{"id":2038,"date":"2016-08-18T11:12:57","date_gmt":"2016-08-18T09:12:57","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=2038"},"modified":"2025-01-21T10:27:00","modified_gmt":"2025-01-21T09:27:00","slug":"muhammad-ali-sales-rules","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/muhammad-ali-sales-rules\/","title":{"rendered":"8 Tips for Successful Sales Approach According to Muhammad Ali\u2019s Rules for Victory"},"content":{"rendered":"<p>American former professional boxer. Widely considered one of the greatest heavyweights in the history of sport. One of the most recognized sportsmen of all time. Recently he passed away, but left great learnings and approach that should be a motivation for all of us. This is a post inspired by and dedicated to one of the greatest people of all time. Today, Muhammad Ali will teach you, sales folks, how to be successful in your own sales ring!<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p style=\"text-align: left;\"><em>This is a guest post by Emilia Mosiewicz\u00a0\u2013\u00a0<span style=\"font-weight: 400;\">Sales Director at\u00a0<a href=\"https:\/\/www.livechatinc.com\/best-live-chat-software\/\">LiveChat<\/a>.<\/span><\/em><\/p>\n<h2>1) Think different<\/h2>\n<p><span style=\"font-weight: 400;\">Muhammad is known for his great boxing, sense of humour, honesty, and \u2026 a delightful wiggle dance in the ring. He was constantly moving, jumping, and circling opponents, holding his hands low and lashing out with a quick left punch that he threw from unpredictable angles. He created his own unique style that helped him win 56 of 61 fights. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to <a href=\"https:\/\/www.livechatinc.com\/blog\/sales-skills\/\">sales<\/a>, there is no opponent and fight, but there is a challenge. If you want to win repeatably \u2013 you have to create your own exceptional style. You can do it by providing better <span id=\"urn:enhancement-3bfa1464\" class=\"textannotation disambiguated wl-thing\">sales<\/span> experience than your customers are used to, or by creating a unique way of presenting them your service. Think differently, beat others\u2019 performance to the punch \u2013 that way you&#8217;ll always be two steps ahead of your competition. \u00a0<\/span><\/p>\n<h2>2) Have confidence<\/h2>\n<p><span style=\"font-weight: 400;\">Muhammad faced many talented opponents in his career. In every interview after a successful fight, he never admitted to feeling any fear \u2013 quite the opposite \u2013 he loved to recount what had been happening inside his head during the fight, and how strong he had felt. He used to speak about himself in superlatives and then add<\/span><span style=\"font-weight: 400;\"> \u201cIt\u2019s not bragging if you can back it up\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <span id=\"urn:enhancement-921b7578\" class=\"textannotation disambiguated wl-thing\">sales<\/span>, just like in the ring, confidence is a must. Your customers won\u2019t put trust in you and your product if you don\u2019t feel confident enough while presenting it. You can develop your confidence by becoming a product expert <\/span><span style=\"font-weight: 400;\">(learning everything about it)<\/span><span style=\"font-weight: 400;\">, having a 10-minute meditation session before a meeting <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i>ex. using\u00a0<a href=\"https:\/\/www.headspace.com\/\">Headspace<\/a> app<i><span style=\"font-weight: 400;\">), <\/span><\/i><span style=\"font-weight: 400;\">or simply working on a slightly slower pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever we are nervous, we tend to speak faster. To avoid getting lost in it, imagine that your client is a young student and you are a teacher. Speak clearly and encourage your prospect to ask questions. \u00a0<\/span><\/p>\n<h2>3) Have a bigger vision<\/h2>\n<p><span style=\"font-weight: 400;\">One of the most famous Muhammad\u2019s quotes is: <\/span><span style=\"font-weight: 400;\">\u201cImpossible is just a big word thrown around by small men who find it easier to live in the world they&#8217;ve been given than to explore the power they have to change it. Impossible is not a fact. It&#8217;s an opinion. Impossible is not a declaration. It&#8217;s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.\u201d <\/span><\/p>\n<p>If you limit yourself with the assumptions that your product can\u2019t be sold at a higher price, or you can\u2019t close more than X clients per month, or this type of a client would never buy your product <span style=\"font-weight: 400;\">\u2013<\/span> stop doing that. Whatever you put your mind into <span style=\"font-weight: 400;\">\u2013<\/span> you can succeed. If a certain\u00a0approach doesn\u2019t work \u2013 pivot, change the approach.