{"id":22441,"date":"2023-08-23T11:21:27","date_gmt":"2023-08-23T10:21:27","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=22441"},"modified":"2025-01-21T10:13:19","modified_gmt":"2025-01-21T09:13:19","slug":"ai-guide-for-writing-cold-emails-part-2-prompts","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/","title":{"rendered":"AI Guide for Writing Cold Emails: Part 2 &#8211; Prompts"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Note &#8211; All the examples used in this post were taken from ChatGPT 3.5. You may get similar but different results with other platforms but the basic ideas we discuss here are relevant to every AI content tool.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In <a href=\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/\">the previous post in this series<\/a>, we looked at how the use of cold email frameworks can help you to make better, more compelling and more effective communications for engaging prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This time, we\u2019re focusing on <\/span><b>prompts<\/b><span style=\"font-weight: 400;\">, or the input you give as guidance for AI text generation tools, like Chat GPT.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prompts are very important when creating AI-generated content because it tells the AI tool everything about the kind of content you want to produce. The more information you provide in your prompt, the more aligned the final product will be with what you have in mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the many ways you can use your prompt to influence the shape, form and content of your cold emails.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mastering the power of the prompt<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI text generators don\u2019t ask much from you. They will take whatever you enter \u2014 your prompt \u2014 and run with it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That makes things simple but it also means that <\/span><i><span style=\"font-weight: 400;\">every word matters<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as a recipe for a favorite dish will produce similar but different results if you add or change the ingredients, the results you get from AI can vary depending on the \u201cingredients\u201d that you give it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start by looking at some of the basic, most important ways the prompt you provide directly impacts the results you get. Before a single word appears on the screen in response to your input, these are some of the ways your prompt can influence what kind of content your AI tool will create.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Value proposition\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put the focus on a particular benefit or feature of a product or service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight how your offer addresses a specific pain point or challenge that the recipient is dealing with\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show how your offer is somehow better than other options available<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Purpose and goal<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the goal of the message clear, whether it\u2019s a sales pitch, proposal for collaboration, clicking something in the email or anything else\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be sure all parts of the message are working toward the same goal \u2014 making a sale, setting up a meeting, getting feedback, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy for the recipient to understand what he or she is supposed to do in response to receiving the message<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Audience description<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust your message to the level of knowledge about the subject that your audience has<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use (or don\u2019t use) industry jargon and buzzwords depending on who\u2019s reading your message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose different approaches depending on how familiar the recipients are with you \u2014 is this a first contact or something further down the funnel?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Pain points and challenges<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specify the recipient\u2019s pain points, challenges or goals that you\u2019re addressing in your email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show how your solution addresses those concerns better than other options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on how much time, money or other resources the recipient is losing by not solving this pain point immediately<\/span><\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1940812403\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1940812403\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3><span style=\"font-weight: 400;\">General tone and style<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose from casual, formal, urgent, friendly, humorous, simple, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Match the tone and style to the purpose of the email \u2014 mismatches will be confusing to recipients and make the message ineffective\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t take chances with unconventional styles unless it matches your brand voice, etc.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Length and formatting<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specify short, medium or long lengths for your email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use formatting like bullet points, numbered lists, etc. to make your message more readable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapt the length of your emails to fit the place in the funnel where the recipient is \u2014 with shorter initial messaging and longer, more detailed emails later<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Handling objections\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use prompts to create emails specifically designed to answer common objections to a sales proposition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include details that answer and correspond to each common objection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be sure the length, formatting and tone allow for the complete examination of objections<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Call to action (CTA)<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your prompt to change the placement of <\/span><a href=\"https:\/\/woodpecker.co\/blog\/perfect-cta-or-how-to-end-up-my-cold-email\/\"><span style=\"font-weight: 400;\">the CTA in your email<\/span><\/a><span style=\"font-weight: 400;\">, its formatting, tone and more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your entire message about directing attention to the CTA or leave the focus on your text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use multiple CTAs since it\u2019s one of the best, most useful kinds of A\/B tests to run<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Smaller, more subtle ways to use your prompt\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now let\u2019s change the focus away from the big-picture ways your prompt determines the overall shape and form of your cold emails to some smaller details that we can illustrate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes the cold email you compose is 95% of the way there but it\u2019s just missing <\/span><i><span style=\"font-weight: 400;\">something<\/span><\/i><span style=\"font-weight: 400;\">. The addition of one more small element, a slight change in the tone of voice, some statistics or another creative addition \u2014 these can all be the difference between \u201cgood\u201d and \u201cgreat\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s important to remember that you can use your prompt to make slight changes in what is already a pretty good text. Let\u2019s look at how making these small changes or additions to your prompt can result in big jumps in the quality of your cold emails.