{"id":23352,"date":"2023-12-08T17:02:11","date_gmt":"2023-12-08T16:02:11","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=23352"},"modified":"2025-01-21T10:12:57","modified_gmt":"2025-01-21T09:12:57","slug":"cta-examples","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/cta-examples\/","title":{"rendered":"List of 50+ CTA Examples to Boost your Emails"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Why some emails make your readers click immediately, while others don&#8217;t?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s all in those few words on a CTA button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out a collection of click-worthy CTA examples tailored to fit the specific goals of your emails.<\/span><\/p>\n<h2><span style=\"font-weight: 500;\">What is a CTA button in an email?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A CTA (Call to Action) button in an email is a clicking element designed to prompt an immediate response. It encourages urgent action from the reader. For example, it can lead a user to visit a web page, sign up for an event, buy a product, or download an eBook.<\/span><\/p>\n<h2><span style=\"font-weight: 500;\">Call to Action examples that engage the target audience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These CTA examples illustrate the art of creating call-to-action buttons. Each is designed to meet a different goal. Search through the list to get ideas of how to create CTAs to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">boost sales and promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">register more attendees for events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">engage readers to download your ebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ask customers to leave feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">remind people about your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">upsell and cross-sell<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 500;\">Sales and promotions<\/span><\/h3>\n<h4><b>1. &#8220;Unlock your exclusive deal&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With such call-to-action examples, readers feel like VIPs. 71% of customers expect personalized interactions (<\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/enhancing-customer-experience-in-the-digital-age\"><span style=\"font-weight: 400;\">McKinsey\u2019s &amp; Co.<\/span><\/a><span style=\"font-weight: 400;\">), so pay the most attention to the word \u201c<\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\">\u201d here. People love feeling special, and this CTA makes them feel that way.<\/span><\/p>\n<h4><b>2. &#8220;Grab 20% off&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This CTA is like a high-five on a great deal. It&#8217;s direct and to the point, ideal for flash sales or special promotions. Place it in an email that creates excitement, like, &#8220;<\/span><i><span style=\"font-weight: 400;\">Ready for a steal? Grab 20% off today!<\/span><\/i><span style=\"font-weight: 400;\">&#8221; It&#8217;s a call to action that combines the thrill of saving with the satisfaction of a smart purchase.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23497\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image25-799x1024.png\" alt=\" &quot;Grab 20% off&quot; CTA example\" width=\"799\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image25-799x1024.png 799w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image25-234x300.png 234w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image25-768x984.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image25.png 838w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/rightfont-christmas-sale-is-on\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>3. &#8220;Shop the limited-time sale&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s an adrenaline rush in button form. That anxiety about missing a great deal drives the desired action and catches the audience\u2019s attention. It plays into the fear of missing out (FOMO) and encourages customers to act quickly. Use it in an email that highlights the offer&#8217;s exclusivity and its fleeting nature.<\/span><\/p>\n<h4><b>4. &#8220;Reveal your deal&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This call-to-action copy is like a gift with your customer\u2019s name on it. It&#8217;s great for personalized offers or mystery discounts. Use it in an email that teases the unknown, like, &#8220;<\/span><i><span style=\"font-weight: 400;\">What&#8217;s your deal today?<\/span><\/i><span style=\"font-weight: 400;\">\u201d. It adds an element of fun and curiosity, turning a simple offer into an engaging experience.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23431\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image14-588x1024.png\" alt=\"&quot;Reveal your deal&quot; CTA example\" width=\"588\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image14-588x1024.png 588w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image14-172x300.png 172w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image14-768x1337.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image14.png 770w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/our-mystery-summer-sale-is-almost-over\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>5. &#8220;Explore our seasonal discounts&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This compelling call to look for discounts is effective during a particular season or time of year. It&#8217;s a way to connect with the customer&#8217;s current mood and interests. It captures the excitement of finding a good deal. And it\u2019s aligned with the shopper&#8217;s mindset and desire to find the best deals during such special sales.<\/span><\/p>\n<h4><b>6. &#8220;Activate your coupon code&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This direct CTA is particularly effective because it combines the promise of a reward (a coupon code) with a simple call to action. It gives the reader a sense of control and immediate action. The action word &#8220;<\/span><i><span style=\"font-weight: 400;\">Activate<\/span><\/i><span style=\"font-weight: 400;\">&#8221; makes the process feel interactive \u2013 as if the reader is unlocking a special benefit.