{"id":22675,"date":"2023-09-18T12:27:59","date_gmt":"2023-09-18T11:27:59","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=22675"},"modified":"2025-01-21T10:13:16","modified_gmt":"2025-01-21T09:13:16","slug":"upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/","title":{"rendered":"Changes to put focus on the value that Woodpecker delivers"},"content":{"rendered":"

Look through your marketing toolbox and you\u2019ll see constant changes \u2014 refreshed user interfaces, site makeovers, new features added, optimized dashboards and more. It\u2019s just the nature of SaaS tools to adapt and keep up with changes in user expectations, market conditions, tech improvements and more.<\/span><\/p>\n

The same constant change applies to updates in the way you pay to use these tools.\u00a0<\/span><\/p>\n

We have just introduced changes in our pricing structure<\/span> to better align certain value metrics with the way that you use Woodpecker. Our fees are tied more to your <\/span>use<\/span><\/i> of our platform, and we\u2019re confident that your own experience shows that the more you use Woodpecker, the more successful you are.\u00a0<\/span><\/p>\n

Until now, we\u2019ve based our pricing on email \u201cslots\u201d, or addresses from which you can reach out to prospects. After careful observation of how our users use Woodpecker, we decided that \u201cslots\u201d don\u2019t really match the way you think about the volume of your cold email outreach.\u00a0<\/span><\/p>\n

Under our new model, the primary value metrics are <\/span>contacted prospects<\/span> and <\/span>stored prospects<\/span>. Additionally, for Woodpecker Agency customers, the number of <\/span>active clients<\/span> is also factored in.<\/span><\/p>\n

 <\/p>\n

Contacted prospects:<\/span><\/p>\n

Any prospect processed by the system in a single campaign. Processed means that the system performed an action on a prospect e.g. validated prospect\u2019s email address or send an email or run a task \u2013 in a single campaign. For example, if you add the same prospect to two campaigns and run them, system will count it as 2 contacted prospects.<\/span><\/p>\n

Stored prospects:<\/span><\/p>\n

All prospects in your \u201cProspects\u201d table, except deleted ones.<\/span><\/p>\n

The combinations of contacted prospects and stored prospects is available in paired tiers (e.g. 2 000 contacted prospects and 8 000 stored prospects) for the whole product (in case of Woodpecker Agency, tier will be available for the whole agency, not per client).<\/span><\/p>\n

Active clients (only in Woodpecker Agency):<\/span><\/p>\n

Clients added and maintained under your \u201cActive clients\u201d section, in the Agency panel. One (1) active client is obligatory.<\/span><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nNow<\/span><\/td>\nAfter change<\/span><\/td>\n<\/tr>\n
Base value metrics<\/span><\/td>\nEmail slots<\/span><\/p>\n

Contacted prospects<\/span><\/td>\n

Contacted and stored prospects<\/span><\/p>\n

Active clients (only for Woodpecker Agency)<\/span><\/td>\n<\/tr>\n

Mailboxes<\/span><\/td>\nPaid per each active mailbox<\/span><\/td>\nFree unlimited mailboxes<\/span><\/td>\n<\/tr>\n
A\/B tests<\/span><\/td>\nAdd-on (paid per each added email slot)<\/span><\/td>\nFree (included in each product)<\/span><\/td>\n<\/tr>\n
API access & integrations<\/span><\/td>\nAdd-on (paid per each added email slot)<\/span><\/td>\nAdd-on (paid per product)<\/span><\/td>\n<\/tr>\n
LinkedIn slots in Sales Assistant and Agency<\/span><\/td>\nPaid extra per each LinkedIn slot<\/span><\/td>\nFree (included in Sales Assistant and Agency products)<\/span><\/td>\n<\/tr>\n
Woodpecker Agency White Label<\/span><\/td>\nFixed price for whole agency<\/span><\/td>\nPaid only per active client<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

We understand that changes in price structures raise questions so we want to provide a clear understanding of the reasons behind it.\u00a0<\/span><\/p>\n

The point of these changes is to tie your payments directly to usage metrics and the results that you get from Woodpecker. We believe it\u2019s better for all of us if you can more easily see the relationship between what you\u2019re paying for and what you\u2019re getting.\u00a0<\/span><\/p>\n