<\/p>\n<p><span style=\"font-weight: 400;\">The difference between people that achieve the impossible and the ones that don\u2019t, is that the latter\u00a0keep repeating the same vision. Change your vision, look into your <span id=\"urn:enhancement-c8cc90d0\" class=\"textannotation disambiguated wl-thing\">sales<\/span> approach from many different angles in order to find a perfect attitude, and achieve what others perceive as unreachable.<\/span><\/p>\n<h2>4) Be prepared to roll with the punches<\/h2>\n<p><span style=\"font-weight: 400;\">Ali once said: <\/span><span style=\"font-weight: 400;\">\u201dYou can\u2019t plan a fight. You just have to get your tools ready. Like an astronaut before going into space, who pretends that something happened to the ship, so when it does \u2013 he is prepared for anything.\u201d \u00a0<\/span><\/p>\n<p><div class=\"video-container\">\n    <video autoplay loop muted playsinline>\n        <source src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/03\/Vo874s.mp4\">\n    <\/video>\n<\/div><\/p>\n<p>I always suggest my <span id=\"urn:enhancement-13c328dc\" class=\"textannotation disambiguated wl-thing\">sales<\/span> reps to prepare an FAQ document every time before they start a meeting with a certain client. FAQ, \u2019Frequently Ask Questions\u2019, is a document that contains all possible questions that may appear on the meeting from the customer\u2019s side, and contains answers to all of them.<\/p>\n<p><span style=\"font-weight: 400;\">If your product or service helps many industries or different types of clients, you should have an FAQ doc ready for each of them and keep developing it when any new questions <\/span><span style=\"font-weight: 400;\">(that you weren\u2019t prepared for)<\/span><span style=\"font-weight: 400;\"> appear. This way you will get ready to handle anything and help a newbie <span id=\"urn:enhancement-84af8744\" class=\"textannotation disambiguated wl-thing\">sales rep<\/span> in his own ring.<\/span><\/p>\n<h2>5) Show good sportsmanship<\/h2>\n<p><span style=\"font-weight: 400;\">\u201cMany fights are really savage. The nose is bleeding, the eye is cut, the teeth is out, and the brain may have a concussion, just to please you human beings. I\u2019m not gonna be that guy. I\u2019m gonna dance and be pretty. And if I hurt a man, I back off. I\u2019m not gonna kill him just because someone is watching. They may have a family, children. I can\u2019t see myself putting a man on the ropes and keep hitting, just to prove myself how bad I am. I\u2019m not doing it\u201d.<\/span><\/p>\n<p>Being a successful <span id=\"urn:enhancement-df5c657\" class=\"textannotation disambiguated wl-thing\">sales<\/span> representative is not measured only by the number of closed deals but also by your honesty, professionalism, and fair play within your <span id=\"urn:enhancement-447d79fe\" class=\"textannotation disambiguated wl-thing\">sales<\/span> team.<\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve seen reps stealing deals from each other, avoiding to help newbies, being dishonest with the client and the team. Don\u2019t be savage like a regular boxer, because sooner or later the punch will hit you back. Be like Ali, play fair, and you\u2019ll stay in the ring for a long time.<\/span><\/p>\n<h2>6) Be determined<\/h2>\n<p><span style=\"font-weight: 400;\">A real champion is able to throw &#8216;a last-minute kick&#8217;. Having mental capacity to push himself forward and come out in the last minute, closing the show, even if the result is even and uncertain. Muhammad was one of them. He was persistent, he never gave up. He once said: <\/span><span style=\"font-weight: 400;\">\u201cI hate every minute of training, but I said: \u2018Don\u2019t quit. Suffer now and live the rest of your life as a champion\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I bet you have some clients that you would love having in your portfolio. I call them \u201cBig Players\u201d and I\u2019m never scared to reach out to them. The process of getting a decision maker on a meeting may take longer (sometimes even months), but it isn\u2019t impossible. For cases like these you have to keep trying. Each time I\u2019m able to get a \u201cBig Player\u201d on a call, I ask him: \u201cWhat made you finally respond to my e-mail?\u201d, they always say: \u201cYour persistence. I like it.