<\/span><\/p>\n<h4><b>7. \u201cStart saving\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s a good call to action button because it shows a clear benefit (savings). Readers won&#8217;t want to miss this opportunity, so they click it! It&#8217;s a straightforward appeal to the reader&#8217;s need to be economical and make smart purchasing decisions.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23395\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image8-1-594x1024.png\" alt=\"\u201cStart saving\u201d CTA example\" width=\"594\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image8-1-594x1024.png 594w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image8-1-174x300.png 174w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image8-1-768x1325.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image8-1.png 778w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/the-wait-is-finally-over-martie-is-now-shipping-to-you\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>8. &#8220;Find out your mystery discount&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This soft CTA cleverly plays on the natural human curiosity and love for surprises. The phrase &#8220;<\/span><i><span style=\"font-weight: 400;\">mystery<\/span><\/i><span style=\"font-weight: 400;\">&#8221; creates an intriguing sense of the unknown, and it turns the act of clicking into a moment of discovery \u2013 almost like a game. It&#8217;s a more gentle approach than a direct sales pitch.<\/span><\/p>\n<h4><b>9. \u201cShop now\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s not one of those good CTA examples that will do the trick on its own. But with a suitable copy and graphics around, sometimes even something as simple is enough. Just look at this email, which creates a truly irresistible offer.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-23437\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image15.gif\" alt=\"\u201cShop now\u201d CTA example\" width=\"639\" height=\"736\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/uxplanet.org\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>10. &#8220;Start your journey with us&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This call to action button is an invitation to a long-term, rewarding experience with your brand.\u00a0 It evokes positive emotions by reassuring readers they will be supported throughout their customer journey with you. It emphasizes that their engagement with your brand is more than just a transaction.<\/span><\/p>\n<h3><span style=\"font-weight: 500;\">Event registration<\/span><\/h3>\n<h4><b>11. \u201cUnwrap success\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Picture this CTA as your secret weapon in an email marketing campaign targeted to business pros. Like in the great example below, the readers have the impression that the invitation is a gift \u2013 the event that contains killer strategies to help them boost their marketing efforts.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23503\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image26-694x1024.png\" alt=\"\u201cUnwrap success\u201d - CTA example\" width=\"694\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image26-694x1024.png 694w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image26-203x300.png 203w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image26-768x1134.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image26.png 916w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/the-2023-playbook-for-q4-and-holiday-success\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>12. &#8220;Reserve your seat today&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Urgency in a copy leads to higher conversion rates and sales. Such CTA examples are a creative way to show the reader they need to hurry up. It\u2019s the best call to action button for events with limited attendance. It makes each spot seem unique and emphasizes the need to act fast to not miss out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips on how to use persuasive methods to craft effective CTA buttons:<\/span><a href=\"https:\/\/woodpecker.co\/blog\/perfect-cta-or-how-to-end-up-my-cold-email\/\"> <span style=\"font-weight: 400;\">Perfect CTA, or How to Write a Persuasive Cold Email?<\/span><\/a><\/p>\n<h4><b>13. \u201cAdd me to the list\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This CTA language is informal and personal at once and makes the reader feel that they\u2019re joining an exclusive club. Use such CTA for unique events, and highlight what being on &#8216;the list&#8217; means \u2013 like insider information during the event.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23461\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image19-694x1024.png\" alt=\"\u201cAdd me to the list\u201d - CTA example\" width=\"694\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image19-694x1024.png 694w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image19-203x300.png 203w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image19.png 722w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/exclusive-invite-the-future-of-commerce\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>14. &#8220;Be part of the event&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Today\u2019s customers want to be a part of the brand\u2019s story, not passive followers. When customers encounter this kind of action-oriented language, they feel invited to participate in something they can make a difference in.<\/span><\/p>\n<h4><b>15. \u201cRegister for free\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you decide on a simple CTA button (it still can be super effective), you need to put a lot of effort into the rest of the email copy. Let\u2019s look at how Maze did it. They put a real-time countdown timer, which made the recipient feel pressed for time. Also, they personalized the copy as much as possible.<\/span><\/p>\n<p><b>\u2705 Woodpecker Expert tip: <\/b><span style=\"font-weight: 400;\">What about two CTAs in one email? According to the <\/span><a href=\"https:\/\/woodpecker.co\/ebooks\/yuriis-5-cold-email-laws\/\"><span style=\"font-weight: 400;\">cold emailing laws<\/span><\/a><span style=\"font-weight: 400;\">, emails with 2+ CTAs perform worse than emails with no CTA at all. So, be careful with using a second CTA in your copy.