"font-weight: 400;\"> keeps an eye on bounced emails and prevents them from ending up in the spam folder. Your emails will flow smoothly, and your reputation will stay intact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, don&#8217;t let bounces slow you down. Look for this feature to keep your cold outreach campaigns running and your messages landing where they should!<\/span><\/p>\n<h3><b>#7 Check if it has email warm-up and automated follow-up<\/b><\/h3>\n<p><a href=\"https:\/\/woodpecker.co\/email-warm-up\/\"><span style=\"font-weight: 400;\">Email warm-up<\/span><\/a><span style=\"font-weight: 400;\"> might be considered as your email&#8217;s morning stretch. It gets your emails ready to be sent out and ensures they land in inboxes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your emails are noticed for the right reasons (catchy subject, email personalization, right timing), preventing spam traps, and building a solid reputation for your cold emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automated follow-ups are a must-have for any email campaign. It gives your cold email outreach campaigns that extra edge. So, for a smoother, smarter sales engagement platform, make sure the features are part of the deal.<\/span><\/p>\n<h2><b>Best cold email tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve gathered top of the top ones! Check out the features, pricing, as well as their limitations.<\/span><\/p>\n<h3><b>#1 Woodpecker<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s one of the best cold email outreach tools available.<\/span><a href=\"https:\/\/woodpecker.co\/\"> <span style=\"font-weight: 400;\">Woodpecker<\/span><\/a><span style=\"font-weight: 400;\"> comes with a long list of solid features that work great for expanding your reach and contacting the people you want.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-24266\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image6-2.png\" alt=\"Woodpecker - cold email marketing software used for cold emailing\" width=\"1024\" height=\"591\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image6-2.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image6-2-300x173.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image6-2-768x443.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><b>Are you a part of a sales team? You might want to check this col email software out!<\/b><\/p>\n<h4><b>Top features \ud83d\udd1d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Woodpecker offers:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">easy integration with trusted software and email providers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">template creation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing for optimal campaign performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">condition-based campaigns for automated responses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/email-deliverability\/\"><span style=\"font-weight: 400;\">deliverability monitor<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=yAgEFSJq-4Y\"> <span style=\"font-weight: 400;\">bounce shield<\/span><\/a><span style=\"font-weight: 400;\"> to avoid sending limit issues\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">email sequences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">email automation features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">domain warm-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">email validation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It emphasizes the importance of warming up your domain for better deliverability and provides<\/span><a href=\"https:\/\/woodpecker.co\/help\/warm-up-domain\/\"> <span style=\"font-weight: 400;\">email list verification<\/span><\/a><span style=\"font-weight: 400;\"> to minimize invalid addresses\u200b.<\/span><\/p>\n<p><b>Interested in multichannel outreach? Do you use LinkedIn Sales Navigator?<\/b><a href=\"https:\/\/woodpecker.co\/integrations\/linkedin\/\"> <b>Woodpecker integrates with LinkedIn as well<\/b><\/a><b>.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make cold emailing an easy part of your selling process with this cold email platform. \ud83d\udcaa\ud83c\udffb<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-24254\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image4-2-1024x552.png\" alt=\"Woodpecker - cold email software that lets you generate leads\" width=\"1024\" height=\"552\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image4-2-1024x552.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image4-2-300x162.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image4-2-768x414.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image4-2-1536x827.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image4-2.png 1719w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<h4><b>Pricing \ud83d\udcb2<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The service costs $29\/month for reaching out to 500 prospects.<\/span><\/p>\n<h4><b>Is there a free plan? \ud83e\udd14<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">No, but there\u2019s a free trial.<\/span><\/p>\n<h4><b>Who is it best for? \ud83e\uddcd<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Agencies, email marketers, and businesses focusing on cold email campaigns.<\/span><\/p>\n<h4><b>Our opinion \ud83d\udc4d\/ \ud83d\udc4e<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Woodpecker is a robust tool for cold email campaigns, especially with its range of features focusing on deliverability and personalization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its agency capabilities and AI assistance make it a great option for handling multiple clients and creating engaging personalized emails. If you want to also focus on deliverability and integrations, it\u2019s a top choice!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2144626013\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2144626013\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/span><\/p>\n<h3><b>#2 GMass<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s a Gmail-based tool that is supposed to simplify personalized email campaigns directly within your Gmail email account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s said it makes it easy to send personalized mass emails and track campaign performance. But does the tool deliver what it promises?<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-24242\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image2-2.png\" alt=\"GMass - cold email marketing software for sending cold emails\" width=\"1024\" height=\"455\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image2-2.