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Rewording<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes all you need is to literally rearrange the words and ideas on the page for a better, more easily readable message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare these two different versions of the same email. For the first, I wrote \u201cCreate an invitation for an IT recruitment webinar\u201d and the second was produced after telling AI to \u201creword\u201d the first one:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22443\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.04.05-1024x668.png\" alt=\"\" width=\"634\" height=\"414\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.04.05-1024x668.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.04.05-300x196.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.04.05-768x501.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.04.05.png 1368w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\n<p><span style=\"font-weight: 400;\">A perfectly acceptable text for a cold email, very straightforward. To me, this sounds like AI because it uses so many standard bits and pieces of content that always appear in such invitations, like \u201cJoin us on\u201d, \u201cGain valuable insights\u201d, \u201cDon\u2019t miss this opportunity\u201d and \u201cWe look forward\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s ask AI just to reword the same email:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22450\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.05.40-1024x667.png\" alt=\"\" width=\"634\" height=\"413\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.05.40-1024x667.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.05.40-300x195.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.05.40-768x500.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.05.40.png 1354w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\n<p><span style=\"font-weight: 400;\">Not a world of difference between them but the second one just feels better. A little more \u201chuman\u201d and less stiff. It definitely sounds like it came from a person and not a machine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be a good habit to check a \u201creword\u201d version of every email just to compare and see if you can get something just a little better.\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1424244116\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1424244116\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3><span style=\"font-weight: 400;\">Change tone<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a very useful one and the results you get may surprise you. Obviously, you want all of your emails to be a balance between professional, friendly and informative. Playing with the exact proportions can be just what you need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s stay with the same example above from \u201cRewording\u201d about an IT webinar. I asked AI to reword it with more urgency and here\u2019s what I got:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22457\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.06.42-1024x679.png\" alt=\"\" width=\"641\" height=\"425\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.06.42-1024x679.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.06.42-300x199.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.06.42-768x509.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.06.42.png 1348w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\n<p><span style=\"font-weight: 400;\">I think it\u2019s clearly better than the original \u2014 more friendly while also creating a sense of urgency among recipients and still keeping the core of the message clear. A clear win for \u201cchange tone\u201d.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Add examples \/ case studies \/ success stories\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cold emails in particular can often benefit from a bit of social proof. Add an example, case study or success story to briefly illustrate your message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s my original IT webinar email, but upgraded with some additional information that helps to paint a mental picture for the recipient:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22464\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.07.39-1024x880.png\" alt=\"\" width=\"642\" height=\"552\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.07.39-1024x880.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.07.39-300x258.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.07.39-768x660.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.07.39.png 1368w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\n<p><span style=\"font-weight: 400;\">In this case, I think the addition is that little extra \u201csomething\u201d that makes the whole message more effective. Adding examples and mini case studies like this makes it easier for the prospect to imagine that they can get the same results, which moves them a step closer to engaging with you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Highlight benefits<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is something you should be doing anyway but if you want to leave it to AI, you can. Again, I took my original message and added \u201cadd benefits\u201d. Here\u2019s what I got:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22471\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.08.35-977x1024.png\" alt=\"\" width=\"648\" height=\"679\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.08.35-977x1024.png 977w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.08.35-286x300.png 286w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.08.35-768x805.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.08.35.png 1374w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/>\n<p><span style=\"font-weight: 400;\">In addition to adding a numbered list of benefits, it reworded a couple of things as well. The result is definitely more compelling than what I started with. This is quite similar to the previous point about adding examples, case studies and success stories \u2014 you help the recipient visualize what they have to gain by getting interested in your message.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Address objections\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every marketer knows that you have to address objections at some point so why not build it right into your cold outreach? Here\u2019s what I got when I added \u201caddress objections\u201d to the prompt for my original email:\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22478\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.09.35-852x1024.png\" alt=\"\" width=\"641\" height=\"770\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.09.35-852x1024.png 852w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.09.35-250x300.png 250w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.09.35-768x923.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.09.35-1278x1536.png 1278w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.09.35.png 1364w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\n<p><span style=\"font-weight: 400;\">I think it\u2019s odd that AI decided to label the objections as \u201cObjections\u201d right there in the email but I would delete that. The rest of it is fine and, once again, the result is something better than what I started with. How can you object to joining my webinar after reading this?