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But one meeting is not enough. Now, there is a process of making a final decision. After a call with a client, keep being persistent. \u00a0If you truly believe that your product can help them, keep following up. If possible, let them test it. Ask for feedback, find out what keeps them from buying it. Be determined and that \u2018last-minute kick\u2019 will get you what you have been fighting for. <\/span><\/p>\n<h2>7) Outsmart your opponent<\/h2>\n<p>Ali had been starting his 1st rounds very focused, carefully looking into the technique of his opponent, so he knew which tactics to use later. Thanks to his great observation skills, he was able to develop the greatest skill-set ever displayed in the ring. The legend bounced, jumped, slid, pivoted, cut, and ran with his graceful footwork. No one could move as effortlessly and poetically as he did.<\/p>\n<p><div class=\"video-container\">\n    <video autoplay loop muted playsinline>\n        <source src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2021\/03\/giphy.mp4\">\n    <\/video>\n<\/div><\/p>\n<p>When having a meeting or a call with a client, be observant. Ask questions to find out as much as possible. For that you can use <a href=\"https:\/\/blog.pipelinersales.com\/sales-process-management\/sales-strategies-the-bant-approach\/\">BANT<\/a> and <a href=\"https:\/\/blog.hubspot.com\/marketing\/qualifying-prospects-why-bant-isnt-enough-anymore-tl#sm.00019xn9oigp9dv7qt51i3kqer252\">GPCT<\/a> framework <span style=\"font-weight: 400;\">\u2013<\/span> it will perfectly qualify your prospect. Make sure that you listen carefully and let the prospect finish their\u00a0thoughts. Later, use gathered information to react on them.<\/p>\n<p>For example, if a client mentioned having x,y,z problems in their\u00a0business, show them\u00a0solutions to these exact problems. Give them what they consider important. Your great listening skills will be your own footwork on the way to success.<\/p>\n<h2>8) Be charismatic<\/h2>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/media.indiatimes.in\/media\/content\/2016\/Jan\/card8_1452600847.jpg\" alt=\"https:\/\/media.indiatimes.in\/media\/content\/2016\/Jan\/card8_1452600847.jpg\" width=\"700\" height=\"400\" \/>Muhammad was bright and charismatic. He was a great storyteller and his sense of humour was his second known trademark. &#8220;I saw Sonny Liston a few days ago&#8230;,&#8221; goes the interviewer. &#8220;Ain&#8217;t he ugly?&#8221; asked Ali. &#8220;He&#8217;s too ugly to be the world&#8217;s champ, the world&#8217;s champ should be pretty like me.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">It is not easy to be both funny and professional in sales, and I don\u2019t ask you to pretend being someone you\u2019re not. Quite the opposite, if you try to be cocky like Ali, you might become annoying. I encourage you to be relaxed, positive, and have some sense of humor. Why? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because during your product or service presentation, if you are not charismatic and excited, your client won\u2019t be as well. If you radiate good energy, you\u2019ll pass your passion on them and influence them positively. This is what it\u2019s all about! But remember: remain yourself \u2013 the key of being fun is to also be authentic.<\/span><\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-153303194\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-153303194\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American former professional boxer. Widely considered one of the greatest heavyweights in the history of sport. One of the most recognized sportsmen of all time. Recently he passed away, but left great learnings and approach that should be a motivation for all of us. This is a post inspired by and dedicated to one of the greatest people of all time. Today, Muhammad Ali will teach you, sales folks, how to be successful in your own sales ring!<br \/>\nThis is a guest post by Emilia Mosiewicz\u00a0\u2013\u00a0Sales Director at\u00a0LiveChat.<\/p>\n","protected":false},"author":17,"featured_media":2063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Tips for Sales According to Muhammad Ali\u2019s Rules for Victory<\/title>\n<meta name=\"description\" content=\"Use Muhammad Ali&#039;s 8 rules for victory to be successful in your own sales ring. Guest post by Emilia Mosiewicz \u2013 Sales Director at LiveChat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/muhammad-ali-sales-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Tips for Sales According to Muhammad Ali\u2019s Rules for Victory\" \/>\n<meta property=\"og:description\" content=\"Use Muhammad Ali&#039;s 8 rules for victory to be successful in your own sales ring. 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