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23365\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image3-5-694x1024.png\" alt=\"\u201cRegister for free\u201d - CTA example\" width=\"694\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image3-5-694x1024.png 694w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image3-5-203x300.png 203w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image3-5-768x1132.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image3-5.png 940w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/have-you-registered-for-disco-conf-yet\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>16. &#8220;Secure your spot now&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">These action words let your customers know right away that seats for this event are flying off the shelves. Think of those buzzing concerts or exclusive workshops where everyone wants to be. It&#8217;s a great call to action to generate excitement and make clear that waiting is not an option here.<\/span><\/p>\n<h4><b>17. \u201cAccept invite\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It may appear that this CTA button isn&#8217;t the most powerful one. You may even think it is just a call to action with a primary copy. But the power lies in the word \u201c<\/span><i><span style=\"font-weight: 400;\">invite<\/span><\/i><span style=\"font-weight: 400;\">.\u201d It suggests to the email recipients that they have been chosen. They got the invitation, so they should accept it. It&#8217;s as if the event is reaching out to them personally.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23467\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image20-792x1024.png\" alt=\"\u201cAccept invite\u201d - CTA examples\" width=\"792\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image20-792x1024.png 792w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image20-232x300.png 232w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image20-768x993.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image20-1188x1536.png 1188w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image20.png 1282w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/webinar-invitation-a-sprint-planning-model-to-run-with-your-agency\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 500;\">Content engagement<\/span><\/h3>\n<h4><b>18. &#8220;Get industry insights&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This CTA promises valuable information in return for the reader&#8217;s details. It works because it promises access to helpful information. This CTA appears especially well in B2B contexts or industries where staying up-to-date is critical.<\/span><\/p>\n<h4><b>19. \u201cRead the full interview\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you start CTA buttons with action phrases, you immediately show the reader what they need to do next. You can tease them with a bit of the story, then push them more with a CTA toward the detailed interview. It&#8217;s a smooth way to keep them interested.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23443\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image16-500x1024.png\" alt=\"\u201cRead the full interview\u201d - CTA example\" width=\"500\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image16-500x1024.png 500w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image16-146x300.png 146w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image16.png 680w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/tomorrow-11-youth-leading-change-in-the-lgbtiq-community\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>20. &#8220;Peek inside the secrets&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This one&#8217;s for the free ebook with juicy details. It&#8217;s like offering a key to unlock privileged information. Such call-to-action words work because they appeal to the desire to discover some hidden gems. Receivers can already see the value \u2013 exclusive knowledge.<\/span><\/p>\n<h4><b>21. &#8220;Skill up in a click&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the deal \u2013 the customer gets an ebook that&#8217;s a goldmine of know-how. This CTA is like a triple espresso shot for skill-building. It&#8217;s saying, &#8220;Hey, want to be a champ at something? Just tap here.&#8221; Designed for people in a hurry. They\u2019re just a click away to learn something new.<\/span><\/p>\n<h4><b>22. \u201cSee the list\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A solid call to action in your email should be super straightforward. Imagine it like a friendly signpost in an email, pointing your readers straight to a must-read blog post. Or, like in the example, to the list of the most popular recipes.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23383\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image6-4-653x1024.png\" alt=\"\u201cSee the list\u201d CTA examples\" width=\"653\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image6-4-653x1024.png 653w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image6-4-191x300.png 191w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image6-4-768x1204.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image6-4.png 926w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/explore-the-100-most-popular-brunch-spots\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>23. \u201cUnlock full article\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In an email, this main CTA can be subtle yet powerful calls to action. It invites readers to access more in-depth content, making it ideal for lead generation and increasing the conversion rate. This CTA can work well in tandem with offers like a free account or a free proposal and add depth to your overall online marketing strategy.<\/span><\/p>\n<h4><b>24. \u201cWatch the demos\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a compelling CTA for email marketing campaigns. It&#8217;s a strong call that goes beyond a basic \u201c<\/span><i><span style=\"font-weight: 400;\">subscribe today<\/span><\/i><span style=\"font-weight: 400;\">\u201d button. Your &#8216;Watch the demos&#8217; invitation gives prospective customers a glimpse of your value proposition. And it\u2019s a tactic proven to increase conversions.