If you have any questions about the changes, please feel free to <\/span>contact us.<\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Our new pricing model will more closely align with how much Woodpecker does for you.<\/p>\n","protected":false},"author":17,"featured_media":13894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"acf":[],"yoast_head":"\nChanges to put focus on the value that Woodpecker delivers<\/title>\n<meta name=\"description\" content=\"Our new pricing model will more closely align with how much Woodpecker does for you.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes to put focus on the value that Woodpecker delivers\" \/>\n<meta property=\"og:description\" content=\"Our new pricing model will more closely align with how much Woodpecker does for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-18T11:27:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:13:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/03\/18.03.2022-3Products.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Changes to put focus on the value that Woodpecker delivers\",\"datePublished\":\"2023-09-18T11:27:59+00:00\",\"dateModified\":\"2025-01-21T09:13:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/\"},\"wordCount\":525,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/\",\"name\":\"Changes to put focus on the value that Woodpecker delivers\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2023-09-18T11:27:59+00:00\",\"dateModified\":\"2025-01-21T09:13:16+00:00\",\"description\":\"Our new pricing model will more closely align with how much Woodpecker does for you.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales & Growth\",\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/woodpecker.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\",\"name\":\"Woodpecker.co\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg\",\"contentUrl\":\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg\",\"width\":1240,\"height\":874,\"caption\":\"Woodpecker.co\"},\"image\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/business.facebook.com\/woodpeckerapp\",\"https:\/\/twitter.com\/woodpeckerapp\",\"https:\/\/www.instagram.com\/woodpeckerapp\/\",\"https:\/\/www.linkedin.com\/company\/woodpecker-co\/\",\"https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\",\"name\":\"Margaret Sikora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g\",\"caption\":\"Margaret Sikora\"},\"description\":\"Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretsikora\/\",\"https:\/\/www.instagram.com\/margaret.sikora.official\"],\"url\":\"https:\/\/woodpecker.co\/blog\/author\/gosia-sikora\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Changes to put focus on the value that Woodpecker delivers","description":"Our new pricing model will more closely align with how much Woodpecker does for you.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Changes to put focus on the value that Woodpecker delivers","og_description":"Our new pricing model will more closely align with how much Woodpecker does for you.","og_url":"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/","og_site_name":"Woodpecker Blog","article_publisher":"https:\/\/business.facebook.com\/woodpeckerapp","article_published_time":"2023-09-18T11:27:59+00:00","article_modified_time":"2025-01-21T09:13:16+00:00","og_image":[{"width":650,"height":391,"url":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2022\/03\/18.03.2022-3Products.png","type":"image\/png"}],"author":"Margaret Sikora","twitter_card":"summary_large_image","twitter_creator":"@woodpeckerapp","twitter_site":"@woodpeckerapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/#article","isPartOf":{"@id":"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/"},"author":{"name":"Margaret Sikora","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f"},"headline":"Changes to put focus on the value that Woodpecker delivers","datePublished":"2023-09-18T11:27:59+00:00","dateModified":"2025-01-21T09:13:16+00:00","mainEntityOfPage":{"@id":"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/"},"wordCount":525,"commentCount":0,"publisher":{"@id":"https:\/\/woodpecker.co\/blog\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/","url":"https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/","name":"Changes to put focus on the value that Woodpecker delivers","isPartOf":{"@id":"https:\/\/woodpecker.co\/blog\/#website"},"datePublished":"2023-09-18T11:27:59+00:00","dateModified":"2025-01-21T09:13:16+00:00","description":"Our new pricing model will more closely align with how much Woodpecker does for you.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/woodpecker.co\/blog\/upcoming-changes-to-put-focus-on-the-value-that-woodpecker-delivers\/"]}]},{"@type":"WebSite","@id":"https:\/\/woodpecker.co\/blog\/#website","url":"https:\/\/woodpecker.co\/blog\/","name":"Woodpecker Blog","description":"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales & Growth","publisher":{"@id":"https:\/\/woodpecker.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/woodpecker.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/woodpecker.co\/blog\/#organization","name":"Woodpecker.co","url":"https:\/\/woodpecker.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg","contentUrl":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg","width":1240,"height":874,"caption":"Woodpecker.co"},"image":{"@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/woodpeckerapp","https:\/\/twitter.com\/woodpeckerapp","https:\/\/www.instagram.com\/woodpeckerapp\/","https:\/\/www.linkedin.com\/company\/woodpecker-co\/","https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A"]},{"@type":"Person","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f","name":"Margaret Sikora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g","caption":"Margaret Sikora"},"description":"Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretsikora\/","https:\/\/www.instagram.com\/margaret.sikora.official"],"url":"https:\/\/woodpecker.co\/blog\/author\/gosia-sikora\/"}]}},"_links":{"self":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/22675"}],"collection":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/comments?post=22675"}],"version-history":[{"count":22,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/22675\/revisions"}],"predecessor-version":[{"id":22994,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/22675\/revisions\/22994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/media\/13894"}],"wp:attachment":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/media?parent=22675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/categories?post=22675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/tags?post=22675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}