{"id":22114,"date":"2023-08-17T13:10:58","date_gmt":"2023-08-17T12:10:58","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=22114"},"modified":"2025-01-21T10:13:21","modified_gmt":"2025-01-21T09:13:21","slug":"ai-guide-for-writing-cold-emails-part-1-frameworks","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/","title":{"rendered":"AI Guide for Writing Cold Emails: Part 1 &#8211; Frameworks"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Note &#8211; There are lots of AI text generators out there. All the examples used in this post were taken from ChatGPT 3.5. You may get similar but different results with other platforms but the basic ideas we discuss here are relevant to every AI content tool.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that AI text generation tools can get the job done faster than you can. And more creatively than you can. And with more detail than you can. And do it all in a hundred different ways you would probably never think of on your own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you leverage the power of AI content tools to create better cold emails? In this post, we\u2019re going to look at how you can create better cold emails by combining the incredible potential of AI-generated text and the proven effectiveness of cold email frameworks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frameworks should already be a part of every cold emailer\u2019s strategy, but when combined with AI, they take your cold outreach to a whole new level. Let\u2019s see what happens when we mix these two powerful tools together!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Combining email frameworks with AI text \u2014 a shortcut to success\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/cold-email-templates\/\"><span style=\"font-weight: 400;\">We\u2019ve covered the benefits of using frameworks<\/span><\/a><span style=\"font-weight: 400;\"> for cold emails before. If you\u2019ve ever used them, you know that they save time by providing a small roadmap for your email in which you just have to fill in the relevant information that will be personalized \u2014 the rest is already done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to start from scratch and compose new email content for every campaign. It\u2019s easy to find frameworks that have been optimized based on testing, feedback and performance and all you have to do is make them your own by completing them with information relevant to your needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of these most-used frameworks have short names based on their structure. You won\u2019t be surprised to learn that ChatGPT is aware of all the most well-known ones. Here are just the first four results from \u201cWhich cold email frameworks do you know that have names?\u201d:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22322 \" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-07.55.27-1024x992.png\" alt=\"\" width=\"612\" height=\"593\" \/>\n<p><span style=\"font-weight: 400;\">As you can see, the structure of each of them is simply described like instructions. Just follow them and you will create an effective email based on a framework that has proven to be effective. Why reinvent the wheel when you can use what you know already works?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll post the remainder of the list here for anyone new to these frameworks. Note how easy they are to create but, at the same time, they\u2019re effective because they tell a story and get your point across in a clear and simple way.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22329 \" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-07.57.46-1024x727.png\" alt=\"\" width=\"629\" height=\"446\" \/>\n<p><span style=\"font-weight: 400;\">And the final three. Again, notice how there is a deliberate plan at work in each of the frameworks. You can see why they are used over and over in cold outreach \u2014 because they engage recipients.\u00a0<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22335 \" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-07.58.57-1024x692.png\" alt=\"\" width=\"623\" height=\"421\" \/>\n<p><span style=\"font-weight: 400;\">Ok, so we have established that AI tools are perfectly aware of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the existence of cold email frameworks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how those frameworks break down into individual components<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how they fit together to create a compelling message<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, here\u2019s where it gets <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> interesting with the addition of AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On one hand, we have the power of AI tools, which, as we already know, can come up with more ideas than you can, more quickly. On the other hand, we have cold email frameworks that have proven to be effective and provide a perfect guide that only needs details from you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can we combine them to get the best of both worlds?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes we can! Instead of asking your AI text generator to start from zero when crafting your cold emails, <\/span><i><span style=\"font-weight: 400;\">let it start with a well-known cold email framework.\u00a0<\/span><\/i><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2008450155\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2008450155\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<p><b><i>Note: The input you give AI tools to tell them what kind of content you need is called your \u201cprompt\u201d. You put your prompt in the empty field where you type things like \u201cWrite an email offering an online management course for IT professionals\u201d, etc. Prompts are a very important part of using AI to create texts of every kind but they will be the focus of <\/i><\/b><b><i>the next part in this series.\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">So instead of asking for a generic, general message about, say, promoting a management training course without giving any instructions regarding the structure, we can get something that follows a framework built on experience and aimed at triggering an emotional response to the offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with that generic email with no framework. This will be our baseline. Here are the results I got from <\/span><b>\u201cWrite a cold email promoting a management course for IT professionals\u201d:<\/b><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22354\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.50.36-1024x437.png\" alt=\"\" width=\"647\" height=\"276\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.50.36-1024x437.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.50.36-300x128.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.50.36-768x328.