<\/span><\/p>\n<p><a href=\"https:\/\/reallygoodemails.com\/emails\/agile-ecommerce-resources-fresh-case-studies-and-a-webinar-on-workflows\"><span style=\"font-weight: 400;\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23479\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image22-894x1024.png\" alt=\"\u201cWatch the demos\u201d - CTA example\" width=\"894\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image22-894x1024.png 894w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image22-262x300.png 262w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image22-768x879.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image22.png 1270w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/agile-ecommerce-resources-fresh-case-studies-and-a-webinar-on-workflows\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>25. &#8220;Grab your cheat sheet&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This action button uses power words to encourage customers to take immediate action. And in return, it offers something of immediate value (cheat sheet). It can be a secondary CTA complementing a primary call like \u201c<\/span><i><span style=\"font-weight: 400;\">start free trial,<\/span><\/i><span style=\"font-weight: 400;\">\u201d addressing the audience&#8217;s pain points directly (be careful with using 2 CTAs in one email, though).<\/span><\/p>\n<h3><span style=\"font-weight: 500;\">Feedback and surveys<\/span><\/h3>\n<h4><b>26. \u201cTake our brief survey\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s a friendly reminder, not a push. It&#8217;s a perfect call when you want feedback but respect your reader&#8217;s time. Slip this into an email after a customer uses your service. Pro tip: You can pair it with a visual of a ticking clock to emphasize the \u201c<\/span><i><span style=\"font-weight: 400;\">brief<\/span><\/i><span style=\"font-weight: 400;\">\u201d part.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23485\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image23-868x1024.png\" alt=\"\u201cTake our brief survey\u201d CTA example\" width=\"868\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image23-868x1024.png 868w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image23-254x300.png 254w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image23-768x906.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image23.png 1032w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/got-opinions-were-all-ears\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>27. \u201cHelp us improve\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This one is like asking for a helping hand from a friend. It&#8217;s personal and shows vulnerability, which can be a powerful motivator. Use such action buttons when genuinely seeking advice to improve your services, e.g., after a product launch. It turns feedback into a collaborative effort.<\/span><\/p>\n<h4><b>28. \u201cTake the 2-minute survey\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Saying &#8220;<\/span><i><span style=\"font-weight: 400;\">2-minute survey<\/span><\/i><span style=\"font-weight: 400;\">&#8221; sets clear expectations. It&#8217;s great for busy customers who want to know how long a particular task takes them. Pop up this into an email after a purchase with a line like in the example: \u201c&#8230;<\/span><i><span style=\"font-weight: 400;\">will only take 2 minutes of your time<\/span><\/i><span style=\"font-weight: 400;\">\u201d. It&#8217;s straightforward and respects the reader&#8217;s time.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23425\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image13-752x1024.png\" alt=\"\u201cTake the 2-minute survey\u201d CTA example\" width=\"752\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image13-752x1024.png 752w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image13-220x300.png 220w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image13-768x1046.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image13.png 1034w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/help-lonely-planet-map-our-next-chapter\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>29. \u201cShare your thoughts\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The CTA is similar to a coffee chat. It&#8217;s casual and open-ended, perfect for when you want detailed feedback. Use it in a follow-up email a week after a purchase or an event. It&#8217;s like saying, &#8220;<\/span><i><span style=\"font-weight: 400;\">We&#8217;ve had our say. Now it&#8217;s your turn.<\/span><\/i><span style=\"font-weight: 400;\">&#8221; Encourage users to be honest \u2013 it&#8217;s like gathering insights over a virtual coffee.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23353\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image1-6-572x1024.png\" alt=\"\u201cShare your thoughts\u201d CTA example\" width=\"572\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image1-6-572x1024.png 572w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image1-6-168x300.png 168w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image1-6.png 696w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/share-your-thoughts-your-opinion-matters\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>30. \u201cMake us better\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here, the action words are empowerment. It tells your customers, &#8220;<\/span><i><span style=\"font-weight: 400;\">You have the power to improve us.<\/span><\/i><span style=\"font-weight: 400;\">&#8221; Use it when you&#8217;re ready for hard truths that can lead to real change. Put it in an email, coupled with a message like, &#8220;<\/span><i><span style=\"font-weight: 400;\">Your experience can shape our future. Help us evolve<\/span><\/i><span style=\"font-weight: 400;\">.&#8221; It&#8217;s an invitation to be part of your brand&#8217;s journey.<\/span><\/p>\n<h4><b>31. \u201cVote now &amp; earn $10\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t like a little incentive? This CTA combines action with reward. It&#8217;s perfect for quick polls or decisions where you want a high response rate. It&#8217;s a win-win \u2013 your customers get a bonus, and you gain valuable insights.