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image2-2-300x133.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image2-2-768x341.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h4><b>Top features \ud83d\udd1d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">GMass provides email list builder, personalization options, email analytics, automatic follow-ups, and the ability to schedule bulk emails. It integrates directly into Gmail, and automates sequences using Google Sheets and Hubspot.<\/span><\/p>\n<h4><b>Pricing \ud83d\udcb2<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The individual plan ranges from $25\/month to $55\/month, with team options starting at $145\/month for five users.<\/span><\/p>\n<h4><b>Is there a free plan? \ud83e\udd14<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">No, but there\u2019s a trial option available.<\/span><\/p>\n<h4><b>Who is it best for? \ud83e\uddcd<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Solopreneurs, startups, and salespeople looking for a cold emailing system within Gmail.<\/span><\/p>\n<h4><b>Our opinion \ud83d\udc4d\/ \ud83d\udc4e<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">GMass seems well-suited for those heavily reliant on Gmail for their outreach. Its deep integration with Gmail and automation makes it a choice for cold email campaigns. But there are some flaws.\u00a0<\/span><\/p>\n<h4><b>Watch out on \u26a0\ufe0f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">GMass is specific to Gmail and Google Workspace accounts and only operates with the Chrome browser. So it\u2019s potentially limiting for users of other email services or browsers.<\/span><\/p>\n<h3><b>#3 Saleshandy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a tool for cold outreach and creating cold outbound campaigns, Saleshandy might be suitable for you.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-24248\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image3-2.png\" alt=\"Saleshandy - cold email marketing software for sending cold emails \" width=\"1024\" height=\"550\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image3-2.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image3-2-300x161.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image3-2-768x413.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h4><b>Top features \ud83d\udd1d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Automated follow-ups, email warm-up, sender rotation for deliverability, personalization, and a unified inbox to manage and categorize replies.<\/span><\/p>\n<h4><b>Pricing \ud83d\udcb2<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Rages from $36 to $1,500 per month, making it one of the most pricey cold emailing software.<\/span><\/p>\n<h4><b>Is there a free plan? \ud83e\udd14<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">No, but you can test it with a free trial for seven days.<\/span><\/p>\n<h4><b>Who is it best for? \ud83e\uddcd<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Those in need of an automated system for managing large-scale cold email outreach, particularly useful for agencies, IT services, and SaaS businesses. Not recommended for smaller businesses and solopreneurs because of the high price.<\/span><\/p>\n<h4><b>Our opinion \ud83d\udc4d\/ \ud83d\udc4e<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Saleshandy appears to be a robust and feature-rich platform for professionals who are serious about their cold email outreach. There are many features, and it might be very overwhelming (and pricey) for small businesses.\u00a0<\/span><\/p>\n<h4><b>Watch out on \u26a0\ufe0f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot to learn to use all its features and integrations. Also, there\u2019s no native mobile app for both Android and iOS devices. Mail merge capabilities are rather limited.<\/span><\/p>\n<h3><b>#4 Lemlist<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This cold email software is focused on lead generation and creating cold email campaigns.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-24260\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image5-2.png\" alt=\"Lemlist - cold email markeitng software used by sales teams for cold outreach\" width=\"1024\" height=\"551\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image5-2.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image5-2-300x161.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image5-2-768x413.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h4><b>Top features \ud83d\udd1d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Warmup feature, multichannel outreach, B2B lead database, email verification (but it\u2019s charged extra), native integration with major CRMs like HubSpot, Salesforce, and Pipedrive,<\/span><a href=\"https:\/\/woodpecker.co\/blog\/custom-tracking-email\/\"> <span style=\"font-weight: 400;\">custom domain<\/span><\/a><span style=\"font-weight: 400;\"> tracking.<\/span><\/p>\n<h4><b>Pricing \ud83d\udcb2<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Starts at $59 with three fixed pricing plans available. The highest plan comes with personalized pricing. There&#8217;s also a special plan for outbound agencies and additional charges for the Finder &amp; Verifier tool.<\/span><\/p>\n<h4><b>Is there a free plan? \ud83e\udd14<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">No, but it&#8217;s advisable to check for a trial or demo.<\/span><\/p>\n<h4><b>Who is it best for? \ud83e\uddcd<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Outbound agencies and companies of all sizes, though individuals may find it slightly expensive.<\/span><\/p>\n<h4><b>Our opinion \ud83d\udc4d\/ \ud83d\udc4e<\/b><\/h4>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/lemlist-alternatives\/\"><span style=\"font-weight: 400;\">Lemlist<\/span><\/a><span style=\"font-weight: 400;\"> focuses on lead generation with a strong suite of features for targeted email campaigns. However, users have noted a steep learning curve, and the support response can be slow. Documentation and A\/B testing processes have also been points of critique.<\/span><\/p>\n<h4><b>Watch out on \u26a0\ufe0f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Be aware of its potentially challenging adoption and the need for patience with support and documentation. Its pricing may also be on the higher side for individual users or small businesses.<\/span><\/p>\n<h3><b>#5 Mailshake<\/b><\/h3>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/mailshake-alternatives-2023\/\"><span style=\"font-weight: 400;\">Mailshake<\/span><\/a><span style=\"font-weight: 400;\"> is known as a preferred tool for cold emails and is used mostly by sales teams and agencies.