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.50.36.png 1368w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/>\n<p><span style=\"font-weight: 400;\">Not a bad introduction, even if AI tools seem to use the \u201cI hope this email finds you well\u201d intro <\/span><i><span style=\"font-weight: 400;\">way<\/span><\/i><span style=\"font-weight: 400;\"> too often. For me, it\u2019s a dead giveaway that the text was composed by AI. Same with \u201cfast-paced\u201d \u2014 AI <\/span><i><span style=\"font-weight: 400;\">loves<\/span><\/i><span style=\"font-weight: 400;\"> to describe everything like this. Still, it\u2019s a perfectly fine start. It continues like this:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22362\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.52.38-1024x584.png\" alt=\"\" width=\"609\" height=\"347\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.52.38-1024x584.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.52.38-300x171.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.52.38-768x438.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.52.38.png 1354w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/>\n<p><span style=\"font-weight: 400;\">This is interesting because I didn\u2019t give any details about the course in my prompt. You can either look at this as impressive because AI made up the course for me or as a problem because this may or may not match the actual content of the course. The lesson here is that AI will sometimes fill the holes in your prompt (yay, AI!) but that filler may or may not be accurate (what are you doing, AI?).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the last part of the cold email:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22368\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.54.06-1024x670.png\" alt=\"\" width=\"552\" height=\"361\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.54.06-1024x670.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.54.06-300x196.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.54.06-768x503.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.54.06.png 1354w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/>\n<p><span style=\"font-weight: 400;\">There\u2019s more information about my course that I didn\u2019t provide. Again, you can decide for yourself if that\u2019s a plus or minus. There\u2019s a standard cliche CTA about not \u201cmissing out\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email is probably a bit too long as well. Ideally, you want around 150 words, max. The length of this email is ok for a conversation that has already started but too much for a first contact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to the overall tone and content, it\u2019s a bit boring and safe. Good but not great. Enough but nothing extra. You get the idea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s give the same basic input but add something extra at the end. This time, the prompt is <\/span><b>\u201cWrite a cold email promoting a management course for IT professionals using the PAS framework\u201d<\/b><span style=\"font-weight: 400;\">. So it\u2019s the same as before, just with <\/span><b>\u201c&#8230;using the PAS framework\u201d<\/b><span style=\"font-weight: 400;\"> at the end. Here\u2019s what I got:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22377\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.59.03-1024x901.png\" alt=\"\" width=\"543\" height=\"478\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.59.03-1024x901.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.59.03-300x264.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.59.03-768x676.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-12.59.03.png 1348w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/>\n<p><span style=\"font-weight: 400;\">You can tell the difference right away. No more \u201cI hope this email finds you well\u201d. Instead, it starts immediately with a question that goes right to the central point of the email, \u201cAre you ready to take your IT career to the next level?\u201d There\u2019s a personal, emotional element that\u2019s present right from the start that was completely missing from the previous version.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cPicture this\u201d scenario is also a nice touch, a more human approach than the previous one. It puts the focus on what the recipient has to gain by reading on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I do find it a bit odd that the AI actually included the words \u201cProblem\u201d, \u201cAgitation\u201d and \u201cSolution\u201d (the components of the PAS framework) in the text. I\u2019m not sure why it\u2019s there but it can be deleted easily enough. Also, the subject line that AI created isn\u2019t right for a first cold email so it needs to be changed to something less salesy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyway, you can clearly see that the framework, working together with the AI, produces a more emotionally-based message that shares a vision of a future that the recipient can achieve if they are interested in my management course.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the last part:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22384\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.00.21-1014x1024.png\" alt=\"\" width=\"595\" height=\"600\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.00.21-1014x1024.png 1014w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.00.21-297x300.png 297w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.00.21-150x150.png 150w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.00.21-768x776.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.00.21.png 1354w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\n<p><span style=\"font-weight: 400;\">Like the previous version without \u201cuse the PAS framework\u201d in the prompt, the AI has outlined the content of the course even though I didn\u2019t provide it. It\u2019s a bit shorter but much of the language is the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the course description, the closing is warmer and more inviting than the other version. It\u2019s about what the recipient has to gain rather than a boring \u201cenrollment is open now\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Altogether, I think it\u2019s obvious that the second version, built on the PAS model, is superior to the other version in every way. It\u2019s more human, more genuine, more persuasive and overall more effective. It definitely engages with readers more.