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23413\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image11-856x1024.png\" alt=\"\u201cVote now &amp; earn $10\u201d CTA example\" width=\"856\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image11-856x1024.png 856w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image11-251x300.png 251w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image11-768x919.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image11.png 1160w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/and-the-best-software-is\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>32. \u201cTell us what you think\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s the digital equivalent of a suggestion box. It&#8217;s direct and suggests you&#8217;re open to all kinds of feedback. It works well in a post-interaction email. Pair it with a line like, &#8220;<\/span><i><span style=\"font-weight: 400;\">We&#8217;re all ears. Your feedback is our stepping stone to excellence<\/span><\/i><span style=\"font-weight: 400;\">.&#8221; Let your audience know that you value detailed feedback and are open to hearing what your audience says.<\/span><\/p>\n<h4><b>33. \u201cAdd your voice\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">CTAs like this are meant to make customers feel heard. It&#8217;s great for community-driven brands or for gathering opinions on social issues. Use it when you want to show that every individual opinion counts.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23389\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image7-2-1024x862.png\" alt=\"\u201cAdd your voice\u201d CTA example\" width=\"1024\" height=\"862\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image7-2-1024x862.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image7-2-300x253.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image7-2-768x647.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image7-2.png 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/what-would-you-like-to-see-in-our-new-crest\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>34. \u201cYour suggestions matter\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s like a warm, reassuring pat on the back. It&#8217;s perfect for when you&#8217;re looking for constructive feedback. Use it in a scenario where you&#8217;re ready to make changes based on what you hear. It shows that you\u2019re not just listening, but also ready to act. It builds trust and shows that you value customers\u2019 input genuinely.<\/span><\/p>\n<h3><span style=\"font-weight: 500;\">Customer retention and loyalty<\/span><\/h3>\n<h4><b>35. &#8220;Join our community&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This call-to-action example works well for brands that want to build a strong, engaged community around their products. It goes beyond a simple transaction or exchange of information. It suggests becoming part of a group, which can be a powerful motivator.<\/span><\/p>\n<h4><b>36. \u201cGrow with pro\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Grow<\/span><\/i><span style=\"font-weight: 400;\">\u201d evokes an emotional response in the respondent. It triggers a simple action: \u201c<\/span><i><span style=\"font-weight: 400;\">I want to develop myself, so I must click.<\/span><\/i><span style=\"font-weight: 400;\">\u201d It appeals to the reader&#8217;s aspirations. This strong CTA is ideal for educational platforms, professional services, or, like in the example \u2013 help-to-grow products.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23473\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image21-670x1024.png\" alt=\"\u201cGrow with pro\u201d CTA\" width=\"670\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image21-670x1024.png 670w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image21-196x300.png 196w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image21-768x1174.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image21.png 824w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/get-smugmug-pro-for-free\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>37. &#8220;Experience the difference&#8221;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This CTA is like a friendly challenge. It&#8217;s perfect when you&#8217;ve made some upgrades or changes and want customers to see the improvements firsthand. Include it in an email announcing updates or new features. It&#8217;s an invitation to a fresh experience.<\/span><\/p>\n<h4><b>38. \u201cGet early access\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t love being ahead of the crowd? It&#8217;s great for a pre-launch email or a sneak peek at a new product. Like in the MarkUp example, include a message about the benefits customers can expect. It&#8217;s like giving your customers a VIP backstage pass.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23449\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image17-769x1024.png\" alt=\"\u201cGet early access\u201d - CTA example\" width=\"769\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image17-769x1024.png 769w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image17-225x300.png 225w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image17-768x1022.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image17-1154x1536.png 1154w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image17.png 1184w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/commenting-on-videos-in-markup-get-early-access\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>39. \u201cDiscover more\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This CTA is like the start of an intriguing story. It&#8217;s perfect for leading customers to additional content, such as related blog posts, new product features, or extended services. Use it in an email that teases a little bit of information and then leads them to a landing page with the full story.<\/span><\/p>\n<h4><b>40. \u201cI\u2019ll take advantage\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The CTA is a clever twist on the traditional call to actions. It puts the decision right in your customer&#8217;s hands and makes them feel they have control. Making the text in your call to action first-person can be a powerful way to motivate your reader to click.