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-24236\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image1-2.png\" alt=\"Mailshake - cold email software and email service provider \" width=\"1024\" height=\"532\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image1-2.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image1-2-300x156.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2024\/01\/image1-2-768x399.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h4><b>Top features \ud83d\udd1d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Deliverability options, various personalization features, and integration capabilities to streamline the emailing process.<\/span><\/p>\n<h4><b>Pricing \ud83d\udcb2<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Starts at $58\/month with two sets of packages. One focused on engagement, and another for businesses seeking lead-generation capabilities, with a tailored pricing.<\/span><\/p>\n<h4><b>Is there a free plan? \ud83e\udd14<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">No, but there\u2019s a free period and demo.<\/span><\/p>\n<h4><b>Who is it best for? \ud83e\uddcd<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Sales leaders, representatives, agencies, and marketers. Less suited for individuals or those preferring more manual, less automated communication methods.<\/span><\/p>\n<h4><b>Our opinion \ud83d\udc4d\/ \ud83d\udc4e<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Some users have reported issues with follow-up capabilities and unhelpful support, along with non-competitive pricing and limitations in email campaign features.<\/span><\/p>\n<h4><b>Watch out on \u26a0\ufe0f<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Be cautious of the potentially steep pricing and limitations in follow-up capabilities and overall features. Ensure that the level of automation and personalization fits your specific campaign needs and budget. Also, Mailshake can get expensive if you manage multiple email accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1603969410\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1603969410\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/span><\/p>\n<h2><b>Choose the best cold email marketing software for your business!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve listed various cold email tools, so everyone can find something that suits their business goals and needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t be afraid to take advantage of free trials to find the perfect fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still in a quandary?<\/span><a href=\"https:\/\/woodpecker.co\/signup\/\"> <b>Sign up for Woodpecker<\/b><\/a><span style=\"font-weight: 400;\">, your cold email outreach software. Email personalization, sales engagement, templates, <\/span><a href=\"https:\/\/woodpecker.co\/sales-assistant\/features\/\"><span style=\"font-weight: 400;\">multi-channel outreach<\/span><\/a><span style=\"font-weight: 400;\">, and more advanced features are waiting for you.<\/span><\/p>\n<h2>FAQ<\/h2>\n<h3>What is a sales engagement platform and how does it benefit outbound sales efforts?<\/h3>\n<p>A sales engagement platform is a tool that helps outbound sales teams manage and optimize their interactions with prospects. It benefits outbound sales efforts by automating repetitive tasks, managing email sequences, and providing analytics to improve the sales process.<\/p>\n<h3>How can outbound sales tools improve the efficiency of a sales team?<\/h3>\n<p>Outbound sales tools improve the efficiency of a sales team by streamlining sales processes, automating repetitive tasks, and providing insights into sales interactions. This allows the sales team to focus on building relationships and closing deals.<\/p>\n<h3>What are some key automation features in outbound sales software?<\/h3>\n<p>Key automation features in outbound sales software include the ability to automate cold email campaigns, manage follow-up sequences, schedule and track outreach activities, and integrate with CRM systems. These features help sales teams save time and maintain consistency in their outreach efforts.<\/p>\n<h3>How does LinkedIn Sales Navigator integrate with sales engagement platforms?<\/h3>\n<p>LinkedIn Sales Navigator integrates with sales engagement platforms by providing access to advanced search filters, lead recommendations, and insights on prospects. This integration enhances the outbound sales process by allowing sales teams to identify and engage with high-quality leads more effectively.<\/p>\n<h3>What role do automation tools play in outbound sales efforts?<\/h3>\n<p>Automation tools play a crucial role in outbound sales efforts by automating repetitive tasks such as email sequences and follow-ups, thus freeing up sales reps to focus on high-value activities. These tools also ensure that outreach is timely and consistent, improving overall engagement rates.<\/p>\n<h3>How can sales engagement tools streamline the sales process?<\/h3>\n<p>Sales engagement tools streamline the sales process by providing a centralized platform to manage all sales interactions, track engagement metrics, and automate routine tasks. This leads to a more efficient sales process, better organization, and higher productivity for outbound sales teams.<\/p>\n<h3>What are the benefits of automating cold email campaigns for outbound sales teams?<\/h3>\n<p>Automating cold email campaigns benefits outbound sales teams by ensuring that emails are sent at the optimal time, follow-ups are not missed, and personalization is maintained. This automation increases the likelihood of engagement and allows sales teams to scale their outreach efforts.<\/p>\n<h3>How can outbound sales software enhance the performance of a sales team?<\/h3>\n<p>Outbound sales software enhances the performance of a sales team by providing tools to automate tasks, manage lead data, track interactions, and analyze outcomes. This comprehensive approach helps sales teams work more efficiently, focus on high-priority leads, and ultimately close more deals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve listed various cold email tools, so everyone can find something that suits their business goals and needs.\u00a0Don&#8217;t be afraid to take advantage of free trials to find the perfect fit.<\/p>\n","protected":false},"author":17,"featured_media":24230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Email Outbound Tools: What Are the Best Ones?<\/title>\n<meta name=\"description\" content=\"If you want to expand your reach and generate more leads, you need the best outbound tools possible. 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