\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1826404216\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1826404216\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<p><span style=\"font-weight: 400;\">Whereas the first version feels like \u201cWe have a management course if you\u2019re interested (yawn)\u201d, the PAS version feels like there\u2019s some excitement involved and it\u2019s something that can really change things for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a clear win for PAS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, because I criticized the first, no-framework cold email for being too long, I asked AI to make a shorter version of the PAS framework email. When I used the prompt \u201cWrite a cold email promoting a management course for IT professionals using the PAS framework, make it 100 words or less\u201d, here\u2019s what I got:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22391\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.01.17-1024x762.png\" alt=\"\" width=\"604\" height=\"450\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.01.17-1024x762.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.01.17-300x223.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.01.17-768x572.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.01.17.png 1354w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\n<p><span style=\"font-weight: 400;\">I got exactly what I asked for. This is a short, to-the-point version of the earlier PAS framework email, with just the highlights and no details about the course. The \u201cProblem, Agitation, Solution\u201d part is there again, this time in color (?). Time for the \u2018Delete\u2019 button again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure if the short &amp; sweet version is more effective than the longer version with more details? With AI, you can easily create different versions of the same message for the purposes of A\/B testing to find what works best with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s try another one. I picked the <\/span><b>\u201c4P\u201d framework <\/b><span style=\"font-weight: 400;\">this time. Why? No reason, I just like the name. Here\u2019s what I got for <\/span><b>\u201cWrite a cold email promoting a management course for IT professionals using the 4P framework\u201d<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22398\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.02.30-1024x485.png\" alt=\"\" width=\"631\" height=\"299\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.02.30-1024x485.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.02.30-300x142.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.02.30-768x364.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.02.30.png 1356w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/>\n<p><span style=\"font-weight: 400;\">I was pleased to see that \u201cI hope this email finds you well\u201d is missing again. Like the PAS version, I like that the 4P version starts with a question about the recipient\u2019s professional progress. The offer comes in the second sentence so the point of the email is already clear for the recipient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m a little confused by the <\/span><i><span style=\"font-weight: 400;\">\u201cLet&#8217;s break down how this course aligns perfectly with your aspirations using the 4P framework\u201d<\/span><\/i><span style=\"font-weight: 400;\"> part, though. The framework is supposed to be subtle, baked into the structure of the email without standing out. Using this sentence is like admitting that there is a structure at work here and we don\u2019t want that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And again, the subject line doesn\u2019t really match the idea of what we\u2019re trying to do with a cold email and needs something a little more subtle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Minus one for AI. Here\u2019s the next part:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22405\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.04.06-1024x949.png\" alt=\"\" width=\"604\" height=\"559\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.04.06-1024x949.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.04.06-300x278.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.04.06-768x712.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.04.06.png 1346w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\n<p><span style=\"font-weight: 400;\">Again, it\u2019s weird that the AI actually labels each part of the framework, like it did in the PAS model before. These \u201c4Ps\u201d can and should be deleted. Still, the content here is solid, starting with the problem (acquiring new skills to advance professionally) and moving through the rest of the story to success at the end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a narrative here and it\u2019s easy for recipients to imagine themselves as the star of the story. That\u2019s the whole point.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the ending:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22412\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.05.21-1024x907.png\" alt=\"\" width=\"598\" height=\"530\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.05.21-1024x907.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.05.21-300x266.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.05.21-768x680.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.05.21.png 1348w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<p><span style=\"font-weight: 400;\">Again, AI filled in the details of my course (using basically the same content as before). It looks like AI just can\u2019t stand to mention a course without providing the details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The closing to this 4P model, like the PAS model before it, is again full of action language and generally better suited to this kind of email. In fact, it\u2019s so full that it seems that AI decided to add four CTAs at the end there, which is obviously too much.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This might not be the perfect representation of a framework created by email pro Josh Braun, but it\u2019s a good starting point to edit it down. Still, overall it\u2019s another clear win for cold email frameworks.\u00a0<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-573710720\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-573710720\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<p><span style=\"font-weight: 400;\">You could repeat this with every cold email framework listed above and I\u2019m sure you would get similar results. These frameworks have been around long enough to get their own names because they work. They\u2019re based on strategies, feedback and testing that all confirm what we can see here in these screenshots \u2014 they are effective ways to communicate your ideas quickly and in an engaging way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s run one last little experiment with AI, this time using the <\/span><b>AIDA framework<\/b><span style=\"font-weight: 400;\">. Remember that you can see descriptions of this and other frameworks in the first screenshots above.