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23371\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image4-5-1024x424.png\" alt=\"\u201cI\u2019ll take advantage\u201d - CTA example\" width=\"1024\" height=\"424\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image4-5-1024x424.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image4-5-300x124.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image4-5-768x318.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image4-5.png 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/paving-the-way-to-the-future-of-connected-health\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>41. \u201cEnter my birthday\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Personal and fun, this CTA is perfect for personalizing the customer experience. Use it in a profile update email with a tone as in the example below: &#8220;<\/span><i><span style=\"font-weight: 400;\">We want to celebrate with you<\/span><\/i><span style=\"font-weight: 400;\">.&#8221; It promises personalized treats or offers and makes the customer feel valued and celebrated.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23359\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image2-5-1024x926.png\" alt=\"\u201cEnter my birthday\u201d - CTA example\" width=\"1024\" height=\"926\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image2-5-1024x926.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image2-5-300x271.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image2-5-768x695.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image2-5.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/get-a-birthday-reward-on-us\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>42. \u201cStay updated\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This CTA is clear and straightforward. Right away, the reader knows what clicking on it means. It can be used to encourage customers to subscribe to your newsletter, follow your brand on social media, or set up notifications for new content or products.<\/span><\/p>\n<h4><b>43. \u201cRedeem gift\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Everyone loves a gift, and this CTA is like handing one over. Use it in an email offering a freebie like <a href=\"https:\/\/www.printful.com\/print-on-demand\">print on demand<\/a> products, a discount, or a special bonus (or 3 free months as Google does). It\u2019s a simple, appealing invitation. And, it adds excitement to the customer experience.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23455\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image18-1004x1024.png\" alt=\"\u201cRedeem gift\u201d - CTA example\" width=\"1004\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image18-1004x1024.png 1004w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image18-294x300.png 294w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image18-768x783.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image18.png 1424w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/your-google-one-gift-is-waiting\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>44. \u201cWatch our latest\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">For brands with video content, this CTA is ideal. It can direct customers to your latest video, webinar, or tutorial. Videos are a highly engaging medium and can be a powerful tool to keep customers interested and connected with your brand&#8217;s story. Make the most of it.<\/span><\/p>\n<h3><span style=\"font-weight: 500;\">Upselling and cross-selling<\/span><\/h3>\n<h4><b>45. \u201cSwitch to annual\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Such calls to action are perfect for suggesting a switch from monthly to annual plans, often with a cost-saving angle. Use it in an email that breaks down the long-term savings. It&#8217;s an intelligent push towards a more committed yet beneficial relationship.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23377\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image5-3-641x1024.png\" alt=\"\u201cSwitch to annual\u201d - CTA example\" width=\"641\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image5-3-641x1024.png 641w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image5-3-188x300.png 188w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image5-3-768x1226.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image5-3.png 932w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/weve-loved-zooming-with-you\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>46. \u201cUpgrade for more features\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s like a tour guide to a better experience. It&#8217;s ideal for when you&#8217;ve got new features or services. Place it in an email that highlights these new capabilities with a message like, &#8220;<\/span><i><span style=\"font-weight: 400;\">Ready for an upgrade? More features await!<\/span><\/i><span style=\"font-weight: 400;\">&#8221; It&#8217;s an invitation to step up to a richer experience with your product.<\/span><\/p>\n<h4><b>47. \u201cGet 20% off premium\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When website visitors land on landing pages, their eyes naturally search for numbers. No wonder money is one of the biggest factors in the decision-making process (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1231069\/leading-reasons-for-buying-products-when-shopping-online\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">). This CTA leverages that power brilliantly. By highlighting a specific discount \u2013 in this case, 20% off \u2013 this CTA captures attention and sets the stage for action. It&#8217;s a clear, quantifiable benefit that speaks directly to the savvy shopper&#8217;s desire to score a deal.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23419\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image12-873x1024.png\" alt=\"\u201cGet 20% off premium\u201d CTA example\" width=\"873\" height=\"1024\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image12-873x1024.png 873w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image12-256x300.png 256w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image12-768x901.