\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1557530082\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1557530082\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h3><span style=\"font-weight: 400;\">Use analogies or metaphors<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s one that might not be relevant to every situation but works well when it fits. Adding an analogy or metaphor can be just the creative touch you need to make a \u201cmeh\u201d text more interesting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at what happened when I took my original email and added \u201cuse analogies or metaphors\u201d:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22485\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.10.49-998x1024.png\" alt=\"\" width=\"637\" height=\"653\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.10.49-998x1024.png 998w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.10.49-292x300.png 292w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.10.49-768x788.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.10.49.png 1364w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\n<p><span style=\"font-weight: 400;\">IT recruitment as a puzzle? A treasure map for finding missing pieces? Navigating the waters of IT? Why not? Isn\u2019t it better than \u201cJoin us for this webinar\u2026\u201d?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great example of how just a small tweak in your prompt (use analogies or metaphors) can turn a cold email from weak to wow!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Add statistics or data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing makes you sound more sure of what you\u2019re talking about than numbers, percentages and data. Add an element of authority to your message and, even better, let AI do the searching for it. Here\u2019s what I got when I told AI to \u201cadd statistics or data\u201d to my original message:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22492\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.11.50-955x1024.png\" alt=\"\" width=\"632\" height=\"677\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.11.50-955x1024.png 955w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.11.50-280x300.png 280w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.11.50-768x824.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.11.50.png 1354w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/>\n<p><span style=\"font-weight: 400;\">Speaking of numbers, doesn\u2019t this look 100% more convincing than the original email? Of course it does. Dealing in specifics like this makes it that much easier for prospects to imagine the results they can get by continuing the conversation with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the way, always try to verify the accuracy of any data you include in your emails through at least one other source. The same internet that is full of facts is also full of\u2026other things.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Add mentions of current industry trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s important to be seen as someone who keeps up with news and the latest trends in your profession. Referencing the world outside of your emails and how larger events are influencing you is always a good thing. Look at how I spiced up my original email with \u201cadd something about current trends\u201d:\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22499\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.12.51-967x1024.png\" alt=\"\" width=\"633\" height=\"670\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.12.51-967x1024.png 967w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.12.51-283x300.png 283w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.12.51-768x813.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.12.51.png 1356w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\n<p><span style=\"font-weight: 400;\">The addition of information about industry trends expands the scope of the mail and gives some extra importance to the whole idea of expanding your skill set. It also makes me, as the sender, look more informed about my world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these variations and improvements on my original email are perfect illustrations of something I mentioned earlier \u2014 small changes in your prompt can result in big, impressive changes in the output you get from your AI tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it part of your routine to try at least a couple of these prompt changes on every cold email you compose. As you can see, simply adding two or three words at the end of your prompt can give you a text that is ten times better than what you already had.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the power of the prompt!\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1728534849\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1728534849\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2><span style=\"font-weight: 400;\">Other tips and reminders for composing great cold emails with AI\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we bring things to a close, let me share a few other random bits of advice for getting the most out of your cold emails with the help of AI platforms. These may not fit neatly into the categories above but they are worth remembering if you want to take full advantage of the help that AI can provide.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use AI for your subject line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although most AI tools suggest a subject line to go along with whatever email content they create, that doesn\u2019t mean you\u2019re stuck with what it gives you. Work on the subject line independently of the main text using any of the tips we\u2019ve mentioned, like changing the tone, adding statistics, rewording, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that subject lines are a great place for A\/B testing so get in the habit of creating multiple subject lines for every cold email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, you may find that general AI tools can give you better results than platforms that are specifically designed to <\/span><a href=\"https:\/\/woodpecker.co\/blog\/ai-tools-email-subject-lines\/\"><span style=\"font-weight: 400;\">generate email subject lines<\/span><\/a><span style=\"font-weight: 400;\">. Use different prompts until you unlock the winning combination!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tell AI not to sound like AI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I prefer to leave the issue of whether or not AI knows that it\u2019s AI to the philosophers. For marketing pros using cold emails, the more important question is \u201cCan AI not sound like AI\u201d? Based on my experience, I would definitely answer \u201cYes\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is important because, like I mentioned in the very first example above, AI often turns to cliches and very \u201csafe\u201d wording that is quickly becoming easily identifiable as AI-speak. It\u2019s just a<\/span><i><span style=\"font-weight: 400;\"> little<\/span><\/i><span style=\"font-weight: 400;\"> too formal, a <\/span><i><span style=\"font-weight: 400;\">little<\/span><\/i><span style=\"font-weight: 400;\"> too stiff and un-human enough to make some people notice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding \u201cdon\u2019t sound like AI\u201d to your prompt can produce some interesting results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as a quick illustration, I started with this:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22506\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.14.22-1024x393.png\" alt=\"\" width=\"604\" height=\"232\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.14.22-1024x393.