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what I got when I entered <\/span><b>\u201cWrite a cold email promoting a management course for IT professionals using the AIDA framework\u201d:<\/b><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22419\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.06.34-1024x913.png\" alt=\"\" width=\"568\" height=\"507\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.06.34-1024x913.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.06.34-300x267.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.06.34-768x685.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.06.34.png 1362w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/>\n<p><span style=\"font-weight: 400;\">Another email that starts with a question \u2014 I like it. The entire intro, following the AIDA format, creates a relatable narrative about self-improvement and taking the path forward. It\u2019s action-oriented and offers a clear way for the recipient to respond.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, once again we have the elements of the framework literally spelled out on the page. Not sure why it does that but, again, that\u2019s what the \u201cDelete\u201d button is for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the rest:<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-22426\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.07.40-1024x445.png\" alt=\"\" width=\"621\" height=\"270\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.07.40-1024x445.png 1024w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.07.40-300x130.png 300w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.07.40-768x334.png 768w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/08\/Screenshot-2023-08-18-at-13.07.40.png 1358w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\n<p><span style=\"font-weight: 400;\">Once again there\u2019s a description of the course that I didn\u2019t provide but this time it\u2019s shorter for some reason, making the entire email only about two-thirds the length of the PAS and 4P frameworks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The closing is also shorter, although still with motivating language that creates urgency. Why did the PAS and 4P models have four or five sentences in the closing and this AIDA framework only has one? The answer is buried deep in an AI algorithm somewhere and I\u2019m not going to look for it. Let\u2019s use it as a good reminder that we\u2019re still dealing with machines here and the answer to some of the things they do is \u201cjust because\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, even though it isn\u2019t as good as the PAS and 4P frameworks, this email built on the AIDA framework is <\/span><i><span style=\"font-weight: 400;\">still <\/span><\/i><span style=\"font-weight: 400;\">better than the original I got above that doesn\u2019t use a framework at all. Go back and look at that first email again and imagine what your reaction would be if it landed in your inbox versus the reactions to the other three emails we looked at.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not even close \u2014 a framework, <\/span><i><span style=\"font-weight: 400;\">any framework<\/span><\/i><span style=\"font-weight: 400;\">, wins every time.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why cold email frameworks make your cold emails better<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cold email frameworks got better results than \u201cregular\u201d cold emails long before AI was part of the conversation for a few reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They provide a structure for your message\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">That structure taps into different human emotions and aspirations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The structure allows for a short story to be told<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the absence of these elements, what remains is not compelling or interesting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Email frameworks have long been a go-to tool for marketers and now that the rush to take advantage of AI-generated content is on, smart marketers will bring the frameworks with them. After all, as we\u2019ve seen, AI tools are perfectly capable of following the \u201cmap\u201d that different frameworks create. A little guidance is all they need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of the emails above, I would use that guidance to bring the \u2018salesy\u2019 factor down by a point or two. AI sometimes seems to equate cold emails with sales emails and they\u2019re not the same thing, especially at the start of the conversation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And speaking of guidance, in our next post in this series about using AI to create better cold emails, we\u2019ll look at the tool that provides the guidance that AI needs to create any text \u2014 prompts. Want to build on top of cold email frameworks and use AI to generate a whole new world of creative messaging? stay tuned for our future post on <\/span><b>the power of the prompt.\u00a0<\/b><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-2050750772\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-2050750772\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that AI text generation tools can get the job done faster than you can. And more creatively than you can. And with more detail than you can. And do it all in a hundred different ways you would probably never think of on your own.\u00a0<\/p>\n","protected":false},"author":17,"featured_media":17248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing cold emails with AI - how to get the best results?<\/title>\n<meta name=\"description\" content=\"Struggling to get good results using AI? 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We tested out a bunch of frameworks and here&#039;s how to get the best cold email copy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-17T12:10:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2023\/04\/ai-email-assistant.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4608\" \/>\n\t<meta property=\"og:image:height\" content=\"2800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"AI Guide for Writing Cold Emails: Part 1 &#8211; Frameworks\",\"datePublished\":\"2023-08-17T12:10:58+00:00\",\"dateModified\":\"2025-01-21T09:13:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/\"},\"wordCount\":2643,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Cold email advanced\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/ai-guide-for-writing-cold-emails-part-1-frameworks\/\",\"name\":\"Writing cold emails with AI - how to get the best results?\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2023-08-17T12:10:58+00:00\",\"dateModified\":\"2025-01-21T09:13:21+00:00\",\"description\":\"Struggling to get good results using AI? 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