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image12-1309x1536.png 1309w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image12.png 1328w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/write-like-a-pro-heres-20-off-grammarly-premium\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>48. \u201cComplete your set\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s a classic cross-selling CTA. It works for customers who have purchased a product and might be interested in related items. Use it to suggest complementary products. For example, if a customer bought a phone, this could lead them to cases.<\/span><\/p>\n<h4><b>49. \u201cGet the deal\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Direct and irresistible \u2013 this CTA is like a friend calling to tell you about a great deal. Use it for special promotions or limited-time offers. It&#8217;s a call to action that creates urgency, like saying, &#8220;Hurry, this deal won&#8217;t last. Grab it while you can!&#8221;<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23407\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image10-1024x1020.png\" alt=\"\u201cGet the deal\u201d CTA example\" width=\"1024\" height=\"1020\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image10-1024x1020.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image10-300x300.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image10-150x150.png 150w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image10-768x765.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image10-1536x1530.png 1536w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image10.png 1542w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/year-end-offer-buy-1-year-get-6-extra-months\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>50. \u201cUpgrade to [product]\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When you have a newer or more advanced version of a product your customers already like, this CTA button is ideal. Use it along with a copy that details the benefits the upgrade offers. Same as in the example.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23401\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image9-1024x856.png\" alt=\"\u201cUpgrade to [product]\u201d - CTA example\" width=\"1024\" height=\"856\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image9-1024x856.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image9-300x251.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image9-768x642.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image9.png 1192w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/upselling\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h4><b>51. \u201cBundle and save\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Bundling products is an effective cross-selling technique in ecommerce brands. CTAs such as this one offer customers savings when they buy several products together. It&#8217;s particularly effective for products that naturally go well together and helps you boost the average cart value (ACV).<\/span><\/p>\n<h4><b>52. \u201cGo unlimited\u201d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With such call to action buttons, the reader feels like they have endless possibilities when they open the email. It works well for services where you can offer an unlimited version, like access to the entire collection of books. Place it in an email that highlights the freedom with a message like, &#8220;Why limit yourself?&#8221; It&#8217;s an attractive offer for those who don&#8217;t want to be held back.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23491\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image24-1024x831.png\" alt=\"\u201cGo unlimited\u201d - CTA example\" width=\"1024\" height=\"831\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image24-1024x831.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image24-300x244.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image24-768x624.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/12\/image24.png 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/upselling\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 500;\">From click to a customer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These CTA examples show that the right call to action is short, personalized, and doesn&#8217;t leave the reader in the dark.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it&#8217;s your turn to implement compelling CTA in your own email campaigns. Watch your audience engage and respond to your buttons exactly in the way you want them to.<\/span><\/p>\n<h2>FAQ<\/h2>\n<h3>What is a catchy CTA?<\/h3>\n<p>A catchy CTA (call to action) is a straightforward call to action that clearly prompts the target audience to take a specific, desired step in the conversion process.<\/p>\n<h3>What is an example of a CTA event?<\/h3>\n<p>A CTA event could be a webinar registration button on landing pages, designed to drive lead generation through compelling call to action examples.<\/p>\n<h3>How to write a CTA?<\/h3>\n<p>To write an effective CTA, focus on using action-oriented CTA words that motivate immediate response, typically displayed on cta buttons.<\/p>\n<h3>What are CTA words?<\/h3>\n<p>CTA words are powerful, direct phrases used in a call to action example to inspire and engage users, encouraging them to act promptly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why some emails make your readers click immediately, while others don&#8217;t? It&#8217;s all in those few words on a CTA button.<\/p>\n","protected":false},"author":17,"featured_media":23509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>List of 50+ CTA Examples to Boost your Emails<\/title>\n<meta name=\"description\" content=\"Inspire yourself and see the real-life CTA examples used in email marketing campaigns. They\u2019re organized into categories for easy browsing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/cta-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"List of 50+ CTA Examples to Boost your Emails\" \/>\n<meta property=\"og:description\" content=\"Inspire yourself and see the real-life CTA examples used in email marketing campaigns. 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