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.14.22-300x115.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.14.22-768x295.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.14.22.png 1360w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\n<p><span style=\"font-weight: 400;\">And then I told the platform to write the same thing but \u201cdon\u2019t sound like AI\u201d. This is what I got:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22513\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.15.06-1024x390.png\" alt=\"\" width=\"601\" height=\"229\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.15.06-1024x390.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.15.06-300x114.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.15.06-768x292.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-23-at-12.15.06.png 1356w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/>\n<p><span style=\"font-weight: 400;\">This example is far too small to see a huge difference, but the difference is there. It\u2019s more familiar, more relaxed and warmer. Not black-and-white different, but a good reminder that it\u2019s worth telling AI not to sound like itself so you can get another version of your message to consider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that while these adjustments can help you generate different versions of your cold email, it&#8217;s important to review and edit the responses to ensure they align with your goals and resonate with your target audience.<\/span><b> AI-generated content should always be polished and refined before sending.\u00a0<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Exclude certain elements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can use AI to keep various things out of the cold emails you compose as well. Just make sure they don\u2019t somehow sneak into your cold email, you can tell AI to exclude things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cI \/ we\u201d language that takes the focus away from the prospect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Too-long sentences\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing jargon or cliches\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A \u201csalesy\u201d tone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any other words or phrases that aren\u2019t consistent with your tone, image, brand, etc.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Remember the dangers of not customizing AI-generated content<\/span><\/h3>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/ai-email-writing-assistants-part-one\/\"><span style=\"font-weight: 400;\">As I\u2019ve mentioned before<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s a mistake to just copy whatever your AI tool generates for you and paste it directly into the email you\u2019re composing. You always want to add some personal touches, make a couple of small changes, substitute some adjectives and generally make it your own in some way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t do this, you risk using the same text that someone somewhere is using in their email, which means you\u2019re increasing the chances of attracting attention from <a href=\"https:\/\/woodpecker.co\/blog\/how-to-avoid-spam-folder\/\">sensitive spam filters<\/a>. Once you get on <\/span><i><span style=\"font-weight: 400;\">their <\/span><\/i><span style=\"font-weight: 400;\">radar, you have a whole new set of problems to deal with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, Google and other search engines are in the process of deciding what, if anything, to do with the flood of AI-generated text that is hitting the internet. Will you be somehow penalized for using AI text because it\u2019s not original? This hasn\u2019t been settled yet but it\u2019s a good idea to get into the habit of testing your texts to see if you might be relying too much on AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use tools like Copyleaks, Writer.com, Crossplag, Content at Scale, GPTZero or Originality.ai to get an \u201cAI score\u201d and learn if it might be time to mix things up a bit.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The last word \u2014 your cold email checklist\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s close with a quick checklist of the fundamentals that never go out of style. Always be on the lookout for ways to improve and optimize these elements of your next cold email campaign:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/blog\/3-steps-to-personalized-cold-emails\/\"><b>Personalization<\/b><\/a><span style=\"font-weight: 400;\">. Every email you send needs to sound like it was composed for one person. You have the tools to do it and it\u2019s today\u2019s expected standard so\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/blog\/perfect-cta-or-how-to-end-up-my-cold-email\/\"><b>Clear CTA<\/b><\/a><span style=\"font-weight: 400;\">. Every recipient should be clear on what you want them to do or how they should react to your email.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/blog\/what-subject-line-will-make-my-addresses-open-my-cold-email\/\"><b>Subject line<\/b><\/a><span style=\"font-weight: 400;\">. Maybe the most challenging part of all \u2014\u00a0 you get just a handful of words to intrigue your recipient.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woodpecker.co\/blog\/email-engagement-rate\/\"><b>Deliverability<\/b><\/a><span style=\"font-weight: 400;\">. Have you done everything possible to keep your message away from spam filters?\u00a0<\/span><\/li>\n<\/ul>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-203004250\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-203004250\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prompts are very important when creating AI-generated content because it tells the AI tool everything about the kind of content you want to produce. The more information you provide in your prompt, the more aligned the final product will be with what you have in mind.\u00a0<\/p>\n","protected":false},"author":17,"featured_media":17395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to get personalized cold emails using AI<\/title>\n<meta name=\"description\" content=\"Struggling to get quality results using AI? We tested out a bunch of prompts and here&#039;s how to write them to get the best cold email copy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get personalized cold emails using AI\" \/>\n<meta property=\"og:description\" content=\"Struggling to get quality results using AI? We tested out a bunch of prompts and here&#039;s how to write them to get the best cold email copy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-23T10:21:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/05\/Testing-ai-writing-tools-to-write-cold-emails-part-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4608\" \/>\n\t<meta property=\"og:image:height\" content=\"2800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"AI Guide for Writing Cold Emails: Part 2 &#8211; Prompts\",\"datePublished\":\"2023-08-23T10:21:27+00:00\",\"dateModified\":\"2025-01-21T09:13:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/\"},\"wordCount\":2759,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Cold email advanced\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-2-prompts\/\",\"name\":\"How to get personalized cold emails using AI\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2023-08-23T10:21:27+00:00\",\"dateModified\":\"2025-01-21T09:13:19+00:00\",\"description\":\"Struggling to get quality results using AI? 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